Success Advice
7 Relationship-Building Tips from NY Times Bestselling Author Keith Ferrazzi
I recently had the pleasure of connecting with best selling author, entrepreneur, and speaker Keith Ferrazzi, one of the pre-eminent thought leaders and experts when it comes to professional relationship-building.
For those of you who don’t know Keith, he is the New York Times bestselling author of the modern-day classic Never Eat Alone, as well as the author of the bestselling book Who’s Got Your Back?, former CMO of Deloitte (where he was the youngest CMO of a Fortune 500 company), and former CMO of Starwood Hotels before he eventually broke out on his own to start Ferrazzi Greenlight.
These days, he’s helping some of the top companies around the world achieve hard results by teaching soft skills such as relationship building, change management, and supportive coaching, and he’s also making waves with his brand new book, Never Eat Alone: Expanded and Updated, which is available and brand-new as of this week!
Using lessons he’s shared with over half a million readers of the original version of Never Eat Alone, combined with the new insights he’s included in the expanded and updated version of the book, Keith has kindly shared with us 7 of his relationship-building tips that you can use to advance your career on and offline right now.
1) Be The King (Or Queen) Of Content
Those who are super-connectors in their professional and personal lives seek to provide value to others. Whether it’s through sharing lots of relevant industry content and being a learning resource to many like James Altucher, Gary Vaynerchuck, and other successful people have become, or it’s through transparency with your “trade-secrets” that have helped you achieve certain accolades to date, showing your humanity and being of service will result in more meaningful connections for you and your business.
2) Learn To Love The Fringe
In today’s day and age, connections you make online via social media are inherently less “close” than ones you make in-person. However, if managed and utilized properly, this can be a blessing in disguise, as a large, distant network can become an extremely value source of information and opportunities that wouldn’t have been as easily available even just a decade ago.
3) Join Conversations Before You Start Them
Good connectors know when it is valuable to listen and show genuine interest in other people rather than talk and expect others to go out of their way to hear them.
Don’t always jockey for attention, expecting everyone else to flock to you in order to discuss what’s on your mind; instead, join in the discussions others are having on and offline and show sincerity in their concerns and needs while contemplating how you can share knowledge or value in helping them.
4) Don’t Keep Score
If you want to build real connections, it’s never just about getting what you want. It’s about making sure you selflessly provide value to others so they achieve in what they aspire to do as well. There shouldn’t be a “favor trade”, and help shouldn’t be a bargaining chip. Helping others – without keeping score – should be something you want to do in order to make the people around you better and be of service, and as a byproduct, others will naturally be more inclined to help you in the future after you’ve helped them.
5) “Ping” Constantly
Always be reaching out to your network in small, casual, and friendly ways. Whether it’s through sharing a funny meme, an inspirational quote, or inviting someone to join a dinner party (or a workout, meet-up, etc.), constantly reaching out to your network will strengthen bonds you have already while keeping you top of mind with others so that, when an opportunity or potential introduction arises, they automatically think of including you in some way.
If you wait until you need something before getting back in touch, you’re in for a rude awakening.
6) The Best Online Filter Is Offline
The strongest social network relationships begin (or grow) with a face-to-face meeting.
The best connectors get out of their desk chairs and actually go out and meet people in the real world. Only then do they send the friend request or boost their online engagement with that person.
7) Never Eat Alone
I feel obliged to end with this tip from Keith given that it’s the name of his books, but it is also probably the most important one. Just like feeding yourself food, you need to feed your relationships by always keeping them top of mind and working daily to improve them. Making and cultivating relationships your connections can’t be something you only do when you manage to find a little free time. More than ever, it needs to be your #1 priority if you want to distance yourself from the crowd and get ahead in life.
Many, many thanks to Keith Ferrazzi for being kind enough to share these tips with us, and check out his new book, Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time, out this week!
Feature Image By: Techonomy Detroit
Success Advice
Passion vs. Paycheck: The Tragic Trade-Off Too Many People Make
Success lies at the intersection of expectations and reality when your goals align with your circumstances

Richards always dreamed of becoming a leadership trainer. It wasn’t just a casual interest, it was his passion. Throughout his life, he experienced many highs and lows, but as he reached middle age, he felt a strong pull to use his decades of corporate experience to guide and inspire others. (more…)
Success Advice
People-First Leadership: 10 Ways Modern Leaders Drive Growth
The way people lead, work, and grow within companies has changed

Workplaces today are not the same as they were a few years ago. The way people lead, work, and grow within companies has changed. The leaders driving these changes are not just focused on tasks. They are thinking ahead and building better environments for everyone. These professionals understand that success now means supporting people, not just hitting targets. (more…)
Success Advice
6 Essential Tips for Business Travelers in 2025
Prioritizing safety, health, and security ensures a smoother and more productive travel experience.

Closing that slippery deal or overseeing a complex operation often requires a delicate personal touch, even if that means traveling halfway around the globe. There’s always a degree of risk involved. (more…)
Success Advice
How to Hire Top Talent and Create a Culture They’ll Never Want to Leave
The best leaders clarify complex situations, generate positive energy, and deliver results.

Throughout my career, I’ve seen firsthand how big tech companies prioritize hiring the best talent and how this focus drives business success (more…)
-
Success Advice4 weeks ago
The Real Secret Behind the Law of Attraction And How to Use It Effectively
-
Entrepreneurs4 weeks ago
Starting a Business Was the Most Spiritual Thing I’ve Ever Done
-
Life3 weeks ago
The Surprising Mental Health Tool You Probably Haven’t Tried
-
Success Advice3 weeks ago
Is Leading Exhausting? This Strategy Will Change Your Business
-
Success Advice2 weeks ago
How to Hire Top Talent and Create a Culture They’ll Never Want to Leave
-
Life3 weeks ago
Imposter Syndrome Is Rooted in Your Past But Here’s How You Can Rewire It
-
Entrepreneurs2 weeks ago
How Workplace Toxins Are Quietly Hurting Employee Performance
-
Entrepreneurs1 week ago
Why Most Successful Entrepreneurs Feel Like Imposters and How to Fix It