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Are You Communicating Effectively? The 4 Colors of Communication

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When it comes to business, sometimes people think you have to be sneaky, manipulative, or cunning but in reality it is much easier to get what you want if you are straightforward. When you are clear about your wants, needs, and expectations there is no way for you to be misunderstood, and less room for error.

Communication is key in any relationship whether it is with a client, employee, or friend since better communication will help build a bond and trust. However, just saying what you think does not create effective communication because you must think about what you are going to say first.

Just because you are communicating with someone, doesn’t mean you are effectively getting your point across. This article will help you learn the importance of communication and some techniques to practice which will build your communication skills.

1. Understand who you are talking to

Every person handles communication differently. There are however four main personality categories that people fall into. Using these categories, you can better understand who you are talking to, and how to effectively get your point across.

  • Red– Very blunt to the point, drivers, strong-willed. Can be seen as rude but they are very direct.
  • Yellow– Follows their heart, emotional, very caring. Will tend to think of others even if it ends up inconveniencing them.
  • Green– Very analytical, enjoys knowing a lot. May find it hard to speak without knowing all angles first.
  • Blue– Will speak their mind, loves to have fun. Speaks without thinking things all the way through.

People generally have a primary color, and a secondary color. My main color is red, but my secondary is blue. Each one of these people have different ways of communicating effectively. For example, I’m not going to go to someone who is yellow and speak to them like they are red. With someone who is more yellow, I approach with more subtlety because you can not communicate effectively with someone who is offended or angry.

I will not go to a red and be subtle, because they expect people to be blunt with them. When you know the person you are talking to, you can tailor how you talk so you communicate most effectively.

“Write To Be Understood, Speak To Be Heard, Read To Grow.” Lawrence Clark Powell

2. Think about what you say

Have you ever said something you didn’t really think about, and what you said ended up being totally different than what you said? What would have happened if you stopped and thought about what you said first? How much stress, and fuss could have been avoided if you took a second to make sure what you were going to say is what you meant? When you think about what you are saying, there are a few questions you want to ask yourself.

The first thing I ask myself before speaking is, is what I am saying honest? In business, our word is our bond. If you speak without making sure you are being honest, you can end up making promises you can’t keep, giving false expectations, and flat out lying to people. All of these diminish your value as a business owner.

The next question is does this convey what I am trying to say? This may seem like an obvious question but many misunderstandings could be avoided if we just asked ourselves this before speaking.

How many times have you said something then immediately realized how it must have sounded to others? Think about the words you use, and how you are saying it because once you say it you can’t unsay anything.

The last question I ask myself is will this enrich their life? Needlessly saying something does nothing for anyone, it doesn’t help others, it doesn’t help you, and you are just speaking for the sake of speaking. The more you speak to give value to others, not only do you help them, but you also help your image as well. Stop and think about what you are actually saying so you can ensure a clear message from you allowing for complete understanding.

“Good Communication Is As Stimulating As Black Coffee, And Just As Hard To Sleep After.” – Anne Morrow Lindbergh

3. Just say it

Previously, I told you to make sure you think before you speak, but there are going to be times in your life that you just need to come out and give your opinion. Making sure it is true and does help others is important, but go ahead and speak up if that’s the case.

Is one of your employees overstepping their bounds? Tell them, because you can’t expect things to get better if you don’t say what you mean. Every one of us has swallowed our voices before not allowing those around us to know what we feel. This helps no one. When you hold things in, it only does damage.

Find your voice, and make sure that when something is bothering you, you use your new communication skills to express what is happening, what your problem is, and leave a line of communication open so you can solve what is happening. When you own your own business you have to learn to be outspoken enough to get your point across, but also calm enough to understand the situation fully.

The last and most important thing I can tell you is don’t talk too much. When you are learning to communicate, don’t only listen to respond, but listen to fully understand.

How do you make sure people truly understand what you are saying to them? Let us know some tips in the comments below!

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Personal Development

These 11 Habits Will Make You More Productive, Successful, and Confident

Boost your focus, confidence, and results with 11 powerful habits successful people use every day.

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how to build self-confidence through action
Image Credit: Midjourney

Successful people love to help beginners. They have an incredible work ethic and rarely complain. As a result, others naturally look up to them and want to follow in their footsteps.

But here’s the truth: there’s no success without sacrifice. You’ll need to give up comfort, excuses, and sometimes even social approval to accomplish your goals.

Value comes from solving problems, and these 11 powerful tips will help you become more productive, successful, and confident, starting today.

1. Take Short Breaks After Finishing a Task

Psychology shows it’s important to reward positive behaviour.

After completing a big task or finishing a book, take five minutes to walk, stretch, or simply breathe. This quick reset helps your brain recharge and strengthens focus.

Many great writers swear by morning walks, solitude, and reflection can unlock creativity.

But if you refuse to take breaks, don’t be surprised when burnout hits. Your brain needs recovery time just as much as your body does.

2. Schedule Your Most Important Tasks First

Multitasking kills productivity. If you want to get more done, try time blocking, a method where you dedicate set periods for specific tasks.

Productivity expert Caitlin Hughes explains, “Time blocking involves scheduling blocks of time for your tasks throughout the day.”

For example, if you’re a writer:

  • Research your topic at night.

  • Write your first draft in the morning (don’t worry if it’s rough).

  • Edit in the afternoon, great writing comes from rewriting.

You can’t buy more time. Use it intentionally and without regret.

3. Eliminate Distractions from Your Workspace

Focus is the foundation of success.

According to Inc. Magazine, it takes an average of 23 minutes to recover from a distraction. That’s nearly half an hour of lost productivity every time you check your phone.

Put your phone away. Close unnecessary tabs. And yes, limit your Netflix binges.

Meeting deadlines consistently is one of the fastest ways to stand out and earn respect.

4. Take Full Responsibility for Your Life

Entrepreneur Derek Sivers once said, “Everything is my fault.”

This mindset doesn’t mean self-blame; it means self-ownership. Stop pointing fingers, making excuses, or waiting for others to change.

If your habits (like smoking or drinking too much) hold you back, it’s time to make better choices. Your friends can’t live your dreams for you; only you can.

5. Invest an Hour a Day in Learning New Skills

Knowledge compounds over time.

Whether you read books, take online courses, or practise a craft, consistent learning gives you a competitive edge.

I used to struggle with academic writing, but I improved by studying the work of great authors and applying what I learned.

Your past doesn’t define you; your actions do. Every new skill adds another tool to your arsenal and makes you more unstoppable.

6. Develop a Growth Mindset

Psychologist Dr. Carol Dweck introduced the concept of fixed vs. growth mindset.

  • A fixed mindset believes success is based on natural talent.

  • A growth mindset believes success comes from effort and learning.

Choose the growth mindset. Embrace challenges. See failures as feedback. In today’s fast-moving digital world, adaptability is your biggest advantage.

7. Learn Marketing to Reach People Who Need You

I once believed marketing was manipulative, until I realised it’s about helping people solve problems.

If your work provides genuine value, marketing is how you let others know it exists. Even Apple spends billions on it.

Don’t be ashamed to promote your skills or business. Without visibility, your ideas will never reach the people who need them most.

Creative professionals who understand marketing and sales have an unfair advantage.

8. Ask Your Mentor the Right Questions

Good mentors can fast-track your growth.

While mentorship often costs money, it’s one of the best investments you can make. Great mentors don’t care about titles; they care about your progress.

If you don’t have access to a mentor yet, books are your silent mentors. Read the best in your field, take notes, and apply what resonates.

9. Build Confidence Through Action, Not Affirmations

Author Ryan Holiday once said, “I don’t believe in myself. I have evidence.”

Confidence doesn’t come from shouting affirmations into the mirror; it comes from proof. Doing hard things, keeping promises to yourself, and following through.

When you consistently take action, your brain gathers evidence that you can handle whatever comes next. That’s real confidence, grounded, earned, and unshakable.

10. Focus on Your Strengths

Your strengths reveal where your greatest impact lies.

If people compliment you on something often, it’s a clue. Lean into it.

A former professor once told me I was creative, and that simple comment gave me the confidence to go all in. I studied creativity, applied it daily, and turned it into my career advantage.

Double down on your strengths. That’s how you build momentum and mastery.

11. Identify and Challenge Your Limiting Beliefs

Your beliefs shape your reality.

For years, I believed I couldn’t be a great writer because of my chronic tinnitus and astigmatism, sensory challenges that made concentration difficult. But over time, I realised those struggles made me more disciplined, observant, and empathetic.

Your limitations can become your greatest motivators if you let them.

Avoid shortcuts. Growth takes time, but it’s always worth it.

Final Thoughts

Becoming productive, successful, and confident isn’t about working harder than everyone else. It’s about working smarter, consistently, and intentionally.

You don’t need to overhaul your life overnight. Start small: take a break after your next task, schedule your priorities, or spend one hour learning something new.

Every habit you change compounds into long-term success. Remember, true change comes from practising new behaviours.

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Change Your Mindset

7 Goal-Setting Mistakes That Are Secretly Sabotaging Your Success

Struggling to hit your goals? Avoid these mistakes and start winning faster.

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I coach ambitious, high-potential people who want to perform better at work and in life. And one of the most common topics that comes up? Goal setting. (more…)

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Change Your Mindset

Why Ideas Are More Valuable Than Resources for Entrepreneurial Success

Discover why ideas, not resources, are the true driving force behind entrepreneurial success, innovation, and lasting growth.

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Power of ideas in entrepreneurship
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History shows us that the greatest minds, Albert Einstein, Thomas Edison, Oprah Winfrey, Michael Jordan, Walt Disney, Stephen King, and countless others, faced failure early on. Yet, instead of seeing failure as the end, they treated it as a comma in their story, not a full stop. (more…)

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Personal Development

Discipline Creates Freedom: Why Systems Make Success Sustainable

Discipline over motivation is the key to consistent progress.

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Discipline over motivation
Image Credit: Midjourney

Most people believe success comes down to motivation. They wait for inspiration, wait until they feel ready, and then wonder why progress stalls. (more…)

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