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Success Advice

The BluePrint For A Successful Record Label

Joel Brown (Founder of Addicted2Success.com)

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With iTunes Sales rocketing to the moon and continuous clips of Lady Gaga, Pitbull, T-Pain, Katy Perry, Adele etc… playing on your TV set day in and day out its hard not to be influenced in being part of the fun and wild Music Industry. You have the talent, you have access to a recording studio and you have learnt a thing or two about uploading your music to your Youtube page. This nowadays is not enough, we show you the BluePrint formula used to create a Successful Record Label.

 

1

Think ahead. Although many successful record labels started off with someone winging it, there are many that fail for that very same reason: poor planning. Creating a record label is a business and a full time job. Consider the following before you start one:

Cash flow. Do you have enough money to pay for manufacturing? What about promotional materials? It’ll be a while before you get any money back from records selling (if they sell at all). You might need a grant or a loan to hold you over. Some labels raise extra funds by putting on club nights or gigs. It’s recommended that you don’t quit your day job.
Business plan. Independent record labels can take off without a business plan, but you’ll need one eventually, so why not write one now, when it’ll benefit your business the most? You’ll definitely need one if you want to apply for grants or loans, and it’s a good idea to have one if you ask people to invest in your business.
Licenses and forms. Think about how you want to structure your business: sole proprietorship? partnership? corporation? Get a business license and file appropriate tax forms. Register with any relevant organizations (e.g. Mechanical-Copyright Protection Society). You may also need a retail license if you’re selling records directly to the public.

If you decide to work with a partner or partners, ideally you will want to work with people you can rely on, trust, share and receive information with and most importantly people you can get along with. Working with friends is great but remember and remind them it has to be as professional and timely as possible, especially in the beginning stages because this is where a company can fall apart and end altogether. Having fun is always great for the job setting but there has to be a line in the sand which all parties cannot cross.
Office space, you can get by with just a post office box and a business phone number, or you could establish a complete office, if you have the funds. You can build your own studio or pay for studio time somewhere else.

2
Choose a name. Brainstorm 5-10 good names that you feel will fit your business. You need to tell people who you are and the type of music you produce. In short your business name should say it all. The reason for choosing a number of names for your record label is that if one is taken you can still fall back on the others and not have to waste time rethinking your names.

Go to a domain name registry and see if any if these names are already taken. Try for .com and .net as these are the most popular and visitors will be familiar with them. This quick check will let you know if anyone has the names already online and will help you with your ultimate choice.
Consult local government (the State Registrar in the US) to check if any offline businesses have these names. This will ensure that you are the sole user and nobody can infringe on your rights. It also stops you from any unpleasant lawsuits later on if people contend your rights to use a business name.
Select one unique name. Choose the best name from among the ones that you are left with. Remember it needs to be one that is appropriate for your business and music. Register a domain name for your upcoming website. It is important to do this quickly before it gets taken by someone else. When you register your domain name, always get both .com and .net so that nobody can have a similar name to you and leech off your marketing efforts.
Register the name with the appropriate authorities. This will make sure that this is exclusively your own business name and will protect your rights. You may need to file for a DBA (doing business as) license so you can identify with your label’s name when conducting business (accepting and making payments, for example).
Design a logo. You might also want to print stickers, posters, stationary, business cards, etc.

3
Corner your market. Choose and study your genre. Sit down, either alone or with your partner(s) and think of the style(s) you want your record label to be. It would be best if you picked a style that you are very familiar with and have extensive knowledge about. Musicians don’t like being forced into a box, but choosing and sticking with a particular genre helps a record label know their market (who buys that genre) and build contacts with people who deal with that genre (record shop owners, DJs, journalists, etc.). Research your genre, and find out what it’s missing. Observe and predict trends. You need to fill a niche. Talk to local promoters, studio owners, music shops, distributors, journalists, and anyone who can offer insight about what’s hot and what’s not. Who is your target audience? How old are they? What are they buying? This is also good research for a business plan.
4
Find talent. Scour the local band scene and find bands who you think will earn your label a good reputation in your genre. You can’t compete with the big record labels, so you want to go for interesting records that slip under their radar but will be a hit with your specific market. After you find a band you feel is a great fit for your label, talk with the band or the band manager and offer a contract signing them to your label. The key word here is “sign”. That means you should have a contract for every artist, drawn up by a qualified lawyer. If a track or an artist gets big and you don’t have a contract, things can turn ugly, and your label might get the short end of the stick. Some labels don’t do contracts if there are one or two singles at stake, but insist on contracts when there’s an album deal on the table.
5
Record in a studio. If the artist doesn’t have a recording and you don’t have a studio, shop around. Look for an engineer who has experience in your genre and an owner you can work with. You might be paying for some or all of the studio time. Ask about lower rates if you block book time for two or three projects. It’s a good idea to have a producer there (you or a musician you trust) to make sure everything turns out well (and your money isn’t wasted). It can cost $150+/hour. If you pay for a portion or all of the recording, then you can withhold earnings from the band until you make back all the money you put into the recording, and you have more of a say in how the album sounds. This needs to go in the contract, though.
6
Promote the music. Your goal here is to do everything you can to chart locally. Make enough copies of the music to promote it as follows:

Contact local college radio stations – push to get your music played.

Send recordings to independent magazine and newspapers – hope for favorable reviews.

Put on great performances. The members of the audience will go home and tell their friends about your fabulous show.

Print your website address on the program so that you can attract your fans to the website and they will buy more.

Sell copes at the show. Make note of the songs that your live audience love and record them into a DVD or album of your greatest hits.

Sell them from your website and allow a sample to be downloaded from your site.

Make use of MySpace and YouTube to promote the music on a larger scale.

Give away free tickets to your upcoming concert.

You can even pitch the music for televisions shows, commercials, cell phones, video games, but get legal advice before licensing the music.

7
Press the product. Get the recordings mastered before sending them to a manufacturer, if at all possible. An experienced mastering engineer will know how to make the final product sound like an album rather than a collection of songs, making it more commercially viable. Ask around. Get quotes. The more copies you make, the lower the cost per copy. When choosing packaging, think about how retailers will display them. Ask distributors for advice.

In the US, each release will need a catalog number (usually a 3 letter abbreviation followed by the numbers, i.e. CJK415) and a universal product code (the barcode on the back of the product) to be seriously considered by distributors.

8
Sell the music to distributors. To get as much product on retail shelves as possible, you’ll need to convince distributors to help.

They will want to see that you’ve established some success on your own (charting locally, selling product on consignment, live shows, mail order and other direct sales methods) before they even consider carrying your music. Here are some questions you will want to have answers for before you even contact a distributor:

Has the artist had any success with established mainstream labels?
Does the artist have a following, if so, how well known are they?
If the artist is unknown, what specific promotion ideas does the label have?
Are there any well known “guest” musicians on the recording?
Does the recording, and artwork meet the standards of the musical genre?
Is there any current airplay on commercial or non-commercial radio?
Will there be independent promotion on the release to retail and to radio?
Has the artist hired a publicist, and/or what is the publicity campaign?
Will the artist be touring in support of their release, and is there a schedule?
Does the label have the financial resources to provide “co-op” advertising, in which the record label and retailer split the cost of media ads?
Does the label have the financial resources to press additional product?
Does the label have a salable “back catalog” of proven sellers?
How much product from the label is already out in the stores?
Does the label have other distributors selling the same product?
What are the next releases from the label, and when are they coming out?
Product is sold to distributors for about 50% of the list price, and is accepted on a negotiable billing schedule of 60 – 120 days per invoice. The label usually pays for shipping charges. Most national distributors require that they are the only distributor of a particular product. You might also be required to pay for advertising on the distributor’s monthly newsletters, and/or update sheets, as well as catalogs (costs subtracted from invoice).
You’ll also need to give them a negotiated number of free copies for promotional purposes, along with “Distributor One Sheets” (fact sheets with promotion and marketing plans and price information) and “P.O.P.”s (Point of Purchase) items, like posters, flyers, cardboard standups etc., for in-store display.

Distributor One Sheets should have the following information on a single sheet: label’s logo and contact information, artist name/logo, catalog # and UPC code (barcode), list price (i.e. $15.98) of each available format, release date (to radio), street date (for retailers, if different from release date), brief artist background description, selling points (discounts, marketing, and promotion plans).
All promotional product need to have the artwork punched, clipped, or drilled” to make sure that they aren’t returned to the distributor as “cleans” (retail product).

9
Keep your fingers crossed. In the music industry, it’s often hit or miss. Hopefully, the music will connect with your market and sales will take off, but some of your music, sooner or later, will bomb. Try to make it so that the big successes cover the losses, with extra left over to pay for operating expenses (and your own paycheck, so you can keep doing what you love without starving).

Industry Tips & Advice: Jay-Z talking to Travis Smiley about running a record label and founding Rocawear

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 100 million lives in the last 6 and a half years.

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5 Comments

5 Comments

  1. lawguilvy

    Jul 27, 2015 at 7:23 pm

    This is exactly what I have being look for. A proper outline to actually getting started. This post is much appreciated.

  2. yamaha spx

    Feb 13, 2012 at 11:32 pm

    Hi! Great post! 🙂

  3. Record label

    Dec 19, 2011 at 7:25 am

    According to lots of ‘studies’ and ‘research’ people who pirate music also BUY more music.

  4. Discount Gucci Handbags

    Jun 28, 2011 at 5:26 am

    Subsequently, after spending many hours on the internet at last We’ve uncovered an individual that definitely does know what they are discussing many thanks a great deal wonderful post

  5. Zoe

    Jun 26, 2011 at 10:15 am

    Howdy blogger, thank you for providing this article.. I found it first-class.

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

Stop Denying Your Negative Thoughts and Start Embracing Them

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negative thoughts
Image Credit: Twenty20.com

Over the years, many of the talking heads and pundits in the personal development and success science industry have talked about the immediate replacement of negative thoughts with positive thoughts. The logic behind that particular behavioral strategy seems to make sense on the surface. Think about it, when a negative thought rears its ugly head, we should immediately dive into the repository of positive thoughts that we have available to us so that we could immediately begin to dwell on it.

Even further, some gurus of the genre suggest removing any chance of having a negative thought by the constant repetition of affirmations. Again, tried-and-true motivational technology that is very workable and still useful. I would suggest, however, that you view the above behaviors as tactics more than strategies.

I will further suggest to you that you do not abhor your negative thoughts but rather embrace them, examine them, and place them under a spotlight. My reasoning behind this goes back over 100 years into psychology with stimulus/response, that is, the cause and effect of certain behaviors. Many individuals look at a negative thought as a causative driver. The negative thought exists as a cause, and our behavior toward that cause will determine the effect.

So, following this logic, if an individual has a negative thought which makes them feel sad, and that sadness causes them to binge drink, by removing the negative thought you’ll have removed the motivation for binge drinking. Doesn’t that sound kind of silly? The suggestion here is to turn off the negative thought so that it will turn off the consumption of alcohol.

Of course, this makes sense if we view the negative thought as a primal force in behavior. So, what if we started to think of the negative thought more as the result of something else? It means that the “something else” must change first. What if we took a different approach? What if we looked at a negative thought as an effect of some larger causal factor?

“You’re going to go through tough times – that’s life. But I say, ‘Nothing happens to you, it happens for you.’ See the positive in negative events.” – Joel Osteen

By reversing the cause-and-effect motion of negative thinking (saying that the negative thought is an effect), we now can ask a deeper, more penetrative question: Why are we thinking that negative thought? What is the underlying cause of that specific train of thinking? By reversing the cause-and-effect relationship of negative thinking, it allows the negative thinker to assume the role of diagnostician!

Below is a three-step process you can use to examine your negative thoughts, the role of it in your life, and how you can get rid of them:

1. Simply acknowledge the negative thought

Recognize the fact that there’s a negative thought in your mind instead of trying to go through a process of emotionally overlaying positive thoughts on top of it. Can you see how this exacerbates the issue? You have a negative thought, you immediately recognize that it must be changed, and you frantically scurry through the museum of your mind to find a positive thought to replace it.

In the meantime, while you are trying to find that positive thought, you’re feeling anxious, nervous, and guilty! When you finally find a positive thought to replace that negative thought, the normal process is to squash it. But you can’t! It’s like trying to get rid of weeds by covering them with rocks.

They will always find another way around the rock. It is the same with negative thoughts. Consequently, try acknowledging the negative thought.

2. Affirm the negative thought

It is a part of you. Instead of denying its existence, accept that it is there in front of you and that you are now willing to deal with it. If any of you reading this are dog lovers, you will know that the best way to get a dog next to you is by attempting to push it away from you. Every time you push the dog away it gets closer. This is the same with negative thinking because the harder you push the closer it gets.

“Always turn a negative situation into a positive situation.” – Michael Jordan

3. Acquit the thought

Give it permission to leave you. Thank it for its past importance in your life and allow it to be on its way! At this point feel free to replace the negative thought with a positive thought. What will begin to happen when you place the negative thought under the spotlight is that you will see how insignificantly small it actually is.

This is a process I’ve been using for quite some time, and it works! Oh sure, I still use affirmations on a daily basis; as a matter fact I have them right here in front of me. I find that affirmations are a tremendous way to stay positive because it doesn’t allow any room for bad things to grow. But since the average person thinks 60,000 to 65,000 thoughts per day, let’s face it, a few negative thoughts have to squeak in there!

The best advice that I can give is to not freak out over a negative thought. Acknowledge it, affirm it, and acquit it! This is magic. Watch what happens!

How do you handle negative thoughts? Let us know your tips below!

Image courtesy of Twenty20.com

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Success Advice

One Thing I Can Teach You About Life That Will Help You Forever.

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Image Credit: Unsplash

I used to be a very anxious person.

I was embarrassed by what I couldn’t do and every day was a struggle. From the moment I would wake up to the moment I’d go to bed, everything felt impossibly overwhelming. It’s a battle I’ve dealt with most of my life.

This daily struggle with mental illness taught me that the satisfaction didn’t lie in beating it; the satisfaction was in helping other people beat mental illness through my success in fighting it.


Recently, I was at work. It was a pretty standard day — nothing too exciting. I then had a catch up with one of the leaders I worked with.

She said something that got my attention: “One of our colleagues is battling a mental illness.”

I really wanted to help. My eyes lit up. There was no need to uncover my plan with anyone else. I knew that staying discrete was fundamental.

I approached the person in question and asked for a few minutes of their time.

I didn’t ask them to admit their mental illness struggle; I just shared my story.

I talked about the anxiety stopping me from having a normal life, eating the right foods, going on dates with girls, having the career I wanted and traveling the world.

I wasn’t sure if any of it was sinking in or even helping. I felt compelled to go on. One thing I knew was that he was paying attention. I could see it in his eyes.

I then went on to talk about how I beat mental illness. Strategies such as:

  • Creating fear lists
  • Seeking professional help
  • Working on myself
  • Books I read
  • Events I attended

Out of nowhere, he started opening up about his own struggle. I was shocked.
It wasn’t pretty. He had an extreme case of mental illness that I certainly couldn’t diagnose or give professional advice on.

All I could do was show him through my own story that there was hope

I offered him access to all the resources I had. I told him that he had my full support and I’d be happy to help in any way I could. He then said:

“What was your psychologist’s name?”

I told him I’d look it up and send it to him. I didn’t have the answer in front of me, but I was determined when I got home to find it.

At the end of the catch-up, he smiled. I don’t think he’d smiled like that in a very long time.

That smile gave me so much satisfaction. It made my own struggle with mental illness worth it. All those sleepless nights, times spent vomiting into the toilet and dark days where I didn’t want to go on made sense.


“It took more than seven years for me to understand that my own battle with mental illness actually had a benefit”

That benefit was the satisfaction in seeing someone beat their mental illness because I was able to defeat mine.

It’s probably the greatest satisfaction of my entire life.

That’s one thing I can teach you about life that will help you forever.

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Success Advice

5 Productivity Shifts You Need to Make to Make 2019 Your Best Year Yet

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Everyone wants more time, that is something almost all of us share. Time is the most valuable resource and when you learn how to make your time work for you and how to get the most out of it – you experience life differently.  

Improving how you manage your time is one of the biggest gifts you can give yourself – it’s a real game changer in your business and personal life. There are many ways that you can get more productive and get the right things done sooner; but not all of them are obvious or bring the same results.

Here are 5 productivity shifts you want to make if you are trying to make the most out of 2019:

1. Ditch your to do list

Productive people don’t keep to-do lists, they schedule everything they need to do in their calendar and work directly from their calendar!  To-Do lists are just ineffective and they are impeding your productivity. A never ending list of items only leaves you overwhelmed and with a false sense of ‘productivity’.  

If you schedule your To Do’s directly into your calendar at a time to get them done, you commit to it and you are more likely to get it done. Less is more – you don’t need a separate list to remind you what you need to do.

“Productivity is less about what you do with your time and more about how you run your mind.” – Robin Sharma

2. Give up on motivation

Productive people don’t always have to be motivated before starting something. They balance discipline with motivation and do what they need to do, regardless of motivation. When we come up with resistance to take action on what we have planned, we might tell ourselves that we are not motivated and we believe that we need to be motivated to complete any task.

If you want to increase your productivity, you need to challenge yourself more in the moment to take action and give up on motivation sometimes. Do what you need to in order to get the results you want in the future. Don’t make decisions based on how you feel now, make them based on what result you are really after.

3. Master your mornings

Wake up early and get yourself into the productive mindset with your routine and diet! Productive people start the day with some sort of routine, whether it’s meditation, exercise or visualization, etc. AND they have a healthy breakfast to fuel them for the day. Your health is everything when it comes to productivity, what you eat directly affects your productivity.

We can just no longer ignore the direct connection any more. Get in the right mindset to start your day and fuel your mind and body to get the most out of it. Starting your day off in any other way undermines your success – there is no doubt.

4. Schedule according to energy

Productive people know their energy cycles and they plan tasks around their energy levels. Why plan something at a time when you know it will be hard to rise to the challenge? Schedule tasks that require focus and concentration for those times of day that you feel the best and you will find it’s easier to follow through and you will be at your best to perform. Identify your filler tasks and complete those when your energy drops. Be more realistic when scheduling your tasks and set yourself up for wins.

“Productivity is never an accident it’s the result of a commitment to excellence, intelligent planning & focused effort.” – Paul Meyer

5. Working backwards

Productive people always focus on those activities that will take them to the next level. They plan backwards, they look at their goals, then identify the tasks they need to do to support those goals. Those tasks get broken down into weekly actions. That’s how they plan.

Don’t only plan on tasks that come in or those which you ‘feel’ or ‘think’ you should be doing. Your day needs to consist of at least one activity that directly supports your longer term objectives, your big project. What sounds like common sense is definitely not common practice.

Create the right habits to achieve your goals, work on adopting easy tips and techniques so you can manage your time and yourself better to get things done.

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Success Advice

You Need to Grow Your Memory in Order to Grow Your Life

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Image Credit: Unsplash

We all have access to the most powerful computer ever created in the universe…our brain. Unfortunately, few of us have ever been taught how to use our minds efficiently, and even fewer have learned how to develop a fabulous memory. Thankfully, like any skill, memorising can be learned and using the correct strategies, your memory can be improved in only days.

One of the best coaches on memory is Dominic O’Brien the eight-time world memory champion. Self-taught after watching Creighton Carvello memorise a pack of cards on the BBC’s Record Breakers programme. Dominic, through his work on memory, has given us many tools and techniques for improving memory.

Below are 5 rules that will help you develop a better memory:

1. The Rule of Five

Probably seen as one of the most significant contributions to the body of knowledge on memory is O’Brien’s Rule of Five. This rule details how to remember things using a strategy of regular staged repetition.

These stages are as follows:

  • First Review:Immediately
  • Second Review:Twenty-four hours later
  • Third Review:One week later
  • Fourth Review:One month later
  • Fifth Review:Three months later

Utilising stage repetition at these intervals ingrains the memory for the long term.

2. The Dominic System

The Dominic System is a system for remembering numbers. The system is a Person Action system where the association between two sets of paired numbers is the person with the action of the next person.

1139 would become Andre Agassi doing a roundhouse kick which is the action of Chuck Norris. This system combined with the journey method allows for long random numbers to be easily recalled without error. The fantastic thing about this system is that you get to customise for yourself with memorable people and unique actions which when combined really make it easy for you to recall numbers. The table below associates each number to a letter.

Number     0     1    2     3     4     5     6     7     8     9
Letter     O     A     B     C     D    E     S     G     H     N

Creating a simple document with pairs of numbers in one column, the letter pairs in the next and an action column will help you learn this system quickly.

“Nothing can substitute for just plain hard work. I had to put in the time to get back. And it was a grind. It meant training and sweating every day. But I was completely committed to working out to prove to myself that I still could do it.” – Andre Agassi

3. The Link Method

This method relies on two essential elements of memory, association and exaggeration. Utilising these two elements, it is possible to link together unrelated objects to allow you to remember them.

Trying to remember a list of five separate words such as: balloon, papaya, gold, football and hat, might go something like this. You imagine seeing a giant balloon and inside the balloon you can see a small papaya, in bursting the balloon the papaya falls out and as it hits the floor a gold football bounces into a large sombrero.

4. The Journey Method

Using location has been a fundamental part of mnemonics almost since time began. Before humans, writing elders would pass knowledge to others using stories of journeys, with each piece of knowledge being associated with a location on the journey.

O’Brien’s system utilises journeys that you would undertake on a daily basis, like your commute to work or train stations on well-known line. Items are then associated and exaggerated along the journey, so for instance if you were trying to remember a list of ten random things you would associate each piece along with a unique ten stop journey and utilise exaggeration to make the items more memorable.

“You are well equipped with an incredible potential for absorbing knowledge…Anything’s possible.” – Dominic O’Brien

5. The Story Method

To remember groups of information, create a story that links them together. Remembering the planets of the solar system and their position relative to the Sun, Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus and Neptune.

Imagine that Mercury was hitting the nineties as Venus tossed the tennis ball into the air, striking the ball it soared over the net striking the earth and bouncing high into the air, knocking the mars bar out of Jupiter’s hand, and so on.

Developing a good memory will assist markedly in all of your personal development goals as well as assisting greatly in your daily life. The methods above are tried and tested by one of the leading memory champions. Whether you want to become the next World Memory Champion or just improve your recall, the techniques outlined above will assist greatly.

Combining the various elements will create an exponential improvement in your memory that you will find hard to believe, and you will be kicking yourself for not applying them sooner. The best part about using these methods is that they are fun, so enjoy using them.

Which one of these memorizing methods sounds most interesting to you? Share with us below!

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10 Small Startups That You Can Build on Your Own Right Now

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startup success
Image Credit: Twenty20.com

Having a business of our own is a dream that is very obvious and common all throughout. With the rise in startups and funding options, the market is blooming with successful entrepreneurs. And rightly so! But many ambitious people are seen dropping out of their dream of building a business only because of the funds involved in setting up one! We forget to acknowledge that the idea if planned and executed well, is strong enough to pull in all the investments. (more…)

Bronte Price is Australia’s First Certified Gay Wedding Celebrant. He stands strongly for marriage equality and takes immense pleasure in marrying any couples in love. He has also co-founded The Equality Network to help wedding suppliers create a better wedding experience for LGBTI couples. He is a regular volunteer newsreader at Joy 94.9, and a member of GLOBE (Gay and Lesbian Organization for Business and Enterprise). Beyond this you will find him either in his organic backyard vegetable garden or taking walks with his fiancée Clint and their four legged fur baby – Bingo.

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5 Comments

5 Comments

  1. lawguilvy

    Jul 27, 2015 at 7:23 pm

    This is exactly what I have being look for. A proper outline to actually getting started. This post is much appreciated.

  2. yamaha spx

    Feb 13, 2012 at 11:32 pm

    Hi! Great post! 🙂

  3. Record label

    Dec 19, 2011 at 7:25 am

    According to lots of ‘studies’ and ‘research’ people who pirate music also BUY more music.

  4. Discount Gucci Handbags

    Jun 28, 2011 at 5:26 am

    Subsequently, after spending many hours on the internet at last We’ve uncovered an individual that definitely does know what they are discussing many thanks a great deal wonderful post

  5. Zoe

    Jun 26, 2011 at 10:15 am

    Howdy blogger, thank you for providing this article.. I found it first-class.

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

Stop Denying Your Negative Thoughts and Start Embracing Them

Published

on

negative thoughts
Image Credit: Twenty20.com

Over the years, many of the talking heads and pundits in the personal development and success science industry have talked about the immediate replacement of negative thoughts with positive thoughts. The logic behind that particular behavioral strategy seems to make sense on the surface. Think about it, when a negative thought rears its ugly head, we should immediately dive into the repository of positive thoughts that we have available to us so that we could immediately begin to dwell on it.

Even further, some gurus of the genre suggest removing any chance of having a negative thought by the constant repetition of affirmations. Again, tried-and-true motivational technology that is very workable and still useful. I would suggest, however, that you view the above behaviors as tactics more than strategies.

I will further suggest to you that you do not abhor your negative thoughts but rather embrace them, examine them, and place them under a spotlight. My reasoning behind this goes back over 100 years into psychology with stimulus/response, that is, the cause and effect of certain behaviors. Many individuals look at a negative thought as a causative driver. The negative thought exists as a cause, and our behavior toward that cause will determine the effect.

So, following this logic, if an individual has a negative thought which makes them feel sad, and that sadness causes them to binge drink, by removing the negative thought you’ll have removed the motivation for binge drinking. Doesn’t that sound kind of silly? The suggestion here is to turn off the negative thought so that it will turn off the consumption of alcohol.

Of course, this makes sense if we view the negative thought as a primal force in behavior. So, what if we started to think of the negative thought more as the result of something else? It means that the “something else” must change first. What if we took a different approach? What if we looked at a negative thought as an effect of some larger causal factor?

“You’re going to go through tough times – that’s life. But I say, ‘Nothing happens to you, it happens for you.’ See the positive in negative events.” – Joel Osteen

By reversing the cause-and-effect motion of negative thinking (saying that the negative thought is an effect), we now can ask a deeper, more penetrative question: Why are we thinking that negative thought? What is the underlying cause of that specific train of thinking? By reversing the cause-and-effect relationship of negative thinking, it allows the negative thinker to assume the role of diagnostician!

Below is a three-step process you can use to examine your negative thoughts, the role of it in your life, and how you can get rid of them:

1. Simply acknowledge the negative thought

Recognize the fact that there’s a negative thought in your mind instead of trying to go through a process of emotionally overlaying positive thoughts on top of it. Can you see how this exacerbates the issue? You have a negative thought, you immediately recognize that it must be changed, and you frantically scurry through the museum of your mind to find a positive thought to replace it.

In the meantime, while you are trying to find that positive thought, you’re feeling anxious, nervous, and guilty! When you finally find a positive thought to replace that negative thought, the normal process is to squash it. But you can’t! It’s like trying to get rid of weeds by covering them with rocks.

They will always find another way around the rock. It is the same with negative thoughts. Consequently, try acknowledging the negative thought.

2. Affirm the negative thought

It is a part of you. Instead of denying its existence, accept that it is there in front of you and that you are now willing to deal with it. If any of you reading this are dog lovers, you will know that the best way to get a dog next to you is by attempting to push it away from you. Every time you push the dog away it gets closer. This is the same with negative thinking because the harder you push the closer it gets.

“Always turn a negative situation into a positive situation.” – Michael Jordan

3. Acquit the thought

Give it permission to leave you. Thank it for its past importance in your life and allow it to be on its way! At this point feel free to replace the negative thought with a positive thought. What will begin to happen when you place the negative thought under the spotlight is that you will see how insignificantly small it actually is.

This is a process I’ve been using for quite some time, and it works! Oh sure, I still use affirmations on a daily basis; as a matter fact I have them right here in front of me. I find that affirmations are a tremendous way to stay positive because it doesn’t allow any room for bad things to grow. But since the average person thinks 60,000 to 65,000 thoughts per day, let’s face it, a few negative thoughts have to squeak in there!

The best advice that I can give is to not freak out over a negative thought. Acknowledge it, affirm it, and acquit it! This is magic. Watch what happens!

How do you handle negative thoughts? Let us know your tips below!

Image courtesy of Twenty20.com

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One Thing I Can Teach You About Life That Will Help You Forever.

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I used to be a very anxious person.

I was embarrassed by what I couldn’t do and every day was a struggle. From the moment I would wake up to the moment I’d go to bed, everything felt impossibly overwhelming. It’s a battle I’ve dealt with most of my life.

This daily struggle with mental illness taught me that the satisfaction didn’t lie in beating it; the satisfaction was in helping other people beat mental illness through my success in fighting it.


Recently, I was at work. It was a pretty standard day — nothing too exciting. I then had a catch up with one of the leaders I worked with.

She said something that got my attention: “One of our colleagues is battling a mental illness.”

I really wanted to help. My eyes lit up. There was no need to uncover my plan with anyone else. I knew that staying discrete was fundamental.

I approached the person in question and asked for a few minutes of their time.

I didn’t ask them to admit their mental illness struggle; I just shared my story.

I talked about the anxiety stopping me from having a normal life, eating the right foods, going on dates with girls, having the career I wanted and traveling the world.

I wasn’t sure if any of it was sinking in or even helping. I felt compelled to go on. One thing I knew was that he was paying attention. I could see it in his eyes.

I then went on to talk about how I beat mental illness. Strategies such as:

  • Creating fear lists
  • Seeking professional help
  • Working on myself
  • Books I read
  • Events I attended

Out of nowhere, he started opening up about his own struggle. I was shocked.
It wasn’t pretty. He had an extreme case of mental illness that I certainly couldn’t diagnose or give professional advice on.

All I could do was show him through my own story that there was hope

I offered him access to all the resources I had. I told him that he had my full support and I’d be happy to help in any way I could. He then said:

“What was your psychologist’s name?”

I told him I’d look it up and send it to him. I didn’t have the answer in front of me, but I was determined when I got home to find it.

At the end of the catch-up, he smiled. I don’t think he’d smiled like that in a very long time.

That smile gave me so much satisfaction. It made my own struggle with mental illness worth it. All those sleepless nights, times spent vomiting into the toilet and dark days where I didn’t want to go on made sense.


“It took more than seven years for me to understand that my own battle with mental illness actually had a benefit”

That benefit was the satisfaction in seeing someone beat their mental illness because I was able to defeat mine.

It’s probably the greatest satisfaction of my entire life.

That’s one thing I can teach you about life that will help you forever.

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5 Productivity Shifts You Need to Make to Make 2019 Your Best Year Yet

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Everyone wants more time, that is something almost all of us share. Time is the most valuable resource and when you learn how to make your time work for you and how to get the most out of it – you experience life differently.  

Improving how you manage your time is one of the biggest gifts you can give yourself – it’s a real game changer in your business and personal life. There are many ways that you can get more productive and get the right things done sooner; but not all of them are obvious or bring the same results.

Here are 5 productivity shifts you want to make if you are trying to make the most out of 2019:

1. Ditch your to do list

Productive people don’t keep to-do lists, they schedule everything they need to do in their calendar and work directly from their calendar!  To-Do lists are just ineffective and they are impeding your productivity. A never ending list of items only leaves you overwhelmed and with a false sense of ‘productivity’.  

If you schedule your To Do’s directly into your calendar at a time to get them done, you commit to it and you are more likely to get it done. Less is more – you don’t need a separate list to remind you what you need to do.

“Productivity is less about what you do with your time and more about how you run your mind.” – Robin Sharma

2. Give up on motivation

Productive people don’t always have to be motivated before starting something. They balance discipline with motivation and do what they need to do, regardless of motivation. When we come up with resistance to take action on what we have planned, we might tell ourselves that we are not motivated and we believe that we need to be motivated to complete any task.

If you want to increase your productivity, you need to challenge yourself more in the moment to take action and give up on motivation sometimes. Do what you need to in order to get the results you want in the future. Don’t make decisions based on how you feel now, make them based on what result you are really after.

3. Master your mornings

Wake up early and get yourself into the productive mindset with your routine and diet! Productive people start the day with some sort of routine, whether it’s meditation, exercise or visualization, etc. AND they have a healthy breakfast to fuel them for the day. Your health is everything when it comes to productivity, what you eat directly affects your productivity.

We can just no longer ignore the direct connection any more. Get in the right mindset to start your day and fuel your mind and body to get the most out of it. Starting your day off in any other way undermines your success – there is no doubt.

4. Schedule according to energy

Productive people know their energy cycles and they plan tasks around their energy levels. Why plan something at a time when you know it will be hard to rise to the challenge? Schedule tasks that require focus and concentration for those times of day that you feel the best and you will find it’s easier to follow through and you will be at your best to perform. Identify your filler tasks and complete those when your energy drops. Be more realistic when scheduling your tasks and set yourself up for wins.

“Productivity is never an accident it’s the result of a commitment to excellence, intelligent planning & focused effort.” – Paul Meyer

5. Working backwards

Productive people always focus on those activities that will take them to the next level. They plan backwards, they look at their goals, then identify the tasks they need to do to support those goals. Those tasks get broken down into weekly actions. That’s how they plan.

Don’t only plan on tasks that come in or those which you ‘feel’ or ‘think’ you should be doing. Your day needs to consist of at least one activity that directly supports your longer term objectives, your big project. What sounds like common sense is definitely not common practice.

Create the right habits to achieve your goals, work on adopting easy tips and techniques so you can manage your time and yourself better to get things done.

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You Need to Grow Your Memory in Order to Grow Your Life

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We all have access to the most powerful computer ever created in the universe…our brain. Unfortunately, few of us have ever been taught how to use our minds efficiently, and even fewer have learned how to develop a fabulous memory. Thankfully, like any skill, memorising can be learned and using the correct strategies, your memory can be improved in only days.

One of the best coaches on memory is Dominic O’Brien the eight-time world memory champion. Self-taught after watching Creighton Carvello memorise a pack of cards on the BBC’s Record Breakers programme. Dominic, through his work on memory, has given us many tools and techniques for improving memory.

Below are 5 rules that will help you develop a better memory:

1. The Rule of Five

Probably seen as one of the most significant contributions to the body of knowledge on memory is O’Brien’s Rule of Five. This rule details how to remember things using a strategy of regular staged repetition.

These stages are as follows:

  • First Review:Immediately
  • Second Review:Twenty-four hours later
  • Third Review:One week later
  • Fourth Review:One month later
  • Fifth Review:Three months later

Utilising stage repetition at these intervals ingrains the memory for the long term.

2. The Dominic System

The Dominic System is a system for remembering numbers. The system is a Person Action system where the association between two sets of paired numbers is the person with the action of the next person.

1139 would become Andre Agassi doing a roundhouse kick which is the action of Chuck Norris. This system combined with the journey method allows for long random numbers to be easily recalled without error. The fantastic thing about this system is that you get to customise for yourself with memorable people and unique actions which when combined really make it easy for you to recall numbers. The table below associates each number to a letter.

Number     0     1    2     3     4     5     6     7     8     9
Letter     O     A     B     C     D    E     S     G     H     N

Creating a simple document with pairs of numbers in one column, the letter pairs in the next and an action column will help you learn this system quickly.

“Nothing can substitute for just plain hard work. I had to put in the time to get back. And it was a grind. It meant training and sweating every day. But I was completely committed to working out to prove to myself that I still could do it.” – Andre Agassi

3. The Link Method

This method relies on two essential elements of memory, association and exaggeration. Utilising these two elements, it is possible to link together unrelated objects to allow you to remember them.

Trying to remember a list of five separate words such as: balloon, papaya, gold, football and hat, might go something like this. You imagine seeing a giant balloon and inside the balloon you can see a small papaya, in bursting the balloon the papaya falls out and as it hits the floor a gold football bounces into a large sombrero.

4. The Journey Method

Using location has been a fundamental part of mnemonics almost since time began. Before humans, writing elders would pass knowledge to others using stories of journeys, with each piece of knowledge being associated with a location on the journey.

O’Brien’s system utilises journeys that you would undertake on a daily basis, like your commute to work or train stations on well-known line. Items are then associated and exaggerated along the journey, so for instance if you were trying to remember a list of ten random things you would associate each piece along with a unique ten stop journey and utilise exaggeration to make the items more memorable.

“You are well equipped with an incredible potential for absorbing knowledge…Anything’s possible.” – Dominic O’Brien

5. The Story Method

To remember groups of information, create a story that links them together. Remembering the planets of the solar system and their position relative to the Sun, Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus and Neptune.

Imagine that Mercury was hitting the nineties as Venus tossed the tennis ball into the air, striking the ball it soared over the net striking the earth and bouncing high into the air, knocking the mars bar out of Jupiter’s hand, and so on.

Developing a good memory will assist markedly in all of your personal development goals as well as assisting greatly in your daily life. The methods above are tried and tested by one of the leading memory champions. Whether you want to become the next World Memory Champion or just improve your recall, the techniques outlined above will assist greatly.

Combining the various elements will create an exponential improvement in your memory that you will find hard to believe, and you will be kicking yourself for not applying them sooner. The best part about using these methods is that they are fun, so enjoy using them.

Which one of these memorizing methods sounds most interesting to you? Share with us below!

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