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9 Ways You Can Make Money Online With Photography

Joel Brown (Founder of Addicted2Success.com)

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Photography is one of the most interesting pastimes you can get into, but it’s also a very interesting profession.

Can you make money from photography? The answer is a big fat YES!

No matter the skill level, there are multiple ways in which you can make money from photography as a career, or for even a bit of extra income to compliment that of your main career.

 

How To Make Money

 

1) Selling products online

This might sound like cheating, since the main skill is finding the objects at a low price and then selling them on at a profit. But a large part of being able to sell at a profit is presentation. Good photographs sell products. If this wasn’t the case, every advert in a magazine would be a fuzzy shot taken on a cell phone. You can also make money online by setting up a website offering to take pictures of other people’s items.

Taking pictures of items and presenting them in a way that’s likely to make them sell is a real skill. As well as learning how to take good close-up photos from appealing angles, you will also learn the use of different equipment (lighting tents, lights etc.) and how to edit photographs on computer software to make them look their very best.

 

2) Graphic design

Whether you are designing website aesthetics or a brochure for a company, much of this design needs high quality photographs. You will also have to be competent in photo editing software as well as being able to use photographed images in conjunction with vector graphics software.

 

3) Selling prints

If you have an eye for a fantastic photograph, why not see if you can sell them? It may be that you are better at photography than you might think, and many people would love to have your pictures hanging on their wall.

The prints can be unique and sold for a high price, or they can be several prints of the same photographs. Your subject matter is entirely up to you, and you can really let your imagination run wild.

 

4) Selling photographs to news websites and blogs

If you keep up with the latest news, you can have a good idea what is topical and what will sell. Some of this is down to being in the right place at the right time, but often these websites use generic images that match the subject matter at hand.

It has been well known for years that certain media will pay for a photograph of certain events and celebrities, but increasingly blogs are starting to require their own unique photographs as they aim to be taken more seriously as a media form.

If you can take a topical photograph, or a picture of someone famous, you may be able to sell it to a blog. In the past, these blogs often used images they found on search engines, which may have caused rights infringement; by offering them a unique photo you may be saving them a headache.

 

5Photo editing

You may not think that this is strictly photography, but it takes a photographers eye to be able to do it well. There are many freelance websites where this skill is increasingly sought after, and it can pay very well. It can be a very lucrative way to make money online.

You will need to have a good knowledge of what makes a good photo, as well as being able to use software such as; Adobe Photoshop or GIMP.

 

Photography-Ernst-Haas-Picture-Quote

 

6) Wedding photography

This can pay very well. Setting up a website can be very simple to do. To gain a portfolio, you may need to either accompany an already established wedding photographer or offer to take photographs for free.

 

7) Portrait photography

This is a good way to earn money, and it allows you to be a little more inventive than wedding photography will. You can really play with angles and colors to get the best out of your subjects.

As with wedding photogrphy, when setting up your website portfolio, you may need to take photographs for free until you are established.

 

8) Greeting cards

Greeting cards, as with prints, can allow you to sell the same photograph multiple times. If you get a great shot, it can be a best seller for many years to come.

There are multiple opportunities to sell photographs in this way, due to the sheer amount of annual events that can be covered worldwide.

 

9) T-shirts

Many people will pay money for a T-shirt featuring something they love. If you are taking photographs of a sports star or another kind of celebrity, be careful that you do not infringe image rights.

You can really have fun with your photographs on T-shirts, they can be as serious or as funny as you like. You can also use graphics design along with the photographs to create something really unique, and sell something which will consistently make money online.

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.I'm proud to say through my podcast and through this website we have impacted over 100 million lives in the last 6 and a half years.

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13 Comments

13 Comments

  1. Lux

    Sep 17, 2018 at 10:46 am

    Great Content, Congrats!

  2. Saitheja Guntuka

    Mar 15, 2016 at 5:08 pm

    Thanks for the article.

    Great article on Money making ways with photographs. Maybe Selling Photos by submitting to a Well-recognised Site can be Beneficial to the Photographer from the above list of making money ways

    Keep Sharing..

  3. TollyMag

    Jun 8, 2015 at 1:04 pm

    Nice list but why is selling to stock photography sites listed?

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    Jan 23, 2015 at 6:51 pm

    Tobago is perfectly a part of this satellite that’s regarded due to the very earliest-fee
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  5. juliana

    Dec 27, 2014 at 12:07 pm

    I Should surely soon look at making making through that method,though am aint a good fotographer but will give it a try,any guidelines to be a good photographer

  6. Anonno

    Nov 14, 2014 at 5:08 pm

    This information is absolutely valuable to me.Among all this I love the way of photography.I do love this & making a good money with this.Again thanks for your nice article.

  7. Anonno

    Nov 14, 2014 at 5:06 pm

    Thanks to represent all possible ways of earning.I got so many valuable information from your article.I know a bit about photography & that is the only earning way of mine till the time.I do myself trying to more about photography.Again thanks for your article.

  8. Fiona Ludbrook

    Oct 27, 2014 at 2:58 am

    I use both professional and amateur photographs on my blogs, most often though I use ones I have taken myself. The quality varies amongst my own works and what I wish to visually enhance with illustrations on my blogs. My particular thing is animals, wildlife and plants, as well as garden photography.
    Sometimes I search for an image for my blogs when I don’t have one available amongst my own shots. I pay money for these very often and hope that money makes it to the photographer responsible for creating a shot I view as one that will enhance my information or viewpoint!
    I have long been a passionate amateur photographer and I too have forked out large sums for decent lenses and equipment.
    I actually did a blog that touches upon the costs of running one, including purchase prices of professional photographs.
    I agree that the best professional photographers are artists, and I love photography as an art form, however, some of my “amateur” photos have found their ways into online exhibitions.
    Do I now count myself as a professional photographer?
    I spend money on travelling to exotic places to get shots of animals and plants all over the world.
    I love blogging because it brings together so many of my own skills and talents. It gives me both a voice, audience and exibition space I could not even have imagined five years ago.
    I usually devote a day or two to putting my “blog bursts” together, not to mention days and weeks photographing “in the field”.
    My blogs have changed my life and the reality is I now regard both my blogs and photographs as a means of earning an income.
    I invest time, money, and my capacities as a creative artist, trained journalist and teacher of thirty years experience. Some of my income comes through my old job, but, increasingly, I am relishing my other “real job” as a professional blogger and photograper!
    Let’s face it, instant communications are changing concepts of art, work and media. There are both good and bad sides to this.
    I understand your frustration and hope you do keep finding a highly paying market for your work, but I also empathise with many highly talented individulas out there for whom the internet medium is opening the potential for artistic freedom as well.
    If you have trained in and persued a career in photography, you should recognise that all photographers need to begin somewhere. Our skills develop with training, knowledge, skill and experience.
    I don’t disagree that there are some truly crappy snap photos out there in the ether but so too are some real gems!
    I confess to sometimes loading up photos of my own I have not have had time to perfect, with the pressure of wanting to get something up on one of my blogs sooner, rather than later, but neither of my blogs are photography based ones. If I am to sell any of my shots, they are the ones that I would hold my head up high with, alongside professional photographs.
    I suspect others who intend to market some of their photos would be of similar mind to myself!
    Your comment is one all of us should contemplate; “popular” is no guarantee of quality!

  9. Kathy Anderson

    Feb 10, 2014 at 12:56 am

    In 1981 we sent several negatives to an agency in Manchester.
    We moved house in 1982 and saw several of our photographs in magazines but were never paid. Is there anything that we can do about this? We have lost the address. As we printed our own negatives can this be traced?

  10. Amie

    Dec 2, 2013 at 10:51 am

    Nice informative blog to earn money.

  11. Richard Rogers

    Oct 25, 2013 at 8:51 pm

    You could also create a product that teaches people the basics of photography, so they know how to take awesome photographs, which in the future, if they wanted to, could sell or earn money from. There is a lot of people who make money from weddings and such by just shooting in auto mode, scarey.

  12. Carl May

    Oct 14, 2013 at 10:09 pm

    “Making money” implies profit. The superficial advice here won’t begin to cover expenses in the vastly overcrowded areas of photography filled with amateurs clueless about business matters.

  13. UnimpressedPhotog

    Oct 9, 2013 at 9:56 pm

    I will have to say this is probably one of the most frustrating and disappointing articles I’ve read on A2S. I consider myself a very hardworking person, holding a regular 40 week, plus a photography + design business on the side which I have put blood, sweat and tears into for over 10 years. Mostly because I just have a LOVE for the art. Not because I thought one day I want to make money taking photos. People think because they can go out and buy a camera, they can make a quick buck. Thinking like this saturates the market with uneducated, unprofessional “photographers” that don’t know composition, or what aperture or ISO or Kelvin even is! This then puts those who do know what they are doing in a place where people don’t value photos as what they are meant to be, ART – they can hire Joe Schmoe to take some quick pics for a quick $100 – or like you say, OFFER TO TAKE WEDDING PHOTOS FOR FREE?!. FREE! (side note: this is someones WEDDING, it happens ONCE. If you ruin it by taking crappy free photos, you’re bound to get sued for ruining their memories they can never get back) It’s not an easy industry, and you’re making it look easy to get clients. But the reality is, you probably will spend $3k on half-decent equipment for only a few viable sessions. You don’t include the legalities and costs associated with setting up a business license and receiving legal/accounting advice. Costs associated with purchasing ever-depreciating equipment, quality lenses and lighting, renting studio space or equipment, purchasing editing software, props, web hosting and site development, and business collateral. Which is why many photographers make a ton of money blogging about how to be a photographer, and endorsing products throughout. You paint a rosy picture, but the reality is, it’s not an industry to easily profit from.

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Success Advice

Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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Success Advice

5 Essential Skills to Drive Success in Every Niche

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There are many people who don’t have the courage to launch a business in a niche as they think they don’t have the right skills and experience to obtain success. While there are specific skills which determine the success in every niche, there are also some general skills which ensure success in any business you would try.

Below are 5 essential skills you need to drive success in every aspect of your life:

1. Ambition

When you launch a new business, you need to be prepared for difficult moments such as fighting the competition and winning your target audience. Moreover, if you follow some successful entrepreneurs, you should keep in mind that they also faced difficulties and continue to experience them. So, how does a successful entrepreneur get over all the difficulties?

The essential skill you need to possess is called ambition. Set small and clear milestones in your development plan and use your ambition to go over each difficulty and finalize what you had in your mind. It doesn’t matter how hard the path is going to be. Visualize your target and put in all the efforts to achieve it. Staying organized and scheduling each step to get things done are some of the techniques you can use to achieve success.

2. Listen to those around you

While listening to your instincts is necessary if you want to be a successful entrepreneur, this is not enough. As your business develops, you will have an entire team to manage and lead to success. Therefore, you cannot be a successful leader and have success in every niche unless you learn how to listen to the people around you.

You should listen to your employees and discover what they are expecting from you. This is the way to follow if you want to keep your team motivated and help them give the best of themselves.

On the other hand, you will need to listen to your customers to improve your products and services and provide excellent customer support. By listening carefully to the voice of your customers, you will be able to stand out of the competition and ensure their loyalty towards your brand.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

3. Courage

When you decided to become an entrepreneur and build your own business, it means you are a courageous person. Courage will help you harness the power of creativity. Don’t be afraid to take risks if you feel a specific action will bring more success to your business.

Apart from doing intensive research on your ideas and developing the exact steps you are going to follow, you will need the courage to implement them. Not all the ideas will turn out to be successful.

Regardless, you will have something to learn from each success or mistake and this will help you move your business even further. When you have the courage to follow a path which is not very familiar to you, this is going to be the moment when you will widen your horizons and exceed your limits to achieve success.

4. Creativity and imagination

If you already implemented your idea and you see that it works, you most probably think that you don’t need to change anything to achieve more success. You need to keep in mind that customers’ preferences change and your competition is waiting for your mistakes to “steal” your clients.

Therefore, you need to use your creativity and imagination to improve your products and services to meet your customers’ expectations. What is more, creativity can also mean that you are open to talk to new people and use their experience to improve something in your business.

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs

5. Continuous learning

If you want to drive success in every niche you will need to show a willingness to learn. You need to stay updated with what happens in your niche and what your customers expect from you.

Education is not only something for school. It is a lifelong process, and you should be open to seek knowledge and improve your skills with every opportunity. An efficient trick is to stay close to people who are already successful in your industry, ask their opinions on various subjects and learn from their experience.

The above five essential skills will help you build a successful business in every niche. A true leader is ambitious, knows to listen to the people around him, and is always open to learning from others.

No matter the size of your business, you will need to be creative and use your imagination to improve your products and services. These skills will help any leader develop new skills, stand out of the crowd, and strengthen his position on the market.

What skill do you think is most important to be successful in life? Let us know below!

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Success Advice

5 Key Investment Principles from Warren Buffett

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Warren Buffett is a mentor for a lot of traders. Why shouldn’t he be? After all, his investing principles have earned him the title of the world’s greatest investor. His way of working is a little contradictory to many others in the arena of online trading. He doesn’t invest the way it’s depicted in the popular media. He is the kind of investor who likes buying and holding.

Buffett has taught us that once you buy a stock, hold it no matter what. Forget that there is a recession in the economy or it is at its boom. Whether it’s good times or bad, you’re supposed to hold onto the stock.

Buffett doesn’t just buy stocks for the sake of holding them. He buys them for a specific reason. When those reasons no longer exist, he sells the stocks. He not only looks for good prices but sound management and a competitive advantage. He shared his opinion that companies such as IBM, Sears, and GM are great but they cannot stay competitive for long. Therefore, these companies shouldn’t be a part of your portfolio.

Why not learn from the pro himself and invest the right way? Here are 5 key principles to begin with:

1. Invest In What You Know

Before investing in a stock, it is very important to understand what a company does and how it makes its money. Ever wondered why Buffett has always avoided investing in tech stocks? It’s because he does not completely understand their business model. He sticks to what he knows.

This also explains why he prefers investing in Berkshire’s stocks. It represents a diverse mix of stocks such as utilities, banking, and insurance and consumer products. All of these are businesses that Buffett understands very well. No wonder he has invested a significant amount of money here.

“Beware the investment activity that produces applause; the great moves are usually greeted by yawns.”  – Warren Buffett

2. Before Buying a Stock, List the Criteria

It makes sense to buy stocks on the basis of criteria, right? After all, you’re ensuring that you don’t end up investing in something unfavorable. You could be searching for stocks in a certain industry with a set price to earnings ratio.

Buffett never makes the price of the stock the sole criteria of his buying decision. Sometimes, great companies end up taking a price dip because of the market situation. However, holding onto these stocks could still turn out to be favorable.

3. Be Aggressive During Tough Times

Generally, it’s not recommended to time the market. But if you’re a long-term investor, you’ll be fine no matter when you buy. This means that even during the tough economic times, you shouldn’t settle down. Keep on looking for opportunities. This is what Warren Buffett does because he knows that things will eventually turn around.

Buffett is known for capitalizing on opportunities during and after the great recession. Bank of America investment is one of the best examples of this. In his latest annual letter, Buffett said that “dark clouds will fill the sky almost after every decade. But it certainly will rain gold.” So don’t despair, keep on investing.

4. Don’t Worry About the Day to Day Market Movements

Along with other tips, Buffett also said that you must only buy a stock if you are comfortable holding on to it in case the stock market shuts down for a decade. Since you are holding onto the stocks for 10 or more years, there is no point in losing sleep over the minor swings.

Ignore the headlines about the trade wars, the government shutdown, and other chaotic news. Instead, you focus on learning the potential growth of your company over the course of time. The fact is, stock prices keep on changing, but it’s not significant if the company’s business still has a bright future.

“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.” – Warren Buffett

5. Buy Buffett’s Stocks

Buffett keeps everything simple when it comes to investing. If you don’t want to do the guesswork and research to figure out which stocks to buy, simply invest in the stocks Buffett already owns. But, make sure you understand the business. Buffett discloses his holdings publically each quarter. He has capital in companies such as Wells Fargo, Apple, and Bank of America. To keep things simple, you can buy the shares of Berkshire Hathaway itself.

Warren Buffett hasn’t been successful all by himself. He has a team of investors who help him do legal work and give him investment tips. He’s also a part of an advisor network because he understands that an investor needs all the help he can get. It’s amazing that a billionaire like him still listens to others.

Now that you know how to invest like Buffett, it’s time you prepare your investment strategy. These principles are not hard and fast criteria, they are simply a discipline strategy all investors should stick to. Along with these, you can use math, technical analysis, fundamental analysis, and even stock charts to make a decision. You may not end up a billionaire, but you will avoid losses and make more profits than your fellows.

Which one of the 5 key investment principles from above resonated with you most? Let us know below!

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Success Advice

How to Build a Website That Outranks the Competition

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Create a concrete presence within the niche you compete by employing an effective content strategy. Your strategy should:

  • Establish expertise, authority and trust through the content you produce on and off site.
  • Focus on the client. All of the content you produce should have the client in mind in order to maximize the value you’re offering.
  • Implement an editorial calendar for the content your company will produce

Enhance your websites SEO with long-form evergreen content

Long-form content is in-depth pieces of content in which the length is arguably an average of 1200 words or more. When visitors read long-form content it increases the time they spend on your website. Google pays close attention to dwell time because it is a direct indication of how useful a website is to a user.

When we refer to evergreen content we refer to articles that provide value to readers for an indefinite amount of time. These types of articles contain fully developed ideas, in depth analysis or teach a specific skill. They come in a variety of forms but most notably are checklists, how-to guides, interviews, infographics or case studies. If written and optimized correctly, an evergreen post to a company blog will generate positive signals to search engines and contribute to a website’s performance.

Web pages with data-driven, resourceful content can encourage visitors to return to the site. When visitors find value in your content, they’ll share your pages and even feature your content on their own websites.

Returning visitors, longer and dwell time are signs of authority, expertise, and trust which are very important ranking signals that will push your site upwards in the search results. Evergreen content contributes to all of the criteria above.

By producing content that stays current for the foreseeable future, you are investing in the growth of your company. Websites with evergreen content attribute a large percentage of their organic traffic to older blog posts that continue to provide value to readers for an indefinite period. The average return on an evergreen post is 30% on traffic approximately three or four months after the post is published.

“Good content is not storytelling. It’s telling your story well.” – Ann Handley

Here are 11 effective ways to structure evergreen content:

1. Lists & Checklists

Creating a top numbered list is an easy way for people to digest content. The titles are instant hooks if the topic is relatable to the reader because a person immediately understands what they’re getting before reading the article such as “Top 10 Ways To Lose 10 Pounds In 30 Days.”

Including numbers in your titles tend to catch a reader’s eye. It also opens the door to optimize articles to show up in position zero. Google has favoured numbered lists in their featured snippets (position zero) in an effort to make searching for answers easier and more efficient.

Give your list a captivating title to amp up the excitement and get a higher click-through rate such as “Top 5 Reasons Companies Succeed At Marketing.”

2. Best of Lists & Product Reviews

“Best of lists” is a timeless form of evergreen content because it can be updated to remain current. For example, the list “Best SEO Tools and Software” can be updated annually and the post maintains the traffic that has been built up from returning visitors by keeping the same URL intact.

3. Ultimate Guides & “How To” Guides

Ultimate guides serve as evergreen content because they are comprehensive, instructional manuals that teach the reader something actionable. Whether your guide is geared towards beginners or readers with advanced knowledge of a topic, the manual should provide a reader with something they can walk away with and apply immediately.

An ultimate guide should provide step by step, detail oriented advice or instruction on a specific topic. “How To” guides are one of the most popular types of evergreen content because they teach people a skill or give them a way to solve a problem.

4. Expert Opinions or Round Up Articles

Grouping a number of experts together that express similar ideas on a topic can make for a powerfully convincing argument. Using quotes and facts from different sources doesn’t leave much room for rebuttal when you are proving a theory.

5. Statistics & Infographics

Collect a number of statistics that will shock and awe your audience and title it “10 high octane statistics about evergreen content.” Statistics can be listed in point form, but combining your stats into an infographic is an enjoyable way to get readers to digest a piece of content that is primarily facts and figures.

Creating content in this format encourages a large number of shares that can equate to backlinks. Facts, figures, and percentages are always what writers look for to include in their content so attribution will amount to more websites linking to your page.

“What you do after you create your content is what truly counts.” – Gary Vaynerchuk

6. Historical Articles

Writing about the history of a specific person, place or event can be a large-scale effort that readers find interesting. Create a timeline of events and take your reader on a journey of any major developments in chronological order. Historical articles have a particular fan base that enjoys reading about real historical events.

7. Q & A Interviews

Developing an in-depth interview on a person of interest is another option for creating long-form content. Quotes or dialogue can be used to progress through the material covered in a single article. Incorporating video is also a great way to promote user engagement. Include the transcript so search engines can read the entire dialogue for SEO purposes.

When a person is an expert in a specific niche, the interview becomes evergreen since there’s no need to update the content when it is all related to the expert opinion of one person of interest at the time of the interview. Whether their opinion changes over time or not, the interview itself is a standalone event.

8. Frequently Asked Questions

Sometimes quick-fire questions and answers are a great way to bring up the understanding of any given topic. Structure the content with each question being a progressive stepping-stone from the last.

Frequently asked questions can get a lot of interest if the questions are phrased in an easy to read manner considering there will be a lot of consecutive questions. Make the article more engaging by researching forums and come up with the most common objections and concerns people have regarding a specific topic.

9. Case Studies

Case studies demonstrate your expertise and build authority. This type of content provides readers with first-hand experiences, a story, and hands-on data. Case studies can prove a theory or illustrate how you found a solution to a problem. The best part of case studies is you have first hand data with all the evidence to back it up.

10. Optimize your content and drive up your click-through rates

Long-form, evergreen content will rise to the top of the search results for multiple keywords if it is optimized correctly. Load your article with LSI keywords throughout to enhance the key phrases for which you want people to find on your website.

You can also structure your article to be more likely to show up for position zero by incorporating the tags and list formats. Ask questions most likely to be asked by your potential viewers and tag them as titles.

Tag the answers as titles as well or use a list format if its more suitable and easier to read for the user. There is no guarantee Google will select your snippet for position zero but employing the criteria to be eligible for the featured snippet will at least make your page a candidate for selection.

11. Maximize your audience through high authority websites

Producing evergreen articles is not limited to posting on your website. Market your ideas to well-known blogs that publish related content. There are high authority sites that have a large readership to which you gain access to if they agree to publish your article. The referral traffic you receive from these sites is made up of excellent candidates for your business.

Being published on an authority site gives your company credibility and in most cases a backlink. Guest posting builds the authority of your website allowing you to push your way to the top of the search results. The accumulation of quality backlinks from reputable sites will boost your search visibility to another level and drive more prospects to your website.

Long-form, evergreen content is a strategy that is working across the board to increase traffic and conversions. Implement this marketing strategy to influence key metrics on your website that result in positive ranking signals for the search engines.

The expertise you demonstrate through on site and off site content will give readers the confidence to invest in your services. The investment in creating quality, lead-generating content contributes to the long term growth of traffic and new clients.

Have you thought about building a website to sell products or a blog? What’s the best advice you can give to someone who wants to build a competitive website? Let us know your thoughts below!

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