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How to Develop Your Strengths According to Peter Drucker

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Developing yourself as an individual means improving on your strengths and finding a way to minimize your weaknesses. Recently, I’ve been reading the teachings of the late Peter Drucker, who many consider to be the father of modern business management. In fact, over his lifetime, Drucker wrote 39 books and produced countless newspaper columns, essays and educational films about corporate management, as well as teaching it in university.

This is his advice on how you can develop your strengths, according to Drucker’s writings and teachings:

Recognize the Need for Improvement

Before you can start to develop your strengths, you need to recognize that you need improvement. Confidence is great, but the one downside of having a lot of confidence is that it can leave you feeling like you are as good as you can get and don’t have any room for improvement. 

The first step is to recognize that everyone can improve. Improvement doesn’t mean you’re bad at something. It just means you can do it better. Even if you feel like you’re at the top of your game, you can always push yourself to become better at something. 

You have to be willing to improve and you have to have some kind of foundation to improve on. That foundation could be raw talent or it could be knowledge you’ve gained through experience. I’m not trying to discourage anyone from learning new skills. Obviously, starting something from scratch is possible, but it takes longer to improve at it than improving something you’re already good at or have natural ability for.

And the more natural talent you have at something, the more you can progress. Let’s say you have natural selling ability and you would rate yourself as a 6/10 as a salesperson. You could easily get to an all-star level of 9 or even 10/10. But, if you don’t have a lot of natural talent in sales — say, only a 3/10 — you would likely only be able to get to the level of a 7/10.

So, embrace what you’re naturally good at. Many people aren’t aware of their weaknesses and therefore they may believe they don’t need to improve on anything or get help to handle weak areas. To help you identify your strengths and weaknesses, talk with someone you trust who can provide you with honest feedback. Listen to what they have to say with an open mind and refrain from taking their feedback negatively. Look at it as a learning experience and a chance to discuss the areas that need improvement. 

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.” – Peter Drucker

Concentrate on your strengths instead of your weaknesses

This may seem counterintuitive at first. If you don’t focus energy on your weaknesses, how are you going to eliminate them or get competent in those areas? If you think of it in terms of learning an instrument, if you do one thing really well already on an instrument (say, switching between chords on guitar), but you can’t do something else (like play fingerstyle), you need to practice the thing you can’t do so you can eliminate that weakness and become a better player. 

However, what works for learning an instrument doesn’t always work in self development. Drucker says it’s better to concentrate on what you already do well so you can become an expert at it. Rather than being a well-rounded generalist, try to focus your attention on being the absolute best at one thing. That begs the question: What should you do about weaknesses, then?

Eliminate Your Weaknesses Through Partnership

Obviously you can’t just ignore what you’re weak at. You have to find a way to shore up weaknesses, but it’s possible to do that through partnerships with others. If you’re really good at A, but you struggle with B, find someone who is excellent at B, but who needs help with A. Together, you can each focus on what you’re strong at while the other one takes care of what you’re weak at. 

To give you a real world example, many entrepreneurs, when they’re starting a new business, try to do everything themselves. But, even though they might be great at finding new markets and coming up with business ideas, they may not be competent at bookkeeping or marketing. So, the entrepreneur can partner with (or hire) someone who is strong in those areas rather than spend their precious time trying to get strong in those areas themselves.

Resist Comparing Yourself with Others 

You can only be your best, not someone else’s best. Instead of focusing on what another person can or cannot do and how that relates to you, learn to appreciate what they can do and how you can learn from them instead. Comparisons will either leave you feeling bad because you don’t think you’re doing something as good as someone else or they’ll just feed your ego if you see that you can do something better than someone else (and possibly lead to a false sense of security with your own knowledge of a subject).

Layout a Training Program for Yourself

You can’t get somewhere if you don’t know where you’re going. If you want to improve a skill set or increase your expertise in an area, you’ll need to have a plan to do that. Research what courses you’ll need to take and work out a plan that gives you the time and opportunity to do that. Identify mentors you can potentially partner with and have a timeline to accomplish this. 

When thinking about partnering with a mentor, Drucker suggests approaching people who inspire and even intimidate you. Depending on who you’re targeting, you may not be able to actually get in touch with these people, but if you keep your expectations reasonable and target people who you have a shot at meeting, you may find some of them receptive to acting in a mentorship role (or at least becoming a professional acquaintance).

“There is nothing so useless as doing efficiently that which should not be done at all.” – Peter Drucker

Measure Your Progress

The only way to discern if you’re getting better at something is to measure your progress with actual results on a regular basis. How you do that will depend on what it is you want to measure, but preferably it should be something that you can put numbers to rather than just having a sense of whether you’re improving or not. Having a number you can reference is key to keeping your progress going. If you’re trying to improve your sales ability, for example, an obvious number you could use would be how much your sales have gone up by. Whatever you are trying to improve, come up with a solid measurement that you can rely on to keep track of your progress. 

By following Peter Drucker’s advice and recognizing your need to improve, concentrating on your strengths, partnering with others, refraining from comparisons, having a plan for improvement and measuring your progress, you’ll be able to develop into an expert in your chosen field.

John English is an expert communication trainer, helping well over 2000 happy student learn how to communicate more effectively with their teams, improve their public speaking skills, helping sales professional communicate more effectively with customers and prospects. Consulting and assisting corporate professional get the most out of their negotiations.

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Success Advice

15 Essential Habits to a Stronger, Healthier, and Happier You

The journey towards transformation is not about perfection but about progress

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building positive habits

What habits can truly transform your life? That’s what you’re here to uncover. In our no-nonsense guide, we’ll introduce you to 15 habits to change your life, each with the power to improve your day-to-day existence.  (more…)

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19 Common Characteristics All Visionary Leaders Have

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visionary leadership qualities

When you look at business leaders like Bill Gates, Sam Walton, Sir Richard Branson, and philosophers like Bertrand Russell, Martin Heidegger, Ludwig Wittgenstein, David Bohm,  C. S. Peirce and inventors like Nikola Tesla, Paolo Soleri, Harvey W. Bailey, Thomas Edison, Alexander Graham Bell and Wright brothers and political leaders like Mahatma Gandhi, Martin Luther King, Jr. and Aung San Suu Kyi, it becomes very clear that they are all connected through one leadership—visionary leadership. (more…)

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Wealth Lessons Everyone Should Hear for Every Stage of Your Life

Do you have the courage to rewrite your story?

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what i would tell my younger self

Do you see what I see? Likely not, as we each see ourselves through the lens of our own story. (more…)

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

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how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

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Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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