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Why 2020 Should Be The Year You Go Global 



how to take your business global
Image Credit: Unsplash

According to a recent survey by Gartner, Inc., growth was the top priority for CEOs in 2019, and it will continue to be in 2020. Along with growth, cost and risk management will be the areas that industry-leading executives will focus most of their energy on.

But, next year, with “clouds gathering in the horizon”, as distinguished analyst Mark Raskino said, we shouldn’t put all our eggs in one basket. Regardless of the size of our business, we should be planning for growth. Especially, for the sort of growth that diversifies our risk.

Expanding abroad is one of the most potentially rewarding paths we could take to grow our business. It diversifies our risk, mitigates the effects of negative changes in our home market, and breathes new life into our products and into our company.

When the market you’re in is starting to feel way too small, it might be the right time to look for opportunities away from home. Expansion might also be a great move if your products are seasonal, or if you’ve found a clear market gap in a neighboring and/or thriving economy.

Of course, be careful. The importance of research and ongoing analysis can’t be overstated. Several experts fear of a global recession, so you’ll need to plan for the unexpected.

Is Your Company Ready? 

Whether international expansion is the key to growth for your particular business will depend upon several factors. Some have to do with your industry. Other factors are fully internal, and determine your success in particular. For instance, your business’ current financial conditions and your management style.

First and foremost, carry out extensive research. Find a country that’s culturally, politically, or regulatorily similar to yours — or just one that has a clear market gap that your products could fit right into. Conduct deep market research, take a sober look at country risk, and look for foreign partners who can advise and support you through this process. Remember that success is always driven by amazing human resources.

“Strength and growth come only through continuous effort and struggle.” – Napoleon Hill

Your Competitors Are Your Greatest Teachers

Take a close look at what your competition is doing, both locally and in your target market. Learn from their mistakes and reaffirm (or reconsider) your competitive advantages. Nowadays, and especially in the coming year, expanding your business won’t necessarily be about expanding its physical presence. You can expand from the comfort of your home country. 

Digital Expansion vs. Traditional Expansion

As coach Kev Martin recently wrote, we should invest in our people, not only our stakeholders. But the tools we use and the platforms we take part in are as important as the talent we employ. We need good tools to operate and grow, and we need a proper setting where we could make the most out of them.

When you’re planning to take the exponentially regarding leap of expanding your business to a foreign market, you can rely on a booming B2B sector, to support you. Hunt for innovative, tech-driven solutions to facilitate and optimize all aspects of expansion: From logistics to proper customer service, localized digital marketing, interpreting services,  and website localization.

Expanding a business in the digital age is not about expanding your physical presence. This lowers the cost and risk of expansion, but it doesn’t erase cultural or regulatory differences between your home and target countries.

Even if your expansion will be purely digital, think of it as if you were opening a new physical store. For instance, let’s say your brand is based in New York, and you’re opening a Parisian location. Your storefront should be recognizable as one of your brand — but you wouldn’t make a detailed reproduction of your American storefront. You need to find the common ground between your brand and the preferences of your new customers. 

When you enter the store, the distribution and presentation of the products might be the same, but you’d expect the employees to communicate with customers in their own language — Right? Well, it’s exactly the same for your new online presence. It should be clearly yours, well-branded and consistent with the visual identity of your brand, but it should be localized for your new target audience. 

The internet has reshaped all aspects of our life, especially through social media and the Internet of Things. Businesses now have an ever-growing kit of amazing tools to drive growth. Meanwhile, globalization and dynamic cultural exchange might lead us to believe that expanding digitally will require no major adaptation or learning process. But, globalization doesn’t fully erase cultural differences. And, there are some timeless principles to enticing customers that globalization hasn’t changed: People like to feel that brands understand them, and talk to them in their own terms. 

“100% of customers are people. 100% of employees are people. If you don’t understand people, you don’t understand business.” – Simon Sinek

Engaging International Customers

Now, we can access precise, real information about our target demographic, know what they’re interested in, what they like about our product, and what aspects we should improve. We know where our customers hang out, we know what they’re talking about, and we know how to make them feel closer to our product. And, we have the tools to act accordingly, in real-time.

We can also learn how customers behave on our website, test conversion strategies, and adopt a multichannel approach to marketing and selling without breaking the bank. Gathering this information, learning from it, and using it to constantly improve our processes is key to establishing a robust international business.

Thanks to the increased dominance of e-commerce, and the overpowering and refinement of a data-driven approach, the costs, and risks associated with international expansion are lowering, becoming easier to control and easier to calculate. Analytic tools have also made it possible to get to know our customers before ever interacting with them.

Growing your business in the digital age is a multifaceted creative endeavor. And, in 2020, the most technologically advanced, effective resources to grow, operate and scale an international business will be available to businesses of almost all budgets. So, expanding abroad in 2020 isn’t only highly convenient, it’s also highly comfortable. Today you can operate an international company, without ever setting foot on an airport. Make the most out of it, and good luck!

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers



how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

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Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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