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5 Lessons Millennial Startups Can Learn from Jeff Bezos

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what you can learn from jeff bezos

Of all the entrepreneurs dominating tech today, Jeff Bezos has emerged as one of the few that are still breathing after the .com bubble burst in 2000.

Bezos joined the world of the internet in 1995 and despite the huge crash, Amazon continued to breathe because of his resilience, vision and refusal to give up despite facing humongous odds. Many call him America’s foremost CEO, after Steve Jobs.

Here are 5 takeaways from Bezos’ philosophy:

1. The empty chair philosophy

During Amazon’s early days, Bezos insisted on placing an empty chair in each executive meeting. To all attendees, this was Amazon’s customer and the empty chair was to act as a reminder that no decision they made should displease the most important attendee of their meeting.

From the get-go, Bezos has been pretty clear about his desire to make Amazon a customer-obsessed firm. This customer-centric philosophy is what has made Amazon the world’s foremost e-commerce firm. Millennials will do well to remember that no matter how old, the “customer is king” belief still holds true.

“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.” – Jeff Bezos

2. Apologizing shouldn’t hurt your ego

Back in 2009, Amazon angered users by deleting legally bought copies of George Orwell’s “Animal Farm” and “1984”, because they were being sold illegally by an unnamed seller. For any firm, this would probably be deemed as a mid-level crisis.

For Bezos, however, anything that hurt his customers, hurt him. Therefore, he personally penned an informal apology letter to all users. He said, “Our ‘solution’ to the problem was stupid, thoughtless, and painfully out of line with our principles…we will make better decisions going forward[.]

As a startup, you may feel that admitting a mistake may lose customers but refusing to do so will push them further away. In the example stated above, most firms would have simply released a press statement to apologize for the error. The worst ones would adamantly deny they were at fault. When the mistake first occurred, customers were furious. Bezos’ heartfelt plea for forgiveness won them over.

 

3. The two-pizza philosophy

Jeff Bezos is a firm believer in small, sovereign units. In his own words, if a team cannot be fed by two pizzas, it’s too large. In statistical terms, a team must comprise of 5 – 7 people. The Amazon Gold Box, for example, was an idea that originated during one of these two-pizza team discussions.

This attitude correlates with Bezos’ other active belief – the constant removal of waste. According to him, large teams become inefficient and usually find it hard to come to a decisive result, wasting resources along the way.

Unsurprisingly, this idea has been catching on as small businesses continue to sprout online. Firms, like AMZInsight, prefer assigning tasks to a small group of people. It gets the job done quickly and allows ideas to flow freely.

 

4. It’s the long-term that matters

When Amazon makes a gigantic investment, they’re almost always criticized. Ten years down the line, when the investment pays off, the same critics sing Bezos’ praises.

If a strategy or plan seems revolutionary to him, Bezos shrugs off the disapproval. He can wait half a decade to get a return on his investment but if something feels right to him, he’s got to do it now. For example, when eBooks were first introduced, Amazon was the only store to offer them at prices lower than their print editions, generating short-term losses.

Today, all eBook editions are cheaper but because of an early start, Amazon has already captured most of the market. Therefore, if you believe something will work, go for it and don’t worry about short-term returns.

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

5. Failure is a prerequisite to innovation

As mentioned above, Amazon began when the internet was still a baby and online commerce was growing on uncertain soil. Bezos went in fully aware of the failures waiting for him. He told his first investors that: “…there’s a 70 percent chance you’re going to lose all your money, so don’t invest unless you can afford to lose it.”

However, instead of feeling limited by imminent failure, Bezos felt powerful. He knew he was going to fail but he also knew that nothing would stop him from pushing Amazon off the ground. He felt liberated since he knew what the future held for him. Ironically, it was this mentality that set shop for his success. Expect failure but don’t let it hinder your plans. Instead, prepare to face it head on.

What have you personally learned from Jeff Bezos? Please share your thoughts in the comment section below!

Matt Mikaelson is a Marketing Executive at AMZ Insight who trusts in the power of research. He specializes in data services, tech trends, marketing analysis and industry insight. It is his belief that data always tells a story, so he enjoys collecting marketing numbers, studying their impact on businesses and how they can be manipulated to market leadership visions. Matt is an expert in, and an enthusiastic student of, digital marketing, consumer behavior, content marketing, ecommerce, online marketplaces and market research.

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Startups

Move Fast without Breaking People: Product Safety Lessons for Ambitious Startups

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Image Credit: Addicted2success

Fast growth can hide product risks until customers get hurt, especially when safety comes late in development. A software bug can be patched, but a chair, charger, or smart device can cause a burn, fall, cut, or crash.

For founders moving from a prototype to mass sales, the cases handled by Michael Kelly Injury Lawyers in Boston show why launch goals should not push testing, warnings, and foreseeable risks aside. A product claim can involve the design, how a unit was made, user instructions, or several firms in the supply chain.

Why Minimum Viable Should Never Mean Minimally Safe

A minimum viable product should test whether people want an idea, not how much danger they will accept. Teams can delay colors or premium finishes, but not guards, safe heat limits, sound wiring, or clear instructions.

Set Safety Rules Before the Build

The product brief should define who will use the item, where, and what could happen during setup, cleaning, storage, wear, or mistakes. It should also consider what a child, guest, tired worker, or first-time buyer might do.

Shared rules help teams move faster. Designers know which guards must remain. Engineers know which parts cannot fail. Suppliers know what cannot change without review.

Test How People Really Use It

A neat demo is not the real world. Users place products on wet counters, soft rugs, or rough ground. They skip a guide, use the wrong cable, or handle an item in unexpected ways.

Testing should cover misuse without predicting every extreme act. When a risk can be reduced through a guard, lock, stop switch, or clear signal, that design change is often greater than a warning alone.

How Design and Manufacturing Risks Differ

Some risks are built into the design. Others arise when production fails to match the approved plan. Teams need to identify the source before choosing a correction.

Design Problems Start with the Plan

A design problem can affect every unit. A base may tip, a blade may sit too close to a hand, a control may activate too easily, or a battery space may trap heat.

Final inspection cannot repair a flawed plan. The team may need a new shape, shield, limit, material, or control, followed by testing before more units ship.

Manufacturing Problems Break the Plan

A manufacturing problem occurs when a unit or batch does not match the approved design. A fastener may be missing, a weld may be weak, a wire may be damaged, or the wrong component may enter production.

Good records help define the scope. The team should know who made each part, which batch used it, what checks occurred, and where units went. Fast trace work can keep one fault from becoming a wider crisis.

When Customer Feedback Signals More Than Dissatisfaction

Support teams hear about delays, difficult setups, strange sounds, and refunds. Most reports are routine. Yet heat, smoke, sparks, breakage, sharp edges, sudden movement, falls, or failed guards require review.

Treat Complaints as Safety Data

One report may lack key facts, but similar reports can reveal a pattern. Staff should record the model, batch, date, use, photographs, and outcome, then alert someone who can pause sales or order testing.

Teams should not blame unusual use before asking whether another reasonable buyer could make the same choice. A support ticket can be the first sign of a hazard that lab testing missed.

Preserve the Product and the Record

After an injury, the product can help explain what failed. A repair, disposal, or undocumented test can remove evidence. The same applies to old labels, manuals, test files, customer messages, and design notes.

Startups should keep relevant items safely, record who examines them, and preserve earlier versions of instructions and warnings. This history can show what changed and why.

Why Warnings Must Reflect Real Use

A warning works only when a user notices it at the right time. Dense text at the back of a manual may not help during setup. The message should name the hazard, explain the harm, and state what reduces the risk.

Placement matters too. A charging risk belongs near the port. A weight limit belongs where weight is added. Even so, warnings should not replace a safer design when the hazard can reasonably be removed.

How Founders Can Preserve Speed without Cutting Safeguards

A delayed launch, redesign, or recall can feel like defeat. In practice, early action can prevent harm, protect trust, and give the team better facts for the next version. The strongest startups move quickly because their systems protect people.

When a product injures someone, legal guidance can help preserve the item, collect design and manufacturing records, identify responsible companies, and examine whether a defect or unsafe choice caused the harm.

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