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Success Advice

Richard Branson’s 7 Rules To Live By For The Ultimate Success

Joel Brown (Founder of Addicted2Success.com)

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The CEO of “Virgin”, Sir Richard Branson owns over four hundred companies and is estimated to be worth US$4.2 billion dollars. Now in his sixties, Branson’s business ventures range from Airlines, Formula One, Cosmetics and Space Exploration just to name a few.

It’s plain to see that Richard Branson knows a thing or two about achieving the ultimate success. So we have decided to share what can be learned from this widely successful, charismatic and respected entrepreneur.

 

Richard Branson’s 7 Success Tips To Live By

 

Saying “Yes!” is Fun

What makes Sir Richard Branson unique is that he is entertaining. He often defies conventional wisdom, pushes the envelope, and says, “Yes” more than he says, “No”.

One of Branson’s many books is entitled, Screw It, Let’s Do It: Lessons in Life and Business. This flamboyant attitude towards business is a primary reason he has become a corporate iconoclast and continues to amaze, and overall – create value and make money.

 

 

If You Are Going to Dream, Dream Big!

For a man who started out with his own local newspaper and record store to an airline and telecommunications magnet, Richard Branson knows how to dream big. He has built eight billion-dollar companies and there are no signs of slowing down. Branson’s grandest project that is blowing everyone’s minds is Virgin Galactic, a ship for suborbital space travel.

In addition to space travel, Branson continues to dream big with his Virgin Oceanic project which offers deep sea travel. It is in hopes that people can soon see the lowest trenches of the oceans. It’s hard to think one can dream much bigger than that.

 

 

 

Having Fun is Fun

Richard Branson gets asked what the secret to his success is regularly. He replies that he has no secret. He just works hard, works smart, and above all has fun doing it.

“Have Fun, Work Hard and Money Will Come” – Sir Richard Branson
“When it’s Not Fun, Move On” – Sir Richard Branson

Branson states that as soon as he stops having fun on a project, it’s time to move on. A life is too short to be unhappy.

 

 

Always Take Risks – Calculated Ones

It seems Richard Branson’s lifestyle can be construed as irresponsible and brash. Branson is highly intelligent and while pushing the envelope, the risks he takes are always scrutinized before committing.

While Branson likes saying, “Yes”, his decisions always come with extreme due diligence which is standard in any business venture or acquisition, especially in the numbers Branson is known for dealing. One of Branson’s mottos has always been, “Be bold. Don’t gamble.”

 

 

Live for the Moment

Live for the moment. It’s a cliché however resoundingly applicable and true. Often aspiring entrepreneurs forget to live and enjoy the things life offers them. Because hard work and long hours are a part of entrepreneurship, these people need to live for the moment and enjoy the experiences life throws at them.

Branson says that even dedicating 80 hours a week to a business still allows for a few hours of fun. Don’t forget, people can have fun at work too.
Branson encourages people to still have goals outside business. In 1997, Branson participated in a race around the world in a hot-air balloon. He says people still need to live their lives as best as possible.

 

Always Give Respect

Respect in business was an attribute Richard Branson learned early in his career.

In his first meetings with Japanese businessmen in the early 80s, Branson was amazed at the politeness and the respect they gave young Branson despite his shaggy-sweater jean-wearing appearance. The Japanese taught Richard to always treat everyone in your business with respect, not just those that you need to impress. Someday you could be doing business with them.

 

 

Give Back

Another commonly used cliché is that money is the root of all evil. Unlike living for the moment, this does not have to be true. Many of the largest charity organizations were founded by very successful entrepreneurs who had very humble beginnings.

Richard Branson believes the true meaning to life is to help others; to make the world a better place to live for all living creatures. I’m sure most would agree.

 

 

Here is a final word that resonates clearly. “Success can take off without warning.” Richard Branson has experienced a few dark hours; where he thought he was finished and hope was fading fast. However like many successful entrepreneurs they believe they make their own luck; and the harder you work the luckier you get. Success can come in a blink of an eye.

 

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

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19 Comments

19 Comments

  1. Negz

    Nov 2, 2014 at 2:47 pm

    Great work. The value of giving service is phenomenal. Its should at the heart of every man. Thanks!

  2. emanuel

    Jul 13, 2013 at 10:21 pm

    Stop following Richard branson

  3. lanre

    Jul 2, 2013 at 8:39 pm

    I tried to follow his lead..I still dream of flying, but never got past my imagination. I guess when you get thrown into a pool of deep water you either swim or drown.That’s what inspired the virgin man as a kid. His drive is fron his parents. It all still boils down to the family afterall.

  4. sheldene sander-smit

    Mar 2, 2013 at 7:28 pm

    I always look up to Richard Branson. Many yaers ago I had the opportunity of meeting him in South Africa with Virgin Cola. I have since moved on with my own company in education. I dream to be sucsessful and to give back to education. I hope to find investers and make a foot print as he has done in in all his companies. ” I solute you Sir”

  5. Bryan Petty

    Jan 12, 2013 at 7:14 am

    Love this man! Imagine all the lives he has made a huge impact in! We all should aspire to be like him! Working a dead end part time job, wife doing the same with a Master in Accounting, and broke as hell! But you know what going fishing with my dad in 5 hours just watched loopers with my lovely wife, tucked my little sweet daughter into bed. Tomorrow I finish my business plan for my photograph equipment startup and respond to a man in India that I hope will build my App. And loving every minute of this wonderful life! Cheers to you Sir Richard Branson! Lets take this world head on! Lets make a difference!

  6. Coye LeRocke

    Nov 27, 2012 at 3:05 am

    Excellent article. I often look to Sir Richard Branson for inspiration and as a guide.

  7. Susanna Halonen

    Nov 21, 2012 at 5:34 pm

    Awesome article!
    Love the fact how he shows the world how business can be fun and know how to give back to the communities as well. He is an excellent example of how modern day business should be done!
    And his wisdom doesn’t hurt either – if you’re not having fun then stop, live in the moment and dream big – all things which help you build a happy life!

  8. Castroviejo

    Oct 10, 2012 at 5:53 pm

    Great article! But let me clarify something. It’s not money the root of all evil, it’s the love of money the root all evil. I guess this is another success tip from entrepreneurs, by not loving money they are able to fund big charity organizations and serve humanity!

  9. emmanuel

    Jun 10, 2012 at 6:14 pm

    Thanks for making this site as addictive as possible I commend the good work you aalways put in…(such a great article)

  10. Karen VanEtten

    Apr 21, 2012 at 5:05 pm

    Good to know that there are people in the world willing to play if forward and help others

  11. Xavier Smith

    Apr 19, 2012 at 2:50 pm

    Wow, I loved reading this as I recently used Mr. Branson as an inspiration for my life and now I am reading more about him! Bravo!

    This really helps me get my foot out of the quicksand of mediocrity!

    Very timely read! Thank you!

  12. Daniel

    Apr 10, 2012 at 11:03 pm

    These are great rules to live by. Mark Cuban has a similar thought process that I wrote about.

  13. Giles

    Apr 2, 2012 at 1:37 pm

    This has been really helpful.. thanks for sharing.

  14. Yatish B.kADAM

    Mar 30, 2012 at 6:51 am

    Thanks, Such a Very – Very Great Advices

  15. kennboy1

    Mar 28, 2012 at 8:14 pm

    Thanks, such a great post, good lessons and advice. You got something great going on with this blog.

  16. Geophrey Tenganamba

    Mar 28, 2012 at 4:11 am

    Richard Branson is the best. We all need to learn from him. Thank you for sharing with us

  17. Jay Choi

    Mar 28, 2012 at 3:18 am

    Great post, really can tell your efforts to give something of value to your readers.

    • Joel

      Joel

      Mar 28, 2012 at 3:21 am

      Thank you Jay!

  18. Nakacwa Rhona

    Mar 27, 2012 at 5:25 am

    Thanks alot for the advice,ya we hv to work hard but like us in Africa we yes work hard but sometimes situations bring you down,l love you Richard,indeed,your a true billioniar,God bless you for the good heart you hv.

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Success Advice

3 Steps to Overcome Your Brain Biases and Become a Better Leader

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If I asked you what time it was, you would likely look at your watch or a clock and read the time out to me. And if I were to ask you where you were, you would likely tell me the exact place, city, or state. If I were to then ask you who you were, you would likely identify yourself by your name, demographics, and perhaps a work description. On the surface, answering these questions correctly would indicate that you were not delirious. But are these answers technically correct?

Biological research indicates that superficial orientation to time, place, or person is actually far from accurate. Rather, leaders might benefit from tending toward a non-dual awareness of the world, or at least offer themselves the opportunity to see the world this way. For time, place, and person, the biological realities differ from what we might initially think.

1. Don’t let the past dictate the future

We are not ever-present in the moment, nor should we be. In the human brain, the past, present, and future are all represented at the same time. Although we consciously organize our experiences using this segmentation of time, each of these networks can intrude upon the other. In fact, what you remember can influence what you can imagine for yourself in the future as well.

As a leader, ensure that you frequently examine your memory for positive reminders and biases, take advantage of your presence circuits by incorporating mindfulness practices into your day, and use your “possibility” circuits to imagine or simulate future scenarios. In fact, in the brain, imagination is a lot like reality.

Using all three components at all times will help you to become aware of biases and could also help you escape traps or an impasse. For instance, when a possible solution for product development is vague, thinking in terms of what you want and then reverse-engineering this process to make what you imagine could be helpful.

Walt Disney saw great success after building Disneyland in Anaheim, California, but outside interests began crowding his theme park. When he decided to build another park in Florida, Disney didn’t let the experience of California dissuade him. He expanded his vision to something greater — a city of tomorrow. He created fake companies to secretly purchase acres upon acres of land near where Interstate 4 intersected with the Florida turnpike so his company could develop the area around the theme park.

“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” – Walt Disney

2. Think beyond your reach

We are not where we think we are. The notion of “place” has become increasingly irrelevant in a globalized world. With the increasing interconnectedness of societies, cultures, and economies, leaders need to be careful not to think of themselves too locally. When leaders are global in their thinking, they are likely to elicit more widespread cooperation from international markets.

Ask yourself, “What communities beyond my local community do I want to impact?” and “What communities am I impacting?” When you take this approach, it can help your advertising strategies, for example, become more congruous with specific or global markets. Also, leaders who think globally will be more aware of competition from afar and opportunities for collaboration, too.

Jack Ma can be credited with being a global thinker for founding Alibaba, allowing Chinese consumers to access domestic and international markets that they could not previously access. By moving into e-commerce, online banking, and cloud computing, Alibaba has expanded into India and Southeast Asia. Alibaba’s Electronic World Trade Platform has even enabled farmers in Rwanda to sell coffee in China. This is a perfect example of thinking beyond your reach.

3. Connect the body and mind

We are not what we think we are. We are made up of 50% human and 50% bacterial cells. And water comprises 60% of our body weight. So we are basically bags of water and bacteria — with a dash of human cells thrown in for good measure.

Also, though we might think of ourselves as being separate from other people and things, many people or things you encounter in your life are stored in your brain’s memory centers. Our brain tissue contains images, voices, and other attributes of people and things, too. We are not actually as separate as we think.

Take care of your bacteria, and they will take care of you. Having the right balance of bacteria is of paramount importance to effective functioning because the wrong balance can make you depressed or anxious. Taking a probiotic can help restore this balance. Understanding that you are part human, part bacteria can change the way you take care of your moods by essentially reminding you to take care of your gut.

Mindy Grossman, the CEO of WW International — formerly Weight Watchers — is a good example of someone who understands the mind-body connection. Grossman has led the company’s focus from strictly weight loss to wellness through healthy habits. Part of the transformation includes a partnership with meditation app Headspace to help members maintain a positive mindset.

“It is health that is real wealth and not pieces of gold and silver.” – Mahatma Gandhi

When you engage in non-dual awareness by recognizing that your brain fuses and connects time, places, and people, your leadership capacities might also be enhanced. As Warren Bennis, founding chairman of the Leadership Institute at the University of Southern California, suggests, “Becoming a leader is synonymous with becoming yourself.” And your “self” is more intriguing and mysterious than you might first imagine.

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Success Advice

3 Ways to Optimize Your Life for Success

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Welcome to the 21st Century! The era of the Internet and computers, lack of focus and superficiality. I know it sounds scary, maybe a little more exaggerated, but it’s true. We live in a world of short posts and 3-minute videos. We barely engage in deep learning, deep thinking, and deep focus to produce iPhone-level products or services. So, the majority of us are actually a failure, thousands of miles away from achieving our life goals and business visions. How do we turn things around? We need to optimize our lives.

Here are 3 tried and tested tips that will help optimize your life for success:

1. Upgrade your sleep

When I started my freelance writing career—about seven years ago—I was passionate and excited at the beginning. I’d fill my To-Do list with 6-10 items, worked until 12 am, set my alarm to go off at 3 am, and had my running shoes close to my bed before I went to sleep. However, I barely accomplished anything. I usually became weak and bored before noon.

I noticed that I was putting a huge strain on myself. I was sleep deprived, which is the primary reason why I didn’t have the energy and the drive to accomplish my tasks. Many studies have shown that sleep-deprivation affects productivity.

As soon as I began increasing my sleeping time from 4 hours to 7 hours, my whole life changed. I started producing a lot and earning a lot more than before while also improving my health. With more sleep, I get the emotional energy and willpower I need to read, learn, and optimize my career.

“By helping us keep the world in perspective, sleep gives us a chance to refocus on the essence of who we are. And in that place of connection, it is easier for the fears and concerns of the world to drop away.” – Arianna Huffington

2. Read every day

I get it. You’re in the middle-class struggling to survive. You simply have enough to deal with. Reading? That’s not included on your to-do list. Well, if that’s you, then you’re not alone. The global literacy rates are at an all-time high at 84 percent, which means people don’t read as much anymore.

We already have enough on our plates. In fact, a study by the National Endowment for the Arts has found that the reading culture among American adults has drastically declined. That’s a big issue in our world.

Nothing can prevent you from reading, not even your plate that’s chock-full of other life’s priorities. If you want to produce more and impact the world around you, you’ve got to read more and learn more.

Take a look at the visionaries and business titans in our world. All of them are avid readers and avid learners. Bill Gates is a bibliophile and Phil Knight, the founder of Nike, reveres books. In fact, Knight customized his library to the extent that, before you enter into his library, you have to take off your shoes and bow.

So, what would you do next? Take Roald Dahl’s advice, captured in this beautiful line of the poem: “So please, oh please, we beg, we pray / go throw your TV set away / and in its place, you can install / a lovely bookshelf on the wall.”

3. Use Pomodoro to time yourself

You can’t go far in life if you can’t stay totally focused on a task. If you want to achieve your goals, you have got to stay laser-focused on a single task before jumping on to another. Why? Because goals are not achieved in one session, they’re achieved in a series of tasks, one after the other.

To install the focus habit in your system; therefore, you need to use a time-management kind of “system” that will keep you firm and attentive on a specific project. Pomodoro is that time-management tool that will help you stay focused.

It’s an excellent app that lets you set a timer for a particular task. You can set it for 30, 60, or 90 minutes and stop working when it goes off. I use it all the time, and I can’t imagine my work life without it.

“I know when I stay focused, good things will undoubtedly happen.” – Marc Trestman

Optimizing your life for more power, passion, and productivity is not about working hard late at night or running multiple projects at a time. It’s about maintaining your health and recharging your energy (having a deep, quality sleep), updating your knowledge (by reading every day), and staying focused on a project—until you accomplished it (by using Pomodoro technique to boost your concentration).

Of course, developing these sets of habits is not easy. You’ll fail and get frustrated, but as the productivity guru Robin Sharma beautifully puts it, “all changes are hard at first, messy at the middle, and beautiful at the end.”

Which one of these three ways to optimize your life resonated most with you and why? Share your thoughts below!

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Success Advice

If You Want Your Business to Grow, You Need to Increase Your Capacity in the Following 4 Areas

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Every entrepreneur must come face to face with the reality that there is only a limited amount of time, money, and people that you can use within your current position. The question is how do we increase or maximize the things that we find limiting?

As we walk through our hectic and often over packed ten, twelve, or fourteen hour work days, one of the questions that we should be asking is “What can I do to get more, to do more?” Instead, we just put our heads down and plow through the ever growing mountain of work. We are limited by capacity.

Webster’s dictionary defines capacity as “the maximum amount that something can contain.” As an entrepreneur, we have to be a little more creative than the average person and find ways to increase our capacity.

Below, we’ll identify the four areas where we need more capacity and ways to get more with less:

1. Time

Every human on this planet is granted twenty-four hours a day. That is it. Your capacity is a total of twenty-four hours. Within that amount of time you must manage several different demands. Our goal is to buy back our time, when we can, and operate at peak performance when we are accomplishing our daily task list.

First, without staying in performance shape, you will lose the ability to stay at optimal performance levels. Our bodies are truly a machine with an amazing capacity, but when it is abused by lack of sleep, improper nutrition, and lack of exercise, you are reducing the capacity at which you are able to work and function. The closer you are to peak performance, the more you are able to accomplish in a shorter amount of time.

Second is our mental condition. Here is what my experience has taught me. If I am mentally rested, I can think and make decisions faster because I can reason more quickly in addition to understanding the circumstances and information at an extremely fast pace. 

When your brain is healthy, it becomes easier to absorb and process information at a lightning fast rate. Taking the time to allow your brain to rest will give it the ability to function at peak performance.

Third is our ability to train and delegate. So often, entrepreneurs are control freaks. No one can do it as good, as fast, or with the same passion as they can. While that may be true in most cases, you are only one person with twenty-four hours in a day. 

You’ve got to delegate and accept people’s help. If you add one person that’s willing to give you eight hours of work a day, you have now bought back hours in your day to focus on activities that will generate more income and grow your business. Why wouldn’t you want to add more hours to your day by delegating out the appropriate task to qualified individuals?

“Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.” – Zig Ziglar

2. Money

Money tends to be a sensitive topic. We all have beliefs that were formed through our childhood on the concept of money. With many different views and beliefs on this topic, let’s just focus on the fact that money is a tool that will either help grow the company or a tool that limits a company’s growth.

It is always amazing that the faster a company grows, the greater the challenge of money becomes, and this could potentially cause the company to implode on its own success. How do we then increase the capacity and have more money available to keep the company healthy?

Here are a couple of things to watch out for: 

  • Keep an eye on your budget and get accurate figures. 
  • Look at your Accounts Receivables. If they get too long, they could cause significant cash flow issues. 
  • Find investment opportunities. There are many private investors that are often willing to invest in companies that have true growth with solid foundations. 
  • Look at additional profit generators, products, or services that fit within your current business model. 

Each of these are ways to increase the capacity that money contributes to the growth of your business.

3. Space and Supply

I will never forget exactly where I was standing when I had a manufacture call and tell me they were unable to supply anymore products. They had sold us everything they had, and they weren’t going to have anything available to sell for at least another six months. At that time, we were selling customer printed t-shirts and had tens of thousands of orders that we needed to fulfill within the next thirty days.

Space and Supply are tied closely together. Space is often associated with the production. Do you have a space large enough to meet the demands of the supply? If production can only create 1,000 products a day and buyers need 5,000 a day, there is a conflict. 

A business needs to understand that challenge, and there are only 3 solutions to this problem: The business figures out how to increase production within the current workable hours, adds more workable hours with the equipment and space, or adds more equipment and space to increase production.

Space and supplies are assets that can be used towards the business advantage. Here are a few questions to ask when making decisions based on space and supply. 

  • Evaluate your supply channel. Are they able to maintain a solid supply of your raw product materials to match your growth as a company? 
  • Are there back up supply manufactures that can create a safety net for your raw products? 
  • Evaluate the amount of space you have available along with the time the space is usable. Can you run a second or third shift with the current space and equipment?

“The only person you are destined to become is the person you decide to be.” – Ralph Waldo Emerson

4. People

Your employees are likely going to be the most important way to create more capacity. We talked briefly about delegating to qualified individuals to increase capacity around your own personal time. The next phase is to create more capacity by adding additional, trained people. 

You need to create leaders of leaders instead of you being the leader of followers. Don’t miss this because the greatest of all companies focuses on increasing their capacity by training leaders of leaders and not just a loyal following.

Entrepreneurs tend to be a lonely bunch of souls. Too often, we are misunderstood and looked at with slight amount of annoyance. Others just don’t always know how to take someone that is passionately thinking outside the box. 

People skills are a must in order to have more than just yourself work to achieve that dream. As an entrepreneur, develop the social skills to work with individuals that are different than yourself.  

Here is a 3 step plan to have great capacity with people as your allies:

  1. Start by learning how to delegate your own tasks to buy back your time. Identify the tasks that are easiest to delegate and document how you do them. This will give you a specific job description, set achievable goals, and create a daily action plan that is now something that is teachable. 
  2. Use this system and apply it to the other things you are currently doing. I would suggest building out an organization chart and dividing the different tasks you do within the company. Then create a plan that will allow you to hire the right person and move you onto the next area in the organization that you will systematize. 
  3. Finally, create the culture. Culture is like a child, it will grow whether or not you pay attention to it. So be intentional. Learn what it takes to build a culture that attracts the employees that want to be there and grow with the company. 

Each of these four areas has an incredible amount of potential to increase your capacity, and allow your business to grow. Don’t attempt to tackle everything at once. Identify just one area that you will commit to grow within the next three to six months. Take action and implement. 

What is your next step? Share with us below!

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Success Advice

The Importance of Failure: Why We Should Fail Forward

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What Is failing forward? Will Smith said it best in a viral Instagram video that engaged the world. “You’ve gotta take a shot, you have to live at the edge of your capabilities. You gotta live where you’re almost certain you’re going to fail. Failure actually helps you to recognize the areas where you need to evolve. So fail early, fail often, fail forward.”

Failing forward is about using leverage on your mistakes and making a realistic assessment of the risks involved. It’s your ability to live with the downside, control your emotions and experiment with new approaches. When we fail forward, we need to look at the reason why we fail and understand that it’s all part of the process of achievement.

Here are 4 Reasons Why We Fail:

1. We Are Too Distracted

Distractions are everywhere. They can take us off course and could make it impossible to keep our mind on our goal or purpose. It’s important to be selective, strategic and supportive in our distractions. We all control certain aspects of our day, so be selective and prioritise tasks that are in line with your goals.

We should be strategic by understanding when we work best. Personally, I write more efficiently in the early mornings and late evenings. So that’s what I stick to. Try different things and see when you are least distracted. You’ll then be able to be supportive and generous with your time. Being supportive of others costs us little and drives our own success whilst boosting our health and happiness.

2. Lack of Self Belief

Lack of self belief runs differently from person to person. Our experiences, childhood history, genes, culture and life circumstances play a part in our self confidence. The truth is, we can’t alter the experiences that our past has given us. What we can do though, is change our thoughts to gain more belief in ourselves. Ways to increase our self-belief is to find out more about ourselves. We can do this by taking care of ourselves physically and emotionally. Giving ourselves a healthy support system and understanding our emotions are just a couple of ways to practice self-belief.

3. Fear of Failure

Failure often induces fear. When we fear failure, we allow ourselves to stop doing the things that can help us achieve our goals, help us move forward and open up possibilities we never thought were possible. We should have faith in ourselves and start to shift our inner dialogue from ‘not good enough’ to ‘more than enough’. If our inner critic takes the lead on self talk, then it’s more than likely we aren’t feeling good enough. It’s important to surround ourselves with positive people and positive thoughts.

4. Procrastination

Procrastination is a common reason for failure. It’s delaying or putting off a task or action to attend to at a later time. Procrastination is essentially giving in, to feel good. We prefer avoiding negative emotions and stressful tasks, which are the very things we procrastinate about. The first step to overcoming procrastination is recognising we do it.

We then need to understand why we do it and use appropriate strategies to prevent it from happening. We may not know that we are procrastinating and this can be damaging to reaching our full potential. With a solid understanding, we can get to the core of our reasons and make positive changes to fail forward.

Now that you know why we fail, here are the 3 ways you can fail forward:

1. Take Risks

When risks are taken, we generally overestimate the chances of something going wrong. What we focus on tends to magnify in our imagination and in return, causes us to misjudge an outcome of a situation. The reality is, the likelihood is often a far better return than we imagine it out to be. To take risks, we should not be afraid of failure.

2. Understanding Failure Should Be Your Motivation

It may sound comical but, be happy when you fail. We’ve been taught to believe that when we fail it’s because of bad attempts, bad judgment and bad luck at improving our lives. For example, we link failure with the colour red (to stop) and success with the colour green (to keep going). In reality, we are stronger and more courageous when we fail. It’s a sign of improvement, so we should recognise that failure is growth and if we’re not making mistakes, we are not really trying. Use failure as motivation and keep going.

3. Perseverance

Perseverance is the ability to recover from failure. Your chances of success is also dependent on your persistence and your willingness to persevere. You have two options when you fail: Become self-defeated or become resilient and encouraged. Perseverance requires a goal, a passion and patience. It’s important to set your own pace when persevering and not comparing your failures to others. In doing this, when we fail forward, we are more in tune with ourselves and more controlled with new approaches.

“Recognize that you will spend much of your life making mistakes. If you can take action and keep making mistakes, you gain experience.” – John C. Maxwell

Think of it this way. When we’re at the gym pushing ourselves in the weight room, the trainer would yell “One more rep!”. Our trainer wants us to succeed, but also wants us to fail. They want us to be uncomfortable to the point where our muscles fatigue. Why? Because of muscle adaptation. That’s where our muscle growth comes from. It’s the ability to learn how to get comfortable being uncomfortable. This concept doesn’t just apply physically within our muscles, it applies mentally and in our minds. In understanding this perspective, we can fail forward with more awareness and are in a better position to achieve success.

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