Success Advice
How to Brand, Unbrand and Rebrand to Remain Relevant

When looking at inspiring personalities including Arianna Huffington, Richard Branson, Janine Allis, Michelle Obama, and Sheryl Sandberg, they built their personal brands successfully. In fact, failure is not the end of the road, but it is a bend for betterment and prosperity when you take feedback and learn lessons.
Failure teaches many lessons in life provided you want to learn and improve yourself. When your brand hits an all-time low, don’t get panic. Instead, be cool and composed. Explore the tools to unbrand and rebrand to remain relevant. Find out the reasons for the failure, learn lessons, and move forward with energy and enthusiasm. Remember, neither success is permanent, nor failure is permanent. So is the case of branding.
What is branding?
Branding is about how you want to be recalled and respected when you are not available. It is to be known for its principles, philosophies, values, ethics, and etiquette. It helps others understand your personality, attitude, and behavior. It helps others value your expertise and experience, and the contribution that you have made.
As an individual, people respect you for your character, content, commitment, and charisma. As a brand, people respect you for your knowledge, skills, abilities, expertise, and experience.
Seth Godin remarked, “A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
Reasons to rebrand
Branding helps you and your organization stand out from others. Taking feedback regularly and following up promptly helps you strengthen your brand. If you feel that there is no positive response, you must unbrand and rebrand to remain relevant and successful in this digital world.
There are several reasons to build your brand. Here are some of them. When you want to add value to others, you need authenticity to be taken seriously. It is possible when you have a strong brand. When you want employment, you must have your online brand to grab employment offers easily.
When you want to excel as a thought leader, you must have credibility on social media. When you want to strike rich, you must brand yourself. When you want to earn income passively, building your brand helps greatly.
When you want to avail speaking opportunities or sell your books, your branding helps. Above all, branding helps when you want to make a difference in the world and provide meaning to your life.
Bollywood star Amitabh Bachchan’s rebranding
According to Martin Lindstrom, there are three steps to creating a powerful personal brand ― Attention, Bridging, and Re-Invention. If you are consistent and persistent, you can build your brand quickly. But what happens when you lose your consistency due to failure in your ventures or endeavors.
You will have to unbrand and rebrand which is more challenging. But some people reinvented their brands after failures and evolved into inspiring brands. When you look at India’s Bollywood actor Amitabh Bachchan, he failed in politics and business but he rebranded with his new incarnation as a television host.
He unbranded as an ‘angry young man’ and branded as a ‘humble old man’. He is undoubtedly an inspiring brand. Hence, we can take leaves from such inspiring personalities in the way they re-built their brands by adapting to the changing times and technologies.
Build your brand brick by brick
If you want to ensure the longevity of your brand, you must not deviate from your core values, principles, and philosophies. Your content must be king and queen. It must be relevant and consistent. Some people kick up controversies to hit the limelight and build their brands.
Such endeavors give temporary fame but end up in permanent infamy. Controversies adversely affect the brand image in the long run. Hence, explore innovative tools and techniques to build your brand brick by brick with a long-term vision rather than build your brand quickly with short-term temptations.
Brand, unbrand and rebrand
Avoid kicking up controversies to elevate your brand because it boomerangs. Controversies are like steroids that ruin your brand in the long run. Your brand must not be like a flash in the pan. Instead, your brand must reflect your content, character, and commitment. You must live by it by standing on your principles and philosophies irrespective of pulls and pressures.
Life is an endeavor. It is full of peaks and valleys. You must learn to balance them to contribute your best to grow personally, professionally, and socially. When faced with a crisis, bounce back with resilience and tenacity to rebuild your brand. As a business turnaround, you can turn around your brand when done right.
To conclude, bounce back from your failures to unbrand and rebrand to remain relevant and successful in the digital world.
Change Your Mindset
You Become What You Absorb: How Input Shapes Your Life
We let the world dictate who we spend time with and what input we allow in, rarely stopping to consider the effects it’s having on us

“Input” is anything from the outside world that influences your mood, mindset, and emotional state. It includes the media you consume, the books you read, the podcasts and music you listen to, and the movies and shows you watch. But it also encompasses much more: the environment you live and work in, the conversations you have, the people you surround yourself with, and the events, personal or global, that unfold around you. (more…)
Success Advice
This Overlooked Skill Drives Real Business Growth
It strengthens relationships, enhances decision-making, and fosters trust.

In every successful leader’s toolkit, one skill stands out above the rest: the ability to listen. While good leaders are known for making confident decisions, great leaders understand that those decisions are only as strong as the information they’re based on. And that information? It comes from truly listening to their teams, peers, and even critics. (more…)
Personal Development
The Real Reason Successful People Are Never Late
More than just good manners, punctuality is a vital professional and personal trait.

How do you feel when your flight is delayed, throwing your entire schedule into chaos? Or when a patient dies due to a doctor’s tardiness? What about missing a job opportunity because your driver showed up late? And how do you react when someone walks in late without the basic courtesy of apologizing? (more…)
Personal Development
Why Humility Is the Real Superpower in Leadership
Humble leadership doesn’t mean being passive or unsure of yourself.

In today’s fast-paced, high-stakes business world, especially in industries like construction and finance, leadership is often mistaken for control, authority, or having all the answers. But the leaders who last and leave the deepest impact tend to operate from a very different place: humility. (more…)
-
Success Advice4 weeks ago
People-First Leadership: 10 Ways Modern Leaders Drive Growth
-
Personal Development3 weeks ago
Why Top Performers Create This Powerful Plan Before Taking Action
-
Success Advice3 weeks ago
Passion vs. Paycheck: The Tragic Trade-Off Too Many People Make
-
Success Advice4 weeks ago
6 Essential Tips for Business Travelers in 2025
-
Personal Development3 weeks ago
The Three-Second Pause That Changes How People Perceive You
-
Mentor2 weeks ago
The 3 Mentorship Moves Every Leader Should Master
-
Success Advice3 weeks ago
Why Visionary Leaders Are Embracing Emotional Sovereignty Worldwide
-
Shift Your Mindset2 weeks ago
10 Powerful Traits Every True Thought Leader Possesses