Change Your Mindset
7 Core Values You Need to Adopt for a Successful Business
The evolution of my business from a bare-bones startup to a robust nationally recognized enterprise has been an impactful lesson in manifesting one’s dream. I’d like to say that it was all part of a grandmaster plan. But it wasn’t.
Through my first 10 years in business, I was my only salesperson. I grew my medical records business by cold calling, taking decision-makers to breakfast or lunch meetings, and more importantly, relying on word of mouth. From my very first client, I established and followed a few business guidelines. These served me well, from the time 22 years ago when I was just starting out with a copy machine at my kitchen table, to eventually providing a foundational set of values for MediCopy’s 200-plus employees across the country.
Instinctively, I knew when I conceived the business idea that it was important to have basic common sense rules that aligned with the expectations of the customers, clients, and patients I served. These had to address the needs and desires of all three. As MediCopy grew and evolved, the rules eventually turned into our core values. They’ve proven key to the company’s success.
Every decision made is based on our core values, whether it’s hiring or firing, bringing on new clients, choosing a vendor, or creating KPIs for our team. They guide us in what we do and how we do it.
These seven core values have been a key to our success:
1. Maintain 100-percent accountability.
This simple, commonsense but effective rule comes down to holding ourselves and our co-workers accountable for deadlines, projects, hiring, sales, and every other element of fulfilling our company’s role. This doesn’t just apply to large projects, but extends to every simple task, such as replying to emails or returning calls in a timely manner and demonstrating/valuing urgency in business and follow through.
2. Offer open and honest communication.
Again, it’s common sense that “honesty is the best policy,” but so many people either hide the truth, lie, or are too timid to express themselves openly. Some may evade the truth for fear of hurting someone, stepping on someone’s toes, or confronting an uncomfortable situation. But dishonesty always makes a difficult situation worse. My motto is to “Live so you don’t have to explain,” and that means adhering to honesty in every situation.
3. Continue personal and professional growth.
Of all our core values, this is my favorite. It’s born out of my own realization that defining and pursuing dreams will make them come true. I believe that the only thing that’s constant is change, and if you’re not growing, you’re dying. What a great feeling to wake up every morning with a vision of what the day can be, what you can accomplish, and what action you can carry out toward fulfilling your vision!
“Try not to become a man of success. Rather become a man of value.” – Albert Einstein
4. Build trust with clients.
After nearly 22 years in business, we still tout our stellar communication and availability in our pitches to clients. All 4,000-plus MediCopy clients have my cell phone number. Communication and accessibility provide the foundation for the trust that MediCopy has built with our clients over the years. People aren’t used to open and honest communication, accountability, and accessibility in their vendor relationships. By providing these as the basis of all our relationship with clients, we establish a rapport that’s appreciated and valued — as evidenced by the enduring allegiance of my first 10 clients throughout the company’s 22 years in business.
5. Honor and nurture staff.
The company’s employees are scattered across the country. We’re a diverse group, with 77 percent women and 49 percent BIPOC. Sixty percent of the management team is BIPOC or LGBTQ. The core value that honors the diversity among our staff is an important part of our culture. We believe it’s important to have all backgrounds at the table to voice their opinions. It’s also important to be compassionate with our team members. From time to time, we all encounter personal issues or hurdles to overcome. The way we react to those situations shows who we are as a company. Showing team members respect and support builds loyalty and makes them likely to reciprocate in kind.
6. Stand out from the competition.
From our combined core values, we’ve created a reputation for our company — what I prefer to call a personality. By living our core values, that personality shines, whether giving a sales presentation, interviewing a potential employee, networking at a tradeshow, or even receiving an award from an association. Adhering to our core values results in projecting our company personality so that, often, when my sales team and I are presenting to prospects, they’re more impressed with who we are, then what services or products we provide.
7. Donate time and resources.
Whether it’s time or money, my staff and I continually step up to provide support where it’s needed. We’ve built houses and playgrounds, we’ve served at the Nashville Rescue Mission and, on one occasion when they needed water, we sent over 3,000 bottles. Giving back to the community is the right thing to do and will always be part of our core values.
Life
9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World
Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.
Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.
Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”
But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.
Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.
Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.
1. Never Use Your Illness as an Excuse
As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.
Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.
Here are five key lessons I’ve learned from Dr. Peterson:
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Learn to write clearly; clarity of thought makes you dangerous.
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Read quality literature in your free time.
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Nurture a strong relationship with your family.
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Share your ideas publicly; your voice matters.
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Become a “monster”, powerful, but disciplined enough to control it.
The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.
2. You Can’t Please Everyone And That’s Okay
You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.
If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.
3. You Can Control the Process, Not the Outcome
Especially in creative work, writing, business, or content creation, you control effort, not results.
You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.
The best creators focus on storytelling, not applause.
4. Rejection Is Never Personal
Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.
Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.
5. Women Value Comfort and Security
Understanding women requires maturity and empathy.
Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.
Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.
6. There’s No Such Thing as Failure, Only Lessons
A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.
Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.
Be proud of your scars. They’re proof you were brave enough to try.
7. Public Speaking Is an Art Form
Public speaking is one of the most valuable and underrated skills a man can master.
It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.
If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.
8. Teaching Is Leadership in Disguise
Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.
Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.
Lifelong learners become lifelong leaders.
9. Study Human Nature to Achieve Your Dreams
One of the toughest lessons to accept: most people are self-interested.
That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.
Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.
Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.
Final Thoughts
The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.
Becoming a man today means embracing the hard truths most avoid.
Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.
Change Your Mindset
Work-Life Balance Isn’t a Myth: Here’s How to Actually Make It Happen
Work stress doesn’t have to win, here’s how to protect your peace and thrive in any workplace.
Starting a new job often comes with excitement and ambition. Yet, beneath that initial enthusiasm, many employees quickly encounter the reality of workplace challenges, especially stress. (more…)
Change Your Mindset
The Four Types of Happiness: Which One Are You Living In?
Most people chase success only to find emptiness, this model reveals why true happiness lies somewhere else.
In a world driven by rapid technological growth and constant competition, many people unknowingly trade joy for achievement. (more…)
Change Your Mindset
The Secret Daily Routines Behind History’s Most Brilliant Thinkers
Uncover the daily rituals and hidden habits that powered history’s most brilliant minds to success.
Why Daily Rituals Matter
Every great achiever has one thing in common: discipline. Behind the novels, inventions, discoveries, and masterpieces are small, consistent habits repeated daily. (more…)
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