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Women Trailblazers: The Most Successful Female Founder in Every Country



If you are a female entrepreneur, it’s natural to feel like the odds are against you. After all, there continues to be a significant bias towards a male-leadership model, and investors still tend to be more cautious in their response to pitches from women.

You shouldn’t be put off by nay-sayers, though. If you’ve got a great business idea, it’s really worth persevering to make it happen. Despite the fact that only 15% of venture capital is invested in them, women-led businesses consistently offer a better return on that investment.

Women entrepreneurs out-perform their male counterparts in terms of revenue, in part because their motivations tend to be less profit-driven. With a more meaningful, customer led approach, greater interest in corporate social responsibility, and collaborative working culture, they are primed for greater overall success.

To celebrate the impressive achievements of women who are world leaders in startup business, BusinessFinancing have gathered data on the top female founders from country to country around the world. 

Top 5 Women Startup Founders Around the World

The data shows that startup success is possible across a wide range of industries, with particular success in fintech and e-commerce. The self-made women with the highest levels of finance are spread across the continents. Lucy Peng’s online finance company Ant, which is based in China, has achieved a massive $22 billion in funding. No wonder she was named Forbes’ 35th most-powerful woman in 2016.

Hot on Peng’s heels is Rebekah Neumann, whose US-based real-estate company The We Company, which specialises in establishing collaborative work spaces, achieved a significant $19.5 billion. With the third highest funding of $9.9 billion, Singapore’s Tan Hooi Ling has revolutionised transportation with her Grab app, which connects drivers and passengers. 

Innovating fintech to offer more personal finance services to smaller businesses, and creating a fairer personal lending platform, Kate Keenan (Judo Bank – Australia) and Victoria van Lennep (Lendable – UK) achieved similar funding levels of $1.4 and $1.2 billion, respectively.

Top Women Founders in Europe

In addition to Victoria van Lennep’s huge success in fintech with Lendable, the biotech and health industry is a thriving field for startups in Europe. Switzerland’s Ilise Lombardo has raised a $278 million fortune for the biopharmaceutical company Arvelle Therapeutics, specialising in treatments for  disorders of the Central Nervous System (CNS). In Sweden also, Josefin Langerd got $348 million for KRY’s healthcare and digital health services.

Lifestyle systems and wellness are flourishing fields for women entrepreneurs in eastern europe. Anja Varnicic raised an impressive $127,054 for her mini indoor garden enterprise in Serbia, and Belarussians Luba Pahkovskaya and Natalia Bahar each raised $265,000 each for their wellness and fitness app, Verv. 

Top Women Founders in North America

Women are making it big with e-commerce and business software in North AMerica. After Rebekah Neuman, Canada’s Michelle Romanov has raised $119.2 million for Clearbanc. The data also shows that community-focused startups are financially viable, with $100,000 raised by Marwa Alhaj in Panama for her security and communications software company, and $130,00 by Morgan Babbs, who is making a difference to low income houses with her solar solutions company, Colibri, in Nicaragua.

Top Women Founders in South America

Brazil’s Cristina Junqueira is pretty inspirational. Not only did she raise $1.1 billion for her finance company, Nubank, but she is also a vocal advocate for gender equality and inclusion in the world of business and finance. She clearly understands the benefit of being forward-thinking and how embracing diversity will attract new talent. No wonder she was listed twice as one of Forbes’ most powerful women!

Top Women Founders in the Middle East & Central Asia

There’s a lot going on for women entrepreneurs in this part of the world, with start up founders doing well in the fields of education (Lamia Tabbaa and Rami Kayyali at Little Thinking Minds in Jordan) and gaming (Rina Onur Sirinoglu at Peak Games in Turkey), as well as the usual finance and e-commerce. 

Making a significant difference to the field of biotech and health, Miri Ratner has raised $188M as co-founder of Yayar. Yayar developed a sensor that was initially intended as an early detection system for breast cancer, but has since found applications in robotics, intelligent vehicles, and security systems. 

Top Women Founders in the Rest of Asia & Oceania

Of the top ten financial successes in this region, half were in the fields of fintech and e-commerce. As well as frontrunners Lucy Peng (China) and Kate Keenen (Australia), Japan’s Miku Hirano has made great waves with her AI company, Cinnamon. Hirano was inspired to create innovative solutions to improve working culture after the birth of her child. She envisioned how AI assistance in cumbersome tasks could facilitate a healthier future for future generations.

Top Women Founders in Africa

Of the 15 African countries included in the study, women have made strides across a wide range of industries. As well as the usual fintech and e-commerce, various services are focused on helping people in the community access health care, energy, and resources.

Audrey Desiderato has achieved great success, raising $81.3 million for her solar-energy Kenyan company, SunFunder, while Alima Bawah’s Cowtribe made $1.7 million to provide farmers with animal vaccines in Ghana, and Brenda Katwesigye raised $800,000 for WaziVision to provide recycled glasses to people in Uganda.

From finance to farming, there’s more to building a successful startup than money. Women entrepreneurs have a talent for seeing how business affects people, and that makes a big difference.

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10 Lucrative Buy and Sell Businesses to Start in 2024

The buy-and-sell business model provides opportunities across many niches



Businesses to start in 2024

In the dynamic landscape of 2024, starting a business that capitalizes on buy-and-sell models can be incredibly lucrative. This article explores ten different models that entrepreneurs can consider. These ventures range from real estate flipping to trading in domains and luxury items, providing a broad spectrum of opportunities regardless of your initial capital or interest area.

1. Car Flipping

Flipping cars can be a very lucrative business venture for an individual with business acumen, an eye for value, and mechanically adept at cars. It involves buying under-priced cars, restoring, and selling them for a profit. For deeper insights and opportunities in this market, refer to

2. Real Estate Flipping

Flipping real estate—be it houses, condos, or even commercial properties—remains pretty solid business, especially in markets where real estate values are on the way up. Investors buy properties relatively low, do rehab or renovation, then sell at a profit.

The success of the area is endowed with a huge potential spotlight, the ability to juggle various elements such as local real estate market knowledge, and efficient management of renovations.

3. Vintage E-commerce

With the advent of technology, it became easy to sell vintage or retro items over the online selling platform. Be it clothes, furniture, or even collectibles, consumers these days prefer something unique that is eco-friendly and which may have a nostalgia quotient in it. Hence, it brings the opportunity to open an e-commerce shop effectively.

4. Domain Flipping

If you have the skill to predict catchy phrases or business names that would be popular in the future, then buying and selling domain names would be a very profitable business. Register prices are available to purchase domains, which later can be sold at high prices to interested parties or businesses that wish to get an early online identity.

5. Luxury Items

One of the most promising buy-and-sell businesses is the luxury market, and what makes it very attractive is its less sensitivity towards economic downturns. Some of the common items in the luxury market include high-end watches, jewelry, and art, rare cars, all with high yields. Most times, items do appreciate, especially when they are limited editions.

6. Sports Memorabilia

While the sports memorabilia trading business can at times seem lucrative, especially when one focuses on big personae or big events, authenticity and rarity can definitely help items fetch top dollar. Provenance and limited supply both go towards inflating their values.

7. Sneaker Reselling

In recent years, the sneaker resale market has exploded, fueled by a commodity of scarce releases and athletic brand collaborations with a list of celebrities. Today, with operations such as StockX and GOAT, it’s really that easy to break into the worldwide market. It’s pretty easy to find your buyers and make a very good profit if you’re targeting the right trend and releases.

8. Book Flipping

Flipping rare and first editions can become a really meaningful, and yes, one more profitable, business for a book lover. Sometimes the signed ones, rare manuscripts, or those early editions of famous novels could sell for thousands of dollars, usually done by collectors or academic institutions.

9. Furniture Upcycling

Upcycling furniture consists of restoring and using second-hand furniture to sell it at a higher price. For the environmentally aware consumer, this business model has great appeal. It could be pretty profitable if done with good taste and talent in design and restoration.

10. Electronics Flipping

Smartphones, tablets, and laptops resell at values significantly high; hence, business ensues. Buy, refurbish, and sell in better condition to appeal to budget-minded consumers looking for technology at more affordable price points. 

Overall, The buy-and-sell business model provides opportunities across many niches. Be it real estate flipping or vintage item upcycling, you can succeed in both models with market understanding and trend application. That, with careful planning and strategic investment, will throw huge financial returns for these business models in 2024.

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How Your Business Can Outmaneuver Your Competitors by 85%

Did you know that companies that master big data can outmaneuver competitors by 85% in sales



big data strategy

Did you know that companies that master big data can outmaneuver competitors by 85% in sales and more than 25% in gross margins? Sounds inspiring, right? But the thing is that data alone isn’t enough. Rather, it’s the strategy behind it that unlocks these enviable boosts. So, this article explores how to make the most out of your big data and build a strategy that’s functional and competitive. (more…)

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Most Entrepreneurs Fail to Do This and It’s Killing Their Success

Celebrating progress also provides entrepreneurs with the psychological sustenance needed to endure the marathon of building a business



celebrate your milestones

The journey from a mere concept to a tangible reality is one of the most exhilarating yet challenging paths an entrepreneur can navigate. This odyssey is punctuated by milestones that stand as testaments to perseverance, innovation, and relentless hard work.  (more…)

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9 Ways Augmented Reality Gives Your Business a Competitive Edge

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success



augmented reality in business

Leveraging Augmented Reality for Business Advancement: Exploring Applications

In the ever-evolving landscape of business innovation, Augmented Reality in business emerges as a transformative force, reshaping traditional paradigms and unlocking new opportunities for growth and advancement.

Through a comprehensive examination of AR’s capabilities, applications, and business benefits, this article serves as a roadmap for enterprises seeking to harness the full potential of augmented reality to propel their success in the digital age.

UNI.Agency as a forefront developmental agency tailors unmatched digital products and immersive experiences. They help companies outperform their competitors and customers’ expectations. And now, there is time to delve deep into the AR realm.

Gaining Insight into Augmented Reality

From revolutionizing customer experiences to optimizing operational efficiency, AR in retail is poised to drive significant advancements in how businesses operate and engage with their stakeholders.

Augmented Reality (AR) seamlessly integrates digital information and virtual objects into the real-world environment, offering users an immersive and interactive experience through devices like smartphones or AR glasses.

It revolutionizes various industries, from entertainment to healthcare, by enhancing perception and creating innovative opportunities for engagement and exploration in the digital era. AR not only enriches our understanding of reality but also opens up new possibilities for creativity, communication, and problem-solving, making it a powerful tool for businesses seeking to enhance customer experiences and streamline operations in an increasingly digital world.

Differentiating Augmented Reality and Virtual Reality

Augmented Reality (AR) overlays digital elements onto the real world, enhancing the user’s perception of their environment. Virtual Reality (VR), however, immerses users in entirely virtual environments, blocking out the real world. There are some core differences between these two technologies in gear and display approaches:

  • AR enriches reality with digital information, while VR creates entirely immersive virtual experiences.
  • AR typically requires less specialized hardware, like smartphones or AR glasses, while VR often involves dedicated headsets.
  • AR is commonly used for enhancing real-world experiences, such as in gaming, retail, and navigation, encouraging augmented reality shopping. Whereas VR is primarily employed for immersive simulations, training, and entertainment in fully virtual environments.

The Influence of AR on the Customer Experience Journey

As of 2024, Augmented Reality (AR) has evolved into an indispensable tool across various sectors, offering immersive and interactive experiences that seamlessly blend digital elements with the real world.

Stimulating Interest

Augmented Reality (AR) captivates customers by offering visually engaging experiences that spark curiosity and intrigue, enticing them to explore products or services further.

AR’s ability to overlay digital content onto the real world creates an immersive and attention-grabbing experience, drawing customers in and igniting their interest.

Educating and Empowering Users

AR in business empowers users by providing interactive and informative experiences that educate them about products, services, or concepts in a visually compelling manner.

Through AR, customers can interact with virtual models, animations, or informational overlays, gaining a deeper understanding of the features, benefits, or use cases of the offerings.

Exploring Further Depths

AR encourages customers to delve deeper into products or services by offering immersive and interactive experiences that go beyond traditional marketing materials.

By allowing users to explore virtual representations of products in real-world contexts, AR in retail provides a unique opportunity for customers to visualize how offerings fit into their lives, fostering deeper engagement and understanding.

Business Benefits of Augmented Reality

Businesses utilize AR for diverse applications, including product visualization, virtual try-ons, and enhanced customer engagement. In education, AR transforms learning experiences by providing interactive simulations and visualizations.

Additionally, AR has become integral to industries such as healthcare, where it facilitates surgical training and patient education. With advancements in AR technology and widespread adoption, it continues to shape how we perceive and interact with our environment, ushering in a new era of innovation and connectivity.

Let’s look at why AR has become so indispensable as a business tool nowadays.

Revolutionizing Training Methods

AR in business transforms training by offering immersive, interactive simulations that replicate real-world scenarios, enhancing employee learning and skill development.

It’s lucrative for hands-on training experiences. Since there’s no need for physical equipment or environments, reducing costs and logistical constraints while improving knowledge retention and performance.

Boosting Productivity Levels

Augmented Reality in business boosts productivity by providing real-time access to information and guidance, allowing employees to complete tasks more efficiently and accurately.

Through AR-powered tools and applications, workers can streamline workflows, troubleshoot issues, and collaborate effectively, resulting in increased output and operational efficiency.

Implementing Dynamic Marketing Approaches

AR enables businesses to implement dynamic marketing strategies that captivate and engage audiences in unique ways.

By integrating AR into marketing campaigns, companies can create interactive experiences that drive brand awareness, customer engagement, and sales conversions, setting themselves apart in a crowded marketplace.

Fostering Product Development

Augmented reality and marketing foster innovation in product development by facilitating virtual prototyping, design iterations, and collaborative decision-making.

With AR, teams can visualize and test product concepts in 3D, gather feedback from stakeholders, and make informed design decisions faster, leading to faster time-to-market and more successful product launches.

Creating Tailored Customer Experiences

AR creates personalized customer experiences by allowing users to interact with products and services in customized ways.

Through AR-enhanced applications and experiences, businesses can tailor content, recommendations, and promotions to individual preferences and behaviors, enhancing customer satisfaction and loyalty.

Amplifying Brand Recognition

Augmented Reality shopping amplifies brand recognition by providing memorable and shareable experiences that leave a lasting impression on customers.

By incorporating AR into branding initiatives, companies can create immersive brand experiences that spark conversations, increase social media engagement, and strengthen brand loyalty, ultimately driving business growth and success.

Final Thoughts

In conclusion, Augmented Reality in business stands as a transformative force, offering a multitude of benefits across various aspects of operations. From revolutionizing training methods to boosting productivity levels, AR empowers businesses to thrive in an increasingly competitive environment.

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success, while delivering immersive and engaging experiences that resonate with customers and stakeholders alike.

As AR continues to evolve and integrate into everyday business practices, Uni will incorporate the best practices to promote business advancement and drive meaningful change for the clients. We’re to shape the future of commerce to your benefit.

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