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Success Advice

Forget “Personal Brand”

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Everyone tells me, “Tim work on your Personal Brand.”

“Screw that!” I tell them.

To me, when someone says “Personal Brand” what they really mean is some selfish endeavor that feeds their ego and makes them look good to all the fake people that don’t matter that much in the grand scheme of things.

Forget impressing people with some perfectly written copy about all of your accolades.

Forget the perfectly taken photos that you pay a professional photographer for.

Forget the heavily Photoshopped images people have alongside their “PERSONAL BRAND.”

The whole personal brand thing is so boring to me. Whoever heard someone talk about their PERSONAL BRAND at a dinner party and then stopped what they were doing, put down their wine, spat out the olive that was in their mouth and listened with unwavering concentration?

Not bloody me and not you either.

 

I’m going to propose a change

Take all of that effort you wasted towards building your Personal Brand and create a PERSONAL MISSION to serve others.

I just created that bad boy there and then. I plucked it from nowhere and I like it quite frankly. What I’ve just done is take the focus off your own selfish bullshit and put the focus on something that will live well and truly beyond your BS personal brand mumbo jumbo.

Personally serving others will catapult every aspect of your life in the right direction. It will create momentum over time that even Mark Zuckerberg can’t match. You wanna be bigger than Zuck’s?

 

Listen up then

Put on your big boy/girls pants and take off the nappy. Your success is not about you, plain and simple. I can’t be any clearer than that. I get thirty messages a day saying, “I’m stuck, I’m scared, I’m a failure, I’m sad, I’m depressed.”

No, you’re not. You’re building a personal brand full of BS that nobody is buying and you’re unfulfilled.

Stop your complaining; take that personal brand crap they taught you at marketing school 101 and starts serving others with a genuine purpose that’s tied to what makes you happy. That’s the blueprint for life right there. You can stop emailing me because that’s all I do every single day.

There’s no silver bullet. Hustle hard, stay focused, do what inspires you, show emotion and serve others. Heigh Ho, Heigh Ho it’s off to work you must now go.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship. You can connect with Tim through his website www.timdenning.net

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3 Comments

3 Comments

  1. Allie

    Aug 29, 2017 at 6:23 pm

    Thank you! This is how I have felt as helping people is so much important than how you look to others…

  2. Iven Alger

    Aug 26, 2017 at 7:54 pm

    That said, having a clear mission of helping others is still part of your personal branding. Your mission in life will form part of the process of unearthing the Brand You! It will be what you are known for and that’s what people will say about when you are not around.

  3. Hussein Badakhchani

    Aug 26, 2017 at 3:23 am

    Agreed, generating value for others is the best way to generate value for yourself. That’s what free market ideology advocates and the constraint on the liberty and prosperity it affords is our responsibility to others.

    Good post!

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

Instead of Always Trying to Be Right, Do This Instead

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stop trying to be right
Image Credit: Twenty20.com

A colleague of mine was obnoxious, over eager, and completely out of line. Yet, all of this was overshadowed by the fact he was just plain wrong. If he were to go through with it, it would derail the company by at least 6 months. Yet, arguing with him when he was in this state was of no use. While hitting him over the head with the laptop seemed appealing for a second, it was probably not a great long-term strategy for the business or my laptop.

Galileo once said, “You cannot teach a man anything, you can only help him find it within himself.” This is especially true when it comes to emotionally charged matters and negotiations.

When you are right, you become attached to that idea. It’s so clear, how can they not see it? Yet, your meticulously clear logic might as well be written in braille as your focus intensifies on proving yourself right, instead of reaching an agreement.

Below are 3 ways you can step out of your emotions and help someone find the right answer when money and time are on the line:

1. Separate the Person From the Issue

Imagine if a four-year-old child was adamant about something. You wouldn’t try to reason logically for hours in such a case. When trying to speak through a person’s emotions, often you might have better luck with the four year old.

In order to break this barrier you must stop seeing them as the problem and see the issue at hand. Instead of seeing the other person as stupid or obnoxious, try viewing them as simply lost or misguided. The job now becomes not to prove them wrong, but to guide them to the truth. Adopting this mindset changes your entire approach as you get out of your own emotions and take control of the situation.

“Each of us guard a gate of change that can only be opened from the inside.” – Stephen Covey

2. Show Them A Mirror

Somewhere in between trying to hammer a point, both sides usually forget to listen. No matter the situation, you must make sure that person is never you. Instead, shift the focus from “me vs you” and make it completely about the other person. Really listen and validate their emotions, creating enough trust and safety to begin a real exchange. Make sure they feel heard and slow the conversation down. When you slow the process down, you also calm down.

Remember, it’s not what you say, but how you say it. About 93% of communication is nonverbal, thus maintaining your body language immediately provides an edge. A playful (not childlike or mocking) voice puts someone in a positive frame of mind, where they are more likely to collaborate and problem solve.

Always remember to repeat back the most important three words from their sentence and make them elaborate on whatever they said. The more a person is allowed to speak, the more they feel heard. The more they feel heard, the more open they are to receive new information.

3. Lead With Empathy, Not Sympathy

Taking the time to make sure the other side feels heard and understood does not mean you bend to their will. It does not mean you give up, agree, feel sorry for, or even compromise. Empathy is the ability to recognize another’s perspective and the vocalization of that recognition. This is the difference between empathy and sympathy.

When you can label a person’s emotions in an argument, you seize the chance to discover what is behind those feelings. As you begin to drill down, you gain leverage. This should be done very gracefully. Instead of saying, I think you’re angry and being stubborn, trying saying, It seems like you are feeling frustrated because you really care about this and wish it was moving along quicker.

“Sometimes all a person wants is an empathetic ear; all he or she needs is to talk it out. Just offering a listening ear and an understanding heart for his or her suffering can be a big comfort.” – Roy T. Bennett

Using labels, you mold their feelings into words, moving information from the emotional part of the brain to the rational. Whatever behavior a person may be presenting, there is always an underlying feeling triggering it. Your job is to make the person aware of that feeling. The faster you do this, the faster you eliminate the risk of a complete breakdown in communication.

After their emotions are labeled, asking how or why calibrated questions allow them to solve their problems for you. In order to do this effectively you don’t need to study every type of calibrated question there is, but rather adopt a specific mindset. You are not their opponent, but a guide, leading the lost to the truth. Your truth.

In my case, the presenting behavior of my colleague was an obnoxious know-it-all attitude. However, the underlying emotion was fear of falling behind. Once I was able to stop asking the question, “Why is he doing this to me?” and focus on looking deeper, the conversation took a turn. The conversation was no longer about my ideas versus his, but about him and his fear.

Instead of arguing with me, he spent the rest of the time, essentially, arguing with himself. After helping him dissect his fear in the rational part of the brain, he realized that many of the worst case scenarios were highly improbable and acting hasty might exacerbate things. Most importantly, at the end of the conversation, he said, “I think I made the right choice.”

He believed that the decision was entirely his. He never acknowledged the fact that I was right and announced to everyone the sudden spark of genius that hit him. Yet, at the end of the day you need to ask yourself what is more important to you; being right or doing whatever it takes to win.  

How do you handle conflict? Let us know your tips and advice in the comments below!

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Success Advice

What You Can Learn From My Ultimate “I Am Screwed” Moment.

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Image Credit: Unsplash / Gold Chain

When I was 16 years old, I had the ultimate “I am screwed moment.”

Everything from this point on happened in slow motion. What I’m about to describe probably happened in the space of thirty minutes but it felt like five hours.

I was walking down the street with my buddy one night, eating a paddle pop ice cream. Out of the corner of my eye, I saw a group of about twenty teenagers running towards us, dressed in black.

I instantly knew that something was up and as they got closer, we both realized we were screwed and there was nowhere to run to.

Seconds later the gang of teenagers came straight towards us as fast as they could.

“I got lucky and copped a baseball bat to the head. My friend wasn’t so lucky. He was repeatedly stabbed by several different people and there was blood everywhere.”

As I saw what happened to my friend, I knew I’d be next. I was hit so many times with the baseball bat that I was numb from the pain. Everything started to go white.

Then I heard a faint voice. The voice was calling my name out.

I listened to what the young man was saying and realized he was saying that his little brother knew me. All of a sudden, he put out his hand, lifted me off the ground and told me to run in the other direction, or I’d end up like my friend.

I somehow managed to get on my feet and run, but I was not giving up on my friend. I ran around the back of the shopping center that we were standing outside of and entered the building. I ran to the first security guard I saw and told them I needed help.

In my search to get help, miraculously, my friend had made it into the shopping center and he was being treated by a number of bystanders for his massive knife wounds.

I went over and spoke to him. He was okay and things looked better than I expected. I had about sixty seconds of calmness. Then I looked to my left.

Through the glass doors, I could see the same gang of teenagers running into the shopping center. Everyone including the two security guards ran in opposite directions.

My friend with his multiple knife wounds also ran and there were bandages everywhere as he made a run for it (I’m not even sure how he was able to move).

This time I was the unlucky one. I ran into the part of the shopping center that was closed for the night and three of the youths followed me. I’d never been so afraid because I saw what they did to my friend.

I ended up in the shopping centers food court and I hid in the darkness. I tried to control my breathing, but it was hard to silence the fear inside of me. I still remember the white Nike pants I was wearing and the bright red Sean John jumper I had on (I later discarded them because of the memory they left).

Again, through some kind of miracle, the three boys did not see me. They ran off in another direction and I stayed under the table.

The pain of my wounds started to set in. I knew deep down I was safe and so the fight or flight response was turned off. All of a sudden, moving and walking felt very painful.

I could feel broken bits of teeth in my mouth.


The aftermath.

After some time had passed, I manage to reconnect with my friend. By that time there was an ambulance on the scene and he managed to get his knife wounds treated. He got lucky and no vital organs were affected.

The next day I went to school and people could see I had gone through one hell of an ordeal. One of my friends in the year level below, came and found me and explained to me that it was his older brother and friends that attacked me.

They had mistakenly thought that we had come from a party, because of the direction we came from, where he was beaten up. He told me that because they had recognized me, to some degree, I was spared.

The story doesn’t end here though (I wish it did). Even after the brutal event, one of the attackers was still upset with me. I didn’t know why and it made no sense. I had multiple times where he and his friends were waiting for me in certain places and I was told they would harm me.

Through a mutual friend, I was able to resolve the conflict and I found out that a few of them were close friends with a few of my friends. In the coming years, I got to know my attackers.

“They were not the horrible violent people I encountered on that night. They slowly changed their ways and one of them has gone on to do extraordinary kind acts all over the world.”


A revelation from this “I am screwed” moment.

After this horrible event had occurred, I tried to make sense of it. I was not a violent person in any way but in a way, I had created this path for myself.

During my teenage years, I let rap music and violence dominate my life. I thought they were both cool.

The revelation from all of this was that I knew I had to change my life. I knew that the path I was on had led me to this moment and only I could change things. The next time an attack like this happened, I may not be as lucky.

I gave up rap music, I changed my group of friends, I started a business with my brother, I quit smoking and I disengaged from anything that was violent. Looking back, an “I am screwed” moment can be extremely valuable. It’s during these difficult times that we learn about who we are and what we can do to change our lives.

I would never have become obsessed with legacy, giving back and personal development if I hadn’t had this life or death experience.

I’m now fully aware of my mortality and I’m never going to take another day for granted.

Everything can change in a split second for better or for worse. What you do in that moment is up to you.

Nothing happens randomly (even this attack). Everything happens for a reason and when you ensure you get the lesson from it, you can go on to do extraordinary things.

I’m typing these words and reaching millions of people with them, partly because of this “I am screwed” moment.


If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

3 Things We Can Learn About Success From a 13 Year Old Girls School Project

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Dog Do or Dog Don’t
Image Credit: Aiden Horwitz

Success comes in all shapes and sizes. So, when I read about a 13 year old that was solving a major problem in the dog adoption industry, I was intrigued. It turns out that many families often choose the wrong dog for their family and end up giving them up to a shelter.

When a school project came up, this young girl decided she would try to tackle the problem. First, she created a survey that would help potential dog foster parents determine which dog would be a good fit for them. Then, she teamed up with a local shelter who gave her information on the dogs. Finally, she added the survey to a website she built called Dog Do or Dog Don’t. So far, it’s seen success in just a few months by pairing 5 dogs with the perfect home.

Here are 3 important points we can learn about success from this little girl’s innovation:

1. Focus on your why

No matter what we do in life, we need to know why we are doing it. This girl didn’t care about the end result of making money or getting attention from local news channels. She wanted to solve a problem and her why was clearly defined. “I wanted to come up with a way to help get dogs adopted or help people get the right dog for them and their family,” she says on her website. That was her why and it drove her to the success of what she eventually created.

When we have a goal in life, we need to focus on why we want to achieve it. It doesn’t matter if it’s being successful in business, raising our family or traveling the world, we need to clarify why. Without passion behind what we are doing, the dedication required to achieve success is hard to come by. Only when we focus on our why will we really be on the path to success.

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

2. Define what success looks like

It sounds simple when I say to define success, but oftentimes we don’t. We set goals of working out more or making more money or even adopting more dogs. However, if we don’t define what that actually means, it’s really hard to know when we have hit the success we are working toward.

Success can quickly become like a bully on the playground that draws a line and when you cross it, he draws another line. When that happens, it’s hard to understand what we have achieved and keep moving onto the next goal.

When this survey for the dog adoption was built out, the goal was to adopt a dog to the perfect home. Now that the goal has been achieved, it’s time to set another goal and keep moving forward. By defining success clearly, we can make sure that when we work our plan and hit our goal, we will know it. Then, we can define another goal and work toward that.

3. Do the important work

What I didn’t mention earlier was that this was actually called the “Passion Project” and they were given an hour and a half each week to work on something they were passionate about. She found her topic through research and discovered that about half the dogs at shelters were there because they were the wrong type for the family.

This girl didn’t do this for accolades or attention as she was focused on doing the important work on something she was passionate about. It was only then that she found the problem she could solve and decided it was important to do so.

“We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein

Real world problems are all around us from financial issues to poverty to famine and much more. Often, we look at a problem and think to ourselves that it’s too big for us to solve or there’s nothing that can be done about it anyway.

This young girl has a lot to teach us about looking at a problem and finding a solution for it. We need to pay attention to the things she has taught us about achieving success by doing the important work which is close to our heart.

What do you think is the most important aspect to success? Let us know in the comments below!

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Success Advice

How to 10X the Likelihood of Completing Your Next Big Project

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project management
Image Credit: Unsplash

According to Bob Proctor, you have a 95% chance of making personal change happen if you make a plan and set a specific time to share your progress with someone. At the opposite end of the spectrum, you only have a 10% chance of making a change if you say “that’s a good idea” to your next inspirational brain wave without doing anything else.

Now think about it, how many times have you thought “that’s a good idea” and been inspired to do something without actually pulling the trigger to take one single, simple step towards doing something? This is one of the biggest challenges standing in the way of people from achieving their fullest potential.

Here are 6 steps to help you jump-start your next project and take action right away:

1. Identify which ideas are actually good

Not all ideas are created equal, and not all ideas are worth pursuing. In fact, some ideas and goals should be actively avoided. Warren Buffett tells a story about having someone write out their top 25 career goals on a piece of paper. After looking at the list, he asks the individual to circle the top 5 goals on their list. After that, he tells the person that the 20 remaining goals should be “avoided at all costs” until the first 5 goals are met.

It is a mistake to think that you can split your energy in multiple directions and succeed at anything. Instead, focus on the top 2 or 3 things that are most important to you, and actively avoid anything that takes you away from pursuing those goals or ideas.

2. Tell yourself you will do something with this new idea

Once you’ve decided that something is important enough to pursue, make a point of telling yourself you will do something to further explore the idea. This doesn’t mean making a commitment to quit your day job to pursue a vague idea for a startup. Nor does it mean dropping everything to travel the world for 6 months. Rather, it means that you commit to looking into something to get a better idea of what’s involved before taking the leap on a project.

“Ideas are commodity. Execution of them is not.” – Michael Dell

3. Choose a deadline or create a window of time to get something shipped

Outline a specific window of time to accomplish something, and then write out that plan in a calendar. The most important thing is to make sure the deadline is reasonable and that you are realistic. If you make a goal to double your income and launch a new business in the next 12 months, you may find yourself becoming disheartened when things aren’t working out after 3 weeks. I typically choose to work on tasks and projects in 1-3 month sprints, at which point I check in and reevaluate my progress.

4. Outline a specific plan of action on how to do it based on the timeline you have created

I use a variety of tools to help plan out my tasks and remind myself what I’m supposed to be working on, but at the end of the day, the best tool I use to schedule activities is a simple Excel spreadsheet to track tasks on a day by day basis. Check out the book “12 Week Year” for some ideas on how to choose specific action items and tasks which will help you move the needle on your work.

“Ideas are easy. Implementation is hard.” – Guy Kawasaki

5. Make a commitment to accomplish something specific based on the timeline and plan

Now that you have spent the time to research your idea, develop a timeline for the idea and structured a plan with specific tasks to accomplish this idea. You must make a commitment to yourself to carry out the tasks on your list and to strive to complete everything on time.

This task is incredibly important because it requires that you tap into a deeper level of motivation that goes beyond acceptance by the group or fear of failure. Instead, you need to reach deep down and make a commitment based on a deep need to accomplish the task that goes beyond recognition.

6. Set a specific time to review and be accountable for your plan and progress with someone else

We all know that even the most powerful source of internal motivation may not be enough to keep you going when times get tough. This is why you should make a habit of meeting up with a friend, mentor or colleague to review your progress on a certain project and to get ideas on how best to proceed. Make this meeting at a time that you both agree on well in advance, be clear on the feedback you want, and then don’t miss your deadlines!

At the end of the day, taking action is perhaps the biggest deciding factor that will directly contribute to your success and your ability to achieve your goals. If you don’t act, you’re dead in the water. So make a commitment to yourself today to give this a shot.

Think this system would work for you? Let us know!

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Success Advice

Instead of Always Trying to Be Right, Do This Instead

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stop trying to be right
Image Credit: Twenty20.com

A colleague of mine was obnoxious, over eager, and completely out of line. Yet, all of this was overshadowed by the fact he was just plain wrong. If he were to go through with it, it would derail the company by at least 6 months. Yet, arguing with him when he was in this state was of no use. While hitting him over the head with the laptop seemed appealing for a second, it was probably not a great long-term strategy for the business or my laptop. (more…)

Dan Elias is passionate about helping people develop creative strategies for unlocking their potential. He is the director of marketing at Motivate, an app dedicated to helping people achieve their goals.

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3 Comments

3 Comments

  1. Allie

    Aug 29, 2017 at 6:23 pm

    Thank you! This is how I have felt as helping people is so much important than how you look to others…

  2. Iven Alger

    Aug 26, 2017 at 7:54 pm

    That said, having a clear mission of helping others is still part of your personal branding. Your mission in life will form part of the process of unearthing the Brand You! It will be what you are known for and that’s what people will say about when you are not around.

  3. Hussein Badakhchani

    Aug 26, 2017 at 3:23 am

    Agreed, generating value for others is the best way to generate value for yourself. That’s what free market ideology advocates and the constraint on the liberty and prosperity it affords is our responsibility to others.

    Good post!

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

Instead of Always Trying to Be Right, Do This Instead

Published

on

stop trying to be right
Image Credit: Twenty20.com

A colleague of mine was obnoxious, over eager, and completely out of line. Yet, all of this was overshadowed by the fact he was just plain wrong. If he were to go through with it, it would derail the company by at least 6 months. Yet, arguing with him when he was in this state was of no use. While hitting him over the head with the laptop seemed appealing for a second, it was probably not a great long-term strategy for the business or my laptop.

Galileo once said, “You cannot teach a man anything, you can only help him find it within himself.” This is especially true when it comes to emotionally charged matters and negotiations.

When you are right, you become attached to that idea. It’s so clear, how can they not see it? Yet, your meticulously clear logic might as well be written in braille as your focus intensifies on proving yourself right, instead of reaching an agreement.

Below are 3 ways you can step out of your emotions and help someone find the right answer when money and time are on the line:

1. Separate the Person From the Issue

Imagine if a four-year-old child was adamant about something. You wouldn’t try to reason logically for hours in such a case. When trying to speak through a person’s emotions, often you might have better luck with the four year old.

In order to break this barrier you must stop seeing them as the problem and see the issue at hand. Instead of seeing the other person as stupid or obnoxious, try viewing them as simply lost or misguided. The job now becomes not to prove them wrong, but to guide them to the truth. Adopting this mindset changes your entire approach as you get out of your own emotions and take control of the situation.

“Each of us guard a gate of change that can only be opened from the inside.” – Stephen Covey

2. Show Them A Mirror

Somewhere in between trying to hammer a point, both sides usually forget to listen. No matter the situation, you must make sure that person is never you. Instead, shift the focus from “me vs you” and make it completely about the other person. Really listen and validate their emotions, creating enough trust and safety to begin a real exchange. Make sure they feel heard and slow the conversation down. When you slow the process down, you also calm down.

Remember, it’s not what you say, but how you say it. About 93% of communication is nonverbal, thus maintaining your body language immediately provides an edge. A playful (not childlike or mocking) voice puts someone in a positive frame of mind, where they are more likely to collaborate and problem solve.

Always remember to repeat back the most important three words from their sentence and make them elaborate on whatever they said. The more a person is allowed to speak, the more they feel heard. The more they feel heard, the more open they are to receive new information.

3. Lead With Empathy, Not Sympathy

Taking the time to make sure the other side feels heard and understood does not mean you bend to their will. It does not mean you give up, agree, feel sorry for, or even compromise. Empathy is the ability to recognize another’s perspective and the vocalization of that recognition. This is the difference between empathy and sympathy.

When you can label a person’s emotions in an argument, you seize the chance to discover what is behind those feelings. As you begin to drill down, you gain leverage. This should be done very gracefully. Instead of saying, I think you’re angry and being stubborn, trying saying, It seems like you are feeling frustrated because you really care about this and wish it was moving along quicker.

“Sometimes all a person wants is an empathetic ear; all he or she needs is to talk it out. Just offering a listening ear and an understanding heart for his or her suffering can be a big comfort.” – Roy T. Bennett

Using labels, you mold their feelings into words, moving information from the emotional part of the brain to the rational. Whatever behavior a person may be presenting, there is always an underlying feeling triggering it. Your job is to make the person aware of that feeling. The faster you do this, the faster you eliminate the risk of a complete breakdown in communication.

After their emotions are labeled, asking how or why calibrated questions allow them to solve their problems for you. In order to do this effectively you don’t need to study every type of calibrated question there is, but rather adopt a specific mindset. You are not their opponent, but a guide, leading the lost to the truth. Your truth.

In my case, the presenting behavior of my colleague was an obnoxious know-it-all attitude. However, the underlying emotion was fear of falling behind. Once I was able to stop asking the question, “Why is he doing this to me?” and focus on looking deeper, the conversation took a turn. The conversation was no longer about my ideas versus his, but about him and his fear.

Instead of arguing with me, he spent the rest of the time, essentially, arguing with himself. After helping him dissect his fear in the rational part of the brain, he realized that many of the worst case scenarios were highly improbable and acting hasty might exacerbate things. Most importantly, at the end of the conversation, he said, “I think I made the right choice.”

He believed that the decision was entirely his. He never acknowledged the fact that I was right and announced to everyone the sudden spark of genius that hit him. Yet, at the end of the day you need to ask yourself what is more important to you; being right or doing whatever it takes to win.  

How do you handle conflict? Let us know your tips and advice in the comments below!

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Success Advice

What You Can Learn From My Ultimate “I Am Screwed” Moment.

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Image Credit: Unsplash / Gold Chain

When I was 16 years old, I had the ultimate “I am screwed moment.”

Everything from this point on happened in slow motion. What I’m about to describe probably happened in the space of thirty minutes but it felt like five hours.

I was walking down the street with my buddy one night, eating a paddle pop ice cream. Out of the corner of my eye, I saw a group of about twenty teenagers running towards us, dressed in black.

I instantly knew that something was up and as they got closer, we both realized we were screwed and there was nowhere to run to.

Seconds later the gang of teenagers came straight towards us as fast as they could.

“I got lucky and copped a baseball bat to the head. My friend wasn’t so lucky. He was repeatedly stabbed by several different people and there was blood everywhere.”

As I saw what happened to my friend, I knew I’d be next. I was hit so many times with the baseball bat that I was numb from the pain. Everything started to go white.

Then I heard a faint voice. The voice was calling my name out.

I listened to what the young man was saying and realized he was saying that his little brother knew me. All of a sudden, he put out his hand, lifted me off the ground and told me to run in the other direction, or I’d end up like my friend.

I somehow managed to get on my feet and run, but I was not giving up on my friend. I ran around the back of the shopping center that we were standing outside of and entered the building. I ran to the first security guard I saw and told them I needed help.

In my search to get help, miraculously, my friend had made it into the shopping center and he was being treated by a number of bystanders for his massive knife wounds.

I went over and spoke to him. He was okay and things looked better than I expected. I had about sixty seconds of calmness. Then I looked to my left.

Through the glass doors, I could see the same gang of teenagers running into the shopping center. Everyone including the two security guards ran in opposite directions.

My friend with his multiple knife wounds also ran and there were bandages everywhere as he made a run for it (I’m not even sure how he was able to move).

This time I was the unlucky one. I ran into the part of the shopping center that was closed for the night and three of the youths followed me. I’d never been so afraid because I saw what they did to my friend.

I ended up in the shopping centers food court and I hid in the darkness. I tried to control my breathing, but it was hard to silence the fear inside of me. I still remember the white Nike pants I was wearing and the bright red Sean John jumper I had on (I later discarded them because of the memory they left).

Again, through some kind of miracle, the three boys did not see me. They ran off in another direction and I stayed under the table.

The pain of my wounds started to set in. I knew deep down I was safe and so the fight or flight response was turned off. All of a sudden, moving and walking felt very painful.

I could feel broken bits of teeth in my mouth.


The aftermath.

After some time had passed, I manage to reconnect with my friend. By that time there was an ambulance on the scene and he managed to get his knife wounds treated. He got lucky and no vital organs were affected.

The next day I went to school and people could see I had gone through one hell of an ordeal. One of my friends in the year level below, came and found me and explained to me that it was his older brother and friends that attacked me.

They had mistakenly thought that we had come from a party, because of the direction we came from, where he was beaten up. He told me that because they had recognized me, to some degree, I was spared.

The story doesn’t end here though (I wish it did). Even after the brutal event, one of the attackers was still upset with me. I didn’t know why and it made no sense. I had multiple times where he and his friends were waiting for me in certain places and I was told they would harm me.

Through a mutual friend, I was able to resolve the conflict and I found out that a few of them were close friends with a few of my friends. In the coming years, I got to know my attackers.

“They were not the horrible violent people I encountered on that night. They slowly changed their ways and one of them has gone on to do extraordinary kind acts all over the world.”


A revelation from this “I am screwed” moment.

After this horrible event had occurred, I tried to make sense of it. I was not a violent person in any way but in a way, I had created this path for myself.

During my teenage years, I let rap music and violence dominate my life. I thought they were both cool.

The revelation from all of this was that I knew I had to change my life. I knew that the path I was on had led me to this moment and only I could change things. The next time an attack like this happened, I may not be as lucky.

I gave up rap music, I changed my group of friends, I started a business with my brother, I quit smoking and I disengaged from anything that was violent. Looking back, an “I am screwed” moment can be extremely valuable. It’s during these difficult times that we learn about who we are and what we can do to change our lives.

I would never have become obsessed with legacy, giving back and personal development if I hadn’t had this life or death experience.

I’m now fully aware of my mortality and I’m never going to take another day for granted.

Everything can change in a split second for better or for worse. What you do in that moment is up to you.

Nothing happens randomly (even this attack). Everything happens for a reason and when you ensure you get the lesson from it, you can go on to do extraordinary things.

I’m typing these words and reaching millions of people with them, partly because of this “I am screwed” moment.


If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

3 Things We Can Learn About Success From a 13 Year Old Girls School Project

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Dog Do or Dog Don’t
Image Credit: Aiden Horwitz

Success comes in all shapes and sizes. So, when I read about a 13 year old that was solving a major problem in the dog adoption industry, I was intrigued. It turns out that many families often choose the wrong dog for their family and end up giving them up to a shelter.

When a school project came up, this young girl decided she would try to tackle the problem. First, she created a survey that would help potential dog foster parents determine which dog would be a good fit for them. Then, she teamed up with a local shelter who gave her information on the dogs. Finally, she added the survey to a website she built called Dog Do or Dog Don’t. So far, it’s seen success in just a few months by pairing 5 dogs with the perfect home.

Here are 3 important points we can learn about success from this little girl’s innovation:

1. Focus on your why

No matter what we do in life, we need to know why we are doing it. This girl didn’t care about the end result of making money or getting attention from local news channels. She wanted to solve a problem and her why was clearly defined. “I wanted to come up with a way to help get dogs adopted or help people get the right dog for them and their family,” she says on her website. That was her why and it drove her to the success of what she eventually created.

When we have a goal in life, we need to focus on why we want to achieve it. It doesn’t matter if it’s being successful in business, raising our family or traveling the world, we need to clarify why. Without passion behind what we are doing, the dedication required to achieve success is hard to come by. Only when we focus on our why will we really be on the path to success.

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

2. Define what success looks like

It sounds simple when I say to define success, but oftentimes we don’t. We set goals of working out more or making more money or even adopting more dogs. However, if we don’t define what that actually means, it’s really hard to know when we have hit the success we are working toward.

Success can quickly become like a bully on the playground that draws a line and when you cross it, he draws another line. When that happens, it’s hard to understand what we have achieved and keep moving onto the next goal.

When this survey for the dog adoption was built out, the goal was to adopt a dog to the perfect home. Now that the goal has been achieved, it’s time to set another goal and keep moving forward. By defining success clearly, we can make sure that when we work our plan and hit our goal, we will know it. Then, we can define another goal and work toward that.

3. Do the important work

What I didn’t mention earlier was that this was actually called the “Passion Project” and they were given an hour and a half each week to work on something they were passionate about. She found her topic through research and discovered that about half the dogs at shelters were there because they were the wrong type for the family.

This girl didn’t do this for accolades or attention as she was focused on doing the important work on something she was passionate about. It was only then that she found the problem she could solve and decided it was important to do so.

“We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein

Real world problems are all around us from financial issues to poverty to famine and much more. Often, we look at a problem and think to ourselves that it’s too big for us to solve or there’s nothing that can be done about it anyway.

This young girl has a lot to teach us about looking at a problem and finding a solution for it. We need to pay attention to the things she has taught us about achieving success by doing the important work which is close to our heart.

What do you think is the most important aspect to success? Let us know in the comments below!

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Success Advice

How to 10X the Likelihood of Completing Your Next Big Project

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project management
Image Credit: Unsplash

According to Bob Proctor, you have a 95% chance of making personal change happen if you make a plan and set a specific time to share your progress with someone. At the opposite end of the spectrum, you only have a 10% chance of making a change if you say “that’s a good idea” to your next inspirational brain wave without doing anything else.

Now think about it, how many times have you thought “that’s a good idea” and been inspired to do something without actually pulling the trigger to take one single, simple step towards doing something? This is one of the biggest challenges standing in the way of people from achieving their fullest potential.

Here are 6 steps to help you jump-start your next project and take action right away:

1. Identify which ideas are actually good

Not all ideas are created equal, and not all ideas are worth pursuing. In fact, some ideas and goals should be actively avoided. Warren Buffett tells a story about having someone write out their top 25 career goals on a piece of paper. After looking at the list, he asks the individual to circle the top 5 goals on their list. After that, he tells the person that the 20 remaining goals should be “avoided at all costs” until the first 5 goals are met.

It is a mistake to think that you can split your energy in multiple directions and succeed at anything. Instead, focus on the top 2 or 3 things that are most important to you, and actively avoid anything that takes you away from pursuing those goals or ideas.

2. Tell yourself you will do something with this new idea

Once you’ve decided that something is important enough to pursue, make a point of telling yourself you will do something to further explore the idea. This doesn’t mean making a commitment to quit your day job to pursue a vague idea for a startup. Nor does it mean dropping everything to travel the world for 6 months. Rather, it means that you commit to looking into something to get a better idea of what’s involved before taking the leap on a project.

“Ideas are commodity. Execution of them is not.” – Michael Dell

3. Choose a deadline or create a window of time to get something shipped

Outline a specific window of time to accomplish something, and then write out that plan in a calendar. The most important thing is to make sure the deadline is reasonable and that you are realistic. If you make a goal to double your income and launch a new business in the next 12 months, you may find yourself becoming disheartened when things aren’t working out after 3 weeks. I typically choose to work on tasks and projects in 1-3 month sprints, at which point I check in and reevaluate my progress.

4. Outline a specific plan of action on how to do it based on the timeline you have created

I use a variety of tools to help plan out my tasks and remind myself what I’m supposed to be working on, but at the end of the day, the best tool I use to schedule activities is a simple Excel spreadsheet to track tasks on a day by day basis. Check out the book “12 Week Year” for some ideas on how to choose specific action items and tasks which will help you move the needle on your work.

“Ideas are easy. Implementation is hard.” – Guy Kawasaki

5. Make a commitment to accomplish something specific based on the timeline and plan

Now that you have spent the time to research your idea, develop a timeline for the idea and structured a plan with specific tasks to accomplish this idea. You must make a commitment to yourself to carry out the tasks on your list and to strive to complete everything on time.

This task is incredibly important because it requires that you tap into a deeper level of motivation that goes beyond acceptance by the group or fear of failure. Instead, you need to reach deep down and make a commitment based on a deep need to accomplish the task that goes beyond recognition.

6. Set a specific time to review and be accountable for your plan and progress with someone else

We all know that even the most powerful source of internal motivation may not be enough to keep you going when times get tough. This is why you should make a habit of meeting up with a friend, mentor or colleague to review your progress on a certain project and to get ideas on how best to proceed. Make this meeting at a time that you both agree on well in advance, be clear on the feedback you want, and then don’t miss your deadlines!

At the end of the day, taking action is perhaps the biggest deciding factor that will directly contribute to your success and your ability to achieve your goals. If you don’t act, you’re dead in the water. So make a commitment to yourself today to give this a shot.

Think this system would work for you? Let us know!

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