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6 Ways Your Brain Attempts To Sabotage Your Goals & Dreams

Joel Brown (Founder of Addicted2Success.com)

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Now we know that you should never make excuses for not sticking to your goals, and we understand that from time to time you will have your valid reasons, but what if it is not really you to blame for your failures and that your brain is actually out to sabotage your hopeful plans?

Well this article here explains the 6 ways that your brain plays tricks on you to sabotage your goals and dreams.

 

1.) Your brain can hurt your goals by fantasizing too much

Would you believe that fantasizing is the #1 way your brain can unintentionally ruin your goals?

It seems unlikely, right?

The thing is, the proof is in the pudding (or in this case, the research): psychologists have found that while positive thinking about the future is broadly beneficial, too much fantasy can have disastrous results on achieving goals.

Researchers tracked the progress of how people cope with four different types of challenges.

As an example, in one of those challenges (trying to find a fulfilling job), those who had spent the most time fantasizing performed the worst in a variety of critical data points:

  • they had applied for fewer jobs
  • they had been offered fewer jobs
  • if they were able to find work, they had lower salaries.

Why?

Why could fantasizing about a positive end take a turn for the worse?

Jeremy Dean, a psychological researcher at UCL London and the owner of PsyBlog had this to say about the researcher’s conclusions:

The problem with positive fantasies is that they allow us to anticipate success in the here and now. However, they don’t alert us to the problems we are likely to face along the way and can leave us with less motivation—after all, it feels like we’ve already reached our goal.

It’s one way in which our minds own brilliance lets us down. Because it’s so amazing at simulating our achievement of future events, it can actually undermine our attempts to achieve those goals in reality.

Our poor brain is thus a victim of itself.

Again, this is not to say that visualizing goals is necessarily a haphazard strategy for achieving them, it’s just that we need to be aware of the dangers of excessive fantasy.

Instead of being entranced with what the future may bring, we need to learn to love the work here and now.

Enjoying our day by day progress and realistic ‘checkpoints’ is a much more practical way to create our future; getting lost in grandiose dreams that focus on the ultimate end is not.

As they say, don’t give up on your dreams, but don’t fall under their spell either.

 

2.) Your brain procrastinates on big projects by visualizing the worst parts

Procrastination, of all of the things on this list, is likely the most recognizable: everybody realizes that they procrastinate from time to time, and it’s something we are forced to battle with every day.

How can we fight this persistent opponent?

Interesting research from Russian psychologist Bluma Zeigarnik (of whom the Zeigarnik Effect is named after) reveals to us an interesting tidbit about the human mind: we are better at remember things that are partially done.

Ms. Zeigarnik came to this conclusion by testing the memory of folks doing simple “brain” tasks like puzzles or crafts.

She then interrupted them and asked them to recall (with specific detail) the tasks that they were doing or had completed.

She found that people were twice as likely to recall more detail about the tasks they had been interrupted in than in the tasks they had completed.

What does this have to do with procrastination?

Before we get to that, know this: in a study by Kenneth McGraw, participants were given a very tricky puzzle to solve with an “unlimited” amount of time.

The thing is, all of the participants were interrupted before they could finish, and then told that the study was over.

Guess what happened next…

Despite being told they were done, nearly 90% of participants continued working on the puzzle anyway.

What both of these studies teach us is that when people finally manage to start something, they are much more inclined to remember the task and finish it.

The Zeigarnik Effect and the subsequent McGraw study assure us that the best way to beat procrastination is to start somewhere… anywhere.

Our brain has the habit of envisioning the impending huge workload of an upcoming task.

It also tends to focus on the most difficult parts or sections, and this is where procrastination begins to set in: as we try to avoid the “hard work”, we find ways to skate around it and trick ourselves into thinking that we’re busy.

Just starting though, triggers our brain in a different way.

It’s the same way that cliffhangers are utilized to keep us coming back to our favorite TV shows; we’re primed to remember the last episode because the story was interrupted, and our brain wants a conclusion.

It’s the same with your tasks: start, and your brain will overcome the first hurdle.

This seemingly small milestone appears to be the most important one to overcome if you wish to defeat procrastination.

After starting a task, your brain will be more enticed to finish it to it’s “conclusion.”

You also tend to see that it’s not as big a mountain as you initially imagined, and that the work involved in completing this task won’t be so terrifying after all.

 

3.) Your brain will “abandon ship” at the first sign of distress

Anyone who’s fought the good fight with dieting will likely recognize this phenomenon.

Envision this:

You’re on a diet, and have been doing well for about 2 1/2 weeks, but you know your defenses are at risk.

To make matters work, you’re having dinner with friends tonight.

Instead of the healthy meal you could have made at home, you’re forced to use a restaurant menu.

The problem is this: At the bar before dinner, you had a little “cheat” moment by ordering snacks and drinks, after all, you’re with your pals tonight, right?

You know that those drinks and snacks, combined with the bread you had before dinner, leave you with one option to stay a bit over your caloric intake goals: you must eat a salad.

The thing is, your brain is yelling out “BURGER!”.

Instead of finishing the day a tad over your 2000 calorie goal, you order the burger with fries and don’t look back.

The crazy thing about this scenario?

It’s much more than a momentary act of weakness: psychologists have observed that this is much more likely to happen as a result of you missing a previously set goal.

Specifically, in research by Janet Polivy and her colleagues, people who were actually on diets were tested with pizza and cookies.

In the study, two groups of participants (those on diets and those not dieting) were told not to eat beforehand and then served exactly the same slice of pizza when they arrived to the lab.

Afterwards, they were then asked to taste and rate some cookies (I’m getting hungry already : )).

The thing was, the experimenters didn’t really care about the cookie’s rating, they just wanted to see how many people ate.

This is because they tricked some of the participants into thinking that they had received a larger slice than the others (using framing and false information). This was to make them believe that they had most certainly “ruined” their diet goals for the day.

The result?

When the cookies were weighed, it turned out that those who were on a diet and thought they’d blown their limit ate more of the cookies than those who weren’t on a diet.

This doesn’t paint the true picture though: they ate over 50% more!

On the flip side, the dieters that did think that they were in their caloric limit ate the same amount of cookies as those who weren’t on a diet at all.

Truly, our brain is geared towards a call of “Abandon ship!”, whenever we come short of our goals.

Don’t let this happen to you!

The best way to combat your brain from signaling ‘Mission Abort!’ after you’ve missed a short-term goal is to re-frame what just happened.

Yes, you did fall short or maybe mess up this time, but remember the progress that you’ve made.

With the diet example, you could look at all of the “good days” you’ve accumulated thus far: even if you fell after only a few days of starting your new diet, it’s still an accomplishment to have started one and to have set long-term goals for yourself.

Short-term lapses in your end-goal is not like a bad apple spoiling the bunch: you have gotten things accomplished so far and you need to stay focused on the long-term, not become distraught by a single mishap.

Research tells us that this is the best mindset to take for misfortune and failure in general: your progress and achievements go so much farther than that slip-up; don’t let your brain convince you that all is lost!

 

4.) Your brain loves mindless busywork disguised as progress

How fitting that this should be posted on a site that relates to social media!

One of the ways in which your brain continues it’s trickery is through busy work: work that gets “something” done, but not something that produces any measurable results.

In fact, research by John Bargh and colleagues reveals that our brain just loves to become robotic and to even mimic people out of habit.

I shouldn’t have to tell you that this is disastrous to achieving long-term goals!

This busy work is often a mechanism our brain uses in cohesion with avoiding big projects (mentioned above): instead of diving into the difficult tasks we KNOW we should get done, we’ll instead float around doing semi-related (read: barely related) menial tasks to make ourselves feelproductive without actually getting anything done.

Here’s the thing: you’re not going to build a thriving business or a successful blog with that kind of busy work.

It takes doing the hard work and it takes deliberate practice, there’s no way around it.

The thing is, your brain knows this, that’s why you have to remind it remind yourself that the challenging stuff is often the stuff that produces the results you desire.

Also remember that you can fight that procrastination by just getting started.

When you look back at what you’ve gotten done by the end of the day, make sure you’re proud of what you got accomplished, don’t let your brain ruin your goals by diverting you from what needs to be done!

 

5.) Your brain gives you a false sense of time.

Your brain says: “Relax, you’ve got plenty of time for this project.”
The reality: You are straight-up terrible at estimating how long it will take you to finish tasks. You’ll almost assuredly underestimate the time you’ll need.

When they started building the Sydney Opera House, the blokes in charge were all like, “No worries, mate. She’ll be done by 1963 and this $7 million budget should cover things nicely. Throw another shrimp on the barbie.” (Note: I am paraphrasing here.) Then they proceeded to tear through the $7 million faster than a kangaroo chasing a boomerang (fun with stereotypes!). The iconic building finally opened in 1973—ten years late and $95 million over budget.

You tend to underestimate how much time projects will take for you to complete. It’s called Planning Fallacy, and it’s why Afternoon-You looks at the to-do list made by Morning-You and says, “Were you under the impression that I am some sort of goddamn superhero or what?”

Psychologists think your overly optimistic planning is caused by a combination of wishful thinking and how you view similar projects you’ve done in the past, which is to say you subconsciously take credit for the progress that was made but blame outside forces for delays. The last article took so long to write because your computer crashed, your neighbor was playing “Rhythm Is A Dancer” on his damned guitar again, and you got stuck in traffic on the way to an interview. Those things weren’t your fault and won’t happen again, you say. But they might. And if they don’t, other time-sucks will show up to take their place.

Solutions:

  • Your brain isn’t as bad at determining how long it will take someone else to complete a task. You’ll overestimate in most cases, but it’s nothing compared to the wildly overoptimistic standards you’ll set for yourself. When you need to determine a time frame for a project, imagine someone else will be completing the task and your guess will be closer to the truth.
  • Planning Fallacy is going to tell you that writing your book will take, oh, maybe two weeks if you stop for meals. As always, it lies. For a goal as complex as that, the only way to get a remotely accurate estimate is to break it into the individual steps it will take to achieve it. Besides, it’s scary as hell to see “write novel” on today’s to-do list, but breaking it down into steps like “research alpaca breeding standards for book” or “write chapter seven” turns it into something that’s finite, specific, and easier to wrap your head around. Make a list. Write down how long each step will take. Add ’em up.
  • Make a note of how long similar tasks have taken, but don’t adjust for distractions or problems caused by outside sources.
  • Identify potential snags. Assume they’ll happen.

 

6.) Your brain is not good at “winging it” when it comes to planning… ever!

Every night before I go to sleep, I like to write a simple “to-do” list that I group into two categories.

I put some in category ‘A’ (must be done tomorrow) and some in category ‘B’ (must be worked on or done in 2-3 days).

I do this because when I sit down at the computer to do work without a plan, I tend to fall flat on my face.

My so-called “work time” turns into the not-so-productive “check email time” or “browse Reddit” time; nothing of any importance gets done.

It seems that I’m not alone!

In research by Gollwitzer and colleagues, the subject of “if-then” plans was discussed in relation to how we set and stay consistent with out goals, and the results are not surprising but reveal a lot of insight into how our brain reacts to planning (and even some great tips).

The thing is, researchers found that not only do well laid plans seem to get accomplished more often, but planning for failures along the way (“In case of emergency…”) helps people stay on task under duress.

Let’s continue our diet example from above.

Say you did have that lapse and go over your calories for the day.

Instead of “winging it” and letting your brain crumble to it’s likely response (discussed above), you should have a backup plan ready to know what to do when failure strikes.

This could be something like: “If I go over 2000 calories in a day, I’ll finish the day as close to 2000 as I can, and then the next morning, I’ll go for a 15 minute run as a ‘penance’, make sure I eat an extra healthy breakfast, and then continue the rest of my day as normal.”

You are likely no stranger to feeling ashamed about getting off track, we’ve all been there.

Having those “In case of emergency…” plans help us to have a game plan in case we do falter, and including a small ‘penance’ like I discussed above can help us get over it quicker.

If you failed on your diet for a day and then ‘punish’ (again, just with a quick run) yourself by running in the morning, you can go about your day knowing that you got what you deserved, instead of sliding down the slippery slope of guilt through the rest of the day.

So remember to include an “If-Then” plan for your next big goal, you’ll be able to beat back your brain’s guilt over slipping up now and then and you won’t have to ever “wing it” in case something goes wrong!

 

And here is a bonus little meme from the good fellas over at Runt Of The Web that I am sure we can all relate to:

annoying songs brain

 

 

 

 

 

 

 

 

 

 

 

 

This is an article by Gregory Ciotti, founder of Sparring Mind.

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.I'm proud to say through my podcast and through this website we have impacted over 100 million lives in the last 6 and a half years.

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31 Comments

31 Comments

  1. Wojciech Krotoszyński

    Mar 24, 2014 at 10:00 pm

    This is absolutely : “…a how to overcome my personal work problems guide.” -> Though I wouldn’t have read it if it wasn’t for procrastinating another task I have to do.. :p

  2. andrea

    Nov 4, 2013 at 12:18 am

    This article is just brilliant! Keep up the good work!

  3. Chris

    Oct 27, 2013 at 10:37 pm

    so the question then is how can we retrain our brains to work for us instead of against us?

  4. Brain Hater

    Oct 27, 2013 at 6:38 pm

    That’s the reason I bang my head against the wall to discipline it. Now I’m going to bang it more

  5. Suriya Choudhary (@Supriyakc85)

    Jun 4, 2013 at 5:17 am

    Really, really nice article that explains us how our brains play fools with us! I have jotted these down to be constantly ‘aware’ that these don’t come in my way of success.

  6. Erica Roberts

    May 21, 2013 at 5:26 pm

    Actually, I always OVERESTIMATE how long I will take to finish a project and end up finishing ahead of time. When I was much younger I underestimated it.. but then I learned..

  7. Jon @ MoneySmartGuides

    Jan 6, 2013 at 2:48 am

    These are some great tips. I always make sure I have a plan. When I lay down in bed at night, I’ll do a quick run through of the things I want to do tomorrow. It helps me to be more productive.

  8. Dianne McLaren

    Dec 30, 2012 at 9:14 pm

    Great tips …. Very interesting I will definitely share.

  9. Tim

    Nov 22, 2012 at 11:39 pm

    All of it true. I can relate to the entire list and have experienced all of them in my business. The hard part is retraining your brain to work in the opposite.

  10. Tammy

    Nov 19, 2012 at 2:01 am

    This is great! I just had to share it!

  11. Mary Gudzenovs

    Nov 15, 2012 at 1:09 am

    Brilliant. thanks. Will share this a link to this on my blog. And start practicing these tips!

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Success Advice

3 Reasons Why Getting Clear Is Important for Your Business

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clarity
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Everyone goes through times in their lives where blue skies and sunshine are a rarity. Too many clouds and storms, whether they involve business or personal issues, become the everyday occurrence and keep people from achieving whatever they want to do.

There have been many times on this business journey of my own where fogginess and haze have sent me to the mat. Trying to kick out at a 2-count when being pinned with all of this stuff seems unbearable.

In taking a holistic view (meaning looking at the entire picture) of where I am, what has changed? Clarity. Getting very clear on what I want to do and where I want to focus my creative direction. Yes, I’m a writer, content writer, copywriter, ghostwriter and creative. That’s one element of my own life. Another one involves being a voice for the voiceless in the craniofacial community around the world.

But this is not to simply focus on what I am doing now. This is about clarity, about getting laser-focused on what you want to do. If you have a coach or mentor in your life, then I’ll bet you have heard them say on one or multiple occasions that you have to “get clear” on what you want to offer.

Here are three core reasons clarity is an important factor for your business:

1. You Stand Out From The Crowd

You cannot go anywhere on social media and not see people putting out content. Some may be good; others are meh. It does not matter, though, if it is good or not. What matters is about conversion. Does the content turn into sales? Does it attract and speak to people’s problems?

Not everyone can be a jack-of-all-trades. You become a master-of-none pretty quick. Theories abound about niching down and finding that sweet spot where you can deliver your mastery to those in need. Think of the millions of niches out there: cannabis, fitness, spirituality, relationships, finances, food, and on it goes.

Every one of these niches need people who can come in and put clarity around their products and services. If these businesses are not clear on what they do and solve to those seeking solutions, then they are not going to have clients and eventually will have to shut the doors.

Learning to stand out from the crowd is going to make you a powerful voice in whatever niche or field you are looking to dominate in all the time.

“It’s a lack of clarity that creates chaos and frustration. Those emotions are poison to any living goal.” – Steve Maraboli

2. You Attract A Lot of Clients

If you wanted to apply one of those ancient universal laws to your business – for instance, like the very popular Law of Attraction – then you would understand what attracts people to you. Nikola Tesla, one of the world’s greatest inventors, once said that if people understood energy and vibration alone and how that works then they’d understand a lot of how things actually work in the world.

Clarity brings out a new energy from your words and actions. You come from a place of total and unbelievable awareness where you look around one day and go, “Dang, look at all of the people who want my services.”

Trust me. This is one of those lessons that I have to come back to over and over again. People might know who I am and what I do from this or that space. Yet is it really crystal clear enough to a targeted section of people? Um, it’s still a work in progress.

In order, though, to actually move forward in business and have the level of success that I desire, then clarity must come into play. Clarity attracts clients. They solidly know what you do and what you offer. There’s no wishy-washy stuff taking place. Understand this core reason to achieve clarity and watch what happens to your very own business and brand.

3. You Begin To Believe In Yourself

There’s this ongoing idea around “imposter syndrome” that folks on the interweb love to discuss. Showing up online like you are a real go-getter and hotshot, but offline that’s not the same person…that’s a problem.

“Imposter syndrome,” to me, starts happening when a person stretches out of his or her comfort zone and it feels miserable. Instead of getting up at 11 a.m. after working a night shift job, you get up at 8 a.m. to get a head-start on tasks and obligations around what you do. Thoughts like “this will never work out” or “I’m never going to succeed and get out of debt” start swirling around your mind like a bunch of chattering monkeys.

Clarity, though, allows you the benefit of starting to truly believe in yourself. In his famous book “The Power of Positive Thinking,” Norman Vincent Peale writes in the first chapter’s first line “Believe in yourself.” That’s it. Then the book goes on to describe different ways of building up your positive mindset through prayer, faith, action, and other real-life examples. Peale’s work may not appeal to you directly, but the mere thought of believing in yourself and your dreams is appealing.

“Clarity comes from action not thought.” – Marie Forleo

Find yourself getting clear on what you want and where you want to go and begin to truly believe in yourself and your abilities. There are lots of people who definitely need your services and work around the world. There might even be people right in your own town who do, too.

When tackling the issue of clarity for your business, take these three factors into account. Think about them seriously. Take stock around where this can be an effective place for you to succeed every single day.

Look for the sunshine and blue skies in your business. They are there. All you have to do is some sightseeing and all of it will pop out very clearly.

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Success Advice

How YOU Can Create a Powerful 10 Year Life Vision

Ashley Hann

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Where do you desire to be 10 years from now? Joel Brown, founder of the well-known website and podcast Addicted2Success, breaks down exactly how to gain clarity in your life and create a powerful 10-year life vision. The vision process that Joel teaches has transformed the lives of hundreds and thousands of people who use it.

You can listen to the full podcast interview here with Joel Brown or head over to my website AshleyHann.com for more inspirational podcast episodes.

Joel Brown is the real deal. He travels the world coaching thousands and thousands of people to stand in their vision so they can turn their dreams into a reality. He has been featured in the Think and Grow Rich movie, Entrepreneur, Forbes, Inc., The Huffington Post, Success Magazine and more. He has sat down with well-known thought leaders such as Tony Robbins, Deepak Chopra, Jay Shetty, Gary Vaynerchuk, Grant Cardone, John Assaraf and the list goes on.

This is a MUST LISTEN episode all about gaining clarity, creating harmony in your life and creating a powerful 10-year vision so that you can live the life you’ve always wanted.

Joel Brown (Founder of Addicted2Success.com)

Joel breaks it down for you step by step. In this episode, we go over:

  • The 3 key questions you must ask yourself in order to live a fulfilled life and master your 10-year vision
  • How to define success for yourself and discover what you really want
  • The 8 areas of life to include in your 10-year vision
  • The top, prevalent patterns successful people share and why you should adopt them too
  • The 3 main limiting beliefs and bullsh*t stories that hold people back from achieving their dreams and goals
  • Why dropping perfectionism is so important and what to do instead
  • …and so much more!

If you’re more of a visual person then you can watch my video interview with Joel Brown here:

This is an episode you won’t want to miss. Joel Brown is the 10-year vision expert and teaches his vision process all over the globe to thousands and thousands of people. You’ll want to make sure to grab a pen and paper so you can take notes and action on the strategies he shares with you.

You can connect with Joel Brown @iamjoelbrown on Instagram and Twitter.  Make sure you also check out his popular motivation account @addicted2success on Instagram, Twitter, Facebook and YouTube.

You can listen to the full episode on SoundCloud,Apple Podcasts or Spotify.

OR you can watch it on my YouTube Channel:

RESOURCES:

His event: www.elevatetribe.net

The #1 motivation website he built from scratch: www.addicted2success.com

His Circle of Influence online mastermind: www.iamjoelbrown.com/applynow

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Success Advice

5 Ways You Can Utilize Information Properly and Think More Efficiently

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how to think more efficiently
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The mind is a complex system of facets, of which some have yet to be discovered. Still, in spite of all this, there has been enough information to help us gain a rudimentary understanding of it. Thinking is what we all do, although what differs is the efficiency and levels at which we do it.

A lot of things influence the way you think, and most of these factors vary from person to person. However, there are some foundations and basic laws that can help you move from just filtering information and utilizing it to think efficiently.

Below are a few ways you can utilize information properly and think more efficiently:

1. Be quiet and listen

We’re constantly bombarded with information, and the nature of this information determines how we respond. Are you the type of person who doesn’t handle bad or even good news well? If so, learn to take a step back, evaluate things, and look for the way forward. It’s something that stock market traders do all the time, and it works like a charm with practice.

2. Never neglect what your emotions tell you

While a lot of people might not know this, it is true that the conscious thoughts we have only represent a small fraction of the events going on in our heads. At any given point in time, you have the unconscious aspect taking in massive amounts of information, most of which we don’t even know are being processed.

Your brain makes conclusions, good or bad, and starts to generate feelings that rule our emotions in the long-run. So, whenever you have a subtle feeling that points you to a certain course of action or thought, don’t ignore it. At the end of the day, that feeling gets its way somehow, and it’s better you come face-to-face with it and understand its nudges better.

“When you react, you let others control you. When you respond, you are in control.” – Bohdi Sanders

3. Never think while under pressure

Pressure can be good, but a lot of the time, it tends to yield counter-productive results. Regardless of what you’re doing, there are times when you feel pressure. What this pressure does is force you to rely less on the part of your unconsciousness that functions like a trained autopilot system (from all of the training and experiences that you’ve had in the past). Essentially, it forces you to overthink things.

You begin to analyze every aspect of what you’re doing, and you end up using parts of your brain that have no business with the specific activity. So, whenever you take the time out to develop a certain skill, make sure you learn to have faith in your instincts as well.

4. Never focus on one viewpoint

Bluffing is something that professional poker players do almost every time. It’s become an art. However, instead of just bluffing on a whim (which also works at times, by the way), most of them employ a simple trick while playing; they think about how the opposing players would act if they weren’t actually bluffing.

In most cases, the brain tends to search the world for filters in order to confirm the beliefs that it holds. However, the problem with this is that it tends to limit you. At the end of the day, you could be dealing with facts that are just not wrong.

“What’s true of the poker game is true of life. Most people are suckers and don’t realise it.” – Michael Faust

5. What do you love doing?

According to studies, a lot of people tend to have moments of insight and solutions to problems when they’re not even aware of the fact that the problem is being analyzed by the brain. These are usually moments when you take a stroll, listen to your favorite track, brew your favorite coffee, take showers, and read blogs; when you feel relaxed and comfortable.

This is because insightful thoughts are usually generated by an influx of neural activities that occur in the right hemisphere of the brain. The best time to plug into the mind is when you’re stress-free, so make sure that you engage in activities that relax you more often.

How do you go about maneuvering around and making decisions in a world constantly bombarding you with information? Let us know your thoughts and advice below!

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Success Advice

10 Simple Yet Effective Ways to Bring Out the Successful YouTuber in You

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how to create a successful youtube channel
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YouTube is a social media platform that has turned many a normal person into a celebrity. With over 1.9 billion logged-in users visiting YouTube every month, it is a hugely popular platform that is being actively used by people who are leveraging its reach and popularity for reputation building, increasing visibility, creating and driving brand reach and last but not the least, earning money.

We keep hearing success stories of YouTube influencers who were nobodies when they started out and today run some of the most popular channels on YouTube and are considered reputed influencers in their niche.

There is absolutely no doubt that if done right, a presence on YouTube can be a massive boost for your brand (if you are a business) and ensure visibility of stratospheric proportions (if you are an individual).

But, at the end of it all, most people want to get onboard YouTube for the money. If your channel is popular enough, it can be a regular source of income for you. So, how do you become a successful YouTuber and establish a popular YouTube channel?

Here are ten great tips to help you on your way:

1. Identify your YouTube Goals

What do you want to achieve out of YouTube? Straight off the block, this is the question you must answer. YouTube can help build your brand, both business and personal, if that’s your goal. It will help improve your reputation and differentiate yourself from the competition. It could also become a revenue generation medium for you.

There are many reasons you might want to start a YouTube channel, and you need to zero in on the right one. Identifying your core goal or set of goals will help you plan your YouTube journey effectively.

2. Identify the Right Niche for Your Channel

Making videos is a resource-intensive activity. It also needs a rare degree of passion to make videos because you are going to put a truckload of effort into it. So, make sure to zero in on the right niche for your channel, meaning the kind of video content you are going to post. If you are an individual, the content must align with your interest, preferences, skill sets and knowledge.

If you are a business, it must align with your business’s services or domain. Think very carefully whether you will be able to keep making videos about a specific topic, subject or domain regularly. This will help you choose the right ‘content type’ for your channel.

3. Trust Yourself

There are some YouTubers who give up because they think they are not cut out to be successful YouTubers. There is absolutely no doubt, you will be wracked by self-doubt when you start, especially if your videos aren’t finding enough traction. The key here is to have confidence in your ability and pursuing your end goal indefatigably.

Don’t give up because of setbacks; some of the top YouTubers started off slowly and built their audience steadily. When it comes to YouTube, it is important to understand that success won’t come easily or quickly.

4. Be Prepared for Criticism

As a YouTuber, you have the ability to showcase your knowledge and skillsets to the world, but this also sets you up for criticism. There are people who are going to like your videos and there are those who won’t and will go a step further and criticize it through the comments section.

And very often, this criticism isn’t constructive and its only aim is to make fun of you and your video. Can you handle this criticism? You must if you want to be a successful YouTuber. Try developing a thick skin and don’t allow even the most virulent criticism to affect you.

5. Respond to Comments

Make it a habit to respond to comments, irrespective of whether these appreciate or criticize your video. Your response tells your viewer that you care and are prepared to listen to their views. This helps you build a relationship with your viewers who can then turn into channel subscribers. Don’t think YouTube videos are one-way traffic wherein you make a video, a viewer sees it and forgets about it. A video is a means of driving interaction and engagement.

6. Follow other YouTubers

You might have some great content ideas for your channel, but you must also keep track of what other YouTubers are doing. There is always a chance that you will get some inspiration from their videos as to how to make a video more interesting, get the lowdown on audience engagement tactics and find technical aspects as well including camera work, audio etc.

7. Attend Meetups

There are plenty of YouTube meetups, conventions and conferences happening all over the world; it is imperative that you attend YouTube events happening in your region. This way you will be able to meet fellow YouTubers in the region, and who knows, you might also meet YouTubers, you follow and want to emulate. If you get the opportunity to discuss notes or get tips, do so. This will help refine your channel content

8. Keep Measuring Your Performance

Start measuring your YouTube performance from the word go. You need to keep track of various performance metrics to know how well you have done. A metric like ‘views’ is super important but so is ‘watch time’. ouTube judges the performance of your channel on various metrics and uses these to rank your videos in search results. There are plenty of tools that can help you track and measure YouTube performance based on various parameters.

9. Don’t Judge Yourself Too Harshly

Don’t set impossible standards for yourself. You are going to make mistakes and learn from them. No video is perfect and don’t think you can start making amazingly successful videos from day one. So, judge yourself, but don’t go overboard. Don’t compare your work with people who have many years of YouTube experience behind them; this would be counterproductive and play havoc with your confidence levels.

10. Keep at It

If you want to bring out the successful YouTuber in you, you must keep at it. Plan a video publishing schedule and stick to it, irrespective of whether your videos are doing well or not. Remember, once you set cadence, you will get better at your videos, and this will drive more engagement.

A successful YouTuber is no different from a successful person. You need to work hard, learn from mistakes, and more importantly learn from others. And you must make use of all this learning to create better and more more engaging videos.

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