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Success Advice

The Counterpart To “What’s Your Why” That Nobody Talks About



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If you’ve ever studied or listened to anyone talk about entrepreneurship and business, you have most likely at some point been told to identify “your why”. “What’s your why” they will tell you, or “get clear on your why”. Why do you want to accomplish what you are seeking to accomplish, why do you want to make a certain amount of money, why do you want to be in a certain niche and on and on. Over the years I have spent countless hours, journaling sessions, meditations and conversations on identifying the specifics of my why.

Make no mistake, I fully agree on the importance of being clear on all the reasons why, because the bottom line is, if you don’t know the why, then what the heck is the point? But after years of dissecting and analyzing my why, and hearing over and over from the people I admire how important identifying the “why” is, I had an awakening that opened an entirely untapped purpose for my vision. 

While climbing the stair master at the gym searching the internet for some spiritual and mental nutrients, a suggested video popped up. As content from someone I regularly follow, I was surprised I hadn’t seen this one before and decided it would be a good listen whilst sweating it out on the stairs.

Initially the video began like many others, speaking of having success and then having a realization of the fact that along the way to achieving all the things you dream of, you either lose the why, or you come to realize, you never identified it in the first place and all along all you had was a nebulous ideal of success. The video began to speak specifically about the impact this particular business was making on people, their community and their followers.

As I climbed, I realized, all this time I had been focusing so intricately on the details of “My Why” I had forgotten an equally and arguably more important piece; “The Who”. I had spent so much time focusing on detailing “the why” that somewhere along the way “The Who” got lost in the sauce. You can imagine the revelation of disconnect I had when I realized that so much of my why was to make an impact, to add value, to empower and inspire, but I hadn’t identified “the who”. And without “the who” there is no impact to make, no value to add, and no one to empower or inspire.

“The two most important days in your life are the day you are born and the day you find out why.” – Mark Twain

I began to think about everything down to my trivial social media posts. There were so many elements of my business that I would consciously do for “the why” of my success, all while entirely ignoring WHO I was doing it for. 

I knew “why” it was important to create content for social media. And “why” it was important to do the tasks I wasn’t inspired to do. I knew “why” I was working so hard to create a company, to create time freedom and financial freedom for myself and my team. And “why” I should be willing to work harder than anyone else.

Knowing that I should be posting social media content because It will increase my engagement but the whole time worrying more about the judgement of others or people who know me, rather than who it would help, who would enjoy it and relate to it. Creating music, and programs and services to create cashflow for the business, ignoring who it would empower, inspire, and who’s career and life it could change. 

So often I had heard business people and entrepreneur’s talk about the vital importance of adding value not just making money. But I could never fully grasp the concept of that because my sole focus was on the why. And from a profits standpoint, it never made much sense to me why I should give away free content, products or services when my business needed to make a profit.

I realized that is an unattainable concept if you are not equally focused on “the who”. 

The fact of the matter is that having a “why” is the blood to the life of your business. It is a driving force that keeps you motivated, clear, and focused on the end goal. But the who is even greater. It gives your product, or company or business purpose. It requires emotional engagement, personal investment, and a clear understanding of who. Who your customers are that you will impact, who your listeners or clients or fans or followers are. Not just why your business needs them, but WHO are they really. They are not numbers or dollar signs or bars on a graph. They are fathers and mothers using your product to make their job as parents or home owners easier, they are young entrepreneurs who need your coaching to learn from your experience, they are fans who follow you because they admire your confidence and self love and your content helps them push a little harder. Yes, the why is the blood to your business, but the who is quite literally the heart. And without the heart to pump life into the veins of your business, all you have is a bag of cold, sticky red stuff. 

Alaura Lovelight is the CEO of Lovelight Sound Music, a music company that offers courses and workshops teaching musicians how to make a more consistent income with live music through strategy and consistency, and teaches teens how singing and performance influences confidence and life skills. Based out of New York City, Alaura is also a recording artist working alongside Grammy award winning producers and has performed all over the US for over 100,000 people. To Learn more, visit  

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Success Advice

20 Ways You Can Become a Powerful Communicator



Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

But, don’t worry if you don’t naturally possess this skill, as effective communication is something that can be developed with practice, planning and preparation.

1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.


2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.


3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.


4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.


5. Show empathy: Show that you understand and care about the other person’s feelings.


6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.


7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.


8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.


9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.


10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.


11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.


12. Cut the fluff: Avoid being long-winded and get straight to the point.


13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.


14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.


15. Take responsibility: Take responsibility for your own actions and feelings.


16. Ask questions: Ask questions to clarify any confusion or misunderstandings.


17. Avoid interrupting: Allow the other person to finish speaking without interruption.


18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.


19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.


20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.


By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at so you can master your life with more success.

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Success Advice

Dead Men Tell No Tales: How to Navigate a Mutiny as a Leader in 10 Steps

You’re the manager. You’re the supervisor. You’re the leader. But maybe your people don’t see it that way



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You’re the manager. You’re the supervisor. You’re the leader. But maybe your people don’t see it that way and perhaps that has created a divisive and adversarial working environment that makes it difficult for you to influence and inspire your team in a way that meets your vision. (more…)

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Success Advice

How to Think Like a CEO for Your Future Success

A blueprint for CEOs to draw a disciplined strategy



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Strategic thinking helps CEOs build successful businesses. It helps them establish everlasting enterprises. It is one of the key elements of decision-making. It is different from strategic leadership. It differentiates between leaders from managers.  (more…)

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Success Advice

How to Focus Your Mind on Your Goals in 2023 Constructively

In this world of distractions due to information overload, it has become a big challenge to focus our minds



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In this world of distractions due to information overload, it has become a big challenge to focus our minds on positive aspects and constructive activities. Sometimes we waste our precious time mentally and physically due to distractions arising out of technology. We must understand our priorities and learn how to focus on them religiously. (more…)

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