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The Counterpart To “What’s Your Why” That Nobody Talks About

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If you’ve ever studied or listened to anyone talk about entrepreneurship and business, you have most likely at some point been told to identify “your why”. “What’s your why” they will tell you, or “get clear on your why”. Why do you want to accomplish what you are seeking to accomplish, why do you want to make a certain amount of money, why do you want to be in a certain niche and on and on. Over the years I have spent countless hours, journaling sessions, meditations and conversations on identifying the specifics of my why.

Make no mistake, I fully agree on the importance of being clear on all the reasons why, because the bottom line is, if you don’t know the why, then what the heck is the point? But after years of dissecting and analyzing my why, and hearing over and over from the people I admire how important identifying the “why” is, I had an awakening that opened an entirely untapped purpose for my vision. 

While climbing the stair master at the gym searching the internet for some spiritual and mental nutrients, a suggested video popped up. As content from someone I regularly follow, I was surprised I hadn’t seen this one before and decided it would be a good listen whilst sweating it out on the stairs.

Initially the video began like many others, speaking of having success and then having a realization of the fact that along the way to achieving all the things you dream of, you either lose the why, or you come to realize, you never identified it in the first place and all along all you had was a nebulous ideal of success. The video began to speak specifically about the impact this particular business was making on people, their community and their followers.

As I climbed, I realized, all this time I had been focusing so intricately on the details of “My Why” I had forgotten an equally and arguably more important piece; “The Who”. I had spent so much time focusing on detailing “the why” that somewhere along the way “The Who” got lost in the sauce. You can imagine the revelation of disconnect I had when I realized that so much of my why was to make an impact, to add value, to empower and inspire, but I hadn’t identified “the who”. And without “the who” there is no impact to make, no value to add, and no one to empower or inspire.

“The two most important days in your life are the day you are born and the day you find out why.” – Mark Twain

I began to think about everything down to my trivial social media posts. There were so many elements of my business that I would consciously do for “the why” of my success, all while entirely ignoring WHO I was doing it for. 

I knew “why” it was important to create content for social media. And “why” it was important to do the tasks I wasn’t inspired to do. I knew “why” I was working so hard to create a company, to create time freedom and financial freedom for myself and my team. And “why” I should be willing to work harder than anyone else.

Knowing that I should be posting social media content because It will increase my engagement but the whole time worrying more about the judgement of others or people who know me, rather than who it would help, who would enjoy it and relate to it. Creating music, and programs and services to create cashflow for the business, ignoring who it would empower, inspire, and who’s career and life it could change. 

So often I had heard business people and entrepreneur’s talk about the vital importance of adding value not just making money. But I could never fully grasp the concept of that because my sole focus was on the why. And from a profits standpoint, it never made much sense to me why I should give away free content, products or services when my business needed to make a profit.

I realized that is an unattainable concept if you are not equally focused on “the who”. 

The fact of the matter is that having a “why” is the blood to the life of your business. It is a driving force that keeps you motivated, clear, and focused on the end goal. But the who is even greater. It gives your product, or company or business purpose. It requires emotional engagement, personal investment, and a clear understanding of who. Who your customers are that you will impact, who your listeners or clients or fans or followers are. Not just why your business needs them, but WHO are they really. They are not numbers or dollar signs or bars on a graph. They are fathers and mothers using your product to make their job as parents or home owners easier, they are young entrepreneurs who need your coaching to learn from your experience, they are fans who follow you because they admire your confidence and self love and your content helps them push a little harder. Yes, the why is the blood to your business, but the who is quite literally the heart. And without the heart to pump life into the veins of your business, all you have is a bag of cold, sticky red stuff. 

Alaura Lovelight is a recording artist, writer and host of 'The Alaura Show' on New Jersey Television. Blending her passion for music and writing with a profound understanding of conscious creativity her new Youtube Series The Conscious Creative is set to launch in January 2024. As a Conscious Creative Expert, Alaura guides others through her Mindful Creative Coaching Program on a transformative journey to unlock their highest creative potential through the synergy of science and spirituality. Her insightful coaching empowers individuals to harness mindfulness and willingness in an effort to awaken the creative within. Immerse yourself in the wisdom of conscious creativity by downloading her latest book, "The Mindful Creative," accompanied by the enriching workbook, "The Willing Creative." Explore the deepest understandings of art, science, spirituality and self-discovery with Alaura Lovelight in a collective awakening to illuminate the path to conscious and impactful creativity.

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Success Advice

Wealth Lessons Everyone Should Hear for Every Stage of Your Life

Do you have the courage to rewrite your story?

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what i would tell my younger self

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

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how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog https://blog.partners1xbet.com/.

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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The Power of Ethical Leadership: How Integrity Drives Success

By leading with integrity and ethics, leaders create an environment where employees feel excited to come to work

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What differentiates a positive organizational culture that enjoys a clean reputation and long-term success from a toxic culture drowning in scandals, mistrust, and legal fines?  (more…)

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10 Landing Page Hacks Experts Are Using to Generate Leads

Crafting a landing page that converts is both an art and a science

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If you are in the online marketing world, you know the importance of a high-quality landing page. It’s like a secret sauce that can turn a casual user into a solid lead. I will walk you through ten great tips that have worked wonders for me and could do the same for you in creating landing pages that generate leads. (more…)

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