Connect with us

Success Advice

Using Colors To Become Successful

Avatar

Published

on

Successful Colors Personality

What if success in life was as simple as knowing your color wheel? Well, it can be! When searching for success in life, understanding the psychology of colors plays a vital role. In understanding how certain colors affect mood and understanding how people react to colors, a person can convey a thought or idea without saying a word.

By using a color as a form of non-verbal communication, we can set the tone for business meetings, dates, or any other social interaction.

Below are some of the common energies and properties associated with colors.

 

RED

Red is the color of energy, vitality, and passion. It is worn by people who strive to dominate everything. It excites the emotions and motivates us to take action. Being surrounded by too much of the color red can cause us to become irritated, agitated and ultimately angry. Too little and we become cautious, manipulative and fearful.

Of all the colors, this one might have the most power!

In advertising, red is often seen in products that appeal to men and is seen in general as a strong call to action. It invites people to react on an emotional level instead of an intellectual level and appeals to a person’s instinct.

 

YELLOW

Of all the colors, this is the one most associated with fun, openness, warmth, and cheerfulness. Yellow shows a uniqueness and individuality that overflows in creative people. Yellow is used in advertising because it attracts attention due to being reminiscent of warmth. It is used by products or places that want to be seen as social, inviting places.

A business like McDonald’s, for instance, prominently features yellow because it wants people convey openness and invite all people in.

 

ORANGE

Orange expels optimism and is well known as the “Uplifting” color. It combines the attributes of colors red and yellow, taking the energy from the former and the warmth of the latter. It also has a stimulating effect on the appetite. Many restaurants incorporate orange into their menus or into their decor in order to get patrons to eat up!

Orange is also associated with a pragmatism combined with an artistic streak. This makes it popular among businesses that offer consumers the tools needed to create.

 

BLUE

The colors above are all the “hot” colors while blue begins the “cool” colors. Blue is a color of trust, a color that shows a sincerity and a connection between people. Its soft nature makes it popular among psychologists and others who want to convey an ease and foster communication. This security also makes it one of the popular colors in advertising.

The color blue encourages people to relax and carefully consider an action (which is the opposite of red and the direct call to immediate action).

 

GREEN

Of all the colors, this is the one most associated with growth and rebirth. The color green makes people think of spring time which associates your thoughts to new changes and brand new beginnings. This in turn makes it a good color for a product appealing to “freshness” or a new product line (it is a good color when rolling a re-branding).

It is also good for inspiring the thought of money, making it a useful tool if you are appealing to a person’s wallet to offer value or money saving options.

 

PURPLE

In advertising, this color symbolizes royalty. It is used by products that want to convey a high-end feel (think, Crown Royal). A brand that uses purple is signifying that it is the top of the line, the best of the best, and deserves to be priced higher for high-end tastes.

If your brand is selling a prestige or luxury lifestyle, this is a great color to choose.

 

BROWN

This is the opposite of purple. Brown represents the earth and represents a steadiness and dependability. This color may not be flashy, but it gets the job done. It is not pretentious and it is completely practical. Maybe a bit boring, but ultimately extremely dependable. It practical and has no frills, but gets the job done effectively.

UPS is a great example of a brand associated with this color.

Advertisement
4 Comments

4 Comments

  1. Avatar

    mido nakhlawy

    May 6, 2016 at 7:49 am

    Amazing Article .. its important to our daily life

  2. Avatar

    Simona

    Dec 5, 2013 at 8:27 pm

    Black and white are not colors but mostly presence or absence of light

  3. Avatar

    Nico Enaje

    Nov 2, 2013 at 7:25 am

    Any information about white?

  4. Avatar

    NIrmal jaiswal

    Oct 31, 2013 at 6:12 am

    what about the color GOLDEN..
    PLZ NEED THE INFO

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

Success Is Never Owned and Rent Is Due Everyday

Avatar

Published

on

Image Credit: Unsplash

I coached the basketball team at the University of St. Francis for 34 years. In December of 1987 we went to the west coast to play the University of San Francisco. We were a small, liberal arts university in Joliet, Illinois. I would guess the players on that San Francisco team had never heard of us. (more…)

Continue Reading

Success Advice

5 Smart Goals to Make This Year Your Most Successful Ever

Avatar

Published

on

Image Credit: Unsplash

Setting goals at the start of the year means you will know exactly what you need to do throughout the year to be successful. By setting goals, it forces you to build a plan about how you intend to achieve those goals. By having a plan in place, you will wake up every morning with a clear idea of what it is you need to do each day. Just by writing down your goals, there is a 42% greater chance you will achieve those goals than if they just stayed in your head. It may seem like a small thing but actually creating goals every year and then writing them down significantly improves your chances of success. (more…)

Continue Reading

Success Advice

7 Ways to Face Adversity Using the Power of Extreme Ownership

Avatar

Published

on

Image Credit: Unsplash

Adversity is an inevitable part of our lives, and it is an important and defining factor of our personal story. The stories we build for ourselves in the face of adversity will either empower or discourage us emotionally, help us move forward or remain stuck in the past, allow us to grow or to decline. (more…)

Continue Reading

Success Advice

Why Your Confidence Needs to Match Your Competence

Avatar

Published

on

Image Credit: Unsplash

Even if you produce amazing results at your job or in other areas of your life, others may still not see you as being competent if you lack the confidence to back it up. If you are good at your job, exuding confidence will ensure others also recognize your competence in your area of expertise. And research backs this up. (more…)

Continue Reading

Trending