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(Video) Why Your Business Needs To Adapt To Social Media For Success

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With the advent of social networking sites, these are not only used for keeping in touch with friends and family, but as a business portal as well. With over 800 million users worldwide, Facebook is one of the most popular social networking sites that have become a portal for online businesses, groups, and personalities. Read on and watch the video by Social Media expert and Millionaire Business Man Gary Vaynerchuk to find out ways you and your business can benefit from the use of Social Media.

By creating a personal account, you can post the products and services that you are selling by creating albums, and indicating the necessary information that describes your product or service. You can also choose to subscribe through their advertising links to increase user views to your profile. Another option is to create a page rather than a personal account. This way, you can showcase your products or services in a more professional manner. Bands, artists, and other types of professional make use of the Facebook page to advertise and showcase their talents, skills, services, and other information.

For a more formal approach, LinkedIn is the perfect medium for advertising your skills as a professional to potential employers. The website is also used as a job portal for those who are seeking employment online. The website works in both ways where a company or employer can post a job opening, and a potential employee or freelancer can post his or her details for other viewers to see.

Social networking sites are also an excellent media for earning money online. Many companies are providing ways for users to earn a few bucks by clicking on paid advertisements for a specified time. Advertising is also an excellent way to increase viewer traffic to your site, but it does not guarantee that people who are viewing your web site or page will actually buy your product or service. Posting links of your web page or blog can also be helpful in increasing your user views. Twitter, MySpace, and other social networking sites are good examples of where you can post links to your products and services for others to see.

Blogging is also an excellent way to earn money. There are many creative and technical writers who are making money from writing user reviews and informative content for various kinds of topics. Digg, for instance, is an online community where people share their thoughts and reviews on movies, music, and anything under the sun. It is also a good place to post links to your personal blogs, online stores, and pages for your products and services.

Multilevel marketing is also increasing in popularity when it comes to social media such as Tumblr, Twitter, MySpace, and others. With this, you will earn commission from every successful referral of the business merchant which has an advertisement on your blog or personal website. With the right tools and knowledge on internet based businesses, it is very easy to earn and be successful online.

5 Good reasons your company should be using Social Media Networks:

  • A great way to keep track of your peers and colleagues
  • Easy access to thought leadership or information that can’t be found elsewhere.
  • A good way to showcase tour company or yourself
  • Easy access to learning and professional development
  • You wish to find out what others think of your products, vendors or approachers

A perfect example of Success through Social Media is the man behind Wine Library TV, “Gary Vaynerchuk” who is worth over 60 Million Dollars. He is the Author of “The Thank You Economy” and he lives and breathes through social networks to reach his millions for success. Watch the Video Below as Gary explains why Businesses need to adapt to Social Media, this video is worth every second of your viewing time. I have not been paid by Gary himself to say this, I believe he knows what he is talking about.

Gary Vaynerchuk –The Thank You Economy: How Businesses Must Adapt to Social Media

Very Interesting InfoGraphic on The Social Media Landscape, Just to put things into perspective for you:

 

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

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Success Advice

Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)

The surprising truth about leadership styles that can make or break your team’s success.

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Why one-size-fits-all leadership doesn’t work
Image Credit: Midjourney

Leadership has always been as much about people as it is about performance. Ken Blanchard, in his influential book, “The One Minute Manager”, put it simply: different strokes for different folks. (more…)

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Success Advice

What Every New CEO Must Do in Their First 100 Days (or Risk Failure)

Your first 100 days as CEO could define your entire legacy, here’s how to make every move count

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When Tim Cook took over from Steve Jobs at Apple, the world watched with bated breath. Jobs wasn’t just a CEO; he was a visionary, an icon, and a legend of innovative leadership. (more…)

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Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

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