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The Top 22 Books Every Entrepreneur Must Read

Joel Brown

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books every entrepreneur should read

These 22 Amazing books have been compiled by various reviews and have come out on top as the 22 Best Books that every Entrepreneur Must Read.

Have you read any of these books yourself? If not, get your hands on a few of these and increase your skills for success in the world of Entrepreneurship.

 

The Top Entrepreneur Books

 

“The Fountainhead” by Ayn Rand

Charlie O’Donnell: “I don’t know any book that sums up the entrepreneurial passion and spirit better than The Fountainhead by Ayn Rand: ‘The question isn’t who is going to let me; it’s who is going to stop me.'”

 

“Out of the Crisis” by W. Edwards Deming

Roger Ehrenberg: “Big or small, this book focuses the entrepreneur/manager on respecting employees, focusing on process, and insisting on the collection and analysis of data. The development of metrics to manage the business is critical for the start-up founder.”

 

“Extreme Programming Explained” by Kent Beck

Babak Nivi: “Revelatory. Develop your product like this book tells you to, unless you know better (e.g. you have experience building operating systems, space shuttles, Googles.) Buy the first edition.”

 

“The Four Steps to the Epiphany” by Steven Gary Blank

Babak Nivi: “The closest thing to a manual for building a startup. Marc Andreessen calls it ‘a roadmap for how to get to Product/Market Fit.'”

 

“Reality Check” by Guy Kawasaki

Penelope Trunk: “I love flipping through the chapters. Each one is like a blog post, so you learn something on every page. And each chapter reminds me to be a little bit better at something I’m doing already.”

 

“Peak” by Chip Conley

Fred Destin: “Maslow’s hierarchy of needs adapted to the business world.  Not that well written (sorry Chip) but sound advice on achieving ‘sustainable outperformance’ and leveraging crises for the better.”

 

“The Happiness Hypothesis” by Jonathan Haidt

Fred Destin:  “Not a business book, but if you assume self-awareness and knowing what you are really good at are key to success in business (and life in general), this is the best attempt I have read at deriving ‘meaning’ from the joyous mess of life.”

 

“Against The Odds” by James Dyson

Jason Fried: “One of the best books about design, business, invention, and entrepreneurship I’ve ever read. Highly recommended. It’s really inspirational. His persistence is otherworldly. You won’t believe what he went through to get this product to market.”

 

“How To Get Rich” by Felix Dennis

Greg Galant: “The self-made billionaire founder of Maxim Magazine and The Week titles this book as though it’s a snake oil self-help book. It’s really a great entrepreneurial memoir with British wit at its finest.”

 

“Transparency: How Leaders Create a Culture of Candor” by Warren Bennis, Daniel Goleman, and James O’Toole

Nilofer Merchant: “The future is invented not in the easy conversations but in the hard ones. We’ve got to know how to have and manage those conversations that lend light and transparency to WHY we are doing what we are doing. This book emphasizes how leaders create a culture of candor that can allow them to grow beyond the first idea.”

 

“The Future Arrived Yesterday” by Michael S. Malone

Nilofer Merchant: “The next type of company is going to have to grow in a very different way than companies even in the last 10 years. Mike Malone who wrote about virtual corporations 25 years ago has now written about “the protean corporation” which is a way to say organizations will organize to be more fluid, nimble, and shape shifters. He’s onto the new model and entrepreneurs should know about it so they are not surprised by the growth stages needed. ”

 

“Switch: How to Change Things When Change Is Hard” by Chip Heath and Dan Heath

Sean Ellis: “[The book’s] key message is to double down on things that are working.”

 

“The Entrepreneur’s Guide to Business Law” by Constance Bagley and Craig Dauchy

Chris Dixon: “[This one might be a] bit painful if you aren’t into legal details (I’m not), but perhaps the most useful business book you can ever read.”

 

“Crossing the Chasm” by Geoffrey A. Moore

Chris Dixon: “Although a bit too enterprise- (vs. consumer-) focused for my taste, this is an extremely intelligent and useful book.You’ve probably heard about the central thesis (lots of startups get stuck in the “chasm”, in between early adopter and mainstream customers) but there are tons of other interesting anecdotes and ideas in the book. I’ve reread this one a couple of times.”

 

“Boyd: The Fighter Pilot Who Changed the Art of War” by Robert Coram

Steve Blank: “Observe, Orient, Decide and Act – The cornerstone of Customer Development and the Lean Startup was first invented by a fighter pilot.  Read his story.”

Steve is a former serial entrepreneur who now teaches at U.C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. He is the author of Four Steps to the Epiphany.

 

“The Innovator’s Dilemma” and “The Innovator’s Solution” by Clayton Christensen

Steve Blank: “Why do large companies seem and act like dinosaurs? Christensen finally was able to diagnose why and propose solutions. Entrepreneurs should read these books as ‘how to books’ to beat large companies in their own markets.”

Also recommended by Chris Dixon: “The Innovator’s Dilemma popularized the (often misused) phrase ‘disruptive technology’; But there’s a lot more than that one big idea. Great insights into the ‘dynamics’ (changes over time) of markets.”

 

“Influence: The Psychology of Persuasion” by Robert B. Cialdini

David Heinemeier Hansson: “Influence teaches you how to sell and deal with customers by treating them as humans. Great stuff.”

David is a partner in 37signals.

 

“Maverick!: The Success Story Behind the World’s Most Unusual Workplace” by Ricardo Semler

David Heinemeier Hansson: “Maverick tells the story about how you can make radical change [even at] a very old-world company of 8,000 people producing industrial pumps.”

 

“Blink” by Malcolm Gladwell

Paul Jozefak: “Some great advice on how decisions are made.”

Paul is a Managing Partner at Neuhaus Partners.

 

“Lucky or Smart? Secrets to an Entrepreneurial Life”, by Bo Peabody

Mark Peter Davis: “Insight into some of the unique trials entrepreneurs face.”

Mark is a co-founder are CEO of Kohort, who previously worked as a VC at DFJ Gotham Ventures.

 

“The Zen & Art Of Motorcycle Maintenance”, by Robert M Persig

Brad Feld: “Anyone who is creating anything should read this book, slowly, and savor it.”

Brad Feld has been an early stage investor and entrepreneur for over 20 years and is the co-founder of Foundry Group.

Also recommended by Fred Wilson: “There is way more insight to be gained from stories than from business books. And these are some amazing stories.”

 

“The Thank You Economy”, by Gary Vaynerchuk

The Thank You Economy is much more than saying “thank you.” The Thank You Economy represents a much bigger movement. This book could easily have been called The Humanization of Business or Manners Marketing.

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 100 million lives in the last 6 and a half years.

14 Comments

14 Comments

  1. Manuel Bendana

    Jun 17, 2015 at 7:18 pm

    Surprised by the absence of “Rich Dad, Poor Dad” by Mr. Robert Kiyosaki

    I must consider it the ABC for entrepreneurs !

  2. Olesya

    Mar 12, 2015 at 7:54 pm

    Love Ayn Rand!

  3. Jo-Anne Rockwood

    Aug 12, 2013 at 6:40 pm

    Also loved The E Myth by Michael Gerber. Read it decades ago, and the lessons still resonate with me today.

  4. Heidi

    Apr 14, 2013 at 5:31 pm

    Have not heard of all of them, read quite a few. There are some great books left out. Don’t think Blink needs to be there.

  5. Olivia Gray

    Dec 17, 2012 at 9:29 am

    Hi, thanks for the tips. Another great one that has only been published this year is “Welcome to Entrepreneur Country” by Julie Meyer – check it out!

  6. David Mariano

    Sep 13, 2012 at 2:28 am

    What, no REWORK? I think it would be a great addition along with Linchpin. Just my thoughts.

  7. Malcolm Donaldson

    Jun 30, 2012 at 11:59 am

    Another great book and easy reading. Go-Givers Sell More.

  8. Tony Staunton

    Jun 25, 2012 at 1:51 pm

    All great choices but I would have liked to have seen more bio’s in the list as I think they make business and entrepreneurship more accessible to the every day reader. Titles like ‘Andrew Carnegie’ by David Nasaw (it was Carnegie who commissioned Napoleon Hill to conduct research into what would become ‘Think and grow rich’. Also ‘Team of Rivals’ by Doris Kearns Goodwin is an excellent study on how to bring opposing sides together.

  9. Phil Wall

    May 25, 2012 at 6:08 pm

    Influence a great book as is Blink by Gladwell. I think adding some leadership books would be more than appropriate. Start with “launching a leadership revolution” by Chris Brady & Orrin Woodward and another great one “Resolved, 13 resolutions for life” by Orrin Woodward.

  10. Modernartdistrict

    May 4, 2012 at 12:28 am

    Hi, I like your list plenty of great books. I would add Think and Grow Rich by Napoleon Hill.

    Modern Art District

  11. Martin

    Feb 29, 2012 at 7:25 am

    You should add rework from 37signals to this list. It’s great book for enterpreneurs.

  12. Bill Trasolini

    Jan 17, 2012 at 1:24 am

    My fav book is Small Business Big Vision which is not on your list.

    • Joel

      Joel

      Jan 17, 2012 at 1:42 am

      Yes, I will add it and make this post 23. Thanks Bill.

  13. Olawale

    Jul 20, 2011 at 8:55 am

    All the books recomended worth it. Very good & inspiring.

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Success Advice

Starting A Business On Instagram? Here Are 7 Things You Need to Do

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Instagram business

Instagram is one of the hottest social media platforms today with over 700 million monthly active users, a more engaged audience, and less competition than any other social networking giants such as Twitter or Facebook. This presents a golden opportunity for businesses to market their products to a more interested and targeted audience without spending a ton of money on paid advertising.

Whether your business strategy needs an update or you are a social media novice, the following 7 tips to start an Instagram business will be extremely helpful:

1. Beta Testing (And Involve the Community)

When you are launching a new business, it is critical to get feedback on your new concepts, ideas, and product in the early stages. But in order to make your business successful on Instagram, you will want to include Instagram members in your testing for useful feedback.

Beta testing is a type of testing where a sampling of the intended audience tries out the product before it is launched on wide scale. The goal of beta testing is to place your application in the hands of actual users outside of your business development team for the purpose of discovering any flaws or problems in your final version.

2. Make Instagram the Hub of Your Social Media Marketing

If you are planning to launch your business on Instagram, it is important to make your Instagram the one spot to visit with relevant information regarding the product offerings, launch date and anything else you will want to talk about. By diverting all traffic to your Instagram account from emails, blog posts, and your website, you will have a head start on establishing your Instagram community.

Keep in mind that this strategy may not be the best for all businesses – some businesses might want to divert all of their traffic to newsletter sign up page, for instance – however, if your aim is to make a stir on Instagram, your best plan of action is to push everyone to your Instagram profile before you launch your product or service.

Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper

3. Create a Buzz Before You Launch

Keeping your customers interested in your product or service is a key part of any effective marketing strategy. Reward your loyal followers with exclusive content, and let them be the first ones to know about your new products, events or services. Create a range of fun and interesting teaser photos or trailers that will arouse anticipation or satisfy curiosity for your new stores, office openings or releases. This type of screening makes your Instagram followers feel curious and special, and likely to keep coming back for more insider information.

4. Create an Eye-catching Preview of Your Instagram Feed

Before you start attracting new followers to your Instagram account, make sure it is in the best condition possible. You shouldn’t have an empty profile when you send your followers, family, and friends to your Instagram channel because it gives off a bad impression. You should have already uploaded 4 to 5 posts to give them an idea of what to expect from you, along with captivating visual content communicating what your brand business is all about.

Make a habit of updating your bio section every now and then, and think of creative ways to use that opportunity for your own good. Think, app downloads, purchases or event registrations. Instagram has also introduced an option of adding phone numbers in bios, especially for businesses through Instagram Business profiles.

5. Choose the Right Name

Another important thing that acts a make or break factor for many potential customers is your Instagram name. Besides wanting an Instagram username that is already available, you will also want to think about the hashtags.

Since creative hashtag schemes are rapidly popularizing, having a dynamic branded hashtag that your followers and customers really want to use is the key to success when it comes to establishing an Instagram business. If you are initiating a new business, you need a brand name which doubles as an aspiring hashtag as this could be the pot of gold at the end of your Instagram glory.

6. Offer Instagram-Specific Rewards

Once you have built your Instagram fan base and have a killer Instagram feed, you will want to retain your followers and community, and this can only be done by keeping them engaged and curious about your brand. An easy way to do it is by offering Instagram-specific rewards, incentives discount, or perks. Whether it is a reward that your followers can only find on Instagram, or an Instagram giveaway, giving a little can guarantee a lot.

Another good idea is to host an Instagram contest, as it will help you build a fan base, increase awareness, increase engagement and boost sales. There are various ways to host a contest, and the best one will depend on your audience.

“Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart

7. Don’t Forget Hashtags

Expanding an Instagram business takes determination, patience, and proper planning. Scheduling your Instagram posts beforehand is a good way to keep your business organized and ahead of the competition. Once you have launched your business, you will want to invest in connecting with other Instagrammers with the help of hashtags. To do this, you will first need to find hashtags that your audience is scrolling through. Next, you will need to start using those hashtags in your posts so people can find you.

Hashtagging is a great way to deliver a strong call to action. When you post content for your Instagram account, make sure all posts include a strong call to action in the form of a relevant hashtag. Some of the popular forms of call to action on Instagram that you can ask your followers to incorporate include “double tap”, “tag a friend in the post”, and “sign up today for free” to receive newsletters/emails. Instagram allows a minimum of 30 hashtags per post, but many users fail to make the most out of this ability.

Do you use instagram for social purposes or have you tried to build it into a business? Let us know your thoughts below!

Image courtesy of Twenty20.com

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Success Advice

How Writing For 1000 Days Straight Made Me A Real Man

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Writing was never my thing. I didn’t think of it as an art although in school I was told I was good at it. I never believed this compliment ever.

For more than 1000 days straight I’ve written consistently. While on holiday in San Fran, New Zealand and Japan I wrote. Waiting at the doctor’s office, I wrote. In line at the local vegetarian burger joint, I wrote. The things I’ve learned from writing have changed me from a spoilt little kid, into a real man.

Writing for 1000 days straight taught me:

 

Writing is my therapy.

My mentor Joel got a bit annoyed at me one day because he saw a few swear words in a blog post I published. I quickly realized what I’d done and then it came to me: I was swearing because it was how I released my frustration.

By writing about the things that upset me, I somehow felt less compelled to be angry at the world.

 

I found that my problems could be a source of inspiration for others.

You may not believe me but now I actually look forward to having problems.

Problems are what give me the fuel I need to write. Every problem becomes a solution for all of the readers that sit down and absorb my writing. Writing can inspire others and that’s what has helped me become a real man.

A real man, I believe, does things for more than just himself.

 

It taught me to stop chopping and changing.

I used to be a kid and would always throw in the towel when my passion or hobby got hard. Instead of pushing through the pain I’d just start something new. Writing made me a man by helping me realize that mastery and sticking at it is the real magic trick.

 

Happiness can be found in the strangest of places.

My dad was a writer and I always thought it was dumb. I never thought I’d ever do it myself. Doing something for more than 1000 days straight teaches you that you can find happiness in places you’d least expect. Try new things, find something that feels cool and stick at it.

 

It doesn’t have to be a book or blog.

Some days when I’m busy, I count my writing as inspiring emails to fans that can help them. Other days it’s replying to comments that people leave on my social media. We can fall into the trap of believing that writing only happens when it’s in the form of a book or blog post.

Let yourself off the hook. Write whenever you can and stop being so hard on yourself. Writing is writing chief.

 

Energy will determine the outcome.

I used the following to get more energy:
– On writing days I would sleep more the night before
– I didn’t drink alcohol on days where I planned to write a lot
– I drank mushroom coffee (recommended by Tim Ferriss) for a quick fix
– I ate energy-rich foods like fruits, veggies, and the odd avocado for brain power

“If you’re a sleepy zombie then you’ll never be able to find the energy to keep pushing through all of the hurdles you’re going to encounter with writing or any pursuit for that matter”

 

The power of a deadline.

Here’s an awesome little hack I used. I’m the biggest procrastinator you’ll ever meet. If I have all day to write, then I’ll spend the last hour before dinner writing if I’m lucky. What I did instead was book in social catch-ups, trips to the cinema’s, outings with the girlfriend and anything I could that involved other people.

This gave me a perceived sense of urgency and a deadline I couldn’t miss. What’s funny is the tighter the deadline, the more productive I became. Here’s what’s even crazier:

The blog posts I’ve written, that had the tightest deadline and the least amount of time to write them, have been my most popular.

Over thinking kills creativity and so does having too much time to fluff around. These deadlines have allowed me to produce lots of writing that have contributed to me becoming a real man.

 

Writing has uncovered raw emotion in me.

Raw emotion has changed the game for me. As I got past the 10-day mark, I stopped giving a F more and more. This brought out raw emotion in me that couldn’t be faked like an Instagram filter. It’s this raw emotion that got me more readers and allowed me to make a bigger difference in the world.

There’s something about someone who makes the bold decision to wear their heart on their sleeve. Writing heaps forces you to think deeper and to dig deeper every time you sit down at the computer.

Writing for more than 1000 days became like a game to see how much I could learn about myself. The words began to paint a picture of me that I had never seen or even dreamt of.

“These words that became pictures redefined who I was”

I used these pictures to become a new man and one I could be proud of. I want you to discover raw emotion for yourself. I want you to paint beautiful pictures with words that come from deep inside of you.

 

Just get started.

There were days when I couldn’t be bothered writing. I found that once I got started, the words would pour out of me. It was as if the words were dying to get out of me some days. Instead of giving yourself excuses, don’t try and have every day be the day you produce your best work.

Some of the blog posts I’ve written I thought were barely okay. These same posts have been highly shareable more than my so-called serious stuff. 1000 days of writing teaches you to disconnect yourself from the outcome and focus on the practice itself. Discipline has made me a real man.

 

You must like the topic.

I tried writing about stuff that people told me too. I found myself hating the process every time. Have a list of suggested topics that you’ve come up with and then write about the one that makes you feel good at the time.

 

Make it up as you go.

I invent words all the time like self-disrupt, fakepreneur and too many other ridiculous ones to mention here. I break grammar rules to suit myself and to make my writing easy on the eye. What will separate you from everyone else is when you decide to make up the rules.

It’s easier to be different than it is to be a better writer, or saxophone player or artist. A rule forces you to conform to everyone else’s expectations. What made me a real man was discovering the power of my own creativity and not listening to all the hype out there.

There’s a lot of noise and people that will tell you they have the secret chicken sauce. They’re selling lies to you to benefit their own selfish goals.

Be you and make up the rest as you go.

 

Reading fuels your creative brain.

I get asked all the time “Tim, where do you get all these writing ideas from?”

I wish I could tell you that I was some idea factory that could mass-produce amazing writing pieces. The truth is I’m not that smart. In conjunction with writing, I’ve also been reading like a KFC junkie addicted to hot sauce.

Books have opened up my world to what’s possible. Books have helped me see things in my life that I had previously ignored.

“Books sold me a truth that I couldn’t get from the Internet or TV”

Every word you read get’s stored in your computer brain and can be recalled later on without you probably even realizing. Reading has taught me the lessons that have made me a man and a blogger.

 

Authenticity and transparency, plus brutal honesty, is where it’s at.

In the beginning, I was a bit of a pussy. I hid parts of myself and didn’t tell the full story. In the first 10 days, I tried to be brutal. By the 1000th day, I had enough practice and had seen the audience react enough, that I showed everything in my stories. No detail was left out.

People read my stuff because they know it’s authentic and real. I’m brutally honest and not afraid to make fun of myself. I’m not afraid to admit that I too have once been a self-obsessed, immature, coward too. It’s okay; we’ve all been there.

This brutal honesty helps you be honest with yourself too. Through these honest moments, you learn a lot about who you are and who you can become. I think real honesty helped me become a real man. A man I can be proud of.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

3 Practical Ways Successful People Attract Money

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successful men

It takes more than just hard work, grinding and strategies to become successful. Do you actually know what subtle changes to make in order to reach the level of success and financial wealth you desire?

In our constantly changing world, those who are getting ahead in the game are individuals who are learning to raise their standards both personally and professionally. The age of the Internet has certainly brought a new dawn for the average person dialing up that inner craving for more freedom and a higher quality of life.

The opportunities and technological advancements are here, but one thing seems to be lagging: Our ability to produce and maintain the money we actually need to enjoy all that is currently available.

Everywhere you turn there is a new, sleeker, more advanced version of your favorite gizmo. Whether it’s your dream phone, car, computer, or designer clothes, they keep getting better and who doesn’t enjoy having the best of the best?

However, how can we have the best of the best when increasing income continues to be a struggle? As traditional methods of working and doing business radically transform, certain confusion arises especially amongst entrepreneurs.

This is why a recent conversation with my friend and owner of Walletisland, Adrian Brown, challenged me to reassess how I am approaching some of the things we tend to consider unimportant in the entrepreneurial space. I realised there are simple everyday shifts that are often overlooked by entrepreneurs which could be the key to increasing success and income.

For the majority of aspiring and budding entrepreneurs, the backstory is pretty much the same. We all grew up in less than abundant conditions. Our approach is for the most part pretty old fashioned when it comes to personal grooming and our relationship with money. But if there’s one thing I have come to realize when it comes to producing extraordinary results, it is this: Success and attracting money is all about mindset and the attitude one carries.

“Your mindset matters. It affects everything – from the business and investment decisions you make, to the way you raise your children, to your stress levels and overall well-being.” – Peter Diamandis

This is a law based truth I am proving more and more as I interact, connect with and learn from other successful entrepreneurs. In my most recent mastermind with a like-minded individuals, we were able to uncover a few blind spots that continue to hinder many hard working entrepreneurs.

More specifically, we came to a consensus when it comes to attracting more wealth that most individuals hit these three blind spots which hopefully after today, you will no longer fall victim to.

  • Too many success seekers are neglecting their personal appearance and self-grooming. As entrepreneurs, we think only our skillsets should matter, but that’s never the case.
  • Most people are neglecting their everyday personal interaction with money. In other words, aside from the big general numbers they have to deal with in business, most men aren’t deliberately working on improving how they handle, carry and interact with money. Part of this might be old negative paradigms around money running the show.
  • Many business owners are struggling with unattractiveness and low confidence, which certainly hinders their ability to shine, stand out and magnetize success.

If any or all of these resonate, here’s what you can do about it today:

1. Polish your self-image and outer appearance

This doesn’t have to take up too much time. With a little more deliberate thought on the shoes you wear, the wallet you carry, the combination of your clothing, hair, body language and attitude you will not only raise your professional appearance but there is much research proving your earnings will increase too.  Keep it clean, simple, clutter free and corresponding to your business role.

2. Prep yourself for a “money shift”

Is there a psychological relationship between a someones’s wallet and their money? Absolutely. In fact when Adrian got into men’s fashion it was because he experienced firsthand “the money shift”. This happened when he stopped carrying around cheap, worn-out wallets and started carefully choosing the kind that made him feel most opulent.

I’m passionate about helping men strengthen their connection and interaction with money because I realize it’s not about fashion trends. A man’s wallet is something he interacts with daily. It should be a symbol of prosperity and help him de-clutter. It should also be a demonstration of his modern take on money because in our digital society, money is transforming and it’s in our best interest to catch up lest we suffer the consequences of holding on to limiting beliefs around money.”

I couldn’t agree more. Most of us will need to shed limiting beliefs, heal money wounds and learn to handle, carry and interact with money in ways that promote its presence. What money story is your wallet telling right now?

3. Work on your self-confidence and attractiveness

Those struggling with low self-confidence and feelings of unattractiveness need to make drastic changes. Why? According to research by Payscale, over the course of a lifetime, an “attractive person will end up making about 230,000 more than an unattractive person.”

That’s ridiculous especially since being attractive and confident isn’t just for the chosen few. Now that you are in business for yourself, you can’t afford to be bullied by invisible limiting beliefs that question how capable, attractive and confident you are.

If it naturally doesn’t come to you, there are various exercises you can do and small changes you can make in order to build yourself up and make up for any disadvantages you may have had in your upbringing.

“With realization of one’s own potential and self-confidence in one’s ability, one can build a better world.” – Dalai Lama

As entrepreneurs, we are inclined to focus more on strategies and tactics which will help us close the sale sometimes at the expense of our personal health and grooming. Let us refrain from assuming appearances do not count just because we are no longer climbing the corporate ladder.

If the vision is to enjoy a more opulent and enriching lifestyle, take time to align every aspect of your life with this new self-made, inspiring, influential leader you are aspiring to be. All successful people go into the game prepared for that win.

What personal changes will you make to prepare you for more wealth?

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Success Advice

5 Ways to Improve Your Audience Engagement

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audience engagement

When you first thought of your business idea and created your business, you were probably thinking about how much people needed what you had to offer and all of the people you were going to be able to help. Even though none of that has changed, it can be really discouraging to continue to post on social media, do Facebook lives, and try to make any kind of a call to action when all there is are crickets when you do.

Instead of banging your head against the wall, and trying to figure out what is wrong with your idea, let me give you 5 ways to improve your audience engagement:

1. Increase the amount of content you are putting out

Sometimes, the main reason why you are not seeing the engagement you are looking for is because people are not seeing your posts. Each social media platform has its own algorithm.

Even if you posted once or even twice that day, some of those algorithms can still make it possible for your people NOT to see even one of your posts. Posting a few to several times a day will increase the number of people seeing your posts which should, in turn, increase your engagement.

2. Ask the right questions

Remember when I said that posting a few to several times a day will increase the number of people seeing your posts which should, in turn, increase your engagement? The reason it should but may not increase your engagement is because you are not asking enough of the right questions.

You can post content that you like or are interested in, but you have to remember YOU are not the one buying your products and services. You need to learn what your target audience wants to see and talk about. Learn what gets them engaged and what keeps them engaged by asking the right questions.

“We thought that we had the answers, it was the questions we had wrong.” Bono

3. Switch it up a little

Have you ever had a routine that was so dry and bland it made you dread doing it? That is exactly what your audience feels like when you post the same kind of content all the time. Everyone doesn’t like meatloaf every day. No matter what you are selling, your audience craves interesting, informative, and encouraging content. If you can give this to them consistently, they will fall in love with you and keep on coming back for more.

4. Analyze your data

When you increase the content you put out, you will have a lot more data to analyze so you can understand the people who you are trying to reach. This will help you to understand which kind of content is consumed more by your audience, what platform has better engagement, and what your audience is trying to tell you they want and need.

“It’s difficult to imagine the power that you’re going to have when so many different sorts of data are available.”- Tim Berners-Lee

5. Calls to action are key

The last thing you want to do is to give your audience some amazing content and not have a place for them to go to learn or get more. Inviting yourself somewhere can be very awkward, so why would you want your audience to do that? They may want to connect with you but they don’t know where to go and how to connect. Invite them in and make them feel wanted and welcomed. This will cut out the awkwardness and also the confusion of how they can better connect with you.

Increasing your engagement can be done easily if you are willing to follow these 5 ways to improve your audience engagement. Once you have done that, the engagement will come and the sales are bound to follow.

How are you staying connected to your audience? Make sure to comment below and let us know!

Image courtesy of Twenty20.com

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Success Advice

Starting A Business On Instagram? Here Are 7 Things You Need to Do

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Instagram business

Instagram is one of the hottest social media platforms today with over 700 million monthly active users, a more engaged audience, and less competition than any other social networking giants such as Twitter or Facebook. This presents a golden opportunity for businesses to market their products to a more interested and targeted audience without spending a ton of money on paid advertising. (more…)

Kaley Hart is a San Diego based digital strategist and writes for Jumper Media social media marketing column. She loves working with small businesses, and telling their stories through social media. Kaley is very talented, but her most impressive quality is the ability to identify any dog breed recognized by the American Kennel Club. Go Bruins! You can connect with her on Twitter @kaleyhearts

14 Comments

14 Comments

  1. Manuel Bendana

    Jun 17, 2015 at 7:18 pm

    Surprised by the absence of “Rich Dad, Poor Dad” by Mr. Robert Kiyosaki

    I must consider it the ABC for entrepreneurs !

  2. Olesya

    Mar 12, 2015 at 7:54 pm

    Love Ayn Rand!

  3. Jo-Anne Rockwood

    Aug 12, 2013 at 6:40 pm

    Also loved The E Myth by Michael Gerber. Read it decades ago, and the lessons still resonate with me today.

  4. Heidi

    Apr 14, 2013 at 5:31 pm

    Have not heard of all of them, read quite a few. There are some great books left out. Don’t think Blink needs to be there.

  5. Olivia Gray

    Dec 17, 2012 at 9:29 am

    Hi, thanks for the tips. Another great one that has only been published this year is “Welcome to Entrepreneur Country” by Julie Meyer – check it out!

  6. David Mariano

    Sep 13, 2012 at 2:28 am

    What, no REWORK? I think it would be a great addition along with Linchpin. Just my thoughts.

  7. Malcolm Donaldson

    Jun 30, 2012 at 11:59 am

    Another great book and easy reading. Go-Givers Sell More.

  8. Tony Staunton

    Jun 25, 2012 at 1:51 pm

    All great choices but I would have liked to have seen more bio’s in the list as I think they make business and entrepreneurship more accessible to the every day reader. Titles like ‘Andrew Carnegie’ by David Nasaw (it was Carnegie who commissioned Napoleon Hill to conduct research into what would become ‘Think and grow rich’. Also ‘Team of Rivals’ by Doris Kearns Goodwin is an excellent study on how to bring opposing sides together.

  9. Phil Wall

    May 25, 2012 at 6:08 pm

    Influence a great book as is Blink by Gladwell. I think adding some leadership books would be more than appropriate. Start with “launching a leadership revolution” by Chris Brady & Orrin Woodward and another great one “Resolved, 13 resolutions for life” by Orrin Woodward.

  10. Modernartdistrict

    May 4, 2012 at 12:28 am

    Hi, I like your list plenty of great books. I would add Think and Grow Rich by Napoleon Hill.

    Modern Art District

  11. Martin

    Feb 29, 2012 at 7:25 am

    You should add rework from 37signals to this list. It’s great book for enterpreneurs.

  12. Bill Trasolini

    Jan 17, 2012 at 1:24 am

    My fav book is Small Business Big Vision which is not on your list.

    • Joel

      Joel

      Jan 17, 2012 at 1:42 am

      Yes, I will add it and make this post 23. Thanks Bill.

  13. Olawale

    Jul 20, 2011 at 8:55 am

    All the books recomended worth it. Very good & inspiring.

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Success Advice

Starting A Business On Instagram? Here Are 7 Things You Need to Do

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Instagram business

Instagram is one of the hottest social media platforms today with over 700 million monthly active users, a more engaged audience, and less competition than any other social networking giants such as Twitter or Facebook. This presents a golden opportunity for businesses to market their products to a more interested and targeted audience without spending a ton of money on paid advertising.

Whether your business strategy needs an update or you are a social media novice, the following 7 tips to start an Instagram business will be extremely helpful:

1. Beta Testing (And Involve the Community)

When you are launching a new business, it is critical to get feedback on your new concepts, ideas, and product in the early stages. But in order to make your business successful on Instagram, you will want to include Instagram members in your testing for useful feedback.

Beta testing is a type of testing where a sampling of the intended audience tries out the product before it is launched on wide scale. The goal of beta testing is to place your application in the hands of actual users outside of your business development team for the purpose of discovering any flaws or problems in your final version.

2. Make Instagram the Hub of Your Social Media Marketing

If you are planning to launch your business on Instagram, it is important to make your Instagram the one spot to visit with relevant information regarding the product offerings, launch date and anything else you will want to talk about. By diverting all traffic to your Instagram account from emails, blog posts, and your website, you will have a head start on establishing your Instagram community.

Keep in mind that this strategy may not be the best for all businesses – some businesses might want to divert all of their traffic to newsletter sign up page, for instance – however, if your aim is to make a stir on Instagram, your best plan of action is to push everyone to your Instagram profile before you launch your product or service.

Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper

3. Create a Buzz Before You Launch

Keeping your customers interested in your product or service is a key part of any effective marketing strategy. Reward your loyal followers with exclusive content, and let them be the first ones to know about your new products, events or services. Create a range of fun and interesting teaser photos or trailers that will arouse anticipation or satisfy curiosity for your new stores, office openings or releases. This type of screening makes your Instagram followers feel curious and special, and likely to keep coming back for more insider information.

4. Create an Eye-catching Preview of Your Instagram Feed

Before you start attracting new followers to your Instagram account, make sure it is in the best condition possible. You shouldn’t have an empty profile when you send your followers, family, and friends to your Instagram channel because it gives off a bad impression. You should have already uploaded 4 to 5 posts to give them an idea of what to expect from you, along with captivating visual content communicating what your brand business is all about.

Make a habit of updating your bio section every now and then, and think of creative ways to use that opportunity for your own good. Think, app downloads, purchases or event registrations. Instagram has also introduced an option of adding phone numbers in bios, especially for businesses through Instagram Business profiles.

5. Choose the Right Name

Another important thing that acts a make or break factor for many potential customers is your Instagram name. Besides wanting an Instagram username that is already available, you will also want to think about the hashtags.

Since creative hashtag schemes are rapidly popularizing, having a dynamic branded hashtag that your followers and customers really want to use is the key to success when it comes to establishing an Instagram business. If you are initiating a new business, you need a brand name which doubles as an aspiring hashtag as this could be the pot of gold at the end of your Instagram glory.

6. Offer Instagram-Specific Rewards

Once you have built your Instagram fan base and have a killer Instagram feed, you will want to retain your followers and community, and this can only be done by keeping them engaged and curious about your brand. An easy way to do it is by offering Instagram-specific rewards, incentives discount, or perks. Whether it is a reward that your followers can only find on Instagram, or an Instagram giveaway, giving a little can guarantee a lot.

Another good idea is to host an Instagram contest, as it will help you build a fan base, increase awareness, increase engagement and boost sales. There are various ways to host a contest, and the best one will depend on your audience.

“Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart

7. Don’t Forget Hashtags

Expanding an Instagram business takes determination, patience, and proper planning. Scheduling your Instagram posts beforehand is a good way to keep your business organized and ahead of the competition. Once you have launched your business, you will want to invest in connecting with other Instagrammers with the help of hashtags. To do this, you will first need to find hashtags that your audience is scrolling through. Next, you will need to start using those hashtags in your posts so people can find you.

Hashtagging is a great way to deliver a strong call to action. When you post content for your Instagram account, make sure all posts include a strong call to action in the form of a relevant hashtag. Some of the popular forms of call to action on Instagram that you can ask your followers to incorporate include “double tap”, “tag a friend in the post”, and “sign up today for free” to receive newsletters/emails. Instagram allows a minimum of 30 hashtags per post, but many users fail to make the most out of this ability.

Do you use instagram for social purposes or have you tried to build it into a business? Let us know your thoughts below!

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How Writing For 1000 Days Straight Made Me A Real Man

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Writing was never my thing. I didn’t think of it as an art although in school I was told I was good at it. I never believed this compliment ever.

For more than 1000 days straight I’ve written consistently. While on holiday in San Fran, New Zealand and Japan I wrote. Waiting at the doctor’s office, I wrote. In line at the local vegetarian burger joint, I wrote. The things I’ve learned from writing have changed me from a spoilt little kid, into a real man.

Writing for 1000 days straight taught me:

 

Writing is my therapy.

My mentor Joel got a bit annoyed at me one day because he saw a few swear words in a blog post I published. I quickly realized what I’d done and then it came to me: I was swearing because it was how I released my frustration.

By writing about the things that upset me, I somehow felt less compelled to be angry at the world.

 

I found that my problems could be a source of inspiration for others.

You may not believe me but now I actually look forward to having problems.

Problems are what give me the fuel I need to write. Every problem becomes a solution for all of the readers that sit down and absorb my writing. Writing can inspire others and that’s what has helped me become a real man.

A real man, I believe, does things for more than just himself.

 

It taught me to stop chopping and changing.

I used to be a kid and would always throw in the towel when my passion or hobby got hard. Instead of pushing through the pain I’d just start something new. Writing made me a man by helping me realize that mastery and sticking at it is the real magic trick.

 

Happiness can be found in the strangest of places.

My dad was a writer and I always thought it was dumb. I never thought I’d ever do it myself. Doing something for more than 1000 days straight teaches you that you can find happiness in places you’d least expect. Try new things, find something that feels cool and stick at it.

 

It doesn’t have to be a book or blog.

Some days when I’m busy, I count my writing as inspiring emails to fans that can help them. Other days it’s replying to comments that people leave on my social media. We can fall into the trap of believing that writing only happens when it’s in the form of a book or blog post.

Let yourself off the hook. Write whenever you can and stop being so hard on yourself. Writing is writing chief.

 

Energy will determine the outcome.

I used the following to get more energy:
– On writing days I would sleep more the night before
– I didn’t drink alcohol on days where I planned to write a lot
– I drank mushroom coffee (recommended by Tim Ferriss) for a quick fix
– I ate energy-rich foods like fruits, veggies, and the odd avocado for brain power

“If you’re a sleepy zombie then you’ll never be able to find the energy to keep pushing through all of the hurdles you’re going to encounter with writing or any pursuit for that matter”

 

The power of a deadline.

Here’s an awesome little hack I used. I’m the biggest procrastinator you’ll ever meet. If I have all day to write, then I’ll spend the last hour before dinner writing if I’m lucky. What I did instead was book in social catch-ups, trips to the cinema’s, outings with the girlfriend and anything I could that involved other people.

This gave me a perceived sense of urgency and a deadline I couldn’t miss. What’s funny is the tighter the deadline, the more productive I became. Here’s what’s even crazier:

The blog posts I’ve written, that had the tightest deadline and the least amount of time to write them, have been my most popular.

Over thinking kills creativity and so does having too much time to fluff around. These deadlines have allowed me to produce lots of writing that have contributed to me becoming a real man.

 

Writing has uncovered raw emotion in me.

Raw emotion has changed the game for me. As I got past the 10-day mark, I stopped giving a F more and more. This brought out raw emotion in me that couldn’t be faked like an Instagram filter. It’s this raw emotion that got me more readers and allowed me to make a bigger difference in the world.

There’s something about someone who makes the bold decision to wear their heart on their sleeve. Writing heaps forces you to think deeper and to dig deeper every time you sit down at the computer.

Writing for more than 1000 days became like a game to see how much I could learn about myself. The words began to paint a picture of me that I had never seen or even dreamt of.

“These words that became pictures redefined who I was”

I used these pictures to become a new man and one I could be proud of. I want you to discover raw emotion for yourself. I want you to paint beautiful pictures with words that come from deep inside of you.

 

Just get started.

There were days when I couldn’t be bothered writing. I found that once I got started, the words would pour out of me. It was as if the words were dying to get out of me some days. Instead of giving yourself excuses, don’t try and have every day be the day you produce your best work.

Some of the blog posts I’ve written I thought were barely okay. These same posts have been highly shareable more than my so-called serious stuff. 1000 days of writing teaches you to disconnect yourself from the outcome and focus on the practice itself. Discipline has made me a real man.

 

You must like the topic.

I tried writing about stuff that people told me too. I found myself hating the process every time. Have a list of suggested topics that you’ve come up with and then write about the one that makes you feel good at the time.

 

Make it up as you go.

I invent words all the time like self-disrupt, fakepreneur and too many other ridiculous ones to mention here. I break grammar rules to suit myself and to make my writing easy on the eye. What will separate you from everyone else is when you decide to make up the rules.

It’s easier to be different than it is to be a better writer, or saxophone player or artist. A rule forces you to conform to everyone else’s expectations. What made me a real man was discovering the power of my own creativity and not listening to all the hype out there.

There’s a lot of noise and people that will tell you they have the secret chicken sauce. They’re selling lies to you to benefit their own selfish goals.

Be you and make up the rest as you go.

 

Reading fuels your creative brain.

I get asked all the time “Tim, where do you get all these writing ideas from?”

I wish I could tell you that I was some idea factory that could mass-produce amazing writing pieces. The truth is I’m not that smart. In conjunction with writing, I’ve also been reading like a KFC junkie addicted to hot sauce.

Books have opened up my world to what’s possible. Books have helped me see things in my life that I had previously ignored.

“Books sold me a truth that I couldn’t get from the Internet or TV”

Every word you read get’s stored in your computer brain and can be recalled later on without you probably even realizing. Reading has taught me the lessons that have made me a man and a blogger.

 

Authenticity and transparency, plus brutal honesty, is where it’s at.

In the beginning, I was a bit of a pussy. I hid parts of myself and didn’t tell the full story. In the first 10 days, I tried to be brutal. By the 1000th day, I had enough practice and had seen the audience react enough, that I showed everything in my stories. No detail was left out.

People read my stuff because they know it’s authentic and real. I’m brutally honest and not afraid to make fun of myself. I’m not afraid to admit that I too have once been a self-obsessed, immature, coward too. It’s okay; we’ve all been there.

This brutal honesty helps you be honest with yourself too. Through these honest moments, you learn a lot about who you are and who you can become. I think real honesty helped me become a real man. A man I can be proud of.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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3 Practical Ways Successful People Attract Money

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successful men

It takes more than just hard work, grinding and strategies to become successful. Do you actually know what subtle changes to make in order to reach the level of success and financial wealth you desire?

In our constantly changing world, those who are getting ahead in the game are individuals who are learning to raise their standards both personally and professionally. The age of the Internet has certainly brought a new dawn for the average person dialing up that inner craving for more freedom and a higher quality of life.

The opportunities and technological advancements are here, but one thing seems to be lagging: Our ability to produce and maintain the money we actually need to enjoy all that is currently available.

Everywhere you turn there is a new, sleeker, more advanced version of your favorite gizmo. Whether it’s your dream phone, car, computer, or designer clothes, they keep getting better and who doesn’t enjoy having the best of the best?

However, how can we have the best of the best when increasing income continues to be a struggle? As traditional methods of working and doing business radically transform, certain confusion arises especially amongst entrepreneurs.

This is why a recent conversation with my friend and owner of Walletisland, Adrian Brown, challenged me to reassess how I am approaching some of the things we tend to consider unimportant in the entrepreneurial space. I realised there are simple everyday shifts that are often overlooked by entrepreneurs which could be the key to increasing success and income.

For the majority of aspiring and budding entrepreneurs, the backstory is pretty much the same. We all grew up in less than abundant conditions. Our approach is for the most part pretty old fashioned when it comes to personal grooming and our relationship with money. But if there’s one thing I have come to realize when it comes to producing extraordinary results, it is this: Success and attracting money is all about mindset and the attitude one carries.

“Your mindset matters. It affects everything – from the business and investment decisions you make, to the way you raise your children, to your stress levels and overall well-being.” – Peter Diamandis

This is a law based truth I am proving more and more as I interact, connect with and learn from other successful entrepreneurs. In my most recent mastermind with a like-minded individuals, we were able to uncover a few blind spots that continue to hinder many hard working entrepreneurs.

More specifically, we came to a consensus when it comes to attracting more wealth that most individuals hit these three blind spots which hopefully after today, you will no longer fall victim to.

  • Too many success seekers are neglecting their personal appearance and self-grooming. As entrepreneurs, we think only our skillsets should matter, but that’s never the case.
  • Most people are neglecting their everyday personal interaction with money. In other words, aside from the big general numbers they have to deal with in business, most men aren’t deliberately working on improving how they handle, carry and interact with money. Part of this might be old negative paradigms around money running the show.
  • Many business owners are struggling with unattractiveness and low confidence, which certainly hinders their ability to shine, stand out and magnetize success.

If any or all of these resonate, here’s what you can do about it today:

1. Polish your self-image and outer appearance

This doesn’t have to take up too much time. With a little more deliberate thought on the shoes you wear, the wallet you carry, the combination of your clothing, hair, body language and attitude you will not only raise your professional appearance but there is much research proving your earnings will increase too.  Keep it clean, simple, clutter free and corresponding to your business role.

2. Prep yourself for a “money shift”

Is there a psychological relationship between a someones’s wallet and their money? Absolutely. In fact when Adrian got into men’s fashion it was because he experienced firsthand “the money shift”. This happened when he stopped carrying around cheap, worn-out wallets and started carefully choosing the kind that made him feel most opulent.

I’m passionate about helping men strengthen their connection and interaction with money because I realize it’s not about fashion trends. A man’s wallet is something he interacts with daily. It should be a symbol of prosperity and help him de-clutter. It should also be a demonstration of his modern take on money because in our digital society, money is transforming and it’s in our best interest to catch up lest we suffer the consequences of holding on to limiting beliefs around money.”

I couldn’t agree more. Most of us will need to shed limiting beliefs, heal money wounds and learn to handle, carry and interact with money in ways that promote its presence. What money story is your wallet telling right now?

3. Work on your self-confidence and attractiveness

Those struggling with low self-confidence and feelings of unattractiveness need to make drastic changes. Why? According to research by Payscale, over the course of a lifetime, an “attractive person will end up making about 230,000 more than an unattractive person.”

That’s ridiculous especially since being attractive and confident isn’t just for the chosen few. Now that you are in business for yourself, you can’t afford to be bullied by invisible limiting beliefs that question how capable, attractive and confident you are.

If it naturally doesn’t come to you, there are various exercises you can do and small changes you can make in order to build yourself up and make up for any disadvantages you may have had in your upbringing.

“With realization of one’s own potential and self-confidence in one’s ability, one can build a better world.” – Dalai Lama

As entrepreneurs, we are inclined to focus more on strategies and tactics which will help us close the sale sometimes at the expense of our personal health and grooming. Let us refrain from assuming appearances do not count just because we are no longer climbing the corporate ladder.

If the vision is to enjoy a more opulent and enriching lifestyle, take time to align every aspect of your life with this new self-made, inspiring, influential leader you are aspiring to be. All successful people go into the game prepared for that win.

What personal changes will you make to prepare you for more wealth?

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5 Ways to Improve Your Audience Engagement

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audience engagement

When you first thought of your business idea and created your business, you were probably thinking about how much people needed what you had to offer and all of the people you were going to be able to help. Even though none of that has changed, it can be really discouraging to continue to post on social media, do Facebook lives, and try to make any kind of a call to action when all there is are crickets when you do.

Instead of banging your head against the wall, and trying to figure out what is wrong with your idea, let me give you 5 ways to improve your audience engagement:

1. Increase the amount of content you are putting out

Sometimes, the main reason why you are not seeing the engagement you are looking for is because people are not seeing your posts. Each social media platform has its own algorithm.

Even if you posted once or even twice that day, some of those algorithms can still make it possible for your people NOT to see even one of your posts. Posting a few to several times a day will increase the number of people seeing your posts which should, in turn, increase your engagement.

2. Ask the right questions

Remember when I said that posting a few to several times a day will increase the number of people seeing your posts which should, in turn, increase your engagement? The reason it should but may not increase your engagement is because you are not asking enough of the right questions.

You can post content that you like or are interested in, but you have to remember YOU are not the one buying your products and services. You need to learn what your target audience wants to see and talk about. Learn what gets them engaged and what keeps them engaged by asking the right questions.

“We thought that we had the answers, it was the questions we had wrong.” Bono

3. Switch it up a little

Have you ever had a routine that was so dry and bland it made you dread doing it? That is exactly what your audience feels like when you post the same kind of content all the time. Everyone doesn’t like meatloaf every day. No matter what you are selling, your audience craves interesting, informative, and encouraging content. If you can give this to them consistently, they will fall in love with you and keep on coming back for more.

4. Analyze your data

When you increase the content you put out, you will have a lot more data to analyze so you can understand the people who you are trying to reach. This will help you to understand which kind of content is consumed more by your audience, what platform has better engagement, and what your audience is trying to tell you they want and need.

“It’s difficult to imagine the power that you’re going to have when so many different sorts of data are available.”- Tim Berners-Lee

5. Calls to action are key

The last thing you want to do is to give your audience some amazing content and not have a place for them to go to learn or get more. Inviting yourself somewhere can be very awkward, so why would you want your audience to do that? They may want to connect with you but they don’t know where to go and how to connect. Invite them in and make them feel wanted and welcomed. This will cut out the awkwardness and also the confusion of how they can better connect with you.

Increasing your engagement can be done easily if you are willing to follow these 5 ways to improve your audience engagement. Once you have done that, the engagement will come and the sales are bound to follow.

How are you staying connected to your audience? Make sure to comment below and let us know!

Image courtesy of Twenty20.com

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