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7 Juicing Tips From The Fat, Sick & Nearly Dead Creator

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Why do I wake up at 5 am every Saturday? To interview people like Joe Cross. Six months ago I watched Joe Cross’s second documentary Fat, Sick & Nearly Dead 2 and the film again reaffirmed my reason for choosing to make my own juice every day. In part two of the interview I did with Joe, I wanted to focus on some of the juicing tips that you can learn from the famous documentary creator.

Joe is more than qualified to speak on success and has built his business “Reboot With Joe” in four years to be a globally recognised brand focused on juicing and changing your life. His company is now headquartered in New York and employs fourteen full-time staff that work to deliver his vision and expand the movement.

The community Joe has built online now see’s him with more than 240,000 member accounts, which is the largest online juicing community in the world. Not bad when you consider that he dropped out of high school when he was seventeen and never attended university.

He decided instead to become a courier boy until he discovered the Australian Futures Exchange and became a runner on the trading floor, and then a trader. From there he built a multi-million dollar business that he sold just before he made his first juicing documentary.

After my interview with Joe, I wanted to share with you seven juicing tips that he stands by which have now changed so many lives.

1. Know why you’re juicing first

What if success equalled your energy and your energy was determined by juicing? This was a question I asked myself and I am now very clear on the answer. Think about it carefully. If you are to be successful, you are going to have to form lots of good habits and work hard every single day.

I am sure you would agree that it is very difficult to work hard when you’re tired and have no energy. You, first of all, need to understand what having more energy will allow you to do and why you want to do that thing every day. Once you know your why, reframe juicing to be the enabler that will allow you to achieve success in the task you have chosen to be your life’s purpose.

One thing that was very clear when I was talking to Joe was that the reason he decided to start juicing is so he can fulfil his why of expanding his global movement and being a serial entrepreneur. He definitely doesn’t juice every day because it’s a nice thing to do; he does it because it gives him the energy he needs to fulfil his vision.

2. Cold press vs centrifugal juicing

Through the research I did before speaking with Joe I noticed that there wasn’t much content around which form of juicing was the best. Luckily, my question on which way was better to juice was missing the underlying issue; we don’t consume enough plant-based substances so any form of juicing is better than none at all.

In Joe’s opinion, there are minimal differences between cold press juicing, slow juicing and centrifugal juicing. One area that he says cold press juicing can be better for is extracting liquid from leafy greens, otherwise there isn’t a lot of difference and it comes down to horses for courses.

One of the concerns raised with centrifugal juicing is that critics say the process heats up the juice, but Joe says that if you look at the evidence, the juice only heats up by around one degree.

Think about it this way, the change in weather conditions between summer and winter doesn’t affect the nutrient value of vegetable produce and neither does less than one degree of heat from a juicer.

A lot of people talk about centrifugal juicers heating up the juice for a fraction of a second but no one really talks about blending and what that does to the produce for the sixty seconds it takes to blend a smoothie. There is a lot more damage done in a blended drink then there is in juicing and there are much larger amounts of heat produced during the process.

Joe truly believes that the myth of juice being heated up by a traditional centrifugal juicer is just marketing hype and not much else.

Having used both types of juicers myself, my personal experience has been that the cold press juicer extracts more juice and is better at juicing greens than centrifugal. This is important to me because the greens are the best form of produce you can consume. Everyone has their own opinion though so try what is best for you; you can’t go wrong either way.

3. Organic vs normal produce

To address the topic of whether to use organic produce or normal produce you need to understand the concept of the clean fifteen and the dirty dozen in relation to how much pesticide is found on different types of produce.

Below are the Environmental Working Group’s list of both categories and the fruits and vegetables that make up each type:

As you can see, some fruits and vegetables potentially contain more pesticide than others. If money is no option then go for 100% organic, otherwise, consider buying normal produce for everything on the clean fifteen list and buying organic for the items on the dirty dozen list.

The reason why Joe suggests not getting too bogged down in the details of juicing too much is that, as he describes it, he would rather you eat a non-organic, conventional apple that go out and eat a microwave pizza. Even though the apple is not a nutritious as it could be, it’s still 100 times better than eating processed food.

4. Consume plant-based food any way you can

There are three ways for us to consume our plants and doing one of these ways is better than doing none at all.

  1. Eat it with a knife and fork – (hands will do though and we have been doing that for longer than anything)
  2. Blend it outsourcing the chewing to a machine
  3. Juice it – the best way for those who are time poor

Whether you blend something or eat it, it’s the same result on the body. When you juice the produce, you’re extracting out the micronutrients and the water from the plant, so juicing is effectively juicing water filtered through a plant.

There is a difference in terms of concentration and the amount of micronutrients you can consume. If Joe gave you ten sticks of celery and asked you to eat them all you would struggle whereas if he put ten sticks of celery through a juicer and added some pears, lemon and ginger, you could drink that in ten minutes.

“For an itch of celery it takes the average human around seventy bites to consume”

The difference between juicing and the other two ways of consuming vegetables is that the concentration and volume of micronutrients are much higher. Luckily in today’s world none of us are faced with one choice and we are fortunate enough to have three, and Joe believes that given that most of us are not consuming enough plant food, we need to utilise all three.

Doing so will give ourselves the opportunity to maximise our micronutrient intake. The other method of consumption is to use the left over pulp from your juicing in things like vegetarian burgers, homemade cinnamon rolls, soup recipes, flaxseed crackers, and the list goes on. A lot of people discard the pulp and don’t realise that it’s fibre and you shouldn’t necessarily discard it.

5. Create a Juicing routine

To be able to be successful at juicing and get all the benefits that come with it, you need to be like Joe and create a juicing routine.

When Joe’s at home he juices in the morning (7am-8am), he blends around mid morning (10 or 11 am), sometimes he will have egg, then salad with protein for lunch, another juice or smoothie in the afternoon (depending on whether he has been working out), and then a regular dinner at night.

The daily routine Joe has is a mixture of the three methods of consuming plant based produce and he aims to have his diet consist of 50% of calories coming from plants. This goal can be quite hard to achieve if you don’t have the right routine in place and if you’re attempting only to eat plant-based produce.

6. Have a juicing substitute while you’re overseas

If you’re someone who travels a lot then juicing at home is not really an option. Luckily, Joe is in the same boat so I asked him what he does. Joe said that he will often go to a juice bar and if he is not sure where one is, he will send out a tweet and get a recommendation from his followers.

Other than juice bars, Joe drinks HPP juice (high pressure processing) from brands like Evolution Fresh or his own “Reboot Your Life Juice” that was, up until recently, available in Woolworths stores here in Australia. .

One thing that fascinated me about Joe’s original documentary, Fat, Sick & Nearly Dead, was that he travelled around the USA with a juicer in the back of his car and made fresh juice on the road. I thought to myself that this wasn’t a very practical way for most people, and my hunch was right, Joe confirmed that the method was mostly done for the film and he doesn’t do this in his everyday life.

I asked him about how he washed the produce when he was on the road in the film and he said that the film crew would clean it in the RV, or sometimes with hoses, or sometimes they just didn’t wash the produce at all.

So if you’re lucky to have a crew follow you around everywhere you go then consider this method, otherwise stick with the bottled juice or going to a juice bar.

7. Staying motivated with juicing and life

To be able to stay motivated and maintain the habit of juicing you have to look at the things in your life that are really important.

There are lots of ways to measure your success:

  • Your health
  • The love in your life
  • Your spiritual self
  • Your family and friends

You will notice that if one of these areas of your life is significantly unsuccessful, then the habit of juicing and your diet may be affected. The key is to maintain each of these areas as best as you can because they are directly related to your ability to continue to juice and be healthy long term.

To stay motivated in life one of Joe’s tricks is to not take himself too seriously and to understand that his career and work is not everything. When things haven’t been going too well in Joe’s career, he has always focused on the things that are going well.

Like a true Sydneysider, one of the highlights of my time with Joe was when he taught me a lesson on life that comes from the world of yacht races. Here is that lesson:

“Things come in cycles and you are going to have times when things are tough and you are going to have times when the wind’s at your back. The trick is realising when the wind is behind you, and being aware the wind is behind you, and then enjoying the smooth sailing.

Be aware though that the wind can turn around and be against you at any time. When the wind is against you and you’re doing it tough, you have to weather the storm and just hang in there. Try not to make any stupid mistakes and don’t abandon the race. You just have to persevere. “

Joe shows in Fat, Sick & Nearly Dead 2 that life is not always smooth sailing and that even with all the positives changes he has had in his life he can sometimes go off track too. The key to Joe’s success has been to notice when he’s off course and refocus his attention back to what makes him motivated.

With a background in finance, Joe has been around long enough to know that from the 1987 crash, 2001 dot-com bubble, to the 2007-2008 financial crisis, there are times when the chips are going to be down, but you just have to be sure that you can persevere.

“You might have fear on the inside but you have to be careful not to show fear on the outside”

At the end of every interview, I always like to ask the interviewee what books have influenced them the most. Joe’s response was that he has never really been a big reader or student but what affected his personal development the most was his own trial and error, and personal experience.

That aside, the three books that Joe recommends the most are:

The Seven Spiritual Laws of Success – Deepak Chopra

Way of the Peaceful Warrior – Dan Millman

The Alchemist – Paulo Coelho

If you want more juicing and lifestyle tips from Joe Cross and his team then go to RebootWithJoe.com to find out more.
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Entrepreneurs

The Brutal Truth About Entrepreneurship with ADHD (And Why Most Advice Is Making It Worse)

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Image Credit: Joel Brown - Addicted2success

You’re not lazy. You’re not undisciplined… and you’re definitely not broken.

You’re an entrepreneur with ADHD, and right now you’re probably sitting on 19 unfinished projects, 47 open tabs, and a brain that feels like it’s running on 12 different radio stations at once.

You’ve read the books. You’ve tried the planners, the Pomodoro timers, the accountability groups. You’ve even hired coaches who promised to “fix” your focus. Yet here you are — brilliant ideas, massive potential, and a business that still feels like it’s one step away from collapsing under the weight of your own mind.

Here’s what almost nobody in the entrepreneurial space will admit:

The real struggle isn’t your ADHD. It’s that you’ve been trying to run a neurodivergent brain inside a neurotypical business model — and then beating yourself up when it doesn’t work.

Most advice for entrepreneurs was written by people whose brains work differently. They preach consistency, routines, long-term planning, and steady execution like those things are universal truths. For the ADHD entrepreneur, those “truths” feel like trying to swim upstream in cement. You can force it for a while (and you have), but eventually your brain rebels, the burnout hits, and you’re left feeling like a failure who just needs to “try harder.”

That cycle is quietly destroying more talented founders than cash flow problems or bad hires ever could.

The deeper layer most people never reach is this: your ADHD isn’t a bug in the system. It’s a different operating system entirely. And when you stop trying to install Windows on a Mac and start building everything around macOS, the game changes completely.

The Hidden Addiction That Keeps ADHD Entrepreneurs Stuck

You already know the surface symptoms — time blindness, rejection sensitivity, starting strong and fading fast, shiny object syndrome.

But the real trap is more insidious.

It’s the addiction to chaos and novelty.

Your brain is wired for dopamine. New ideas, big visions, last-minute sprints, high-stakes pressure — these things light you up like nothing else. The boring, repetitive, systems-building work that actually scales a business? It feels like torture.

So unconsciously, you keep your business in a state of controlled chaos. You say yes to too many things. You chase the next exciting opportunity. You avoid building the boring infrastructure because “I work better under pressure anyway.”

And every time the pressure gets too high, you crash, swear you’ll get organized next quarter, and repeat the cycle.

Meanwhile, the neurotypical advice keeps telling you to “just build better habits.” As if your brain is a poorly trained dog that needs more discipline instead of a high-performance race car that needs the right fuel and track.

This isn’t a character flaw. It’s neurology.

And until you stop treating your wiring as something to overcome and start treating it as your greatest strategic advantage, you’ll stay stuck in the same exhausting loop.

The Identity Shift That Changes Everything

The entrepreneurs with ADHD who finally break through don’t “fix” their brains.

They redesign their entire business to work with their brains.

They stop trying to become the consistent, routine-loving founder the gurus talk about. Instead, they become the architect of a system that leverages their natural strengths — hyperfocus, pattern recognition, creative problem-solving, relentless drive under pressure — while outsourcing or automating everything that drains them.

This is the layer most ADHD entrepreneurs never reach because it requires something terrifying: accepting that you are never going to be “normal” at entrepreneurship… and that’s exactly why you can win bigger than most.

Your ability to see connections others miss. Your tolerance for uncertainty. Your capacity to go all-in when something lights you up. These aren’t liabilities. They’re unfair advantages in a world that rewards speed, creativity, and bold moves.

The shift is simple but brutal:

Stop trying to manage your ADHD. Start designing your business around it.

How to Actually Build a Business That Works With Your Brain

  1. Stop fighting your energy cycles — weaponize them. Most ADHD entrepreneurs try to force 8-hour focused days. That’s insane. Instead, track when your brain actually works best (for many it’s 10pm-2am or random 4-hour hyperfocus bursts). Build your schedule around those windows. Protect them like gold. Do the deep, high-leverage work then. Use the low-energy periods for admin, calls, or recovery.
  2. Build “chaos containers,” not rigid systems. Traditional project management tools feel like cages. Create loose but effective structures that give your brain freedom. Use tools like Notion with massive flexibility, or body-doubling (working alongside someone virtually), or even hiring a “chaos wrangler” — an assistant who thrives on turning your scattered ideas into executable plans.
  3. Turn your rejection sensitivity into rocket fuel. That intense fear of letting people down or looking stupid? Channel it into creating ridiculously high standards for your customer experience or product quality. Use it as fuel instead of letting it paralyze you.
  4. Outsource the parts that make you want to die. The execution, follow-through, and maintenance phases are where most ADHD entrepreneurs lose. Hire or partner with people who love the details. Your job is vision, strategy, and big swings. Let someone else own the spreadsheets.
  5. Create external pressure on your own terms. Deadlines and public commitments work wonders for the ADHD brain. Use them strategically — announce launches, create beta groups, or work with coaches who understand neurodivergence instead of fighting it.

The entrepreneurs with ADHD who are quietly crushing it right now aren’t the ones who finally became “disciplined.” They’re the ones who stopped apologizing for how their brain works and started building empires that are specifically engineered for it.

They have teams that handle the boring stuff. They have systems that flex with their energy instead of fighting it. They’ve turned their “flaws” into the exact reasons their businesses stand out.

Your ADHD brain is not the enemy. The enemy was trying to play the game by rules that were never designed for you.

The moment you accept that and start designing everything… your calendar, your team, your offers, your processes — around how you actually operate, the struggle doesn’t disappear… but it becomes manageable, even exhilarating.

You were never meant to fit the mold. You were meant to break it and build something better.

The world doesn’t need another cookie-cutter entrepreneur. It needs the chaotic, brilliant, all-in, slightly unhinged visionaries who can only operate at full power when the game is built for them.

That’s you.

Stop trying to fix yourself. Start building the business that was always meant to be run by a mind like yours.

Your next breakthrough isn’t going to come from working harder or being more consistent. It’s going to come from finally giving yourself permission to work differently.

And when you do that? Watch what happens.

The same brain that once felt like a curse becomes the exact reason your business becomes unstoppable.

You’ve got this. Not despite the ADHD. Because of it.

If you want to learn more from me or send me a personal message I’ll respond to you on Instagram at https://instagram.com/iamjoelbrown speak soon!

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Health & Fitness

The Health Planning Habits That Support Long-Term Success

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Image Credit: Joel Brown - Addicted2success

Most people think about health planning only when something forces them to.

A medical bill arrives unexpectedly. An insurance issue appears during treatment. A diagnosis changes how future care needs are viewed. Suddenly health planning becomes urgent instead of preventative.

The problem is that long-term health stability is usually shaped by smaller habits built quietly over time, not just by major decisions during emergencies.

That includes physical health habits, of course, but it also includes how people approach insurance coverage, preventative care, financial preparation, and long-term healthcare planning before problems become immediate.

The families who navigate healthcare stress most effectively are often not the ones avoiding every issue entirely. More often, they’re the ones who built systems early enough to make difficult situations feel more manageable later.

Consistency Matters More Than Perfection

A lot of health advice still revolves around extreme change.

Perfect diets. Aggressive routines. Complete lifestyle overhauls.

In reality, most long-term health success comes from consistency people can realistically maintain for years instead of months. Small preventative habits tend to matter more than dramatic short-term efforts that collapse under pressure.

That principle applies financially too.

People often spend more time researching investment strategies than understanding their healthcare coverage or preparing for future medical costs. But healthcare instability can disrupt long-term financial plans surprisingly quickly when households are unprepared for how expensive even routine care can become over time.

The practical side of health planning is becoming harder to separate from overall financial planning now than it used to be.

Preventative Planning Reduces More Stress Than People Realize

One overlooked benefit of health planning is emotional stability.

People who understand their coverage, maintain preventative care routines, and think ahead about healthcare decisions often describe feeling less overwhelmed when unexpected situations happen. The goal is not eliminating uncertainty entirely. That’s unrealistic.

The goal is reducing how chaotic healthcare decisions feel under pressure.

That’s one reason broader conversations tied to healthcare and health insurance have expanded significantly over the last several years. Rising costs, changing coverage structures, and increasing healthcare complexity have made long-term planning more important for average households than many people expected.

Healthcare is no longer something most families can comfortably approach reactively forever.

People Underestimate How Quickly Healthcare Costs Compound

One reason health planning habits matter so much is that healthcare costs rarely arrive in one dramatic moment alone.

More often, they build gradually:

  • recurring prescriptions
  • specialist visits
  • ongoing treatment plans
  • insurance deductible increases
  • long-term care considerations
  • unexpected procedures layered on top of existing expenses

Families often absorb these costs incrementally until they realize how much financial pressure accumulated over time.

That gradual buildup is part of what makes proactive planning valuable. People who think ahead about coverage structures, emergency savings, provider networks, and preventative care tend to adapt more smoothly when healthcare needs eventually increase later in life.

The difficult part is that many households delay these conversations because they feel healthy right now.

Healthcare Decisions Have Become More Complicated

Another challenge is that healthcare systems themselves continue evolving quickly.

Insurance structures change. Telehealth expands. Employer-sponsored benefits shift. Prescription pricing fluctuates. Patients now carry more responsibility for understanding deductibles, provider networks, and out-of-pocket exposure than previous generations often did.

That complexity creates decision fatigue.

Even relatively organized households sometimes feel uncertain about whether they’re making good healthcare choices because the systems themselves are difficult to navigate confidently. A lot of current health insurance trends discussions reflect this larger issue, healthcare planning is becoming less about isolated medical events and more about long-term sustainability across entire households.

People want predictability, but healthcare systems increasingly feel harder to predict.

The Most Effective Health Habits Usually Feel Boring

One thing people rarely admit is that good long-term planning habits are often not particularly exciting.

Scheduling preventative appointments. Reviewing insurance annually. Building emergency savings slowly. Staying physically active consistently. Maintaining realistic routines instead of dramatic cycles of burnout and reset.

None of those habits feel dramatic at the moment.

But over long periods, they create stability that becomes incredibly valuable once life gets complicated. The people who navigate healthcare stress most effectively are often the ones who built ordinary systems early instead of waiting for perfect motivation later.

That applies financially and physically at the same time.

Why Long-Term Success Depends on Adaptability

Health planning is ultimately difficult because people’s lives keep changing.

Careers shift. Families grow. Aging parents require support. Medical needs evolve. Financial priorities change over decades in ways nobody predicts perfectly in advance.

That’s why the strongest long-term health planning habits are usually flexible rather than rigid.

The goal is not building a flawless plan that never changes. It’s creating enough structure, awareness, and preparation that future adjustments become manageable instead of overwhelming.

Most people cannot control every future health outcome. They can, however, build habits that make uncertainty easier to navigate when it eventually arrives.

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Life

Why Moving to a New City Can Change Your Mindset

Discover how moving to a new city boosts neuroplasticity, builds resilience, and reshapes your mindset

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How relocation changes your mindset

Relocation is always a challenge. Rebuilding and restarting your life requires you to step outside of your comfort zone. (more…)

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Change Your Mindset

The Hidden Reason You Can’t Stay Consistent

If motivation keeps failing you, the real issue isn’t discipline. It’s the identity shaping your habits and long-term success.

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Identity-based habits

Success often looks like a time-management problem. You buy a planner, set reminders, and hope that next week will be different. For a few days, it works. Then stress hits, motivation drops, and old patterns return. (more…)

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