I admit it. There are no guarantees—especially with books.
But while I can’t guarantee this will work for you, I can say it worked for me and I’ll do my best to share why. I’ve published one book (so far) called Mini Habits, and it’s been a bestseller for more than seven months straight, almost always being in the top 10 of competitive categories. So when I say best seller, I don’t mean that it peaked at #35 in one category one time and dropped back down into oblivion. It has sold 16,000+ copies in these seven months.
At its peak, Mini Habits hit #15 overall in the US Kindle store (and #1 in nonfiction). That was a fun day!
These are the 8 key factors that made my book a best seller. If you’re a current or prospective self-published author, you’ll want to bookmark this one. This is what made my book a mini-phenomenon… one which continues to grow.
1. Give Your Book A Chance To Succeed
Obvious, isn’t it? But how many self-published authors out there are paying enough for skilled editors and talented cover artists? I don’t know the answer, but I know that a lot do NOT invest much money into their book—only their time. The problem with only investing time is that publishing a book takes an alarming number of varied skills to pull off. The likelihood that you can do everything to a high standard is about as likely as North Korea being voted “friendliest country.”
To have a chance, you usually need to take a financial risk. I paid $150 for my first cover. It wasn’t horrible, but I did decide to pay $550 to have another one created that fit the book better and gave a more cheerful vibe. That’s $700 I put into the cover alone. Then you have editing, proofreading, and any other services you might need to fill in your skill gaps.
To compete at a high level in the marketplace, your book must be polished.
2. Launch Big Or Go Home
Book launches are like space shuttle launches—if there’s a problem in the beginning, your entire mission is in big trouble. The reason is a simple, yet powerful observation that any of us can identify as true.
The books that sell are the books that sell.
It’s unfortunate that so many gems are buried in obscurity, but it happens all the time. For your book to have a chance, at some point it must rise up the charts to a place where browsing readers can see it, and the best time for that to happen is right when you release it.
It’s not just visibility, either. Who wants to buy a book that has sold one copy in the past year? Psychologically, we’re wired to think that the books that sell the most are the best ones. That’s not always true, and the way in which it is most incorrect is in assuming books that don’t sell aren’t any good.
Perception and visibility make your book’s success or failure.
How do you launch big?
The most reliable way is with your own targeted email list. I had just over 4,000 email subscribers when I launched Mini Habits. It reached as high as #1,503 overall on Amazon in the first couple of days in which members of my list bought 100-200 copies.
The second best way is with another person’s email list. I was fortunate enough that Steve Scott—a prolific blogger and author—liked the book and shared it with his list of about the same size. This helped minimize the dreaded post-launch cliff and kept it visible.
If you don’t have an email list or know anyone who does, you’ll need to get creative and try to build partnerships with people of influence. One good idea that has worked for some is to give out advance copies of your book to bloggers in your book’s niche. Then ask them to share it if they like it.
The point here is that it’s unrealistic to think your book will sell if it doesn’t have a big push to get it into the spotlight. Just think about a best-selling author like Stephen King—the moment he releases a book, there are already thousands of people waiting to buy it, sending it up the charts and making it visible to even more people. That’s what you need to aim for (on a smaller level, of course). I did it by building a platform (my blog). I’m a poor networker, but I was still able to have a big launch. Play to your strengths and leverage email lists for a big launch! Even if you have to pay someone to advertise to their list, email is the best sales channel.
3. Publish In The Right Place(s)
Mini Habits is exclusive to Amazon. The reason for that is Amazon’s KDP select. There are three benefits of KDP select, which you gain when you only publish your ebook on Amazon.
Countdown sales (or free sales, which I personally think devalues books) — once every 90 days, you can put your book on sale, and there will be a countdown timer to show readers when the sale ends. Most authors find this helps increase sales over manual price changes (because of the official countdown timer).
Prime borrows — Amazon Prime members pay about $99 a year for free two-day shipping on Amazon. As a bonus, they are allowed to borrow one Kindle book per month. If you’re on KDP select, your book is included as an option. On average, Amazon pays you about $2 every time your book is borrowed. Depending on the price of your book, this is almost like another sale. And as for your book’s Amazon ranking, it seems to count as a full or partial sale too, which is obviously wonderful.
Kindle Unlimited — Amazon just announced a Netflix-like subscription model for books. Readers pay $9.99 for unlimited access to more than 600,000 books. Mini Habits is automatically one of those books because it is enrolled in KDP Select. So if a reader has Kindle Unlimited and downloads your book, does it count as a sale? A borrow? It counts as nothing, actually, until they read at least 10% of your book. After they read to the 10% mark, the transaction is counted just like a Prime borrow (which was explained above).
As a side note, guess what Kindle Unlimited is going to encourage? Shorter books, where the 10% mark can be reached more easily. The 10% mark in War And Peace is about the length of my entire book!
Amazon has a KDP fund that is split by authors in KDP select. Your split is determined by what percentage of borrows your book(s) were responsible for. It usually amounts to about $2 per borrow. Now that they’ve added the Kindle Unlimited monkey wrench, the big question is how—if at all—it will affect this $2 per borrow number authors have come to expect. We’ll have to wait and see the first KDP disbursement.
That’s Amazon’s deal and they control 50-60% of the market, so it’s a big deal. It has worked brilliantly for me, and I love the simplicity of only managing one platform. There are legitimate concerns, however, with putting all of your eggs in Amazon’s basket, especially when they’re making industry-shaking moves like Kindle Unlimited. The good news is that if you go exclusive with Amazon, it’s only for 90 days at a time. After that, you’re free to drop KDP select and put your book on other platforms.
I’ve gained thousands of dollars and hundreds of readers by going exclusive with Amazon through the borrows alone, and the Kindle countdown deal is what drove my book to #15 in the USA Kindle store for a few special days. It’s been beneficial to concentrate all sales in one location for sales ranking purposes, too.
That’s not to say it’s best for everyone. I’ve read plenty of authors who get plenty of sales by going multi-platform. I was going to experiment, but it’s gone so well with Amazon that I’ve stuck with it.
4. Make Your Book Relevant, But Unique
I’m not saying you can’t write another vampire book. I’m saying you can’t write “Twi-lite.”
For fiction and nonfiction alike, it’s smart to look at what’s selling well already. That’s where the interest is, and a crowded market is not usually a bad thing. Many people who buy one book in a category will buy several more in that category! Looking at what people are buying now will help you stay relevant.
Now, I’m forever biased, but I think that “Mini Habits” has some intrigue to it. I know it’s at least a unique concept, and yet it’s within the popular habit formation niche (relevant, but unique).
Also important is that “Mini Habits” is a memorable and easily identifiable title, which helps greatly if someone wants to talk about the book or concept with friends. “Mini Habits” is also perfectly descriptive of the book’s topic—I didn’t just throw a catchy name on the cover (though a few copycats of my book did. One guy had “Mini Habits” in the title despite the phrase not being found one time in the actual book… classic).
And that’s another lesson you probably already know. If you want the chance to become a legitimate author yourself, do not blatantly copy other authors. It can work for blog posts to write “The 7 Habits of [blah blah],” but if you publish a book trying to use the same copycat formula, you’ll take a credibility hit.
That said, you can modify a working concept to make it less-than-obvious that you were inspired by a popular book. Maybe your book would be called “The 9 Beliefs Of Very Happy People.” That uses the same general formula as Steven Covey’s blockbuster, “The 7 Habits Of Highly Effective People,” but it’s not a blatant copy and it even tackles a different subject (and it’s a topic in demand as evidenced by other best-selling books on happiness).
The idea is to stay relevant to what people are looking for, but make sure your book stands out. It’s simple advice, but it’s invaluable if you want to sell books!
5. Price Your Book Like A Pro
Note: This strategy applies to Amazon only. I’m not familiar with how the other book markets operate (e.g. Barnes & Noble and Apple).
Just after I launched Mini Habits, I made a mistake. Seeing it as a premium book with premium information, I priced it at a premium price of $9.99. I quickly learned that selling a short book for $10 is a bad idea, especially with your first book. Sales dropped substantially when I increased the price. I expected a drop, but not that much of one! So I lowered it to $5.99, where it’s been selling successfully for months.
To price your ebook, you’ve got to understand the pricing environment you’re in. My book is exclusive with Amazon (and we’ll get to that soon), and so I’ve analyzed the price of hundreds of Amazon ebooks.
People shopping at Amazon have specific expectations of how a book will be priced. Generally what you’ll see is self-published ebooks in the $2.99-9.99 range (with almost all at or below $5.99) and traditionally-published ebooks are often greater than $10. Since Amazon gives a 70% royalty for ebooks in the 2.99-9.99 range, that’s why you see so many books between those boundaries. Books priced outside that range only earn a 35% royalty for the author.
If you “fight the market” and stubbornly price your book at $15 “because it’s worth it,” enjoy having no sales! If you’re like me and you cringe a little bit at selling your baby for too little, consider the other great thing you get from a lower price point—readers! Writers need readers, right? And generally speaking, gaining a loyal reader is more valuable than making a couple bucks more per sale. So if you’re going to be a rebel, choose another way besides pricing. Believe me, you want to conform to market pricing.
6. Categorize Your Book Like A Pro
Let me ask you a question. After you launch your book and place it in the proper categories, what do you do? If you said anything besides “change categories,” listen to this. When I made a change to ONE category Mini Habits was in (you can put your book in two categories), sales doubled. That needs all caps, doesn’t it? SALES DOUBLED.
To properly categorize your book, there are only two factors to consider—where your book ranks in the category and how well it sells there. Generally speaking, my strategy is to get in the most popular category where I can rank well. For my sales volume now, that means a popular category in which I can get on the first page (top 20 books). For someone just starting out with lower sales or a very competitive niche (e.g. Mystery), you might be aiming to break the top 100, which is where the bestseller list cuts off.
Keep in mind that being #83 in a popular category might get much more traffic than being the top 20 of a less popular category. Fiction readers especially are voracious, and will scour the deepest depths of their favorite categories to find a new gem.
To get an idea of a category’s popularity, look at several of the first 20 books. Click on a book and scroll down until you see its overall ranking. If it’s a competitive category, you’ll see several books rank in the top 1,000 books overall. If it’s not a very competitive category, the #1 book might be ranked as low as #5,000-#15,000 overall. Now find your book’s overall ranking to see where it would be in the category you’re analyzing.
These should be your priorities:
- Break top 100 in a category
- Break top 20 in a category (first page)
- Become #1 in a category (this might help with Amazon’s system recommendations, and Amazon shows “#1 best seller in ____” next to your book in search)
You have to think carefully though. Being #3 in a popular category will most likely serve you better than being #1 in a lower-traffic category, but only experimentation can confirm this. I’ve had the best results by jumping into a popular category when my book can rank in the top 20, and when I can’t manage that, jumping down to a less popular category and aiming for the top 5.
Chances are, your book can fit in a number of different categories. Some categories are better fits for your book than others, but choosing the “best fit” is not always the best decision for getting your book more sales and exposure. That said, if you pick a completely irrelevant category, you won’t be happy with the results!
These are good guidelines to follow, but you’ll still need to experiment. And that’s the key. Many authors do not experiment, and let their book die young in the wrong category. Sometimes I wonder where Mini Habits would be if I didn’t experiment with categories.
7. Know Your Reader And Overdeliver On Value
When people read Mini Habits, they probably expect to think, “that was a cute idea,” or some adorable phrase like that. But what they get is a compelling and carefully-crafted case for taking seriously this ridiculous-sounding strategy of habit change. I loaded the book with science and straightforward logic. I also know the strategies people currently try to succeed with, so I effectively and ruthlessly attacked them as inferior strategies for change. If you’ve been doing something for 25 years and a person presents a compelling case for why you shouldn’t do it anymore, it will get your attention.
After reading my book, people come away with a new perspective. For many of the people who’ve read it, it’s been a life-changing decision for them. That’s why Mini Habits is rated 4.7 stars from 197 reviews as of writing. I’m not trying to brag, I’m trying to explain that people have to like your book in order for it to succeed. But what determines that?
Give the reader tangible results.
Whether it’s a fun experience or a new strategy that solves a problem for them, delivering a result that meets—and hopefully exceeds—what the reader expects from your book is the single most important thing your book must accomplish to succeed.
If your book only rehashes things that have been said and done before, it’s unlikely to make too many waves. One of the most common critical reviews I see is, “nothing new.” That happens when people don’t do in-depth research. They parrot out what other authors are parroting out.
Readers like to be surprised by novel situations in fiction books and novel ideas in nonfiction books. They read books to learn and experience new thoughts and ideas, and if your book doesn’t accomplish that, it will be tough to win people over.
But I want to go a little bit deeper. Overdelivering isn’t just some fancy catchphrase that means “do a good job.” It means to “do more than what’s expected.” And this is critical with books because expectations are largely based the price of your book and how the content measures up to the competition—two things that you can control. We just talked about overdelivering and standing out, so now let’s talk pricing and categories.
8. Promote The Smart Way
Note: Some authors will cheat the system and buy positive reviews. People read reviews to see what real people thought of your book. If you can’t get ahead without cheating, you should play a different game! That’s my philosophy, and I think that the trust I build with my book and blog readers will be THE key factor that sustains my business. Not only is review tampering highly unethical, but I find it unnecessary.
Cheating gets you ahead today; honesty builds a foundation for life. It feels good to know that people will look at Mini Habits’ reviews and see nothing but honest feedback. Fortunately, the feedback has been positive, and that’s why overdelivering is important.
Mini Habits has sold like hotcakes for 7 months in a row. Why do you think that is? Whenever sales drop, and even when they don’t, I’m hustling to promote it! Writing and publishing a book is only the beginning. Promotion is a neverending job because when you stop promoting, your book will fade away (unless it’s a rare exception).
Too many authors write a book and wait for the sales to come, but in order to compete, marketing your book is mandatory.
For promotion, the king on top of the mountain is Bookbub. There is no arguing against it, and their role in the book industry is only going to grow moving forward. Bookbub is a book deal site that has email lists of hundreds of thousands of subscribers in different categories. They let subscribers know when there’s a great deal on a great book.
Remember how I said the email list was the key to a big launch? That’s why Bookbub is king. They have, by far, the largest email lists of interested readers (for example, they have 1.5 million emails for the Mystery category alone)!
If you submit your book and are lucky enough to be accepted, you get to pay them several hundred dollars. Wha-whaaat? Yes, and if you know what you’re in for, you’ll have a huge smile on your face when you do it. I often read message boards and laugh when people say Bookbub and “risk” in the same sentence because of the cost. I’ve not heard of one person who hasn’t easily covered their cost with a Bookbub promotion. One measly email from them will trigger hundreds or thousands of sales of your book.
I didn’t mention this, but do you know how Mini Habits rose to #15 overall? It sold 4,000+ copies in two days. And it wasn’t just the Kindle countdown deal, it was Bookbub. And the residual effect of moving up the charts like that is substantial. Sales are still higher months after the promotion, because the books that sell are the books that sell.
But it’s difficult to be accepted on Bookbub because of the demand, and you can understand why. Getting on Bookbub with a diamond in the rough book might just change your life. It changed mine!
If you think the whole point of this article is “get on Bookbub,” that’s not correct. You can absolutely succeed without Bookbub, and your book will need to be somewhat successful already in order to have a chance with them anyway. Keep in mind that the reason they accepted Mini Habits is that it was already selling well, was rated 4.9 stars, and it had that combination of unique, but relevant I mentioned earlier. Bookbub just took my book’s success to the next level.
Bookbub isn’t the only one, either. There are dozens of other ebook promotion services. Many of them will give you disappointing results, so be careful and google “[their name] results” to see others’ experiences with them. I’ve found this to be a reliable way to see if a promotion is worth it or not. I’ll go ahead and tell you that Pixel of Ink and eReaderNewsToday are the other two to look at first.
Alternative Promotion Strategies
Guest posting—I’ve had success with guest posting and linking to my book in my bio. As expected, it works best when the post is related to the topic of your book. This is easier for non-fiction writers, since the content is suitable for a larger number of blogs.
Funnels—This isn’t a “best-selling first book” approach because it requires multiple books, but many authors have success with funnels. An example of a funnel is having the first book in a series free, which draws in a larger amount of people than a for-sale book would. Then, the second book in the series might cost $2.99, and readers who get “hooked” on the first book will likely purchase the second book. After that, maybe you’ll sell them an even higher priced book or related product. The idea of a funnel is to ask for very little at first until you build trust with the reader. If your books are good, it works very well. If people read your first book and hate it, well, you know…
Advertising—Conventional advertising with Google adwords or Facebook is always an option. I don’t do it, but it’s another way to get sales and increase awareness of your book. Just keep a close eye on your ROI, because losing a lot of money for a few sales isn’t ideal.
Goodreads – You must get on Goodreads if you’re an author. It’s like the world’s biggest book club. I’ve run two paperback giveaways through Goodreads, and I can’t say it’s done a lot for sales, but I don’t know that for sure. It has greatly increased my presence on Goodreads, which can only help. My guess is that it’s had a small-to-moderate positive long term impact on sales (but no short-term sales boosts).
The truth is that most authors give their books absolutely no chance to rise to the top. First, position your book to succeed, and it will have a chance to be read. If it’s read and people love it, it might just become the next blockbuster. But don’t let that get you too excited or discouraged—there’s a middle ground. There are a lot of authors just like me who aren’t in the paper, but are still making a decent living from their book(s).
Unlike any time before now, every writer has a chance. The gatekeepers have been overthrown with the rise of self-publishing. Now it’s the wild west, and these strategies will help you compete.
3 Reasons Why Getting Clear Is Important for Your Business
Everyone goes through times in their lives where blue skies and sunshine are a rarity. Too many clouds and storms, whether they involve business or personal issues, become the everyday occurrence and keep people from achieving whatever they want to do.
There have been many times on this business journey of my own where fogginess and haze have sent me to the mat. Trying to kick out at a 2-count when being pinned with all of this stuff seems unbearable.
In taking a holistic view (meaning looking at the entire picture) of where I am, what has changed? Clarity. Getting very clear on what I want to do and where I want to focus my creative direction. Yes, I’m a writer, content writer, copywriter, ghostwriter and creative. That’s one element of my own life. Another one involves being a voice for the voiceless in the craniofacial community around the world.
But this is not to simply focus on what I am doing now. This is about clarity, about getting laser-focused on what you want to do. If you have a coach or mentor in your life, then I’ll bet you have heard them say on one or multiple occasions that you have to “get clear” on what you want to offer.
Here are three core reasons clarity is an important factor for your business:
1. You Stand Out From The Crowd
You cannot go anywhere on social media and not see people putting out content. Some may be good; others are meh. It does not matter, though, if it is good or not. What matters is about conversion. Does the content turn into sales? Does it attract and speak to people’s problems?
Not everyone can be a jack-of-all-trades. You become a master-of-none pretty quick. Theories abound about niching down and finding that sweet spot where you can deliver your mastery to those in need. Think of the millions of niches out there: cannabis, fitness, spirituality, relationships, finances, food, and on it goes.
Every one of these niches need people who can come in and put clarity around their products and services. If these businesses are not clear on what they do and solve to those seeking solutions, then they are not going to have clients and eventually will have to shut the doors.
Learning to stand out from the crowd is going to make you a powerful voice in whatever niche or field you are looking to dominate in all the time.
“It’s a lack of clarity that creates chaos and frustration. Those emotions are poison to any living goal.” – Steve Maraboli
2. You Attract A Lot of Clients
If you wanted to apply one of those ancient universal laws to your business – for instance, like the very popular Law of Attraction – then you would understand what attracts people to you. Nikola Tesla, one of the world’s greatest inventors, once said that if people understood energy and vibration alone and how that works then they’d understand a lot of how things actually work in the world.
Clarity brings out a new energy from your words and actions. You come from a place of total and unbelievable awareness where you look around one day and go, “Dang, look at all of the people who want my services.”
Trust me. This is one of those lessons that I have to come back to over and over again. People might know who I am and what I do from this or that space. Yet is it really crystal clear enough to a targeted section of people? Um, it’s still a work in progress.
In order, though, to actually move forward in business and have the level of success that I desire, then clarity must come into play. Clarity attracts clients. They solidly know what you do and what you offer. There’s no wishy-washy stuff taking place. Understand this core reason to achieve clarity and watch what happens to your very own business and brand.
3. You Begin To Believe In Yourself
There’s this ongoing idea around “imposter syndrome” that folks on the interweb love to discuss. Showing up online like you are a real go-getter and hotshot, but offline that’s not the same person…that’s a problem.
“Imposter syndrome,” to me, starts happening when a person stretches out of his or her comfort zone and it feels miserable. Instead of getting up at 11 a.m. after working a night shift job, you get up at 8 a.m. to get a head-start on tasks and obligations around what you do. Thoughts like “this will never work out” or “I’m never going to succeed and get out of debt” start swirling around your mind like a bunch of chattering monkeys.
Clarity, though, allows you the benefit of starting to truly believe in yourself. In his famous book “The Power of Positive Thinking,” Norman Vincent Peale writes in the first chapter’s first line “Believe in yourself.” That’s it. Then the book goes on to describe different ways of building up your positive mindset through prayer, faith, action, and other real-life examples. Peale’s work may not appeal to you directly, but the mere thought of believing in yourself and your dreams is appealing.
“Clarity comes from action not thought.” – Marie Forleo
Find yourself getting clear on what you want and where you want to go and begin to truly believe in yourself and your abilities. There are lots of people who definitely need your services and work around the world. There might even be people right in your own town who do, too.
When tackling the issue of clarity for your business, take these three factors into account. Think about them seriously. Take stock around where this can be an effective place for you to succeed every single day.
Look for the sunshine and blue skies in your business. They are there. All you have to do is some sightseeing and all of it will pop out very clearly.
How YOU Can Create a Powerful 10 Year Life Vision
Where do you desire to be 10 years from now? Joel Brown, founder of the well-known website and podcast Addicted2Success, breaks down exactly how to gain clarity in your life and create a powerful 10-year life vision. The vision process that Joel teaches has transformed the lives of hundreds and thousands of people who use it.
You can listen to the full podcast interview here with Joel Brown or head over to my website AshleyHann.com for more inspirational podcast episodes.
Joel Brown is the real deal. He travels the world coaching thousands and thousands of people to stand in their vision so they can turn their dreams into a reality. He has been featured in the Think and Grow Rich movie, Entrepreneur, Forbes, Inc., The Huffington Post, Success Magazine and more. He has sat down with well-known thought leaders such as Tony Robbins, Deepak Chopra, Jay Shetty, Gary Vaynerchuk, Grant Cardone, John Assaraf and the list goes on.
This is a MUST LISTEN episode all about gaining clarity, creating harmony in your life and creating a powerful 10-year vision so that you can live the life you’ve always wanted.
Joel breaks it down for you step by step. In this episode, we go over:
- The 3 key questions you must ask yourself in order to live a fulfilled life and master your 10-year vision
- How to define success for yourself and discover what you really want
- The 8 areas of life to include in your 10-year vision
- The top, prevalent patterns successful people share and why you should adopt them too
- The 3 main limiting beliefs and bullsh*t stories that hold people back from achieving their dreams and goals
- Why dropping perfectionism is so important and what to do instead
- …and so much more!
If you’re more of a visual person then you can watch my video interview with Joel Brown here:
This is an episode you won’t want to miss. Joel Brown is the 10-year vision expert and teaches his vision process all over the globe to thousands and thousands of people. You’ll want to make sure to grab a pen and paper so you can take notes and action on the strategies he shares with you.
OR you can watch it on my YouTube Channel:
His event: www.elevatetribe.net
The #1 motivation website he built from scratch: www.addicted2success.com
His Circle of Influence online mastermind: www.iamjoelbrown.com/applynow
5 Ways You Can Utilize Information Properly and Think More Efficiently
The mind is a complex system of facets, of which some have yet to be discovered. Still, in spite of all this, there has been enough information to help us gain a rudimentary understanding of it. Thinking is what we all do, although what differs is the efficiency and levels at which we do it.
A lot of things influence the way you think, and most of these factors vary from person to person. However, there are some foundations and basic laws that can help you move from just filtering information and utilizing it to think efficiently.
Below are a few ways you can utilize information properly and think more efficiently:
1. Be quiet and listen
We’re constantly bombarded with information, and the nature of this information determines how we respond. Are you the type of person who doesn’t handle bad or even good news well? If so, learn to take a step back, evaluate things, and look for the way forward. It’s something that stock market traders do all the time, and it works like a charm with practice.
2. Never neglect what your emotions tell you
While a lot of people might not know this, it is true that the conscious thoughts we have only represent a small fraction of the events going on in our heads. At any given point in time, you have the unconscious aspect taking in massive amounts of information, most of which we don’t even know are being processed.
Your brain makes conclusions, good or bad, and starts to generate feelings that rule our emotions in the long-run. So, whenever you have a subtle feeling that points you to a certain course of action or thought, don’t ignore it. At the end of the day, that feeling gets its way somehow, and it’s better you come face-to-face with it and understand its nudges better.
“When you react, you let others control you. When you respond, you are in control.” – Bohdi Sanders
3. Never think while under pressure
Pressure can be good, but a lot of the time, it tends to yield counter-productive results. Regardless of what you’re doing, there are times when you feel pressure. What this pressure does is force you to rely less on the part of your unconsciousness that functions like a trained autopilot system (from all of the training and experiences that you’ve had in the past). Essentially, it forces you to overthink things.
You begin to analyze every aspect of what you’re doing, and you end up using parts of your brain that have no business with the specific activity. So, whenever you take the time out to develop a certain skill, make sure you learn to have faith in your instincts as well.
4. Never focus on one viewpoint
Bluffing is something that professional poker players do almost every time. It’s become an art. However, instead of just bluffing on a whim (which also works at times, by the way), most of them employ a simple trick while playing; they think about how the opposing players would act if they weren’t actually bluffing.
In most cases, the brain tends to search the world for filters in order to confirm the beliefs that it holds. However, the problem with this is that it tends to limit you. At the end of the day, you could be dealing with facts that are just not wrong.
“What’s true of the poker game is true of life. Most people are suckers and don’t realise it.” – Michael Faust
According to studies, a lot of people tend to have moments of insight and solutions to problems when they’re not even aware of the fact that the problem is being analyzed by the brain. These are usually moments when you take a stroll, listen to your favorite track, brew your favorite coffee, take showers, and read blogs; when you feel relaxed and comfortable.
This is because insightful thoughts are usually generated by an influx of neural activities that occur in the right hemisphere of the brain. The best time to plug into the mind is when you’re stress-free, so make sure that you engage in activities that relax you more often.
How do you go about maneuvering around and making decisions in a world constantly bombarding you with information? Let us know your thoughts and advice below!
10 Simple Yet Effective Ways to Bring Out the Successful YouTuber in You
YouTube is a social media platform that has turned many a normal person into a celebrity. With over 1.9 billion logged-in users visiting YouTube every month, it is a hugely popular platform that is being actively used by people who are leveraging its reach and popularity for reputation building, increasing visibility, creating and driving brand reach and last but not the least, earning money.
We keep hearing success stories of YouTube influencers who were nobodies when they started out and today run some of the most popular channels on YouTube and are considered reputed influencers in their niche.
There is absolutely no doubt that if done right, a presence on YouTube can be a massive boost for your brand (if you are a business) and ensure visibility of stratospheric proportions (if you are an individual).
But, at the end of it all, most people want to get onboard YouTube for the money. If your channel is popular enough, it can be a regular source of income for you. So, how do you become a successful YouTuber and establish a popular YouTube channel?
Here are ten great tips to help you on your way:
1. Identify your YouTube Goals
What do you want to achieve out of YouTube? Straight off the block, this is the question you must answer. YouTube can help build your brand, both business and personal, if that’s your goal. It will help improve your reputation and differentiate yourself from the competition. It could also become a revenue generation medium for you.
There are many reasons you might want to start a YouTube channel, and you need to zero in on the right one. Identifying your core goal or set of goals will help you plan your YouTube journey effectively.
2. Identify the Right Niche for Your Channel
Making videos is a resource-intensive activity. It also needs a rare degree of passion to make videos because you are going to put a truckload of effort into it. So, make sure to zero in on the right niche for your channel, meaning the kind of video content you are going to post. If you are an individual, the content must align with your interest, preferences, skill sets and knowledge.
If you are a business, it must align with your business’s services or domain. Think very carefully whether you will be able to keep making videos about a specific topic, subject or domain regularly. This will help you choose the right ‘content type’ for your channel.
3. Trust Yourself
There are some YouTubers who give up because they think they are not cut out to be successful YouTubers. There is absolutely no doubt, you will be wracked by self-doubt when you start, especially if your videos aren’t finding enough traction. The key here is to have confidence in your ability and pursuing your end goal indefatigably.
Don’t give up because of setbacks; some of the top YouTubers started off slowly and built their audience steadily. When it comes to YouTube, it is important to understand that success won’t come easily or quickly.
4. Be Prepared for Criticism
As a YouTuber, you have the ability to showcase your knowledge and skillsets to the world, but this also sets you up for criticism. There are people who are going to like your videos and there are those who won’t and will go a step further and criticize it through the comments section.
And very often, this criticism isn’t constructive and its only aim is to make fun of you and your video. Can you handle this criticism? You must if you want to be a successful YouTuber. Try developing a thick skin and don’t allow even the most virulent criticism to affect you.
5. Respond to Comments
Make it a habit to respond to comments, irrespective of whether these appreciate or criticize your video. Your response tells your viewer that you care and are prepared to listen to their views. This helps you build a relationship with your viewers who can then turn into channel subscribers. Don’t think YouTube videos are one-way traffic wherein you make a video, a viewer sees it and forgets about it. A video is a means of driving interaction and engagement.
6. Follow other YouTubers
You might have some great content ideas for your channel, but you must also keep track of what other YouTubers are doing. There is always a chance that you will get some inspiration from their videos as to how to make a video more interesting, get the lowdown on audience engagement tactics and find technical aspects as well including camera work, audio etc.
7. Attend Meetups
There are plenty of YouTube meetups, conventions and conferences happening all over the world; it is imperative that you attend YouTube events happening in your region. This way you will be able to meet fellow YouTubers in the region, and who knows, you might also meet YouTubers, you follow and want to emulate. If you get the opportunity to discuss notes or get tips, do so. This will help refine your channel content
8. Keep Measuring Your Performance
Start measuring your YouTube performance from the word go. You need to keep track of various performance metrics to know how well you have done. A metric like ‘views’ is super important but so is ‘watch time’. ouTube judges the performance of your channel on various metrics and uses these to rank your videos in search results. There are plenty of tools that can help you track and measure YouTube performance based on various parameters.
9. Don’t Judge Yourself Too Harshly
Don’t set impossible standards for yourself. You are going to make mistakes and learn from them. No video is perfect and don’t think you can start making amazingly successful videos from day one. So, judge yourself, but don’t go overboard. Don’t compare your work with people who have many years of YouTube experience behind them; this would be counterproductive and play havoc with your confidence levels.
10. Keep at It
If you want to bring out the successful YouTuber in you, you must keep at it. Plan a video publishing schedule and stick to it, irrespective of whether your videos are doing well or not. Remember, once you set cadence, you will get better at your videos, and this will drive more engagement.
A successful YouTuber is no different from a successful person. You need to work hard, learn from mistakes, and more importantly learn from others. And you must make use of all this learning to create better and more more engaging videos.
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