Words are very compelling. I recently saw an advertising campaign for a makeup company which used only words. You would think that a company that sells...
Marketing trailblazer David Ogilvy, has in many ways defined the business world as we know it today. Through his company Ogilvy & Mather, Ogilvy worked with...
With over 45,500 listed companies and a plethora of non-listed companies, and thousands of new companies emerging and dying every year, it isn’t hard to see...
