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How I Racked Up Millions Of Views On LinkedIn

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In 2014 I started writing posts on LinkedIn. They all sucked. Most of them were re-shares of other people’s content.

My ideas about business back then were naive, stupid and mostly ego driven. That was the very issue with everything I was doing on LinkedIn.

It was all about me because that’s what everyone was preaching. I was listening to everyone else instead of listening to my gut feeling.

I changed all of that in 2016.

It resulted in me gaining millions of views on LinkedIn.

Here’s what I did, one step at a time:


Step 1: Try to help one person.

I too wanted to help millions of people on day one. It’s not going to happen. Quit reading the picture quotes that always tell you to “Have a huge impact” or “Think Big.” It’s total BS in the context of social media and getting started.

Instead, write that post with one person in mind. What’s one question you could answer and who would benefit the most from that answer.

That’s what I asked myself.

When I coached a graduate at work, I’d write solutions for them in the form of LinkedIn posts.

When I was asked for my opinions on digital marketing by the Head Of Social Media, I’d write the answer in the form of a LinkedIn post.

“I started out only ever wanting to help one person at a time”

What ended up happening was that those answers applied to more than just the person I’d written it to. That’s how you beat the mental block of doing your first post or trying to help one person.


Step 2: Shoot videos that are not your best.

Be raw, authentic and real.

That’s why I shoot videos with average lighting or dark circles around my eyes or in my pyjamas or without my hair combed. That’s who I am in my rawest form. All the perfect lighting, rehearsed scripts and lack of bloopers translate to one thing:

“You don’t look real to people.”

I’ve probably just pissed off every YouTube famous person in the world with that advice.

All the perfectly written posts, brilliantly shot videos and stunning photos are making us see something that doesn’t resemble reality. Eventually, we become numb to the perfection and switch off from what’s actually important which is:

How can you help all of us?

Okay, I said it again. Just want to make sure you didn’t forget my point.


Step 3: Share posts that have no benefit to you whatsoever.

Someone needs a job? Help them.
Someone needs to raise money for their business? Help them.

Share posts that help other people and that are ideas you believe in.Helping other people on LinkedIn is how you ultimately get closer to your own goals. Those same people you help will become your advocates.

When someone tries to bully you, these people you helped will step in without you asking them to.

If your account get’s hacked, these people you helped will tell you.

If you lose a loved one or go through a disaster in your career, these people will be the first ones to reach out.

Ultimately, you get stronger on LinkedIn by helping others to be stronger and doing things that have no benefit to you


Step 4: Commit career suicide.

You probably can’t believe I said that. Why the heck would anyone tell you to do this? It’s simple: career suicide in the modern business world is about being vulnerable and showing your emotions.

It’s about sharing the moment before you give a presentation when you’re scared out of your mind.

It’s about sharing how you got rejected for tons of jobs right in front of the very people who could hire you or even work at the company you’d love to work for.

It’s about completely rethinking everything you’ve ever done and doing something totally different.

It’s about not trying to replicate everybody else’s success thus making you like everybody else.


Step 5: Ignore what the LinkedIn algorithm is doing.

Don’t try and game the algorithm.

You’re not smarter than AI or the machine that is LinkedIn. Quit trying to do that. Forget the viral videos; forget the latest trend of short posts; forget trying to be funny with memes.

The only trick to the Linkedin feed is to be yourself and help a few people in the meantime.

Chasing algorithms only leads to inaction, copying, not being yourself, boredom and all the crap you don’t want.


Step 6: Don’t re-share your posts on social media.

It distracts you. It makes you focus on too many platforms. You’re only one person and probably have enough on your plate with your career.

Pick one social media platform and post on there.

Re-sharing is overrated. Content posted on one platform often won’t make sense on another platform. You don’t need to be on Facebook, Instagram, Snapchat, Twitter, etc, to please the social media gods. You just need one platform where you help people.


Step 7: Forget about a personal brand.

I’ve never seen anybody be inspired by someones ‘personal brand.’

Stop using that phrase. Just stop now for the love of god!

No one goes on LinkedIn (or any other platform) to hear about your personal brand and how you make yourself look good. It’s meaningless x 1000.

Give up creating a personal brand.
Leave your ego behind.
Don’t worry about vanity metrics.

Help people. Be good to people. Support causes you believe in. Help people, help people and then help some more people.

Find out the problems people are dealing with and then share your solutions to them in the form of stories”

Remove your ego from the equation.


Step 8: Ignore the analytics and data that impacts what you post.

These are a distraction. Who cares how many shares or views you got.
I’ll say it again: All that matters is did you help one person?

Do that. Repeat. Do it again. That’s the millions of views equation. Views are a reflection of how many people you’re helping.

Analytics can’t tell you how to help people — only you can do that using your brain and your intuition. There are so many random factors in analytics that will distract you from the truth.

Maybe you posted at the right time.
Maybe someone with a gazillion followers liked your post.
Maybe your post was re-shared by a publication.

It really doesn’t matter what the analytics say; it matters whether you helped someone other than yourself.


Step 9: Don’t post pictures of you hanging out with cool people.

It doesn’t matter where you went for dinner or what event you went to. How are you helping people? What can you teach me?

Selfies only tell the story of one’s self and the ego that goes with it. That’s not interesting to most people.


Step 10: Don’t have a mentor or coach.

Go on Linkedin and scratch your itch. Forget about having a strategy or listening to people who have done well on the platform.

You’ll figure out Linkedin when you figure out yourself.

1. Who are you?
2. Who are you becoming?
3. How do you help people?
4. What have you overcome?
5. What have you learned?
6. What do you know that nobody else knows?
7. What inspires you?

There the questions you need to answer and following others in the hope that you can chase somebody else’s success on LinkedIn is pointless.


Step 11: Give up chasing trends.

Trends don’t last.

Trends are a distraction away from how you can help people.

Trying to be like everybody else and chasing trends is how I got lost on the platform. I started trying to be somebody else because the trend said to do X.

The real me is quirky, a bit crazy, stupid at times, outspoken and a mixture of introvert and extrovert. Turns out that was more interesting to people than being a trendsetter and saying what I thought people wanted to hear. There are enough people doing that already.

Trends are ridiculous. Make something that lasts.


Step 12: Make your one sentence headline about how you can help.

Not “Growth Expert.”
Not “Strategic Advisor.”
Not “Award Winning.”

Describe in the one sentence LinkedIn gives you to write your headline, to talk about how you help people. Link that to something you’re freaking obsessed with. Mines inspiring the world through entrepreneurship and personal development.

That’s how I help people and that’s what I love like my puppy dog that died in 2005. What do you love and how can you help?

Always remember it’s not about you.

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Personal Development

These 11 Habits Will Make You More Productive, Successful, and Confident

Boost your focus, confidence, and results with 11 powerful habits successful people use every day.

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how to build self-confidence through action
Image Credit: Midjourney

Successful people love to help beginners. They have an incredible work ethic and rarely complain. As a result, others naturally look up to them and want to follow in their footsteps.

But here’s the truth: there’s no success without sacrifice. You’ll need to give up comfort, excuses, and sometimes even social approval to accomplish your goals.

Value comes from solving problems, and these 11 powerful tips will help you become more productive, successful, and confident, starting today.

1. Take Short Breaks After Finishing a Task

Psychology shows it’s important to reward positive behaviour.

After completing a big task or finishing a book, take five minutes to walk, stretch, or simply breathe. This quick reset helps your brain recharge and strengthens focus.

Many great writers swear by morning walks, solitude, and reflection can unlock creativity.

But if you refuse to take breaks, don’t be surprised when burnout hits. Your brain needs recovery time just as much as your body does.

2. Schedule Your Most Important Tasks First

Multitasking kills productivity. If you want to get more done, try time blocking, a method where you dedicate set periods for specific tasks.

Productivity expert Caitlin Hughes explains, “Time blocking involves scheduling blocks of time for your tasks throughout the day.”

For example, if you’re a writer:

  • Research your topic at night.

  • Write your first draft in the morning (don’t worry if it’s rough).

  • Edit in the afternoon, great writing comes from rewriting.

You can’t buy more time. Use it intentionally and without regret.

3. Eliminate Distractions from Your Workspace

Focus is the foundation of success.

According to Inc. Magazine, it takes an average of 23 minutes to recover from a distraction. That’s nearly half an hour of lost productivity every time you check your phone.

Put your phone away. Close unnecessary tabs. And yes, limit your Netflix binges.

Meeting deadlines consistently is one of the fastest ways to stand out and earn respect.

4. Take Full Responsibility for Your Life

Entrepreneur Derek Sivers once said, “Everything is my fault.”

This mindset doesn’t mean self-blame; it means self-ownership. Stop pointing fingers, making excuses, or waiting for others to change.

If your habits (like smoking or drinking too much) hold you back, it’s time to make better choices. Your friends can’t live your dreams for you; only you can.

5. Invest an Hour a Day in Learning New Skills

Knowledge compounds over time.

Whether you read books, take online courses, or practise a craft, consistent learning gives you a competitive edge.

I used to struggle with academic writing, but I improved by studying the work of great authors and applying what I learned.

Your past doesn’t define you; your actions do. Every new skill adds another tool to your arsenal and makes you more unstoppable.

6. Develop a Growth Mindset

Psychologist Dr. Carol Dweck introduced the concept of fixed vs. growth mindset.

  • A fixed mindset believes success is based on natural talent.

  • A growth mindset believes success comes from effort and learning.

Choose the growth mindset. Embrace challenges. See failures as feedback. In today’s fast-moving digital world, adaptability is your biggest advantage.

7. Learn Marketing to Reach People Who Need You

I once believed marketing was manipulative, until I realised it’s about helping people solve problems.

If your work provides genuine value, marketing is how you let others know it exists. Even Apple spends billions on it.

Don’t be ashamed to promote your skills or business. Without visibility, your ideas will never reach the people who need them most.

Creative professionals who understand marketing and sales have an unfair advantage.

8. Ask Your Mentor the Right Questions

Good mentors can fast-track your growth.

While mentorship often costs money, it’s one of the best investments you can make. Great mentors don’t care about titles; they care about your progress.

If you don’t have access to a mentor yet, books are your silent mentors. Read the best in your field, take notes, and apply what resonates.

9. Build Confidence Through Action, Not Affirmations

Author Ryan Holiday once said, “I don’t believe in myself. I have evidence.”

Confidence doesn’t come from shouting affirmations into the mirror; it comes from proof. Doing hard things, keeping promises to yourself, and following through.

When you consistently take action, your brain gathers evidence that you can handle whatever comes next. That’s real confidence, grounded, earned, and unshakable.

10. Focus on Your Strengths

Your strengths reveal where your greatest impact lies.

If people compliment you on something often, it’s a clue. Lean into it.

A former professor once told me I was creative, and that simple comment gave me the confidence to go all in. I studied creativity, applied it daily, and turned it into my career advantage.

Double down on your strengths. That’s how you build momentum and mastery.

11. Identify and Challenge Your Limiting Beliefs

Your beliefs shape your reality.

For years, I believed I couldn’t be a great writer because of my chronic tinnitus and astigmatism, sensory challenges that made concentration difficult. But over time, I realised those struggles made me more disciplined, observant, and empathetic.

Your limitations can become your greatest motivators if you let them.

Avoid shortcuts. Growth takes time, but it’s always worth it.

Final Thoughts

Becoming productive, successful, and confident isn’t about working harder than everyone else. It’s about working smarter, consistently, and intentionally.

You don’t need to overhaul your life overnight. Start small: take a break after your next task, schedule your priorities, or spend one hour learning something new.

Every habit you change compounds into long-term success. Remember, true change comes from practising new behaviours.

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Success Advice

Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)

The surprising truth about leadership styles that can make or break your team’s success.

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Why one-size-fits-all leadership doesn’t work
Image Credit: Midjourney

Leadership has always been as much about people as it is about performance. Ken Blanchard, in his influential book, “The One Minute Manager”, put it simply: different strokes for different folks. (more…)

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Success Advice

What Every New CEO Must Do in Their First 100 Days (or Risk Failure)

Your first 100 days as CEO could define your entire legacy, here’s how to make every move count

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leadership tips for new CEO
Image Credit: Midjourney

When Tim Cook took over from Steve Jobs at Apple, the world watched with bated breath. Jobs wasn’t just a CEO; he was a visionary, an icon, and a legend of innovative leadership. (more…)

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Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
Image Credit: Midjourney

In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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