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Gratitude Is the Key to Financial Success

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The coronavirus pandemic disrupted our lives in ways most of us never imagined could be possible. COVID-19 didn’t just affect us physically. It also affects us emotionally and financially. Yet not all these effects were bad. It also prompted us to feel grateful. For some, gratitude was a coping mechanism. For others, gratitude meant focusing on what they had instead of what they lost.

We’ll be very happy to let go of many habits we developed during coronavirus lockdowns. But this habit is not just one to keep. It’s also one to apply to other areas of your life. Gratitude for what you have alters your financial perspective in several ways. After all, financial success often isn’t about getting more. Instead, financially successful people usually know how to hold onto what they have. An attitude change could unlock this secret in your life.

Direct Effects of Gratitude

Most advertisers attempt to trigger emotional responses which prompt people to buy certain products. For example, many car commercials say almost nothing about the vehicle advertised. Instead, the commercials focus on product use, like fun road trips, which trigger that emotional response.

Gratitude redirects these emotional responses. If you are grateful for the vehicle in your garage and the road trips you’ve been on, you are less likely to reach out to a dealer. 

Instant gratification impulses are a related issue. When you drive by a fast-food restaurant on your way home after a long day, you are most likely tempted to pick up dinner. This decision is also rather easy to rationalize. Latent advertising effects remind us of the convenience that fast food offers.

Gratitude eases these temptations. One recent study indicated that gratitude increases patience and makes delayed gratification more appealing. On a related note, gratitude decreases impulse buying. The carefully-displayed products at grocery stores look much less appealing if you are grateful for the food which is already in your refrigerator.

Hedonic Adaptation is a closely-related concept. Essentially, we all have a base happiness level. Life’s ups and downs do not permanently change this baseline. We simply feel better, or worse, for a brief period of time. Admittedly, that “brief period of time” could seem like an eternity in some cases.

So, gratitude helps you avoid the buying-happiness trap. Once we realize that acquisition is just a quick fix, we normally look inward for happiness.

There are other direct effects as well. For example, gratitude usually increases generosity. In this context, “generosity” doesn’t necessarily mean giving things away. Instead, generosity is more about respecting the people in your life who have had a positive impact. This respect usually prompts people to make a positive impact in other people’s lives.

Such generosity always comes back to you. Some people call it karma. Others call it reaping what you sow or paying it forward. This benefit could be financial. Generosity also makes you memorable to others, so they are more likely to think of you when they are hiring, need a contractor, and so on.

“Remember, happiness doesn’t depend upon who you are or what you have; it depends solely upon what you think. So start each day by thinking of all the things you have to be thankful for.” – Dale Carnegie

Indirect Effects

As mentioned, gratitude is often related to respect. This respect includes self-respect. Several studies suggest that grateful people have better diets, exercise more, sleep better, and otherwise take care of themselves. So, they have fewer illness symptoms. Better physical health and lower materialistic impulses is a good combination for anyone.

What does this combination mean to your finances? Gratitude increases productivity. Instead of worrying about your health or your next purchase, you are focused on the task at hand.

Financially successful people usually make good decisions and have strong willpower. Gratitude supports these traits.

There have been a number of delayed gratification experiments over the years. For example, study participants might have a choice between a $50 payment today and a $75 payment in thirty days. These studies consistently show that people who are grateful for what they have and can resist immediate “get more now” impulses are happier and more productive.

On a related note, bosses know how much simple expressions of gratitude increase productivity. One former President of the United States noted that Congressmen and Senators were much more likely to back controversial new proposals if he thanked them for their support of a previous initiative. The evidence is not just anecdotal. One study suggested that such expressions increased a work team’s productivity by 50 percent.

How to Be More Grateful

Knowing the benefits of gratitude is one thing. Incorporating gratitude into your daily life is something else. How can you unlock these benefits and reap the financial benefits they bring?

Toward the end of every day, write, don’t type, five events or things that you are grateful for. The items themselves aren’t necessarily important. These lists help convince us that overall, life is pretty good. That understanding is usually the foundation of gratitude.

Allow your mood to affect your decisions. When you are feeling good, that’s a good time to make spending decisions. Make an extra IRA contribution or donate some money to charity. Later, if you feel depressed, you are less likely to spend money frivolously, since you have already “spent” it elsewhere.

Finally, focus on the positive aspects of your everyday life. Avoid negative people and negative social media posts. The positive energy these habits generate make it easier to be a grateful person.

Lyle Solomon has considerable litigation experience as well as substantial hands-on knowledge and expertise in legal analysis and writing. Since 2003, he has been a member of the State Bar of California. In 1998, he graduated from the University of the Pacific’s McGeorge School of Law in Sacramento, California, and now serves as a principal attorney for the Oak View Law Group in Los Altos, California.

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Life

9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World

Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.

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Image Credit: Midjourney

Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.

Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”

But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.

Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.

Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.

1. Never Use Your Illness as an Excuse

As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.

Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.

Here are five key lessons I’ve learned from Dr. Peterson:

  • Learn to write clearly; clarity of thought makes you dangerous.

  • Read quality literature in your free time.

  • Nurture a strong relationship with your family.

  • Share your ideas publicly; your voice matters.

  • Become a “monster”, powerful, but disciplined enough to control it.

The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.

2. You Can’t Please Everyone And That’s Okay

You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.

If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.

3. You Can Control the Process, Not the Outcome

Especially in creative work, writing, business, or content creation, you control effort, not results.

You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.

The best creators focus on storytelling, not applause.

4. Rejection Is Never Personal

Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.

Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.

5. Women Value Comfort and Security

Understanding women requires maturity and empathy.

Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.

Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.

6. There’s No Such Thing as Failure, Only Lessons

A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.

Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.

Be proud of your scars. They’re proof you were brave enough to try.

7. Public Speaking Is an Art Form

Public speaking is one of the most valuable and underrated skills a man can master.

It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.

If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.

8. Teaching Is Leadership in Disguise

Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.

Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.

Lifelong learners become lifelong leaders.

9. Study Human Nature to Achieve Your Dreams

One of the toughest lessons to accept: most people are self-interested.

That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.

Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.

Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.

Final Thoughts

The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.

Becoming a man today means embracing the hard truths most avoid.

Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.

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Change Your Mindset

Work-Life Balance Isn’t a Myth: Here’s How to Actually Make It Happen

Work stress doesn’t have to win, here’s how to protect your peace and thrive in any workplace.

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Image Credit: Midjourney

Starting a new job often comes with excitement and ambition. Yet, beneath that initial enthusiasm, many employees quickly encounter the reality of workplace challenges, especially stress. (more…)

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Change Your Mindset

The Four Types of Happiness: Which One Are You Living In?

Most people chase success only to find emptiness, this model reveals why true happiness lies somewhere else.

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In a world driven by rapid technological growth and constant competition, many people unknowingly trade joy for achievement. (more…)

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Success Advice

11 Mark Manson Lessons That’ll Redefine Success in the Digital Age

Success in the digital age isn’t about hacks, it’s about the raw, real lessons Mark Manson actually lives by.

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Mark Manson life lessons on success
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In 2016, Mark Manson released The Subtle Art of Not Giving a F*ck, a brutally honest, thought-provoking book that redefined self-help for a new generation. (more…)

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