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3 Ways to Overcome the Fear of Business Uncertainty

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Life doesn’t have a “pause” button. Even if it did, I’d tell you not to push it. Yes, being an entrepreneur during COVID-19 is scary, but fear of failure in business is simply part of the journey. Ironically, it’s also a great motivator.

When I launched my first business, I was scared to death. I was supposed to be the breadwinner. What would our family do if I failed? I didn’t want to find out, so I became incredibly resourceful, never allowing the risk and uncertainty inherent to business capsize my dreams. My experience showed me how to use fear as a positive springboard rather than as a reason to throw in the towel.

The COVID-19 pandemic hasn’t been kind to the startup community. Nevertheless, plenty of entrepreneurs will come out on top when all is said and done. Those business leaders will have something in common: They’ll share an unwillingness to quit in the face of something out of their control.

If you’ve toyed with putting your business on hold or pulling back over the past few months, ask yourself whether you’re allowing fear to take the wheel. I can assure you that fear is not a good navigator because it blinds your perspective. Case in point: Consider all the companies slashing their advertising budgets. They’re afraid of overspending. Undoubtedly, they’ll save upfront — but at what cost? Without advertising, they’ll lessen the likelihood of securing new customers when they need them most.

“If uncertainty is unacceptable to you, it turns into fear. If it is perfectly acceptable, it turns into increased aliveness, alertness, and creativity.” — Eckhart Tolle

How to Overcome Your Business-Related Fears

Now is not the time to hesitate — it’s the time to go the extra mile and do the extraordinary things that entrepreneurs experiencing fear of failure aren’t considering. Recently, a barber told me he was afraid to renovate his shop during quarantine. If I had been his advisor, I would have encouraged him to do it anyway. What better time to spruce up your environment than when you don’t have to worry about displacing customers?

I realize that money might be a sticking point, and economics does come into play. You might be working with the thinnest shoestring budget on earth. But whether you’re facing COVID-19 or not, that’s a common experience for all entrepreneurs and not a reason to bring your operations or desire to innovate to a standstill.

If you’re feeling unsettled because you haven’t figured out how to overcome fear, I understand. But you have more power than you might think. Instead of drowning in negative thoughts, engage in a few strategies to move past your initial fear reactions.

1. Find an anchor in your beliefs

Entrepreneurship and faith go hand in hand. Without faith, you’ll have trouble facing entrepreneurship and failure with a winning attitude.

When I started my career, I tried to sell vacuum cleaners and then life insurance. I couldn’t sell either. Was I a bad salesperson? No — I just had zero faith in my products. Once I realized the core issue, I transitioned to working in fields that aligned with my beliefs. And you know what? I worked harder than ever and spurred tremendous momentum.

Today, I own nine businesses. I believe deeply in their missions. I also trust that they can be successful. Rather than give in to self-doubt, I embrace the idea that the teams we’ve built so carefully will keep us going. Our employees won’t stop plugging away, even with the uncertain business environment brought about by the pandemic. Neither will I.

Remember, entrepreneurship without faith is a recipe for disaster. Longtime entrepreneurs often speak of “miracle” stories when recalling their pasts. Those miracles happened because the founders had the faith to avoid the trap of negative thinking. In other words, they used faith to tackle their fear of failure.

2. Adopt a knowledge-centric lifestyle

If fear is a snake bite, education is the anti-venom. It can be tough to read about COVID-19. Do it anyway. Find out about the incredible steps businesses around the world are taking to disrupt and stay the course despite the coronavirus.

The more you study crisis management in general — and with this crisis in particular — the better your leadership skills will become. Plus, having a wealth of information will help you overcome your fear of failure. You’ll be surprised at how quickly thoughtful reading and contemplation will ease your stress. Fear has no power when you know what you’re up against.

In addition to learning about other leaders’ responses to the coronavirus, use these moments to become more of an industry expert. Expertise helps you envision and create the future, and experts inspire those around them. Help your teams build their collective know-how, too. Set up virtual or on-site trainings, discuss ways to make your operations more efficient, brainstorm customer service upgrades, update your website content, and leverage any downtime to prepare for a major rebound.

“Faith means living with uncertainty – feeling your way through life, letting your heart guide you like a lantern in the dark.” – Dan Millman

3. Surround yourself with support

As entrepreneurs, we’re going up this twisting, turning, crazy mountain together. I know I want at least a few guides who have been through similar journeys so they can provide advice and encouragement. You should have some, too.

Now isn’t the time to seclude yourself. Get in touch with the guides in your community so they can help you navigate through this period. It can be lonely and isolating if you let it.

Your network of friends and colleagues could include a social organization, Facebook group, formal advisors and mentors, or even investors. Look for ways to counsel one another without judgment; this will help everyone overcome business fear and setbacks.

Make no mistake, I understand the desire to stop in the middle of the road. Don’t give in to negative thinking, though. Instead, chug forward after business setbacks with help from your passion, knowledge, and support team. An oasis could be just around the bend, but you’ll never find it if you’re guided by fear.

The president and CEO of DeLine Holdings, Greg DeLine is an entrepreneur and philanthropist. Greg has started and owned more than a dozen successful companies. He has a passion for relationships and helping others reach their full potential. In addition to leading various companies, Greg is the president of the board for Phoenix Programs, past president and current board member of Love INC, and a Leadership Circle level sponsor of the Heart of Missouri United Way. A lifelong Mizzou athletics fan, Greg is an Ambassador level member of the University of Missouri’s Jefferson Club.

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Entrepreneurs

10 Lucrative Buy and Sell Businesses to Start in 2024

The buy-and-sell business model provides opportunities across many niches

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Businesses to start in 2024

In the dynamic landscape of 2024, starting a business that capitalizes on buy-and-sell models can be incredibly lucrative. This article explores ten different models that entrepreneurs can consider. These ventures range from real estate flipping to trading in domains and luxury items, providing a broad spectrum of opportunities regardless of your initial capital or interest area.

1. Car Flipping

Flipping cars can be a very lucrative business venture for an individual with business acumen, an eye for value, and mechanically adept at cars. It involves buying under-priced cars, restoring, and selling them for a profit. For deeper insights and opportunities in this market, refer to https://sca.auction/.

2. Real Estate Flipping

Flipping real estate—be it houses, condos, or even commercial properties—remains pretty solid business, especially in markets where real estate values are on the way up. Investors buy properties relatively low, do rehab or renovation, then sell at a profit.

The success of the area is endowed with a huge potential spotlight, the ability to juggle various elements such as local real estate market knowledge, and efficient management of renovations.

3. Vintage E-commerce

With the advent of technology, it became easy to sell vintage or retro items over the online selling platform. Be it clothes, furniture, or even collectibles, consumers these days prefer something unique that is eco-friendly and which may have a nostalgia quotient in it. Hence, it brings the opportunity to open an e-commerce shop effectively.

4. Domain Flipping

If you have the skill to predict catchy phrases or business names that would be popular in the future, then buying and selling domain names would be a very profitable business. Register prices are available to purchase domains, which later can be sold at high prices to interested parties or businesses that wish to get an early online identity.

5. Luxury Items

One of the most promising buy-and-sell businesses is the luxury market, and what makes it very attractive is its less sensitivity towards economic downturns. Some of the common items in the luxury market include high-end watches, jewelry, and art, rare cars, all with high yields. Most times, items do appreciate, especially when they are limited editions.

6. Sports Memorabilia

While the sports memorabilia trading business can at times seem lucrative, especially when one focuses on big personae or big events, authenticity and rarity can definitely help items fetch top dollar. Provenance and limited supply both go towards inflating their values.

7. Sneaker Reselling

In recent years, the sneaker resale market has exploded, fueled by a commodity of scarce releases and athletic brand collaborations with a list of celebrities. Today, with operations such as StockX and GOAT, it’s really that easy to break into the worldwide market. It’s pretty easy to find your buyers and make a very good profit if you’re targeting the right trend and releases.

8. Book Flipping

Flipping rare and first editions can become a really meaningful, and yes, one more profitable, business for a book lover. Sometimes the signed ones, rare manuscripts, or those early editions of famous novels could sell for thousands of dollars, usually done by collectors or academic institutions.

9. Furniture Upcycling

Upcycling furniture consists of restoring and using second-hand furniture to sell it at a higher price. For the environmentally aware consumer, this business model has great appeal. It could be pretty profitable if done with good taste and talent in design and restoration.

10. Electronics Flipping

Smartphones, tablets, and laptops resell at values significantly high; hence, business ensues. Buy, refurbish, and sell in better condition to appeal to budget-minded consumers looking for technology at more affordable price points. 

Overall, The buy-and-sell business model provides opportunities across many niches. Be it real estate flipping or vintage item upcycling, you can succeed in both models with market understanding and trend application. That, with careful planning and strategic investment, will throw huge financial returns for these business models in 2024.

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Entrepreneurs

How Your Business Can Outmaneuver Your Competitors by 85%

Did you know that companies that master big data can outmaneuver competitors by 85% in sales

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big data strategy

Did you know that companies that master big data can outmaneuver competitors by 85% in sales and more than 25% in gross margins? Sounds inspiring, right? But the thing is that data alone isn’t enough. Rather, it’s the strategy behind it that unlocks these enviable boosts. So, this article explores how to make the most out of your big data and build a strategy that’s functional and competitive. (more…)

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Entrepreneurs

Most Entrepreneurs Fail to Do This and It’s Killing Their Success

Celebrating progress also provides entrepreneurs with the psychological sustenance needed to endure the marathon of building a business

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celebrate your milestones

The journey from a mere concept to a tangible reality is one of the most exhilarating yet challenging paths an entrepreneur can navigate. This odyssey is punctuated by milestones that stand as testaments to perseverance, innovation, and relentless hard work.  (more…)

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Entrepreneurs

9 Ways Augmented Reality Gives Your Business a Competitive Edge

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success

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augmented reality in business

Leveraging Augmented Reality for Business Advancement: Exploring Applications

In the ever-evolving landscape of business innovation, Augmented Reality in business emerges as a transformative force, reshaping traditional paradigms and unlocking new opportunities for growth and advancement.

Through a comprehensive examination of AR’s capabilities, applications, and business benefits, this article serves as a roadmap for enterprises seeking to harness the full potential of augmented reality to propel their success in the digital age.

UNI.Agency as a forefront developmental agency tailors unmatched digital products and immersive experiences. They help companies outperform their competitors and customers’ expectations. And now, there is time to delve deep into the AR realm.

Gaining Insight into Augmented Reality

From revolutionizing customer experiences to optimizing operational efficiency, AR in retail is poised to drive significant advancements in how businesses operate and engage with their stakeholders.

Augmented Reality (AR) seamlessly integrates digital information and virtual objects into the real-world environment, offering users an immersive and interactive experience through devices like smartphones or AR glasses.

It revolutionizes various industries, from entertainment to healthcare, by enhancing perception and creating innovative opportunities for engagement and exploration in the digital era. AR not only enriches our understanding of reality but also opens up new possibilities for creativity, communication, and problem-solving, making it a powerful tool for businesses seeking to enhance customer experiences and streamline operations in an increasingly digital world.

Differentiating Augmented Reality and Virtual Reality

Augmented Reality (AR) overlays digital elements onto the real world, enhancing the user’s perception of their environment. Virtual Reality (VR), however, immerses users in entirely virtual environments, blocking out the real world. There are some core differences between these two technologies in gear and display approaches:

  • AR enriches reality with digital information, while VR creates entirely immersive virtual experiences.
  • AR typically requires less specialized hardware, like smartphones or AR glasses, while VR often involves dedicated headsets.
  • AR is commonly used for enhancing real-world experiences, such as in gaming, retail, and navigation, encouraging augmented reality shopping. Whereas VR is primarily employed for immersive simulations, training, and entertainment in fully virtual environments.

The Influence of AR on the Customer Experience Journey

As of 2024, Augmented Reality (AR) has evolved into an indispensable tool across various sectors, offering immersive and interactive experiences that seamlessly blend digital elements with the real world.

Stimulating Interest

Augmented Reality (AR) captivates customers by offering visually engaging experiences that spark curiosity and intrigue, enticing them to explore products or services further.

AR’s ability to overlay digital content onto the real world creates an immersive and attention-grabbing experience, drawing customers in and igniting their interest.

Educating and Empowering Users

AR in business empowers users by providing interactive and informative experiences that educate them about products, services, or concepts in a visually compelling manner.

Through AR, customers can interact with virtual models, animations, or informational overlays, gaining a deeper understanding of the features, benefits, or use cases of the offerings.

Exploring Further Depths

AR encourages customers to delve deeper into products or services by offering immersive and interactive experiences that go beyond traditional marketing materials.

By allowing users to explore virtual representations of products in real-world contexts, AR in retail provides a unique opportunity for customers to visualize how offerings fit into their lives, fostering deeper engagement and understanding.

Business Benefits of Augmented Reality

Businesses utilize AR for diverse applications, including product visualization, virtual try-ons, and enhanced customer engagement. In education, AR transforms learning experiences by providing interactive simulations and visualizations.

Additionally, AR has become integral to industries such as healthcare, where it facilitates surgical training and patient education. With advancements in AR technology and widespread adoption, it continues to shape how we perceive and interact with our environment, ushering in a new era of innovation and connectivity.

Let’s look at why AR has become so indispensable as a business tool nowadays.

Revolutionizing Training Methods

AR in business transforms training by offering immersive, interactive simulations that replicate real-world scenarios, enhancing employee learning and skill development.

It’s lucrative for hands-on training experiences. Since there’s no need for physical equipment or environments, reducing costs and logistical constraints while improving knowledge retention and performance.

Boosting Productivity Levels

Augmented Reality in business boosts productivity by providing real-time access to information and guidance, allowing employees to complete tasks more efficiently and accurately.

Through AR-powered tools and applications, workers can streamline workflows, troubleshoot issues, and collaborate effectively, resulting in increased output and operational efficiency.

Implementing Dynamic Marketing Approaches

AR enables businesses to implement dynamic marketing strategies that captivate and engage audiences in unique ways.

By integrating AR into marketing campaigns, companies can create interactive experiences that drive brand awareness, customer engagement, and sales conversions, setting themselves apart in a crowded marketplace.

Fostering Product Development

Augmented reality and marketing foster innovation in product development by facilitating virtual prototyping, design iterations, and collaborative decision-making.

With AR, teams can visualize and test product concepts in 3D, gather feedback from stakeholders, and make informed design decisions faster, leading to faster time-to-market and more successful product launches.

Creating Tailored Customer Experiences

AR creates personalized customer experiences by allowing users to interact with products and services in customized ways.

Through AR-enhanced applications and experiences, businesses can tailor content, recommendations, and promotions to individual preferences and behaviors, enhancing customer satisfaction and loyalty.

Amplifying Brand Recognition

Augmented Reality shopping amplifies brand recognition by providing memorable and shareable experiences that leave a lasting impression on customers.

By incorporating AR into branding initiatives, companies can create immersive brand experiences that spark conversations, increase social media engagement, and strengthen brand loyalty, ultimately driving business growth and success.

Final Thoughts

In conclusion, Augmented Reality in business stands as a transformative force, offering a multitude of benefits across various aspects of operations. From revolutionizing training methods to boosting productivity levels, AR empowers businesses to thrive in an increasingly competitive environment.

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success, while delivering immersive and engaging experiences that resonate with customers and stakeholders alike.

As AR continues to evolve and integrate into everyday business practices, Uni will incorporate the best practices to promote business advancement and drive meaningful change for the clients. We’re to shape the future of commerce to your benefit.

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