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7 Lessons You Can Learn from Grant Cardone’s book, Be Obsessed or Be Average

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be obsessed or be average

If you are a regular reader and viewer of business content, you probably know sales legend Grant Cardone. If not, he is on a mission to change that with his best-selling books, sales coachings, and motivational speeches.

However, he wasn’t always  that successful. In fact, when he was 25, he had to overcome a drug addiction and a job he was neither successful or happy at. In his book Be Obsessed or Be Average, Cardone describes his journey from being obsessed with drugs to being obsessed with winning and success. It is a journey that he believes saved his life, and contains great advice for anyone that wants to become more successful at whatever they do.

Here are Grant Cardone´s tips for becoming obsessed with success:

1. Only you are responsible for your success

The truth is, no one is ever going to hand you success. There is no magic bullet or success pill that you can use to suddenly become successful. Instead, success comes from hard work, consistently repeated over time. If you are not where you wanted to be at this stage in your life, chances are that you haven´t been committed enough to make your dreams come true.

“True domination and true obsession, starts with dominating yourself, not others.” – Grant Cardone

2. If you can, you must

Ever since starting his transformation to one of the most successful salespeople in the world, Cardone saw his own success not just as a nice wish, but his duty and responsibility. In fact, he believes that success is your responsibility not just because of you, but also your family and the people depending on you.

Your spouse, your children, and your friends all deserve to have the best possible version of you in their lives, both in financial and any other terms. Once you start acting like success is your duty and not just something that would be nice, you will find yourself getting obsessed with becoming the best you.

3. There is no such thing as part-time obsession

When you are truly obsessed, there are no breaks. You are not just obsessed Monday through Thursday and then slowly change into weekend mode to forget about the workweek. You are not just obsessed when you feel good and everything is going in your favour. You are obsessed all the time!

Now, that doesn’t mean that you can´t take a day off and have to work 15 hours a day without ever taking a break (unless, of course, you are Grant Cardone), but rather that you constantly need to be obsessed with getting better. Whatever you do, make sure you are present in the moment and give it your best. Whether that is a date night with your spouse or playing with your kids, become obsessed with being the best you in everything you do.

4. You don’t need to like what you do to love what you do

This might sound contradictory at first, but let me explain. Even when you are living your purpose in life and do what you love, there will be many things that you may hate about it. Whether you dread making phone calls or answering emails, those are necessary parts of living your purpose every day.

Recognize that you may not like everything you do on a daily basis, but it still allows you to live your purpose and do what you love. Instead of getting frustrated about the things you hate doing, think of all the great things they allow you to do! Ask yourself, “How does doing this allow me to serve my purpose in a bigger way?”

5. Feed the beast every day

To me, one of the most important takeaways from his book was Cardone´s obsessive focus with goals: Writing them, reading them, and imagining them all day long. When he was starting out as a salesman, Cardone realized that he was losing focus and obsession too easily, so he decided to eat, breath, and sleep his goals.

This obsessive focus on what he wants to create in his life and how to get there allowed him to outwork anyone else and become one of the greatest salespeople alive. How you can use that? Write your goals down every day both in the morning and evenings, visualize your future, and get obsessed with winning every day!

6. Track your progress every day

One of the best ways to motivate yourself into action is by keeping track of how you are doing. When you set your goals and then track your progress every day, you will soon notice whether you are on your way to reaching them or not.

The great thing about writing down your progress is, you can see what you are doing on a daily basis in black and white, no excuses. If you determined that you have to make 20 sales calls a day to reach your goal but find yourself doing only 17, you know you are slacking off.

If you said you would run 40 miles this week but by Saturday you have still only run 20 miles, you see that you are failing. This might cause some emotional pain in the short term when you realize that you are actually not doing whatever it takes and need to step it up, but will save you lots of long term pain because you won´t ever set a goal without taking the necessary actions anymore!

“The average call me obsessed. The successful call me for advice.” – Grant Cardone

7. Dominating starts with dominating yourself

Whatever you want to create in life, there is only one person holding you back: You! Your thoughts, emotions, beliefs, and attitudes all determine your actions, which in turn create your results. If you want better results, start by working on your mindset and mastering your thoughts and emotions on a daily basis.

Almost every great success story on this earth has been attributed to a change in mindset. So if you want to dominate your life, start by dominating yourself – your thoughts, beliefs, and actions!

What are some ways you grow towards greatness everyday? Leave your thoughts below!
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Success Advice

Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)

The surprising truth about leadership styles that can make or break your team’s success.

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Why one-size-fits-all leadership doesn’t work
Image Credit: Midjourney

Leadership has always been as much about people as it is about performance. Ken Blanchard, in his influential book, “The One Minute Manager”, put it simply: different strokes for different folks. (more…)

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What Every New CEO Must Do in Their First 100 Days (or Risk Failure)

Your first 100 days as CEO could define your entire legacy, here’s how to make every move count

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Image Credit: Midjourney

When Tim Cook took over from Steve Jobs at Apple, the world watched with bated breath. Jobs wasn’t just a CEO; he was a visionary, an icon, and a legend of innovative leadership. (more…)

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Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
Image Credit: Midjourney

In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

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