Entrepreneurs
6 Tips We Used to Start a Booming Ecommerce Business
Starting a business is not easy. If it was, everyone and their mother would have one (spoiler alert: they don’t). According to the US Bureau of Labor and Statistics, 20% of small businesses fail within the first year. The truth is that you need to know how to start a business before you take the risky plunge.
But don’t be discouraged! Our small cosmetics wholesale company has managed to make record sales this year alone despite 2020 being synonymous with doomsday. This serves as the ultimate starting point to turn your side hustle into your full-time business. Here are some simple tips that can increase your chances of success through business prospecting.
Remember the 5 tips below and you are bound to succeed:
1. Refuse to quit when the going gets tough
As the famous Billy Ocean once sang, “when the going gets tough, the tough get going.” Yes, it’s cheesy, cliché, and easier said than done. It’s also an essential mindset of starting a business.
When we started our company, we had to make huge sacrifices. My co-founder had to sell his car. We both only had enough to cover the expenses of our business initially. The employees of our company consisted of just us.
For years we had to keep our goal in mind and have no doubt that this risk would pay off. And it paid off big! Starting a business will always be difficult, no exceptions. Some days will be horrible, some days will be great. Everyday will serve a bigger purpose.
2. Create your site on a platform made for ecommerce
Unless you’re a web developer, please don’t try to craft your store from scratch. Many platforms have built-in functionality to hit the ground running. In particular, they even have the ability to create custom reports. You’ll be able to let customers checkout on your site, you can track their buying patterns, and see where your traffic is coming from.
What’s also good about platforms like these, is that they have easy ways to regulate and boost your search engine rankings. It just makes it simple to update crucial SEO data like your site’s meta description and meta title. Information like this not only lets potential leads know what your company is all about, but it lets search engines know too.
“Chase the vision, not the money; the money will end up following you.” – Tony Hsieh
3. Stay agile and vigilant toward market changes
Now more than ever, small businesses need to stay on top of changes in the market both domestically and internationally. Even in the best years, it’s important to monitor the market and have the ability to quickly make changes in order to survive.
Stay on top of ecommerce trends. Know the supply and demand of the market your ecommerce site is focusing on to stay ahead of the competition. This year especially has served as a good exercise in being flexible. Have a master plan, but leave wiggle room for the unexpected.
4. Make customers your focus from the first day
Your customers are the lifeblood of your company. If you can’t absolutely commit to being empathetic to them, you might as well have no customers.
By focusing on providing as much value as possible to the customer, you will always win. Especially when starting a business, as you enter an area that already has established competitors, one of the easiest ways to begin to take market share is by providing a better experience.
That means having the ability to accept a smaller margin or dedicating more time and resources to areas that influence the customer experience the most. That could be in the form of customer service, pricing, or any other factor.
Use a survey maker to figure out your customers’ different buyer personas. Who are they? What are the problems they face? Tailor your content and strategy to fit each individual’s needs. You do both them and yourself a disservice without knowing this.
“No matter how many customers you have, each is an individual. The day you start thinking of them as this amorphous ‘collection’ and stop thinking of them as people is the day you start going out of business.” – Dharmesh Shah
5. Identify which CRM systems you’ll need
Starting a small business in the modern era has added more obstacles for entrepreneurs to overcome. Make it easy for yourself and use services that allow you to manage your customers. You’ll likely need a software that lets you respond to inquiries and need another to launch robust, segmented campaigns for marketing purposes.
Research what CRMs you’ll need ahead of time, and which ones would be the best fit for you. It will save you time and a headache later when you inevitably expand your business. Also, good CRMs can give your small business the ability to collect key information about your clients. Buyer patterns and problems become apparent with this kind of software.
6. Choose a market you understand
Just because your friend made 6 figures off of selling a certain product doesn’t mean you will. The web is saturated with courses telling you how you can double your salary by selling this one thing. The majority of consumers won’t find success this way alone.
Simply, the more you understand about the products or services you are selling, the easier it is to create a marketing strategy for your business. The same goes for finding suppliers and most importantly, understanding your customers.
Have you ever considered starting a business? If so, what’s stopping you from beginning? Share your stories with us below!
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All entrepreneurs have a desire to be the masters behind a successful venture. Buying an established business is a great choice for many. This provides instant access to an established market with existing infrastructure and clients. (more…)
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Entrepreneurs
The Leadership Shift Every Company Needs in 2025
Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.
In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”
While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.
Why This Gap Exists
Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.
What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.
Tools and Techniques to Bridge the Gap
Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.
1. Practice Mutual Empathy
Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.
2. Maintain Professional Boundaries
Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.
3. Follow the Golden Rule
Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.
4. Avoid Micromanagement
Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.
5. Empower Employees to Grow
Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.
6. Communicate in All Directions
Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.
7. Overcome Insecurities
Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.
8. Invest in Coaching and Mentorship
True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.
9. Eliminate Favoritism
Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.
10. Recognize Efforts Promptly
Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.
11. Conduct Thoughtful Exit Interviews
When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.
12. Provide Leadership Development
Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.
13. Adopt Soft Leadership Principles
Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.
The Bigger Picture: HR’s Role
Mercer’s global research highlights five key priorities for organizations:
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Build diverse talent pipelines
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Embrace flexible work models
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Design compelling career paths
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Simplify HR processes
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Redefine the value HR brings
The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.
Treat Employees Like Associates, Not Just Staff
When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.
Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.
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