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8 Ways To Become A Best-Selling Author With Your First Book

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I admit it. There are no guarantees—especially with books.

Mini Habits best selling bookBut while I can’t guarantee this will work for you, I can say it worked for me and I’ll do my best to share why. I’ve published one book (so far) called Mini Habits, and it’s been a bestseller for more than seven months straight, almost always being in the top 10 of competitive categories. So when I say best seller, I don’t mean that it peaked at #35 in one category one time and dropped back down into oblivion. It has sold 16,000+ copies in these seven months.

At its peak, Mini Habits hit #15 overall in the US Kindle store (and #1 in nonfiction). That was a fun day!

These are the 8 key factors that made my book a best seller. If you’re a current or prospective self-published author, you’ll want to bookmark this one. This is what made my book a mini-phenomenon… one which continues to grow.

 

1. Give Your Book A Chance To Succeed

Obvious, isn’t it? But how many self-published authors out there are paying enough for skilled editors and talented cover artists? I don’t know the answer, but I know that a lot do NOT invest much money into their book—only their time. The problem with only investing time is that publishing a book takes an alarming number of varied skills to pull off. The likelihood that you can do everything to a high standard is about as likely as North Korea being voted “friendliest country.”

To have a chance, you usually need to take a financial risk. I paid $150 for my first cover. It wasn’t horrible, but I did decide to pay $550 to have another one created that fit the book better and gave a more cheerful vibe. That’s $700 I put into the cover alone. Then you have editing, proofreading, and any other services you might need to fill in your skill gaps.

To compete at a high level in the marketplace, your book must be polished.

 

2. Launch Big Or Go Home

Book launches are like space shuttle launches—if there’s a problem in the beginning, your entire mission is in big trouble. The reason is a simple, yet powerful observation that any of us can identify as true.

The books that sell are the books that sell.

It’s unfortunate that so many gems are buried in obscurity, but it happens all the time. For your book to have a chance, at some point it must rise up the charts to a place where browsing readers can see it, and the best time for that to happen is right when you release it.

It’s not just visibility, either. Who wants to buy a book that has sold one copy in the past year? Psychologically, we’re wired to think that the books that sell the most are the best ones. That’s not always true, and the way in which it is most incorrect is in assuming books that don’t sell aren’t any good.

Perception and visibility make your book’s success or failure.

How do you launch big?

The most reliable way is with your own targeted email list. I had just over 4,000 email subscribers when I launched Mini Habits. It reached as high as #1,503 overall on Amazon in the first couple of days in which members of my list bought 100-200 copies.

The second best way is with another person’s email list. I was fortunate enough that Steve Scott—a prolific blogger and author—liked the book and shared it with his list of about the same size. This helped minimize the dreaded post-launch cliff and kept it visible.

If you don’t have an email list or know anyone who does, you’ll need to get creative and try to build partnerships with people of influence. One good idea that has worked for some is to give out advance copies of your book to bloggers in your book’s niche. Then ask them to share it if they like it.

The point here is that it’s unrealistic to think your book will sell if it doesn’t have a big push to get it into the spotlight. Just think about a best-selling author like Stephen King—the moment he releases a book, there are already thousands of people waiting to buy it, sending it up the charts and making it visible to even more people. That’s what you need to aim for (on a smaller level, of course). I did it by building a platform (my blog). I’m a poor networker, but I was still able to have a big launch. Play to your strengths and leverage email lists for a big launch! Even if you have to pay someone to advertise to their list, email is the best sales channel.

 

3. Publish In The Right Place(s)

Mini Habits is exclusive to Amazon. The reason for that is Amazon’s KDP select. There are three benefits of KDP select, which you gain when you only publish your ebook on Amazon.

Countdown sales (or free sales, which I personally think devalues books) — once every 90 days, you can put your book on sale, and there will be a countdown timer to show readers when the sale ends. Most authors find this helps increase sales over manual price changes (because of the official countdown timer).

Prime borrows — Amazon Prime members pay about $99 a year for free two-day shipping on Amazon. As a bonus, they are allowed to borrow one Kindle book per month. If you’re on KDP select, your book is included as an option. On average, Amazon pays you about $2 every time your book is borrowed. Depending on the price of your book, this is almost like another sale. And as for your book’s Amazon ranking, it seems to count as a full or partial sale too, which is obviously wonderful.

Kindle Unlimited — Amazon just announced a Netflix-like subscription model for books. Readers pay $9.99 for unlimited access to more than 600,000 books. Mini Habits is automatically one of those books because it is enrolled in KDP Select. So if a reader has Kindle Unlimited and downloads your book, does it count as a sale? A borrow? It counts as nothing, actually, until they read at least 10% of your book. After they read to the 10% mark, the transaction is counted just like a Prime borrow (which was explained above).

As a side note, guess what Kindle Unlimited is going to encourage? Shorter books, where the 10% mark can be reached more easily. The 10% mark in War And Peace is about the length of my entire book!

Amazon has a KDP fund that is split by authors in KDP select. Your split is determined by what percentage of borrows your book(s) were responsible for. It usually amounts to about $2 per borrow. Now that they’ve added the Kindle Unlimited monkey wrench, the big question is how—if at all—it will affect this $2 per borrow number authors have come to expect. We’ll have to wait and see the first KDP disbursement.

That’s Amazon’s deal and they control 50-60% of the market, so it’s a big deal. It has worked brilliantly for me, and I love the simplicity of only managing one platform. There are legitimate concerns, however, with putting all of your eggs in Amazon’s basket, especially when they’re making industry-shaking moves like Kindle Unlimited. The good news is that if you go exclusive with Amazon, it’s only for 90 days at a time. After that, you’re free to drop KDP select and put your book on other platforms.

I’ve gained thousands of dollars and hundreds of readers by going exclusive with Amazon through the borrows alone, and the Kindle countdown deal is what drove my book to #15 in the USA Kindle store for a few special days. It’s been beneficial to concentrate all sales in one location for sales ranking purposes, too.

That’s not to say it’s best for everyone. I’ve read plenty of authors who get plenty of sales by going multi-platform. I was going to experiment, but it’s gone so well with Amazon that I’ve stuck with it.

 

A total of seven self-published ebooks will make the New York Times bestseller list this weekend

 

4. Make Your Book Relevant, But Unique

I’m not saying you can’t write another vampire book. I’m saying you can’t write “Twi-lite.”

For fiction and nonfiction alike, it’s smart to look at what’s selling well already. That’s where the interest is, and a crowded market is not usually a bad thing. Many people who buy one book in a category will buy several more in that category! Looking at what people are buying now will help you stay relevant.

Now, I’m forever biased, but I think that “Mini Habits” has some intrigue to it. I know it’s at least a unique concept, and yet it’s within the popular habit formation niche (relevant, but unique).

Also important is that “Mini Habits” is a memorable and easily identifiable title, which helps greatly if someone wants to talk about the book or concept with friends. “Mini Habits” is also perfectly descriptive of the book’s topic—I didn’t just throw a catchy name on the cover (though a few copycats of my book did. One guy had “Mini Habits” in the title despite the phrase not being found one time in the actual book… classic).

And that’s another lesson you probably already know. If you want the chance to become a legitimate author yourself, do not blatantly copy other authors. It can work for blog posts to write “The 7 Habits of [blah blah],” but if you publish a book trying to use the same copycat formula, you’ll take a credibility hit.

That said, you can modify a working concept to make it less-than-obvious that you were inspired by a popular book. Maybe your book would be called “The 9 Beliefs Of Very Happy People.” That uses the same general formula as Steven Covey’s blockbuster, “The 7 Habits Of Highly Effective People,” but it’s not a blatant copy and it even tackles a different subject (and it’s a topic in demand as evidenced by other best-selling books on happiness).

The idea is to stay relevant to what people are looking for, but make sure your book stands out. It’s simple advice, but it’s invaluable if you want to sell books!

 

5. Price Your Book Like A Pro

Note: This strategy applies to Amazon only. I’m not familiar with how the other book markets operate (e.g. Barnes & Noble and Apple).

Just after I launched Mini Habits, I made a mistake. Seeing it as a premium book with premium information, I priced it at a premium price of $9.99. I quickly learned that selling a short book for $10 is a bad idea, especially with your first book. Sales dropped substantially when I increased the price. I expected a drop, but not that much of one! So I lowered it to $5.99, where it’s been selling successfully for months.

To price your ebook, you’ve got to understand the pricing environment you’re in. My book is exclusive with Amazon (and we’ll get to that soon), and so I’ve analyzed the price of hundreds of Amazon ebooks.

People shopping at Amazon have specific expectations of how a book will be priced. Generally what you’ll see is self-published ebooks in the $2.99-9.99 range (with almost all at or below $5.99) and traditionally-published ebooks are often greater than $10. Since Amazon gives a 70% royalty for ebooks in the 2.99-9.99 range, that’s why you see so many books between those boundaries. Books priced outside that range only earn a 35% royalty for the author.

If you “fight the market” and stubbornly price your book at $15 “because it’s worth it,” enjoy having no sales! If you’re like me and you cringe a little bit at selling your baby for too little, consider the other great thing you get from a lower price point—readers! Writers need readers, right? And generally speaking, gaining a loyal reader is more valuable than making a couple bucks more per sale. So if you’re going to be a rebel, choose another way besides pricing. Believe me, you want to conform to market pricing.

 

6. Categorize Your Book Like A Pro

Let me ask you a question. After you launch your book and place it in the proper categories, what do you do? If you said anything besides “change categories,” listen to this. When I made a change to ONE category Mini Habits was in (you can put your book in two categories), sales doubled. That needs all caps, doesn’t it? SALES DOUBLED.

To properly categorize your book, there are only two factors to consider—where your book ranks in the category and how well it sells there. Generally speaking, my strategy is to get in the most popular category where I can rank well. For my sales volume now, that means a popular category in which I can get on the first page (top 20 books). For someone just starting out with lower sales or a very competitive niche (e.g. Mystery), you might be aiming to break the top 100, which is where the bestseller list cuts off.

Keep in mind that being #83 in a popular category might get much more traffic than being the top 20 of a less popular category. Fiction readers especially are voracious, and will scour the deepest depths of their favorite categories to find a new gem.

To get an idea of a category’s popularity, look at several of the first 20 books. Click on a book and scroll down until you see its overall ranking. If it’s a competitive category, you’ll see several books rank in the top 1,000 books overall. If it’s not a very competitive category, the #1 book might be ranked as low as #5,000-#15,000 overall. Now find your book’s overall ranking to see where it would be in the category you’re analyzing.

These should be your priorities:

  • Break top 100 in a category
  • Break top 20 in a category (first page)
  • Become #1 in a category (this might help with Amazon’s system recommendations, and Amazon shows “#1 best seller in ____” next to your book in search)

You have to think carefully though. Being #3 in a popular category will most likely serve you better than being #1 in a lower-traffic category, but only experimentation can confirm this. I’ve had the best results by jumping into a popular category when my book can rank in the top 20, and when I can’t manage that, jumping down to a less popular category and aiming for the top 5.

Chances are, your book can fit in a number of different categories. Some categories are better fits for your book than others, but choosing the “best fit” is not always the best decision for getting your book more sales and exposure. That said, if you pick a completely irrelevant category, you won’t be happy with the results!

These are good guidelines to follow, but you’ll still need to experiment. And that’s the key. Many authors do not experiment, and let their book die young in the wrong category. Sometimes I wonder where Mini Habits would be if I didn’t experiment with categories.

 

professional writer amateur quote

 

7. Know Your Reader And Overdeliver On Value

When people read Mini Habits, they probably expect to think, “that was a cute idea,” or some adorable phrase like that. But what they get is a compelling and carefully-crafted case for taking seriously this ridiculous-sounding strategy of habit change. I loaded the book with science and straightforward logic. I also know the strategies people currently try to succeed with, so I effectively and ruthlessly attacked them as inferior strategies for change. If you’ve been doing something for 25 years and a person presents a compelling case for why you shouldn’t do it anymore, it will get your attention.

After reading my book, people come away with a new perspective. For many of the people who’ve read it, it’s been a life-changing decision for them. That’s why Mini Habits is rated 4.7 stars from 197 reviews as of writing. I’m not trying to brag, I’m trying to explain that people have to like your book in order for it to succeed. But what determines that?

Give the reader tangible results.

Whether it’s a fun experience or a new strategy that solves a problem for them, delivering a result that meets—and hopefully exceeds—what the reader expects from your book is the single most important thing your book must accomplish to succeed.

If your book only rehashes things that have been said and done before, it’s unlikely to make too many waves. One of the most common critical reviews I see is, “nothing new.” That happens when people don’t do in-depth research. They parrot out what other authors are parroting out.

Readers like to be surprised by novel situations in fiction books and novel ideas in nonfiction books. They read books to learn and experience new thoughts and ideas, and if your book doesn’t accomplish that, it will be tough to win people over.

But I want to go a little bit deeper. Overdelivering isn’t just some fancy catchphrase that means “do a good job.” It means to “do more than what’s expected.” And this is critical with books because expectations are largely based the price of your book and how the content measures up to the competition—two things that you can control. We just talked about overdelivering and standing out, so now let’s talk pricing and categories.

 

8. Promote The Smart Way

Note: Some authors will cheat the system and buy positive reviews. People read reviews to see what real people thought of your book. If you can’t get ahead without cheating, you should play a different game! That’s my philosophy, and I think that the trust I build with my book and blog readers will be THE key factor that sustains my business. Not only is review tampering highly unethical, but I find it unnecessary.

Cheating gets you ahead today; honesty builds a foundation for life. It feels good to know that people will look at Mini Habits’ reviews and see nothing but honest feedback. Fortunately, the feedback has been positive, and that’s why overdelivering is important.

Mini Habits has sold like hotcakes for 7 months in a row. Why do you think that is? Whenever sales drop, and even when they don’t, I’m hustling to promote it! Writing and publishing a book is only the beginning. Promotion is a neverending job because when you stop promoting, your book will fade away (unless it’s a rare exception).

Too many authors write a book and wait for the sales to come, but in order to compete, marketing your book is mandatory.

For promotion, the king on top of the mountain is Bookbub. There is no arguing against it, and their role in the book industry is only going to grow moving forward. Bookbub is a book deal site that has email lists of hundreds of thousands of subscribers in different categories. They let subscribers know when there’s a great deal on a great book.

Remember how I said the email list was the key to a big launch? That’s why Bookbub is king. They have, by far, the largest email lists of interested readers (for example, they have 1.5 million emails for the Mystery category alone)!

If you submit your book and are lucky enough to be accepted, you get to pay them several hundred dollars. Wha-whaaat? Yes, and if you know what you’re in for, you’ll have a huge smile on your face when you do it. I often read message boards and laugh when people say Bookbub and “risk” in the same sentence because of the cost. I’ve not heard of one person who hasn’t easily covered their cost with a Bookbub promotion. One measly email from them will trigger hundreds or thousands of sales of your book.

I didn’t mention this, but do you know how Mini Habits rose to #15 overall? It sold 4,000+ copies in two days. And it wasn’t just the Kindle countdown deal, it was Bookbub. And the residual effect of moving up the charts like that is substantial. Sales are still higher months after the promotion, because the books that sell are the books that sell.

But it’s difficult to be accepted on Bookbub because of the demand, and you can understand why. Getting on Bookbub with a diamond in the rough book might just change your life. It changed mine!

If you think the whole point of this article is “get on Bookbub,” that’s not correct. You can absolutely succeed without Bookbub, and your book will need to be somewhat successful already in order to have a chance with them anyway. Keep in mind that the reason they accepted Mini Habits is that it was already selling well, was rated 4.9 stars, and it had that combination of unique, but relevant I mentioned earlier. Bookbub just took my book’s success to the next level.

Bookbub isn’t the only one, either. There are dozens of other ebook promotion services. Many of them will give you disappointing results, so be careful and google “[their name] results” to see others’ experiences with them. I’ve found this to be a reliable way to see if a promotion is worth it or not. I’ll go ahead and tell you that Pixel of Ink and eReaderNewsToday are the other two to look at first.

 

Alternative Promotion Strategies

Guest posting—I’ve had success with guest posting and linking to my book in my bio. As expected, it works best when the post is related to the topic of your book. This is easier for non-fiction writers, since the content is suitable for a larger number of blogs.

Funnels—This isn’t a “best-selling first book” approach because it requires multiple books, but many authors have success with funnels. An example of a funnel is having the first book in a series free, which draws in a larger amount of people than a for-sale book would. Then, the second book in the series might cost $2.99, and readers who get “hooked” on the first book will likely purchase the second book. After that, maybe you’ll sell them an even higher priced book or related product. The idea of a funnel is to ask for very little at first until you build trust with the reader. If your books are good, it works very well. If people read your first book and hate it, well, you know…

Advertising—Conventional advertising with Google adwords or Facebook is always an option. I don’t do it, but it’s another way to get sales and increase awareness of your book. Just keep a close eye on your ROI, because losing a lot of money for a few sales isn’t ideal.

Goodreads – You must get on Goodreads if you’re an author. It’s like the world’s biggest book club. I’ve run two paperback giveaways through Goodreads, and I can’t say it’s done a lot for sales, but I don’t know that for sure. It has greatly increased my presence on Goodreads, which can only help. My guess is that it’s had a small-to-moderate positive long term impact on sales (but no short-term sales boosts).

 

Conclusion

The truth is that most authors give their books absolutely no chance to rise to the top. First, position your book to succeed, and it will have a chance to be read. If it’s read and people love it, it might just become the next blockbuster. But don’t let that get you too excited or discouraged—there’s a middle ground. There are a lot of authors just like me who aren’t in the paper, but are still making a decent living from their book(s).

Unlike any time before now, every writer has a chance. The gatekeepers have been overthrown with the rise of self-publishing. Now it’s the wild west, and these strategies will help you compete.

Check out my book "Mini Habits" to discover the life-changing strategy of taking small, daily actions. Mini Habits has sold 80,000+ copies worldwide. I'm Stephen Guise, the founder of Deep Existence, a blog about focusing, habits, and the power of small steps. Join Deep Existence to gain access to more than 50 exclusive articles, download 40 "focus wallpapers," and read my stress management book for free!

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Success Advice

What to do when you have already made it and feel stuck

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Image Credit: Addicted2success

Life often feels finished. That is usually when it starts costing you.

Last week I spoke with a man who seems to have it figured out. A nice business, a team that does not need him in every meeting, the house sorted, a wife who still likes him, which is more than a lot of the men I talk to can say. Halfway through he went quiet and admitted he feels like he is managing a life he signed up for ten years ago. Not miserable. Done growing. A little embarrassed to say it, because what is he supposed to complain about.

The scoreboard does not notice

I knew the feeling before he finished the sentence. Addicted2Success started as a blog in Perth when I was young enough to think the answer to everything was more output. It worked. The site grew, the audience grew, the coaching grew, and for a long time the scoreboard was kind enough to tell me I was on the right track. What it never does is send a note when you have started hiding. You can be posting, closing, travelling, and saying true things on the internet while becoming a slightly smaller man than you were two years ago. Nobody around you is going to flag it. They are responding to the results, and results only show what you already pulled off, not what the last year has been doing to you.

The men in these conversations are not stuck at the starting line. They have the income, the title, the reputation. Under it, a low-grade sense that they have been repeating themselves. The advice they grew up on does not touch that. Wake up earlier. Want it more. Outwork the room. I gave a version of that advice for years, and some of it was fair when someone had not started. It is useless once the room already knows your name. Past a certain point, more effort just maintains the life you have already outgrown.

It looks like leadership

When they are honest, it is ordinary. They are carrying the whole thing alone, not because nobody would help, but because letting someone close enough to challenge them would mean admitting a few decisions have gone soft. So they stay the smartest person in their own week. That feels like leadership. It functions like a closed loop. I did a long stretch of this. If someone disagreed with me I could usually out-talk them, and I mistook that for being right. The business did not collapse, which is what makes it hard to catch. Things can be working while you remain basically unaccountable. A lot of the signs people read as failure are the early version of this.

Home gets what is left

Work got the sharp hours. My wife got the man who had already spent the best of himself on a laptop. You can narrate that as provision for a long time. Tell yourself you are building something for them. Some days that is even true. It still does not change what they receive, which is a tired person who needs the room to be quiet. It holds until you have a kid who does not care what you shipped, or until you lose someone and realise the hours were never coming back. After Harper I stopped being able to treat time like something I could earn more of. Fatherhood finished whatever argument I had left. My son does not experience my ambition. He experiences whether I was in the room. He cannot tell the difference between a father who is building a legacy and a father who is on his phone. Neither can yours.

Reasonable is how it gets boring

Then there is the comfort, which everyone dresses up as wisdom. You postpone the move. You keep the offer that is fine. You say you are being strategic when you are mostly avoiding the feeling of being a beginner again. The edge does not vanish in a week. It goes over a year of reasonable decisions, and reasonable is how a lot of good lives get boring. I have watched men research a change for a year and a half. A new model, a new city, a new standard at home. The research becomes the thing they do instead of the change. It feels responsible. It has notes.

I used to have a clean system for this. It looked good in a carousel. What actually changed things was smaller and more annoying, and it only worked when I got specific.

Write the sentence you would not post

Not “I need better balance.” That is a sentence you can hide in. One line, the way you would say it if nobody was going to screenshot it. I am building in public and going missing at home. I have known this offer is done and I keep running it because the cash is easy. I have not let anyone challenge me since the last person who did, and I pushed them out. Put it where you will see it. The point is to stop negotiating with a foggy version of the problem. You cannot fix a foggy version. You will just buy another course about it.

Look at that sentence when you are not already fried. I wasted years making big calls late, after a full day of other people’s needs, then wondering why I always chose the option that protected the current setup. You are not wise when you are depleted. You are conservative. Pick a pocket of time this week when you still have a brain, phone in another room, and ask what you are protecting by leaving it as it is, and what it costs the people who do not get a vote in your calendar. If you catch yourself performing the answer, like you are drafting a caption, delete it and start again.

Take back one hour that has a name

Not a new morning routine. Men at this stage love a routine, because a routine feels like progress and does not threaten the life. Pick a repeatable hour that is already losing and give it a job. Dinner with the phone in a drawer. A walk with your wife where you do not steer it back to the business. Time with your kid before the laptop opens. The tactic is the boundary, not the activity. Tell one person what the hour is. If you miss it, you tell them the same day, without a story. The story is how it dies. A client emergency three weeks in a row is the old life collecting its rent. Being the person who agrees is how that hour gets given away before you notice.

Have the conversation, then date the move

There is almost always a conversation you have been drafting. A spouse you have been managing instead of talking to. A partner you have been working around. A number you have not said out loud, because saying it makes the next move real. Do not workshop it into a speech. Two sentences of what you have been avoiding, then stop talking long enough for them to answer. The men who stay stuck are usually eloquent about the problem and silent in the room where it could change. Eloquence is a delay tactic I have used plenty.

Then date the move that makes the current income nervous, and put it sooner than feels comfortable. One move. Kill the offer, raise the price, hire the person, have the hard no, book the conversation you have been waiting on the right week for. If it needs more than a couple of weeks of preparation, you are probably preparing past the point of usefulness. Let it be clumsy. The old identity will have a very reasonable case for why this stretch is not the one. It always does. It has been getting paid to keep things as they are.

You need one person who is not impressed

None of that works alone, which is inconvenient, since alone is the setup that got you here. You need one person who is not impressed by you. Not a mastermind. Not an audience. Not a coach you are performing progress for. Someone who can ask whether the phone actually stayed in the drawer, and who will not clap if the answer is no. Most of the men I know have plenty of people who benefit from them staying impressive. Employees, followers, friends who like the version that has it together. Almost nobody who is allowed to interrupt it. Ask someone specific if you can send them one sentence about whether you did the thing. If you do not send it, they chase you. That is the whole agreement. If you cannot think of a person, that is not a small detail. That is the closed loop, and finding the person is the first move.

I am not interested in telling you to burn the life down. A lot of what you built is worth keeping. The business can stay. The standard has to change, or you will spend the next ten years maintaining a life you already know you are done growing inside. What I care about is whether the man who benefits from it can still sit at the table with the people who paid for it. Your wife. Your kids. Whatever you say you believe when the content needs a spine. If those do not survive the win, the win was just a very well-paid way of leaving.

You already know which of these you have been talking yourself out of. Start with the sentence. The rest gets easier to see once you stop describing the problem in a way that lets you keep it.

In this video I speak about how you may be keeping yourself stuck in high achiever patterns and what you can do to change it:

 

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Success Advice

Icarus Syndrome: How to Catch Yourself When Success Comes Crashing Down

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Image Credit: Addicted2success

You know the story. A guy gets wings made of feathers and wax, dad tells him not to fly too close to the sun, guy ignores dad, wings melt, guy falls into the sea. Classic.

But here’s the thing about Icarus. He didn’t crash because he failed. He crashed because he was doing so well.

That’s the part we don’t talk about enough.

What Icarus Syndrome Actually Looks Like

Icarus Syndrome isn’t some official diagnosis you’ll find in a medical textbook. It’s more of a pattern. And once you spot it, you start seeing it everywhere.

Picture this: someone lands the promotion they’ve been chasing for years. Suddenly they’re saying yes to everything. More projects, more travel, more risk. The confidence that got them there starts to tip over into something else. Overreach, maybe. A bit of arrogance. That quiet voice that used to say “hang on, is this a good idea?” goes strangely silent.

And then it all comes tumbling down.

The tricky bit is that success and self-destruction can look almost identical from the outside. Both involve ambition. Both involve pushing hard. The difference is usually invisible until it’s too late.

Why Winning Can Set You Up to Lose

Ever noticed how a winning streak makes people a little reckless? There’s actually a reason for that.

When things go well, our brains get a hit of confidence that doesn’t always match reality. We start believing our own hype. The wins feel like proof that we can’t lose, which is exactly the moment we’re most likely to.

Turns out, success shrinks your awareness. You stop questioning yourself. You stop listening to feedback because, well, look at all this evidence that you’re right. The people who used to challenge your thinking? You might start tuning them out.

The other day someone told me they’d made their worst decisions not when they were struggling, but when everything was going great. That stuck with me. Because it makes a weird kind of sense.

Struggle keeps you humble. Success can make you forget.

The Warning Signs Worth Watching For

So how do you catch yourself before the wax starts dripping?

It usually starts small. You notice you’re brushing off advice you’d normally take seriously. You’re taking on more than you can realistically handle, but telling yourself you’ve got it. You feel a bit untouchable, like the normal rules don’t apply to you anymore.

Sleep goes out the window. You’re running on adrenaline and calling it drive.

And maybe the biggest one: you stop asking for help because asking for help feels like admitting you’re not as on top of things as everyone thinks.

This part’s a bit uncomfortable, but the very traits that fuel success, the ambition, the drive, the refusal to quit, are the same ones that can quietly steer you off a cliff. Same wings, different outcome.

Pulling Yourself Back From the Sun

Okay, so what do you actually do about it?

First, get honest about the story you’re telling yourself. Are you flying high because things are genuinely solid, or because you’ve stopped checking? There’s a difference, and only you can tell which one it is.

Keep people around who’ll tell you the truth. Not the yes-people who clap at everything, but the ones who’ll gently say “mate, are you sure about this?” Those people are worth their weight in gold, and they get rarer the more successful you become.

Slow down enough to notice how you’re actually feeling. Success can mask burnout for a surprisingly long time. You feel great right up until you don’t.

And look, sometimes catching yourself isn’t something you can do alone. If you’re feeling stretched thin, if the pressure of keeping it all up is starting to weigh on you, talking to someone helps more than people expect. Getting proper psychological support in Western Sydney or wherever you are isn’t a sign you’re falling apart. It’s usually a sign you’re paying attention.

Flying Smart Instead of Flying High

Here’s the thing Icarus never got told. The problem was never the flying. It was the ignoring.

His dad gave him a middle path. Not too high, not too low. He just got carried away.

You can enjoy your success without letting it make you stupid. You can keep climbing without pretending you’re invincible. The trick is staying awake to yourself, especially when everything looks like it’s going right.

Because that’s exactly when the sun feels closest.

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Success Advice

Quick and Meaningful Ways to Do Charity

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Finding time to give back can feel overwhelming. Many people want to help others but think it takes a lot of time and planning. The truth is, simple, effective ways to support charity fit into busy lives. Whether you have a few minutes or a couple of hours, you can make a positive impact in your community. Helping others benefits those in need and gives you a sense of fulfilment and connection.

First, understand that charitable efforts can be quick and meaningful. You don’t need to organize a big event or donate a lot of money to make a difference. Small actions can make significant changes in others’ lives. Here are some ways to show generosity today.

Food Bank Donations

One of the simplest ways to help is by donating to a food bank. A food bank donation helps people facing food insecurity by redistributing surplus food and providing healthy meals. When you donate, you nourish someone’s day and ease their burden.

Local food banks often rely on donations from individuals and businesses. You can donate non-perishable items or fresh produce from your garden. If that’s not possible, consider making a monetary donation, which food banks can use to buy the needed food items. Every contribution counts and helps ensure families receive meals.

Volunteering your time at a local food bank is another great way to get involved. Many food donation organizations need help sorting donations, packing food boxes, or distributing meals. This hands-on work lets you see the positive impact of your efforts. You can also build friendships with staff and other volunteers as you work toward shared goals.

No-Cost Options

Charity doesn’t always have to cost money. You can donate your skills or time. If you’re good at graphic design or enjoy writing, your expertise can support local nonprofits’ outreach efforts. You might create promotional materials, manage social media, or offer training sessions.

Another no-cost option is to share charitable organizations on your social media. Inform friends and family about the causes you care about. Increased visibility can lead to more donations and volunteers. Sometimes, raising awareness matters as much as giving money.

Used Goods Donations

Decluttering your home is a great way to support charity. Look around. What items do you no longer use? Clothing, household goods, and toys can help someone in need. Local shelters, thrift stores, and nonprofits often welcome gently used items. By clearing out what you don’t need, you can provide useful items to those who can’t afford them.

You can enhance this experience by organizing a donation drive in your community. Involve friends and neighbours to gather more items together. This can become a fun community event that promotes giving.

Random Acts of Kindness

Doing random acts of kindness each day is an easy way to help others. Simple actions, like buying someone a coffee, leaving a nice note, or helping a neighbour carry groceries, can spread goodwill. These acts not only brighten someone’s day but also promote kindness in your community.

Try setting a goal to do a certain number of kind acts each week. This can become a good habit that changes how you interact with others. It doesn’t matter how big or small the act is. What matters is the intention behind it.

Skill-Based Volunteering

Using your professional skills to help a charity can foster personal growth while supporting those in need. Whether you are a teacher, marketer, lawyer, or accountant, your skills can greatly benefit nonprofits. Many nonprofits need help in areas where they can’t afford to hire professionals.

Some food donation organizations specifically seek volunteers with certain skills, so look for a nonprofit that matches your background. You can create change by using your expertise and meet others who share your interests.

Getting involved in charitable activities allows you to help create a better world. The good news is you don’t need much time or money to make a difference. Whether you volunteer at a local food bank, donate items, or do random acts of kindness, your efforts can lead to real change. These small actions can bring great fulfillment, improving not just the lives of those you help but your own, too.

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Success Advice

Why Recognizing Progress Can Lead to Better Habits and Performance

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Most people can remember a moment when someone pointed out that they were getting better at something. It might have been a teacher who mentioned that an essay read more clearly than the last one, or a manager who noticed that a task was finished sooner than usual. The comment may have lasted only a few seconds, but it changed how the person felt about the work in front of them. That small shift in feeling is often what separates someone who keeps going from someone who quietly gives up.

Progress is easy to overlook. Improvement usually arrives in pieces that are too small to feel impressive on their own, and the person making the effort is rarely the one who sees it first. When nobody names those pieces out loud, the effort starts to feel pointless. When somebody does name them, the effort starts to feel worth repeating. Understanding how that works, and learning to do it on purpose rather than by accident, is one of the most useful skills anyone in a teaching or leading role can develop.

How Noticing Good Behavior Changes What Happens Next

People repeat what works for them, and very little works better than being noticed by someone whose opinion matters. Many teachers and managers, though, were never taught how to use positive reinforcement in a steady, deliberate way, so their encouragement arrives at random moments and slowly loses its meaning. Practical, well-structured methods for recognizing and encouraging good behavior solve that problem by giving praise a shape and a purpose instead of leaving it to chance. Anyone looking for a clear starting point can review this article on positive reinforcement techniques by Youngstown State University. Studying this kind of material online also makes it easier for working teachers and professionals to build new skills around a full schedule, without stepping away from the classrooms and teams that they already serve.

Why Setbacks Are Easier to See Than Improvement

Problems announce themselves. A missed deadline, a failed test, a disrupted lesson, or an argument in a meeting all demand attention immediately, because something has to be done about them. Improvement makes no noise at all. A student who reads a little more fluently this week than last week does not interrupt anyone, and a colleague who has stopped arriving late does not create a situation that anybody needs to handle.

The result is that attention flows toward what is going wrong. Over time, people learn that the quickest way to be noticed is to struggle, and that doing well simply means being left alone. That is a discouraging lesson, and it is taught without anyone meaning to teach it. Deliberately looking for improvement corrects the balance.

The Link Between Small Wins and Lasting Habits

A habit is built from repetition, and repetition depends on how the last attempt felt. When an attempt ends with a sense of having moved forward, the next one starts more easily. When it ends with nothing at all, the next one takes more willpower, and willpower runs out. This is why recognizing progress is not simply a kindness. It is one of the practical mechanics of habit formation.

Small wins also make a long goal feel possible. Someone who wants to improve their writing, their fitness, or their grades is looking at a destination that is months away. If the only measure of success is arrival, then every day before that is a day of failure. If the measure is movement, then almost every day can end in something worth acknowledging.

What Makes Encouragement Actually Land

Not all encouragement has the same effect. A vague comment like “good work” is pleasant to hear and forgotten within minutes, because it does not tell the person anything they can use again. Naming the specific thing that improved gives the comment weight. Saying that someone explained their reasoning clearly, or handled a difficult question patiently, tells them exactly which behavior to repeat.

Timing matters as well. Recognition that arrives while the effort is still fresh connects clearly to the action that earned it. Recognition that arrives weeks later feels like a formality. Honesty matters most of all.

Recognizing Progress in a Learning Environment

Classrooms show all of this very clearly, because students are constantly forming opinions about what they are capable of. A student who believes they are bad at a subject will read every difficulty as proof, and a student who has been shown evidence of their own improvement has something to weigh against that belief. Pointing to a specific piece of earlier work and comparing it with a recent one is often more persuasive than any amount of general encouragement.

This also affects how a class behaves as a group. When students see that steady effort and cooperation are noticed, those become the normal ways to act. When the only things that draw comment are disruptions and mistakes, the classroom slowly organizes itself around those instead.

Recognizing Progress at Work and at Home

The same pattern holds well beyond school. In workplaces, people frequently leave roles they are good at because nobody ever indicated that the work was valued. A manager who regularly names the specific things a team member has done well builds trust that survives harder conversations later, because criticism from someone who also notices success is easier to accept.

At home, the effect is much the same. Children, partners, and family members respond to being seen accurately. Mentioning that someone has been more patient recently, or that a difficult task was handled calmly, does more for the relationship than a general compliment ever could.

Building the Habit of Looking for Improvement

Like any habit, this one needs a structure until it becomes automatic. Setting aside a few minutes at the end of a day or a week to think about who has improved, and in what specific way, is usually enough to begin. Writing it down helps, because memory tends to favor the problems. The next step is simply to say it to the person involved, in plain words, as soon as there is a reasonable moment.

None of this requires a new system or a great deal of time. It requires paying attention to the right things and then being willing to mention what was seen. People who feel that their progress is visible tend to keep making progress, and that is true in classrooms, in workplaces, and in ordinary life.

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