Success Advice
The Counterintuitive Reason You’re Spinning Your Wheels in Business

Whenever you’re looking to reach a goal in your life, especially if that’s building your own business, there’s one piece of advice you hear over and over again. You must have a ‘why’ that keeps you going when things get tough. And that’s good advice…but it’s incomplete. Picking just one why—no matter how compelling it may seem—isn’t enough to carry you through when things get tough. And they are going to get tough (that’s an inevitability!) Hanging the success of your big dream on one why is setting you on a path to failure.
The Single Why problem
The problem with a single why is that it’s sneaky. It’s not readily apparent that the why you’ve chosen can’t hold up to the stress that comes with being a business owner because the why is incomplete. And let’s be honest—there’s more anxiety and fear in the entrepreneurial journey than anyone realizes before embarking on this path. It’s one of those things that you can’t truly understand until you’ve lived through it.
Most whys are not nearly specific enough. Focusing your why generally on things like financial freedom, becoming a millionaire, or giving your children more than you had can’t hold up to the pressure of the journey. They’re not specific and tangible enough to keep you going when the challenge is so clear and in your face. You must make your why specific. To get specific with your why, paint the scene of the experience with the emotions that will fill you and let yourself really go there in your mind.
A why like this looks like:
- So I can buy my dream house in the mountains to host Christmas every year for my entire family, baking cookies, going sledding in the backyard, and making sure my parents are surrounded by their grandkids to take more photos than any one human ever needs to commemorate it all.
- So I can go to the store and buy anything without having to triple check my account, sliding my card at the register with more peace than I would have sitting at the beach.
- So I can take two hours to myself each morning and focus on my connection to my Higher Power, feel grounded in my body, work out, and feel ready to take on the day before I ever check my phone because there is no one else to answer to. I make the rules.
The more specific you make your why, the more compelling it will be. But you’re not done yet.
Having a compelling why is great—and it’s much stronger than a flat, one-dimensional, wrote-it-in-five-seconds-at-a-conference why. But you actually need more than one why.
“When you know your why, you’ll know your way.” – Michael Hyatt
The Six-dimensional Why™
One why is never enough to really create massive change and amazing things in your life. A single why is too flimsy to truly support incredible dreams. And let’s face it, if you’re reading this, chances are your dreams are big, bold, and some may even say a little crazy. The bigger the dream, the more difficult the journey.
That means there will be times that you are so frustrated, anxious, or stressed that your one why can collapse under the pressure. If the pain of now is more compelling than your why, then the pain of now will win over your why every time. That leads to you telling yourself things like:
- “I want time freedom, but it seems too hard—so just let me get a job.”
- “I want to create this for my kids, but right now, I want to sell those kids to a circus.”
- “I want to publish a book to leave a legacy, but I never seem to have any time. So I may as well pack that dream away.”
The pain of not having your dream must be more excruciating than the pain of accomplishing your goals. That’s why the Six-dimensional why™ will act as your safety net and catch you when things get rough. The Six-dimensional why™ puts the pain of not having what you most desire front and center in your mind to keep you going. Here’s why it works so well.
Having a Six-dimensional why™ means you never have to rely on just one motivational vision. You can clearly see how your goal will impact every area of your life. When one why falls short, the others pick up the slack. The Six Dimensions are:
- Financial
- Emotional
- Mental
- Physical
- Social
- Spiritual
These whys might look like:
- Financial: So I can pay off my student loans in the next three years, and then put all of that money toward an investment account for my kids so that when they graduate college, they’re set up for a successful start.
- Emotional: So I can finally walk into a bookstore and see the center display full of my books, watching passersby pick up a copy and carry it with them to the checkout counter.
- Mental: So I can hear the ping of my phone without having an anxiety attack and instead feel peaceful and expansive in my life, knowing that the ping I just heard was another sales notification.
- Physical: So I can go to my high school reunion wearing my favorite dress and red bottom shoes, hearing people tell me how I’ve barely aged (hair toss).
- Social: So I can take my kids and my parents to Disney World twice a year for a week or two at a time, so we can fully take in the experience and eat at Cinderella’s castle instead of hitting up the food carts.
Spiritual: So I can look back on my life before I die and know that I fulfilled my purpose, doing everything I could to live up to the vision I had for my life.
When you write out your Six-dimensional why™, you should feel the power of it coursing through your body. Each one should evoke an emotion from you that makes you want to get to work on your goals. That way, when the challenges hit you hard, you have something six times stronger than the challenge to meet it with. Crafting the right why makes all the difference in your resilience and success. Take the time to go all-in on your own Six-dimensional why™.
Change Your Mindset
You Become What You Absorb: How Input Shapes Your Life
We let the world dictate who we spend time with and what input we allow in, rarely stopping to consider the effects it’s having on us

“Input” is anything from the outside world that influences your mood, mindset, and emotional state. It includes the media you consume, the books you read, the podcasts and music you listen to, and the movies and shows you watch. But it also encompasses much more: the environment you live and work in, the conversations you have, the people you surround yourself with, and the events, personal or global, that unfold around you. (more…)
Success Advice
This Overlooked Skill Drives Real Business Growth
It strengthens relationships, enhances decision-making, and fosters trust.

In every successful leader’s toolkit, one skill stands out above the rest: the ability to listen. While good leaders are known for making confident decisions, great leaders understand that those decisions are only as strong as the information they’re based on. And that information? It comes from truly listening to their teams, peers, and even critics. (more…)
Scale Your Business
Tired of Wasting Money on the Wrong Marketers? Here’s How Smart Entrepreneurs Are Finally Hiring Right

If you’ve ever Googled how to hire a Facebook marketer or best TikTok marketing agency only to spend thousands on someone who couldn’t deliver…congrats, you’ve joined a very expensive club! For many entrepreneurs, hiring a digital marketer feels like more like visiting a casino and gambling with your runway, than it feels like securing a partner who’ll help build your business. Often, it feels like you’re betting on a stranger to grow the dream you’ve poured your savings into.
And way too often, you lose that bet.
You don’t need another list of the “Top 10 Agencies” with five-star testimonials and polished logos. You need to know which marketer can actually drive results for your business. Not in theory. In practice.
This is where entrepreneurs are learning to pivot. And it’s why a new platform called TruthMetric.com is turning heads across the startup world.
Why Most Startups Burn Through 3–6 Marketers Before Finding the Right One
Here’s the hard truth: most startups don’t fail because of their product, they fail because they can’t get sales or sell it fast enough. And in trying to fix that, founders usually go through five or six marketers, burning tens of thousands before finding someone who truly knows how to convert.
You build your product, get your website live, maybe even launch an ad campaign. But when you search for help and look up how to “hire a YouTube ads agency” or “top Facebook ad expert for Shopify”, you get hit with a sea of shiny portfolios, “ninja” titles, and endless promises.
Three months later, you’re still waiting on your first profitable campaign, and you’re most likely out tens of thousands, feeling utterly defeated…and maybe grinning with an affinity for that upcoming boxing class with a picture of that marketer’s fac……nevermind.
If this sounds like you, it’s time for what one entrepreneur called a strategic shift to scale smarter, not harder.
Introducing TruthMetric.com: The Transparent Marketplace for Hiring Marketers Who Deliver
TruthMetric.com isn’t just another freelancer platform or agency directory. It’s the first hiring solution where you can see three years of real, verified marketing performance before spending a dime.
That includes:
- Verified ad campaign performance
- Actual return on ad spend (ROAS)
- Industry-specific experience
- Platform specialties (Facebook, TikTok, YouTube, Google Ads, and more)
Whether you’re looking for a Facebook ads expert, a TikTok marketer, or a YouTube growth strategist, TruthMetric.com lets you filter and compare based on what actually matters, results.
This level of clarity is something you won’t find on platforms like Upwork or Fiverr. And it solves what many founders know too well as the New York Pizza Problem: where every marketer claims they’re “the best,” just like every pizzeria in Manhattan says they’re #1. Often without showing you results, you get sucked into this dream of collaboration, until the nightmare commences the moment you fork that first invoice payment. Hence the deception that leads to many business owners losing their hard earned savings and budget to launch their grand idea.
With TruthMetric, you finally get the data to decide for yourself, BEFORE you hire. Now if only New York Pizza shops had the same transparency then maybe you’d finally find the best pizza in New York, perhaps the perfect post work out after a boxing sesh? I think so!
Why Founders Are Shifting to Results-First Hiring
Most entrepreneurs think they need to do it all themselves, until they burn out or burn through their budget. That’s exactly why this founder had to drop the Superman complex and hire a marketing genius.
What makes TruthMetric so powerful is that it turns hiring into a confident move, not a hopeful one. You’re no longer guessing. You’re choosing from proven performers. You know what vertical they dominate. You know their past client performance. You see the monthly results from the campaigns they ran, and the outcomes they achieved.
It’s not just efficient. It’s empowering.
Scaling Quickly Requires Automation and Eliminating the Noise
Founders who scale quickly understand one thing: growth isn’t just about hustle, it’s about systems. TruthMetric is the system for finding great marketers at speed. No more DM’ing ten freelancers or interviewing agencies feeling like you are asking the world of them to just see some prior results. Instead you get to see the information you need to make an informed decision and plug into verified talent, all ready to perform.
This difference allows for you to match perfectly with the right talent quickly. If you’re building your business to run lean and fast, this convenience plugged in with automation can help you scale your small business right alongside your new marketing hires.
Why TruthMetric Is Also a Boon for Marketers, Not Just Founders
This isn’t just a win for founders, it is a gift for great marketers, too.
If you’re a freelance marketer who’s been quietly pulling 10x ROAS for clients while being passed over for flashy agencies, you now have a stage where your results speak louder than your brand.
TruthMetric is a true meritocracy. No fluff. No sales tricks. Just data.
If you’re tired of being overlooked and ready to stand out based on what you actually deliver, this is your home.
The Secret Weapon for Investors and M&A Operators
There’s another angle here that some of our readers might miss.
Investors, private equity firms, and M&A advisors should be drooling at the thought of having a proven talent pool they can plug and play and the ability to use TruthMetric to revive underperforming companies. Imagine acquiring a business or becoming an active investor, then dropping in a verified operator with a history of explosive growth in that niche.
It’s plug-and-play. Scale on demand.
That kind of insight has never been available before. You couldn’t do this on Upwork. You certainly can’t do it through a friend-of-a-friend referral.
And when it comes to attracting high-performing talent, here’s how to hire top talent and keep them around.
Let’s Really Drive This Home…
If you’ve wasted money on agencies or freelancers who couldn’t deliver, it’s not because you’re bad at hiring, it’s because the game was stacked against you. Trusting dreamy charismatic sales pitches over data was a doomed approach from the start.
TruthMetric levels the playing field by showing you what no other talent marketplace does and that’s proof.
Real marketers. Real results. Real growth.
It’s time to stop guessing and start hiring based on data.
Visit TruthMetric.com and make your next marketing hire the one that actually works.
Personal Development
The Real Reason Successful People Are Never Late
More than just good manners, punctuality is a vital professional and personal trait.

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