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How To Rebrand Yourself After A Career Change

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You don’t have to be told that building and maintaining your brand online is a cornerstone to making things happen in your career. A personal website, social media, industry associations — these are all tucked in your toolbelt for communicating to employers and clients about your brand.

Especially if you’re going through a career change, it’s important to give your brand a makeover. Sure, there are transferrable skills, but you need to communicate why they are relevant to a new industry.

If you’re going to move to a new career, you need your brand to reflect why you should be able to. Here’s a guide to getting that done:

Show How Versatile You Are

Do you have qualities and abilities that weren’t showcased in your previous career, but are helpful, or even necessary, in your new one? Point out what those qualities and abilities are online. Don’t be shy. Mention all you can. Don’t stop there. Explain how those qualities and abilities translate to experience or talents that make you useful to your new industry.

Almost half of hiring decision-makers in a Jobvite poll said that they were looking for employees who were “creative.” That means you’ll have an advantage the more you can relate your capabilities to your new career.

“You must always be able to predict what’s next and then have the flexibility to evolve.” – Marc Benioff

Brand For The New Career

Some people focus too much on what they were doing in the career they left. It’s hard to give up on the hard work and lessons learned from previous work. Liz Ryan, a Forbes contributor, tells the story of a seminar attendee who continued to list his previous career in the summary at the top of his resume. That drew questions about why an employer in his new industry would want to hire someone with such a vastly different job description than what the employer was looking for.

Long story short, this applicant had a specialty within his previous industry that correlated exactly with what he wanted from his new career. All he needed to see it was permission, which he got from Liz Ryan, to realize that he really was experienced in his new career already, despite what most would expect from that job summary.

Change Who You Think You Are

That applicant had to do that. You might have to, too. Talent Culture suggests that your self-perception has a lot to do with what you think you can do. Believe that the work you have done has prepared you for your next job, and you will appear, and be more confident and more desirable.

Gain Additional Expertise

Stay current on industry standards. Take courses in your new career. Add them to your online identity. Research your new company. Find out it’s core and ancillary businesses. Figure out how your new position fits in the scope of services and products.

Use Your Social Networking

Yes, we all know about social media, but don’t forget about talking to people. You’re taking courses, talk with the people there. Interacting with people in your industry will create new connections, regardless of what role they fill. Colleagues will become more comfortable seeing you in your new position and will think of you that way, not in your old job.

Give Talks

This is possible in many ways. If you don’t prefer personal contact, broadcast yourself on the internet. A short 5 minutes of your voice recording can be viewed thousands of times by people in your new industry, colleagues and clients.

Teach

Instead of just attending conferences, taking classes, or sitting in seminars, you might have the skills to present the content. Everyone has skills or experience that could benefit attendees. Find a way to make yours accessible. Post the results on your social media and industry websites.

“A good teacher can inspire hope, ignite the imagination, and instill a love of learning.” – Brad Henry

Write

Your own website blog is under your control. You determine the content. Use that opportunity to get your brand and your ideas out there. Graduate to getting published on industry sites and in newsletters. Share it all to your online branding sources.

Get Help

Use a branding expert. They will give you detailed direction on how to proceed. Some offer free online reputation guides to get you started. But that’s just the beginning. Overhauling your personal brand is a difficult task, and, especially if you’re not tech-savvy, you may need some help. Need more specific information? They will do that, too.

Enjoy Your New Career

Hopefully, you have made a change because you wanted to, and have done it on your own terms. You knew you would be good at it. Time to let the world know. Your personal brand is just as important to your success as any company’s brand is. Once you have made the change, use the rebranding to help advance in that shiny new career.

How have you rebranded yourself after a career change? Tell us your experience in the comment section below!

Image courtesy of Twenty20.com

Sabrina Clark is a proud Marist College alum with degrees specializing in public relations, business administration and Spanish. While at Marist, she co-founded the Marist Student Entrepreneur Network to support students with entrepreneurial aspirations. Upon graduation, she accepted a marketing position with a tech startup focused on the home improvement industry where she managed integrated marketing, sales and strategic partnership initiatives. She is excited to now be a part of the BrandYourself team and help sculpt the future of the online reputation management industry.

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Change Your Mindset

The One Leadership Habit That Separates the Great From the Forgettable

True leaders don’t just speak their values, they live them, proving that integrity is the foundation of lasting influence.

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9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World

Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.

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Image Credit: Midjourney

Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.

Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”

But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.

Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.

Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.

1. Never Use Your Illness as an Excuse

As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.

Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.

Here are five key lessons I’ve learned from Dr. Peterson:

  • Learn to write clearly; clarity of thought makes you dangerous.

  • Read quality literature in your free time.

  • Nurture a strong relationship with your family.

  • Share your ideas publicly; your voice matters.

  • Become a “monster”, powerful, but disciplined enough to control it.

The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.

2. You Can’t Please Everyone And That’s Okay

You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.

If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.

3. You Can Control the Process, Not the Outcome

Especially in creative work, writing, business, or content creation, you control effort, not results.

You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.

The best creators focus on storytelling, not applause.

4. Rejection Is Never Personal

Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.

Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.

5. Women Value Comfort and Security

Understanding women requires maturity and empathy.

Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.

Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.

6. There’s No Such Thing as Failure, Only Lessons

A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.

Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.

Be proud of your scars. They’re proof you were brave enough to try.

7. Public Speaking Is an Art Form

Public speaking is one of the most valuable and underrated skills a man can master.

It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.

If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.

8. Teaching Is Leadership in Disguise

Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.

Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.

Lifelong learners become lifelong leaders.

9. Study Human Nature to Achieve Your Dreams

One of the toughest lessons to accept: most people are self-interested.

That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.

Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.

Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.

Final Thoughts

The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.

Becoming a man today means embracing the hard truths most avoid.

Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.

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