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How To Make Money Buying and Selling Websites

Joel Brown (Founder of Addicted2Success.com)

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Buying and Selling Websites - website flipping

The idea of buying and selling websites, otherwise known as website flipping, is becoming a very common trend on the Internet. Ideally, a less functional site is bought at a low price and later sold at a higher price after it has been tweaked and modified for better presentation and functionality.

This stems from the idea that most individuals who need a website to run their business or projects, lack the time and technical knowhow of designing one. You can take this opportunity to buy websites, fine-tune them a little and your efforts will be recovered when you sell the awesome new re-designed website. A powerful investment opportunity if you know how to flip a website properly.

 

The types of websites you can buy

You need to understand the types of websites available before deciding on the business of buying and selling websites. Essentially, the type of websites you may venture in will depend on a variety of factors; this may include the purpose of the website, the expected traffic, audience, structure and so on.

The most common types of websites for sale in the market include:

  • Forums
  • Dropship product sites
  • Blogs
  • Popular sales and Clickbank pages
  • Clickbank ready affiliate sites
  • Niche communities
  • Paid membership sites
  • Social networking websites

 

Clickbank affiliate ready websites are great and have high income potential, but this is true if you understand that specific niche. You may otherwise be required to throw in a little more effort. These sites also tend to produce high income at the start due to he launching effects, but then die off after a while.

Blogs are great, but they require extra effort to drive in traffic, unless you have a creative writer to supply constant high quality SEO content.

Community sites on the other hand are great because they don’t rely on Google or social media sites to drive in traffic. This can considerably make your venture of buying and selling websites a success story.

Niche specific or paid membership sites have proven to be lucrative as their monthly income can be maintained relatively high with some good marketing.

 

Considerations before website buying and selling

 

1. Technical know how:

If you are buying a website then you need to find out if you have the technical knowledge required to manage the website. Some sites are pretty easy to run; you may just need to update content through its content management system once in a while. Other sites may however be quite complex to handle and may require some advanced IT skills.

 

2. Traffic:

You need to find out how much traffic the website gets. It’s all about traffic, remember? Google analytics can come in handy for this. You can request an authentic screen shot from the person you are looking at purchasing the website from so that you can verify the websites traffic is legit.

If you are selling your website, then you can use a screen shot of your awesome flood of traffic to promote the sale of your website.

 

3. How much money does the website make?

Ask the owner for screenshots or video screen casts to verify the weekly or monthly income of the website. Some months may be better than others in certain niches, so you want to see a graph of their performance report as far back as possible. Just in case they are only showing you a visual of a miracle month of income, which a number of websites have from time to time.

 

4. Is the website established?

You need to verify that the website you are about to buy has solid roots, otherwise the income and the traffic may vanish after a few months. You can do this by checking the number of pages Google has indexed so far, age of the domain name, traffic and revenue income history and number of back links that point back to the website.

 

5. Does the Website have a good promotional system in place?

Once you create content for your website you want other people to share it also right? Well you need to make sure that the website you are considering purchasing has a Twitter, Facebook, LinkedIn, Pinterest, Instagram account etc… The Social Media accounts don’t have to have a strong following, (although that will give you a great knee up to drive traffic), but they at least have to have the websites full name included in the username so that you are accepted officially through these social network platforms by visitors and viewers.

 

Where to buy or sell websites

There are a number of websites on the Internet where listings of sites for sale are maintained. These websites can be used for website buyers and website sellers. Most sites require that you bid on the listings and the seller will choose on the best bid, kind of like eBay.

You need also to consider several factors on such websites such as security as well as the fees charged. You might also be required to develop a reputation on such sites to be more successful at bids.

The most common and reliable market places for buying and selling websites are Digitalpoint and Flippa. You may find some other smaller ones when you search on Google, but these two websites have so far gained the most trust and reputation.
Most of these sites are convenient when it comes to buying and selling websites. Some sites like Flippa may however charge up to 5% transaction fees, but this should not be an obstacle if you have found a potential site to buy.

You may also opt to go to website owners directly, if there is some way of contacting them. Some owners even announce the sale of the site or domain name on their platforms. This might be a viable option considering that sites that rank highly for certain keywords may be relatively expensive in the marketplaces.

If you have trouble tracking down the owner of the website you can always head over to whois.com and run a search on their websites domain address. Most sites will come up with the webmasters email address and this is usually a good way to reach out to the website owner.

 

How much should you offer when buying or selling a website?

You should first keep in mind that a website is generally valued by how much revenue the site is generating at the present. For transaction purposes, do not allow the website owner to value the website based on foreseen “potential”. This is because if such potential existed, they would not be selling it in the first place. The following three other means should assist you in finding the value of an existing website.

 

Website Valuator Sites

There are a number of websites out there that can determine the site’s value, but this is not always reliable and should only be a rough estimate of the true value. What a number of people do is, they will visit 5-6 websites that value your desired site and then you average the total value that the 5-6 sites equate to.

 

Value by Comparison

Another way to value a website is to compare it to a number of sites in that niche or field and see what other similar sites have sold for in the past or are currently priced at on the market.

 

Website’s intrinsic value

This is how much you get when you break down the components of the website. Look at the key traits of the site, applications, programs, design, social media following, mail subscriptions.

 

How to improve your site before selling

There are thousands of ways in which you can improve on your purchased website before selling it at a profit. Such value addition practices include:

 

Design: you can make the website to be a little more eye-catching by changing style, colour theme and even fonts. There are various templates that can do this for you to make the process a little less involving. If you are running a blog through wordpress then google “wordpress themes” and download some to play around with for a better layout or style. 

Add content: You can also add some rich SEO content to increase the visibility of the website and improve ranking on search engines. This is especially useful for niche specific websites. SEO, stands for Search Engine Optimization and is highly convenient and very rewarding to understand if you are interested in mastering the art of “increasing your organic website traffic”.

Rethink your hosting: you may want to move your newly acquired website to a more reliable hosting company that runs at least 99% of the time. A number of sites guarantee a 99% up time, and are more reliable with a lot better support in case you have any technical issues.

One thing I have learnt through running Addicted2Success.com is that it is highly important to have a fast enough Dedicated Server with enough CPU, Storage & RAM to manage the high amount of traffic during peak times. It may cost around $100 or more per month for a dedicated server but at least your site wont crash and your page loads are a lot quicker, resulting in better google rankings, which is something any serious website owner should strive for.

Add some personality: A personalized site draws in more of an audience and ensures a steady supply of traffic as people feel more like you’re their friend than some corporation or robot run business that they go to from time to time.

You may want to also brand you domain name, add a logo, open forums, throw in a bit of your personal experience, create a bio or any other way that connects you with the audience and builds more of a friendly rapport.

Others: Depending on the type and purpose of the site, you may add applications, plug-ins, change the structure/site map, link to social sites and more.

 

Selling your website

As mentioned earlier, there are websites that act as marketplaces for buying and selling websites. You can list your websites here after you have done all the necessary improvements and wait to select on potential bidders.

Similarly, you can set aside a space on the website for an announcement that shows the website is for sale. This might be a slower process but it puts you in control of the transaction and pricing. Better still, you can set aside a small website specifically for the purpose of your website buying or selling activities especially if you are an established figure in the website flipping business with several websites on the line.

One more thing, do not overprice your websites. Always make sure you sell at the true value and this will cultivate more happy returning clients in your venture of buying and selling websites.

We hope this gives you enough information to buy and sell websites successfully, best of luck!

 

Article By Joel Brown | Addicted2Success.com

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

Success Advice

How Your Friends Determine Whether You Succeed or Not

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Can anyone do without having friends? We all have our friends, we share ideas with them, talk together, have fun, and fight. Yes, that’s the baseline of friendship. But, do you know that aside from you, your friends can determine whether you achieve success or not?

There are two things in friendship which are the ability to ”love” and the ability to “influence”. This means you are loved and you are influenced. How do your friends affect your success in life? How are they one of the biggest deciding factors of your success? Let’s find out.

What type of friends do you keep? 

First, what type of friends do you keep? Who do you call your best friend? There are two different kinds of friends, good friends, and bad ones. A lot of people have lost their pathway to success and some have also found their road to success all because of the friends they keep, the people they mingle with. 

Who is your best friend? Answer carefully. Having a best friend means you find each other compatible and understanding. Analyze who your best friend is. If your best friend has not motivated you to do something positive, if who you call your bestie has never given you positive advice, lastly if your best friend has never informed and advised you on your shortcomings, then you don’t have a best friend.

This quote tells us “birds of the same feather flock together”. Countless people have changed from their good nature into a bad one all because of friends. One thing to note is, “negative people move with negative aura”. If your best friend is filled with negativity inside-out then you will surely be affected by his/her negative aura.

They influence your success with positivity or negativity 

The friends you keep can either influence you with positivity or negativity because your friends have the power to change your kind of person completely. 

This is how your friends influence you:

  1. They influence you indirectly with what they do
  2. They influence you directly by teaching and giving you advice 

Yes, that is how they influence you. For instance, you watch a movie and you like the way the actor walks. The question is if you truly like the way the actor walks, won’t you try to imitate the actor? Of course, you will.

Just the way you imitate the actor is the same way your friends can influence you with their character. However, the funny part is, they don’t have to teach you to do things like them. You just find yourself imitating and copying them gradually.

An important question to ask is, are you imitating a good friend or a bad one? If you imitate a good friend then you will be good, but if you imitate a bad person, you will surely become a bad person.

Everyone wants to succeed, a good friend will always teach, enlighten, and motivate you for success. A bad friend will only motivate you to do evil things (smoking, drinking, fight, envy,).

And you should know that things like that are a great enemy of success and even of God. So, if you have these bad elements in your life, how will you achieve success? There is no way!

And also, they can teach and advise you directly. But, what do your friends teach you? When you ask them for advice do they inspire you positively or teach you the bad stuff.? A lot of people have regretted lifelong decisions just by listening to the advice of friends. 

The company you keep has the power to influence and change you. Never forget that a positive influence will teach, motivate, and brush you up for success. While a negative influence will inspire you to become a bad person, change your good nature, and leave you with regrets in the end.

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The 3 Step Process to Building a Profitable Pitch

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As a communication coach, one of the top questions entrepreneurs ask me is how to deliver a winning pitch to potential investors. They want to know if there’s a magic formula to get an investor to say yes and buy into their dream and their business. (more…)

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The 4 Pillars of Wealth and Abundance

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Have you ever wondered what the formula for a wealthy and abundant life is? Many people have. Lots has been written about the subject of wealth creation and living an abundant life. It was a breaking point in my journey and pursuit of success when I found out that there is a clear path to achieve success in life. Thanks to those who have shared their journey, we can clearly see and follow the principles of prosperity. (more…)

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Success Advice

Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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why you should have a podcast
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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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