Connect with us

Success Advice

Using Colors To Become Successful

Avatar

Published

on

Successful Colors Personality

What if success in life was as simple as knowing your color wheel? Well, it can be! When searching for success in life, understanding the psychology of colors plays a vital role. In understanding how certain colors affect mood and understanding how people react to colors, a person can convey a thought or idea without saying a word.

By using a color as a form of non-verbal communication, we can set the tone for business meetings, dates, or any other social interaction.

Below are some of the common energies and properties associated with colors.

 

RED

Red is the color of energy, vitality, and passion. It is worn by people who strive to dominate everything. It excites the emotions and motivates us to take action. Being surrounded by too much of the color red can cause us to become irritated, agitated and ultimately angry. Too little and we become cautious, manipulative and fearful.

Of all the colors, this one might have the most power!

In advertising, red is often seen in products that appeal to men and is seen in general as a strong call to action. It invites people to react on an emotional level instead of an intellectual level and appeals to a person’s instinct.

 

YELLOW

Of all the colors, this is the one most associated with fun, openness, warmth, and cheerfulness. Yellow shows a uniqueness and individuality that overflows in creative people. Yellow is used in advertising because it attracts attention due to being reminiscent of warmth. It is used by products or places that want to be seen as social, inviting places.

A business like McDonald’s, for instance, prominently features yellow because it wants people convey openness and invite all people in.

 

ORANGE

Orange expels optimism and is well known as the “Uplifting” color. It combines the attributes of colors red and yellow, taking the energy from the former and the warmth of the latter. It also has a stimulating effect on the appetite. Many restaurants incorporate orange into their menus or into their decor in order to get patrons to eat up!

Orange is also associated with a pragmatism combined with an artistic streak. This makes it popular among businesses that offer consumers the tools needed to create.

 

BLUE

The colors above are all the “hot” colors while blue begins the “cool” colors. Blue is a color of trust, a color that shows a sincerity and a connection between people. Its soft nature makes it popular among psychologists and others who want to convey an ease and foster communication. This security also makes it one of the popular colors in advertising.

The color blue encourages people to relax and carefully consider an action (which is the opposite of red and the direct call to immediate action).

 

GREEN

Of all the colors, this is the one most associated with growth and rebirth. The color green makes people think of spring time which associates your thoughts to new changes and brand new beginnings. This in turn makes it a good color for a product appealing to “freshness” or a new product line (it is a good color when rolling a re-branding).

It is also good for inspiring the thought of money, making it a useful tool if you are appealing to a person’s wallet to offer value or money saving options.

 

PURPLE

In advertising, this color symbolizes royalty. It is used by products that want to convey a high-end feel (think, Crown Royal). A brand that uses purple is signifying that it is the top of the line, the best of the best, and deserves to be priced higher for high-end tastes.

If your brand is selling a prestige or luxury lifestyle, this is a great color to choose.

 

BROWN

This is the opposite of purple. Brown represents the earth and represents a steadiness and dependability. This color may not be flashy, but it gets the job done. It is not pretentious and it is completely practical. Maybe a bit boring, but ultimately extremely dependable. It practical and has no frills, but gets the job done effectively.

UPS is a great example of a brand associated with this color.

Advertisement
4 Comments

4 Comments

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Success Advice

    Defining Your Own Success: A Step by Step Guide

    Avatar

    Published

    on

    Image Credit: Unsplash

    Everyone wants success in their lives, but success can be defined in so many different ways that it can sometimes seem daunting. In this blog post, you will learn how to make success easier for yourself by defining what success means to you. (more…)

    Continue Reading

    Success Advice

    5 Characteristics of Athletes You Need for Business Success

    Avatar

    Published

    on

    Image Credit: Unsplash

    Michigan State basketball coach, Tom Izzo, wrote “Players play. Tough players win.” I would add to that, “It’s tough to win.”I think if you, as a leader, are looking to build an organization that is successful – that wins – you first have to accept that it will be tough. There are no shortcuts to success. In my 44 years of coaching, I was fortunate to coach a lot of tough players. I believe the toughness I have seen in athletes corresponds well to any organization or business. (more…)

    Continue Reading

    Success Advice

    5 Changes in Your Habits That Will Help You Thrive

    Avatar

    Published

    on

    Image Credit: Unsplash

    We’ve all found ourselves at the bottom at least once in our lives. We thought that everything’s ruined and there’s no going back. The truth is – there’s always going back. Moreover, it takes one to fall many times and feel like everything’s ruined to succeed in life. (more…)

    Continue Reading

    Success Advice

    The Biggest Man-Made Myth and What You Can Do About It

    Avatar

    Published

    on

    Image Credit: Unsplash

    Everyone hates to admit it, but you know it’s true. Time is our most essential asset if used efficiently. We all have 24 hours in our schedules. Thus, no matter what anyone says, we’re equal. It’s how we use our time that makes all the difference. (more…)

    Continue Reading

    Trending