Success Advice
How To Rebrand Yourself After A Career Change

You don’t have to be told that building and maintaining your brand online is a cornerstone to making things happen in your career. A personal website, social media, industry associations — these are all tucked in your toolbelt for communicating to employers and clients about your brand.
Especially if you’re going through a career change, it’s important to give your brand a makeover. Sure, there are transferrable skills, but you need to communicate why they are relevant to a new industry.
If you’re going to move to a new career, you need your brand to reflect why you should be able to. Here’s a guide to getting that done:
Show How Versatile You Are
Do you have qualities and abilities that weren’t showcased in your previous career, but are helpful, or even necessary, in your new one? Point out what those qualities and abilities are online. Don’t be shy. Mention all you can. Don’t stop there. Explain how those qualities and abilities translate to experience or talents that make you useful to your new industry.
Almost half of hiring decision-makers in a Jobvite poll said that they were looking for employees who were “creative.” That means you’ll have an advantage the more you can relate your capabilities to your new career.
“You must always be able to predict what’s next and then have the flexibility to evolve.” – Marc Benioff
Brand For The New Career
Some people focus too much on what they were doing in the career they left. It’s hard to give up on the hard work and lessons learned from previous work. Liz Ryan, a Forbes contributor, tells the story of a seminar attendee who continued to list his previous career in the summary at the top of his resume. That drew questions about why an employer in his new industry would want to hire someone with such a vastly different job description than what the employer was looking for.
Long story short, this applicant had a specialty within his previous industry that correlated exactly with what he wanted from his new career. All he needed to see it was permission, which he got from Liz Ryan, to realize that he really was experienced in his new career already, despite what most would expect from that job summary.
Change Who You Think You Are
That applicant had to do that. You might have to, too. Talent Culture suggests that your self-perception has a lot to do with what you think you can do. Believe that the work you have done has prepared you for your next job, and you will appear, and be more confident and more desirable.
Gain Additional Expertise
Stay current on industry standards. Take courses in your new career. Add them to your online identity. Research your new company. Find out it’s core and ancillary businesses. Figure out how your new position fits in the scope of services and products.
Use Your Social Networking
Yes, we all know about social media, but don’t forget about talking to people. You’re taking courses, talk with the people there. Interacting with people in your industry will create new connections, regardless of what role they fill. Colleagues will become more comfortable seeing you in your new position and will think of you that way, not in your old job.
Give Talks
This is possible in many ways. If you don’t prefer personal contact, broadcast yourself on the internet. A short 5 minutes of your voice recording can be viewed thousands of times by people in your new industry, colleagues and clients.
Teach
Instead of just attending conferences, taking classes, or sitting in seminars, you might have the skills to present the content. Everyone has skills or experience that could benefit attendees. Find a way to make yours accessible. Post the results on your social media and industry websites.
“A good teacher can inspire hope, ignite the imagination, and instill a love of learning.” – Brad Henry
Write
Your own website blog is under your control. You determine the content. Use that opportunity to get your brand and your ideas out there. Graduate to getting published on industry sites and in newsletters. Share it all to your online branding sources.
Get Help
Use a branding expert. They will give you detailed direction on how to proceed. Some offer free online reputation guides to get you started. But that’s just the beginning. Overhauling your personal brand is a difficult task, and, especially if you’re not tech-savvy, you may need some help. Need more specific information? They will do that, too.
Enjoy Your New Career
Hopefully, you have made a change because you wanted to, and have done it on your own terms. You knew you would be good at it. Time to let the world know. Your personal brand is just as important to your success as any company’s brand is. Once you have made the change, use the rebranding to help advance in that shiny new career.
How have you rebranded yourself after a career change? Tell us your experience in the comment section below!
Image courtesy of Twenty20.com
Success Advice
How to Stay Calm, Think Smart, and Lead When Everything Feels Uncertain
Let go of the need for constant certainty, and instead, focus on resilience, awareness, and adaptability

When Alexander the Great led his army of 30,000 foot soldiers, with cavalry units bringing up the rear, through the unforgiving Gedrosian Desert, he found himself in a crisis. In the sweltering heat of midsummer, with no clear path forward and little water, the troops grew desperate. But Alexander didn’t panic. (more…)
Success Advice
7 Strategic Loan Options to Fuel Your Business Growth in 2025
Thoughtful borrowing can be the catalyst that transforms challenges into success stories

Many small businesses struggle to pay back COVID-19 loans to the government. An average startup has over $663k as its loan amount. Combining these two seemingly unrelated statistics explains why more small enterprises are looking into alternative loan types today. (more…)
Startups
The Young Man’s Guide to Creativity: 10 Daily Habits to Improve Your Creative Mind
10 daily habits you can put into practice right now to improve your creativity

When I was 22 years old, I became a Top Writer on Medium.
It’s not an easy path. I lived in the Philippines and had never received a penny after writing over 100 digital articles. But I treated it like practice. If I couldn’t get other people to read my work for free, why would they trust me? (more…)
Startups
If You’re Not Reinventing Yourself, You’re Falling Behind! Here’s What To Do
Reinvention is the secret weapon of high performers.

Reinvention is the secret weapon of high performers.
Most careers follow a predictable script. You start at the bottom, climb the ranks, and eventually settle into something resembling stability. But the people who make the biggest impact, the ones who don’t just play the game but change it, break that script. They evolve. They shift. They reinvent. (more…)
-
Startups4 weeks ago
The Secret to Using Video for Maximum Impact and Brand Growth
-
Entrepreneurs4 weeks ago
The Smartest Way to Expand Your Business Without HR and Compliance Headaches
-
Life3 weeks ago
How to Stop Comparing Yourself to Others and Find True Happiness
-
Success Advice2 weeks ago
7 Simple Acts of Kindness That’ll Make You Everyone’s Favorite Colleague
-
Entrepreneurs3 weeks ago
How to Build an Unstoppable Leadership Team in Any Economy
-
Entrepreneurs3 weeks ago
The Entrepreneur’s Guide to Biohacking: Leveraging Technology for Mental Edge
-
Featured2 weeks ago
The Psychology of Motivation: How to Keep Moving Forward Every Day
-
Startups2 weeks ago
How Leaders Use Body Language to Influence, Inspire, and Command Attention
2 Comments