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Success Advice

Getting Attention Doesn’t Have to Be So Problematic for Your Business



attention for your business
Image Credit: Unsplash

Instead of being so loud in the marketplace, it might work by simply being your true authentic self. As my hands wave furiously in the air, I’m trying to get your attention over here. Not there, here. Yet, it is so difficult at times to get your attention. Why? Look at the billions of words, pictures and GIFs that are used in the online world every single minute.

Even when you are asleep, someone on the other side of the planet is feverishly hammering out more words, more GIFs, and a brand new way to get your attention. Listen, I’m going to let you in on a little secret. Nope, it is not “The Secret” because you can find that easily, well, online. This secret is pretty basic, so here it goes: You don’t have to scream, yell, stomp your feet or even curse to get someone’s attention.

Read that one more time. We are all attempting to find our niche, develop our tribe or community, and make something work together. Yet, doing that “thing” might actually be against what your own heart is calling you to do.

Leave room for some practical thought

There is room for practicality, planning, and a lot of thought too. Those are core elements and should not be forgotten. “But I have to pay the rent, back taxes, and debt collectors, man. I got to get busy and let people know I am somebody,” someone just yelped while reading these words. I understand the frustration and I also know about desperation.

Too many times in the past 6 years, in spite of having one really good year financially, frustration and desperation have led me down dead-end streets. It’s not a lot of fun moving out of your home on New Year’s Eve because you can’t come up with $500 to meet the already late rent. That turns into a larger headache, multiple hotel rooms, and a friend opening his door for three-plus months to live. Yeah, it sucks to not have your own transportation as well.

That part is looking at the glass as half-empty. Viewing it as half-full involves taking stock of what actually happened, start making amends for bad decisions, and feeling grateful and more positive about the present and future. In doing so, then I just might actually gain more attention instead of less.

Find a new path and follow it

If I am true to my heart and soul, then I am going to find a way, find a path, and follow it. As someone I have come to trust said many times, life is going to have plot twists in it. Little did I realize that I’d have 30-plus years of them.

You have the ability to turn your mess into a success. That’s not an original thought on my part. Heck, it’s been said – in different words – in so many places. Personal development books and seminars, churches, synagogues, mosques, community centers, nature circles…you name it.

Being able to do that very thing is attractive to many people. Others are currently in your own situation and looking for places to take them out of their own pit of despair. If you turn on the faucet of faith and success and let others see you rise from your ashes, then someone is going to ask you “how did you do it?”

That’s a doorway into helping them see the light. It’s attractive to that person or business. Again, you are not maniacally waving, yelling and screaming to get attention. It naturally comes to you and what you do for a living. This goes against the grain of what some big-league marketing gurus might be telling and selling these days.


What leads you to do something that is true to your very own heart? It’s the one thing that you have been pulled to do in your life. Simply, put your fears aside and take a step toward what you have dreamed about for a long, long time.

When I simply step in that direction, then that’s going to open up a new path for me. Intuitively, I will not have to pull and yank on your chain to get your attention. It will be done holistically, naturally, and passionately. Now that’s an attention getter, right there.

How do you go about attracting attention to your brand or business? Leave a comment below!

I am a writer, author, and storyteller who helps businesses learn to communicate better with their words for a bigger impact. With more than 30-plus years in the communications industry, I’ve coached writers and reporters on improving their content and stories under deadline conditions. I’ve used my copywriting and content writing skills to help entrepreneurs improve their email sequences, social media posts, and website content. I’ve worked for major corporations like The Hearst Corp., GateHouse Media, Digital First Media, and Southern Newspapers. Awards for my work include being part of a first-place Texas Associated Press Managing Editors team effort for news coverage of major flooding in Laredo, Texas, and a 2009 Print Media Award from Workforce Solutions of South Texas for my business reporting work.

Success Advice

8 Essential Qualities That Define Great Leadership



qualities of great leaders
Image Credit: Pixabay

Who is a leader? How do you identify and differentiate between a leader and a follower? The difference is quite obvious since a leader leads and a follower follows. However, there is more to it than this simple definition. (more…)

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Success Advice

How to Be Patient in Business for Long Term Success



how to be patient in business
Image Credit: Pixabay

There’s perhaps no greater skill in business than patience. Some people have it while some people don’t. However, it can easily decide your success. Why is this? For the simple fact that everything that’s worthwhile takes years to cultivate. Name one person that’s an overnight success. There’s no such thing. It doesn’t matter if it was Steve Jobs or Warren Buffett, every successful entrepreneur hustled behind the scenes for years until they blew up. (more…)

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Success Advice

Coaching Yourself Into Success: 3 Mindful Points That Accelerate Results



how to accelerate results
Image Credit: Pixabay

Coaching yourself through your day is an outstanding way to dramatically improve your results. Of course, all types of coaching are good, but getting high-power coaching from top coaches is incredibly good and can take things beyond your wildest expectations. However, having coaches like that with you, constantly checking your mindset throughout your day, is either going to be hugely inconvenient for your work and relationships. (more…)

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Success Advice

Why It’s So Important To Break Out Of Your Comfort Zone

Joel Brown (Founder of



Fear of Snakes

So I completed a Snake Handling course 6 years ago and during the final test of the course, we were asked to capture and bag 5 of Australia’s Deadliest snakes in a small confined room. The room had a Tiger Snake, Dugite, King Brown, Death Adder and a Red-Bellied Black Snake all slithering around at the same time. I couldn’t believe what I had got myself into.

Snakes were one of the biggest fears of mine. I would imagine a snake running underneath my feet from time to time and I would actually bring my feet up off the floor to avoid getting entangled or bitten by these imaginary snakes I had created in my mind. I would even have nightmares about snakes biting me and it would wake me up in sweats in the middle of the night.

I could have never imagined doing this in my life but I did it because I knew that I had to get passed this ridiculous fear I had of snakes, and I am grateful I was able to show up for it.

Checkout this podcast episode where I share how You can Master your Sub Conscious Programming around your fears in 2 Steps:

While attending this course, the subject of Fear was brought up and the presenter asked a number of people:


“What Are Your Top 5 Fears?”

– Public Speaking

– Cancer

– Sharks

– Snakes

– Heights

Were at the top of the list for most people.


The instructor carried on with a story of how he had just arrived back from a trip to the Northern Territory of Australia to visit an aboriginal community where he had met a 7-year-old boy who was absolutely scared to death of spiders and the dark.

Killer crocodile fearIt did not matter what kind of spider it is, he was scared and that was that. This boy would hunt crocodiles and lizards but was scared of even the non-venomous spiders.

All he had learned from a very young age was that spiders are dangerous and that they WILL kill you, yet the crocodiles and snakes that the boy would play with and hunt for are by far more deadly than most spiders that your everyday human would come across.

He was taught between the crucial years of 1-6 yrs old that the dark is full of evil happenings and that spiders are incredibly deadly and will kill him if he goes anywhere near them. So he was devastated to sleep in the dark and would jump on near by people just to get away from a spider nearby.

I’m not here to say that spiders aren’t dangerous, they are, and some out there have the potential to kill you. This boy was right to be cautious around spiders but where he lacked knowledge, or the right information about these creatures, eventually left him fearful of something he had never really understood.

This boy is just an example of many other people out there that are limited by their fears because of the little that they know. The less you know, the more fearful you are. This is only human and we are naturally scared of the unknown.

So the key thing here is we need more “KNOWLEDGE!” and it is in our best interest to want to understand how things work if we want to become less fearful of what the wild and wonderful world we live in has to offer.

You have to “EXPERIENCE” things to have a better understanding of the activity or whatever it is you are most scared of.

Joel Brown Snakes Fear

Joel Brown – Certified Snake Handler

When you increase your knowledge you can grow to the level where your fear is set at, so when the two meet it creates a level called “RESPECT”.

This is the perfect level to be on because you will now have a respect for what you fear which will allow you to then work with it rather than being submissive and missing out on the wonderful feeling of successfully OWNING! the outer areas of your comfort zone.

Everybody has a fear of some sort and learning more about what you fear and even voyaging through your ‘un-comfortable zone‘ will prepare you for the hard knocks in life on your road to success.


I have a few more fears to conquer myself and I am happy to say that I have crossed ‘Snakes’ and a number of other top things off my list. I’m sharing this story with you in hopes that you too will face at least one or two of your fears. Not to say that “you did it“, but to prove that you can outgrow your own personal limitations.

Your fears could be holding you back, they could even be the final piece you need to experience a brand new lifestyle or a brave new world of fun.


So get out there, learn more and grow!


No matter the storm, may your Faith be stronger than your Fears – Joel Brown



Feature Image Original Source: Indiana Jones – Raiders Of The Lost Ark


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