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(Video) Top Notch Advice From The Father Of Creative Thinking – Edward De Bono

Joel Brown (Founder of Addicted2Success.com)

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Edward De Bono

Physician, author, inventor, and renowned consultant, Edward De Bono is the originator and father of Lateral Thinking. Edward De Bono has taught many of the best businessmen and inventors around the world on how to “think outside the box”. He teaches you how to to move outside your habitual thinking style to get a more rounded view of a situation. The value of being a little mad and out there is one of Edwards beliefs to reach Success

Watch these 3 Videos as Edward De Bono shares his valuable advice on thinking creatively for the ultimate success for you and your business.

Highly Successful People by Edward De Bono

Edward de Bono on creative thinking in business part (1 of 2)

Edward de Bono on creative thinking in business part (2 of 2)

Edward De Bono’s 6 Thinking Hats Technique – 6 Different Ways Of Thinking For Greater Results:

You can use Six Thinking Hats in meetings or on your own. In meetings it has the benefit of blocking the confrontations that happen when people with different thinking styles discuss the same problem.

Each ‘Thinking Hat’ is a different style of thinking. These are explained below:

  • White Hat:
    With this thinking hat you focus on the data available. Look at the information you have, and see what you can learn from it. Look for gaps in your knowledge, and either try to fill them or take account of them.
  • This is where you analyze past trends, and try to extrapolate from historical data.
  • Red Hat:
    ‘Wearing’ the red hat, you look at problems using intuition, gut reaction, and emotion. Also try to think how other people will react emotionally. Try to understand the responses of people who do not fully know your reasoning.
  • Black Hat:
    Using black hat thinking, look at all the bad points of the decision. Look at it cautiously and defensively. Try to see why it might not work. This is important because it highlights the weak points in a plan. It allows you to eliminate them, alter them, or prepare contingency plans to counter them.
  • Black Hat thinking helps to make your plans ‘tougher’ and more resilient. It can also help you to spot fatal flaws and risks before you embark on a course of action. Black Hat thinking is one of the real benefits of this technique, as many successful people get so used to thinking positively that often they cannot see problems in advance. This leaves them under-prepared for difficulties.
  • Yellow Hat:
    The yellow hat helps you to think positively. It is the optimistic viewpoint that helps you to see all the benefits of the decision and the value in it. Yellow Hat thinking helps you to keep going when everything looks gloomy and difficult.
  • Green Hat:
    The Green Hat stands for creativity. This is where you can develop creative solutions to a problem. It is a freewheeling way of thinking, in which there is little criticism of ideas. A whole range of creativity tools can help you here.
  • Blue Hat:
    The Blue Hat stands for process control. This is the hat worn by people chairing meetings. When running into difficulties because ideas are running dry, they may direct activity into Green Hat thinking. When contingency plans are needed, they will ask for Black Hat thinking, etc.

Edward De Bono Quotes To Live By:

A memory is what is left when something happens and does not completely unhappen.
Edward de Bono

An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
Edward de Bono

An idea that is developed and put into action is more important than an idea that exists only as an idea.
Edward de Bono

Argument is meant to reveal the truth, not to create it.
Edward de Bono

Creativity involves breaking out of established patterns in order to look at things in a different way.
Edward de Bono

Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
Edward de Bono

Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
Edward de Bono

Humor is by far the most significant activity of the human brain.
Edward de Bono

Humour is by far the most significant activity of the human brain.
Edward De Bono

I must say, I don’t feel very qualified to be a pop star. I feel very awkward at times in the role.
Edward de Bono

If you never change your mind, why have one?
Edward de Bono

If you wait for opportunities to occur, you will be one of the crowd.
Edward de Bono

In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
Edward de Bono

In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
Edward de Bono

It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
Edward de Bono

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
Edward de Bono

Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Edward de Bono

Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
Edward de Bono

One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
Edward de Bono

Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
Edward de Bono

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

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