Connect with us

Success Advice

Using Colors To Become Successful

Published

on

Successful Colors Personality

What if success in life was as simple as knowing your color wheel? Well, it can be! When searching for success in life, understanding the psychology of colors plays a vital role. In understanding how certain colors affect mood and understanding how people react to colors, a person can convey a thought or idea without saying a word.

By using a color as a form of non-verbal communication, we can set the tone for business meetings, dates, or any other social interaction. From the colors you use in your company logo to the colors you feature on your website, you can leverage color to become successful.

Below are some of the common energies and properties associated with colors.

 

RED

Red is the color of energy, vitality, and passion. It is worn by people who strive to dominate everything. It excites the emotions and motivates us to take action. Being surrounded by too much of the color red can cause us to become irritated, agitated and ultimately angry. Too little and we become cautious, manipulative and fearful.

Of all the colors, this one might have the most power!

In advertising, red is often seen in products that appeal to men and is seen in general as a strong call to action. It invites people to react on an emotional level instead of an intellectual level and appeals to a person’s instinct.

 

YELLOW

Of all the colors, this is the one most associated with fun, openness, warmth, and cheerfulness. Yellow shows a uniqueness and individuality that overflows in creative people. Yellow is used in advertising because it attracts attention due to being reminiscent of warmth. It is used by products or places that want to be seen as social, inviting places.

A business like McDonald’s, for instance, prominently features yellow because it wants people convey openness and invite all people in.

 

ORANGE

Orange expels optimism and is well known as the “Uplifting” color. It combines the attributes of colors red and yellow, taking the energy from the former and the warmth of the latter. It also has a stimulating effect on the appetite. Many restaurants incorporate orange into their menus or into their decor in order to get patrons to eat up!

Orange is also associated with a pragmatism combined with an artistic streak. This makes it popular among businesses that offer consumers the tools needed to create.

 

BLUE

The colors above are all the “hot” colors while blue begins the “cool” colors. Blue is a color of trust, a color that shows a sincerity and a connection between people. Its soft nature makes it popular among psychologists and others who want to convey an ease and foster communication. This security also makes it one of the popular colors in advertising.

The color blue encourages people to relax and carefully consider an action (which is the opposite of red and the direct call to immediate action).

 

GREEN

Of all the colors, this is the one most associated with growth and rebirth. The color green makes people think of spring time which associates your thoughts to new changes and brand new beginnings. This in turn makes it a good color for a product appealing to “freshness” or a new product line (it is a good color when rolling a re-branding).

It is also good for inspiring the thought of money, making it a useful tool if you are appealing to a person’s wallet to offer value or money saving options.

 

PURPLE

In advertising, this color symbolizes royalty. It is used by products that want to convey a high-end feel (think, Crown Royal). A brand that uses purple is signifying that it is the top of the line, the best of the best, and deserves to be priced higher for high-end tastes.

If your brand is selling a prestige or luxury lifestyle, this is a great color to choose.

 

BROWN

This is the opposite of purple. Brown represents the earth and represents a steadiness and dependability. This color may not be flashy, but it gets the job done. It is not pretentious and it is completely practical. Maybe a bit boring, but ultimately extremely dependable. It practical and has no frills, but gets the job done effectively.

UPS is a great example of a brand associated with this color.

Advertisement
4 Comments

4 Comments

Leave a Reply

Your email address will not be published.

Success Advice

10 Principles to Attain Success in Modern Business

Work hard, play hard is the mantra for success that is given to budding entrepreneurs. But in the 21st century, no single rule can be applied to it.

Published

on

Image Credit: Unsplash

Work hard, play hard is the mantra for success that is given to budding entrepreneurs. But in the 21st century, no single rule can be applied to it. You might even have heard people saying, “Don’t simply work hard, work smart.” There are endless motivational and inspirational videos of successful businesses and of people who can go on and on with their advice.  (more…)

Continue Reading

Success Advice

11 Things to Avoid When Starting a Side Hustle

Published

on

Image Credit: Unsplash

It’s all about the hustle! (more…)

Continue Reading

Success Advice

Why It Can Be Harder for Creatives to Achieve Their Goals

Published

on

Image Credit: Unsplash

Perhaps, like me, you’re a very creative person. A dreamer. An idealist. And you have big goals and dreams you’d like to achieve. If that’s the case, I’m about to share information that will be very beneficial to you. If you’re an aspiring entrepreneur, this information is vital—I know so from experience. (more…)

Continue Reading

Success Advice

How to Achieve Your Goals in Just 90 Days

Published

on

Image Credit: Unsplash

Elon Musk has a great saying:

“Stop being patient and start asking yourself, ‘how do I accomplish my 10 year plan in 6 months?’ You will probably fail but you will be a lot further ahead of the person who simply accepted it was going to take 10 years.” (more…)

Continue Reading

Trending