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Success Advice

7 Lessons You Can Learn from Grant Cardone’s book, Be Obsessed or Be Average

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be obsessed or be average

If you are a regular reader and viewer of business content, you probably know sales legend Grant Cardone. If not, he is on a mission to change that with his best-selling books, sales coachings, and motivational speeches.

However, he wasn’t always  that successful. In fact, when he was 25, he had to overcome a drug addiction and a job he was neither successful or happy at. In his book Be Obsessed or Be Average, Cardone describes his journey from being obsessed with drugs to being obsessed with winning and success. It is a journey that he believes saved his life, and contains great advice for anyone that wants to become more successful at whatever they do.

Here are Grant Cardone´s tips for becoming obsessed with success:

1. Only you are responsible for your success

The truth is, no one is ever going to hand you success. There is no magic bullet or success pill that you can use to suddenly become successful. Instead, success comes from hard work, consistently repeated over time. If you are not where you wanted to be at this stage in your life, chances are that you haven´t been committed enough to make your dreams come true.

“True domination and true obsession, starts with dominating yourself, not others.” – Grant Cardone

2. If you can, you must

Ever since starting his transformation to one of the most successful salespeople in the world, Cardone saw his own success not just as a nice wish, but his duty and responsibility. In fact, he believes that success is your responsibility not just because of you, but also your family and the people depending on you.

Your spouse, your children, and your friends all deserve to have the best possible version of you in their lives, both in financial and any other terms. Once you start acting like success is your duty and not just something that would be nice, you will find yourself getting obsessed with becoming the best you.

3. There is no such thing as part-time obsession

When you are truly obsessed, there are no breaks. You are not just obsessed Monday through Thursday and then slowly change into weekend mode to forget about the workweek. You are not just obsessed when you feel good and everything is going in your favour. You are obsessed all the time!

Now, that doesn’t mean that you can´t take a day off and have to work 15 hours a day without ever taking a break (unless, of course, you are Grant Cardone), but rather that you constantly need to be obsessed with getting better. Whatever you do, make sure you are present in the moment and give it your best. Whether that is a date night with your spouse or playing with your kids, become obsessed with being the best you in everything you do.

4. You don’t need to like what you do to love what you do

This might sound contradictory at first, but let me explain. Even when you are living your purpose in life and do what you love, there will be many things that you may hate about it. Whether you dread making phone calls or answering emails, those are necessary parts of living your purpose every day.

Recognize that you may not like everything you do on a daily basis, but it still allows you to live your purpose and do what you love. Instead of getting frustrated about the things you hate doing, think of all the great things they allow you to do! Ask yourself, “How does doing this allow me to serve my purpose in a bigger way?”

5. Feed the beast every day

To me, one of the most important takeaways from his book was Cardone´s obsessive focus with goals: Writing them, reading them, and imagining them all day long. When he was starting out as a salesman, Cardone realized that he was losing focus and obsession too easily, so he decided to eat, breath, and sleep his goals.

This obsessive focus on what he wants to create in his life and how to get there allowed him to outwork anyone else and become one of the greatest salespeople alive. How you can use that? Write your goals down every day both in the morning and evenings, visualize your future, and get obsessed with winning every day!

6. Track your progress every day

One of the best ways to motivate yourself into action is by keeping track of how you are doing. When you set your goals and then track your progress every day, you will soon notice whether you are on your way to reaching them or not.

The great thing about writing down your progress is, you can see what you are doing on a daily basis in black and white, no excuses. If you determined that you have to make 20 sales calls a day to reach your goal but find yourself doing only 17, you know you are slacking off.

If you said you would run 40 miles this week but by Saturday you have still only run 20 miles, you see that you are failing. This might cause some emotional pain in the short term when you realize that you are actually not doing whatever it takes and need to step it up, but will save you lots of long term pain because you won´t ever set a goal without taking the necessary actions anymore!

“The average call me obsessed. The successful call me for advice.” – Grant Cardone

7. Dominating starts with dominating yourself

Whatever you want to create in life, there is only one person holding you back: You! Your thoughts, emotions, beliefs, and attitudes all determine your actions, which in turn create your results. If you want better results, start by working on your mindset and mastering your thoughts and emotions on a daily basis.

Almost every great success story on this earth has been attributed to a change in mindset. So if you want to dominate your life, start by dominating yourself – your thoughts, beliefs, and actions!

What are some ways you grow towards greatness everyday? Leave your thoughts below!
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Change Your Mindset

The Secret Daily Routines Behind History’s Most Brilliant Thinkers

Uncover the daily rituals and hidden habits that powered history’s most brilliant minds to success.

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Why Daily Rituals Matter

Every great achiever has one thing in common: discipline. Behind the novels, inventions, discoveries, and masterpieces are small, consistent habits repeated daily. (more…)

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Did You Know

How to Turn a Simple Link-in-Bio Into a Powerful Brand Hub

Transform your forgotten bio link into a high-impact gateway that fuels engagement, clicks, and conversions across every social platform.

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Social media is one of the greatest marketing tools in 2025. According to a recent study, some 86% of marketers globally use platforms like Facebook and Instagram for advertisements, while 94% use it for content distribution.  (more…)

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Personal Development

These 11 Habits Will Make You More Productive, Successful, and Confident

Boost your focus, confidence, and results with 11 powerful habits successful people use every day.

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Successful people love to help beginners. They have an incredible work ethic and rarely complain. As a result, others naturally look up to them and want to follow in their footsteps.

But here’s the truth: there’s no success without sacrifice. You’ll need to give up comfort, excuses, and sometimes even social approval to accomplish your goals.

Value comes from solving problems, and these 11 powerful tips will help you become more productive, successful, and confident, starting today.

1. Take Short Breaks After Finishing a Task

Psychology shows it’s important to reward positive behaviour.

After completing a big task or finishing a book, take five minutes to walk, stretch, or simply breathe. This quick reset helps your brain recharge and strengthens focus.

Many great writers swear by morning walks, solitude, and reflection can unlock creativity.

But if you refuse to take breaks, don’t be surprised when burnout hits. Your brain needs recovery time just as much as your body does.

2. Schedule Your Most Important Tasks First

Multitasking kills productivity. If you want to get more done, try time blocking, a method where you dedicate set periods for specific tasks.

Productivity expert Caitlin Hughes explains, “Time blocking involves scheduling blocks of time for your tasks throughout the day.”

For example, if you’re a writer:

  • Research your topic at night.

  • Write your first draft in the morning (don’t worry if it’s rough).

  • Edit in the afternoon, great writing comes from rewriting.

You can’t buy more time. Use it intentionally and without regret.

3. Eliminate Distractions from Your Workspace

Focus is the foundation of success.

According to Inc. Magazine, it takes an average of 23 minutes to recover from a distraction. That’s nearly half an hour of lost productivity every time you check your phone.

Put your phone away. Close unnecessary tabs. And yes, limit your Netflix binges.

Meeting deadlines consistently is one of the fastest ways to stand out and earn respect.

4. Take Full Responsibility for Your Life

Entrepreneur Derek Sivers once said, “Everything is my fault.”

This mindset doesn’t mean self-blame; it means self-ownership. Stop pointing fingers, making excuses, or waiting for others to change.

If your habits (like smoking or drinking too much) hold you back, it’s time to make better choices. Your friends can’t live your dreams for you; only you can.

5. Invest an Hour a Day in Learning New Skills

Knowledge compounds over time.

Whether you read books, take online courses, or practise a craft, consistent learning gives you a competitive edge.

I used to struggle with academic writing, but I improved by studying the work of great authors and applying what I learned.

Your past doesn’t define you; your actions do. Every new skill adds another tool to your arsenal and makes you more unstoppable.

6. Develop a Growth Mindset

Psychologist Dr. Carol Dweck introduced the concept of fixed vs. growth mindset.

  • A fixed mindset believes success is based on natural talent.

  • A growth mindset believes success comes from effort and learning.

Choose the growth mindset. Embrace challenges. See failures as feedback. In today’s fast-moving digital world, adaptability is your biggest advantage.

7. Learn Marketing to Reach People Who Need You

I once believed marketing was manipulative, until I realised it’s about helping people solve problems.

If your work provides genuine value, marketing is how you let others know it exists. Even Apple spends billions on it.

Don’t be ashamed to promote your skills or business. Without visibility, your ideas will never reach the people who need them most.

Creative professionals who understand marketing and sales have an unfair advantage.

8. Ask Your Mentor the Right Questions

Good mentors can fast-track your growth.

While mentorship often costs money, it’s one of the best investments you can make. Great mentors don’t care about titles; they care about your progress.

If you don’t have access to a mentor yet, books are your silent mentors. Read the best in your field, take notes, and apply what resonates.

9. Build Confidence Through Action, Not Affirmations

Author Ryan Holiday once said, “I don’t believe in myself. I have evidence.”

Confidence doesn’t come from shouting affirmations into the mirror; it comes from proof. Doing hard things, keeping promises to yourself, and following through.

When you consistently take action, your brain gathers evidence that you can handle whatever comes next. That’s real confidence, grounded, earned, and unshakable.

10. Focus on Your Strengths

Your strengths reveal where your greatest impact lies.

If people compliment you on something often, it’s a clue. Lean into it.

A former professor once told me I was creative, and that simple comment gave me the confidence to go all in. I studied creativity, applied it daily, and turned it into my career advantage.

Double down on your strengths. That’s how you build momentum and mastery.

11. Identify and Challenge Your Limiting Beliefs

Your beliefs shape your reality.

For years, I believed I couldn’t be a great writer because of my chronic tinnitus and astigmatism, sensory challenges that made concentration difficult. But over time, I realised those struggles made me more disciplined, observant, and empathetic.

Your limitations can become your greatest motivators if you let them.

Avoid shortcuts. Growth takes time, but it’s always worth it.

Final Thoughts

Becoming productive, successful, and confident isn’t about working harder than everyone else. It’s about working smarter, consistently, and intentionally.

You don’t need to overhaul your life overnight. Start small: take a break after your next task, schedule your priorities, or spend one hour learning something new.

Every habit you change compounds into long-term success. Remember, true change comes from practising new behaviours.

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Success Advice

Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)

The surprising truth about leadership styles that can make or break your team’s success.

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Why one-size-fits-all leadership doesn’t work
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Leadership has always been as much about people as it is about performance. Ken Blanchard, in his influential book, “The One Minute Manager”, put it simply: different strokes for different folks. (more…)

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