Connect with us

Success Advice

5 Marketing Tactics That You Should Stop Wasting Your Time On

Avatar

Published

on

marketing tactics you should stop using
Image Credit: Unsplash

Marketing is part & parcel of an everyday business. We have arrived at an arena where digital marketing has become really important for building brands and generating sales. There are new technologies, options, resources, and tools that have been recently introduced and all of them seem like an untapped goldmine to a marketer. 

In such circumstances, it has become extremely crucial for a marketer to follow a sound marketing strategy and cut down on frivolous time-wasters. Time wasted is money lost. To grow a business, a marketer needs to identify the feasibility of the time that they are investing in their marketing efforts.

So here are 5 time-consuming marketing tactics that you should leave behind:

1. Trying to be active on every social media network

Social media has proven to be one of the most useful tools for marketing. Companies have started the practice of hiring personnel just to handle their social media presence and most companies have huge social media marketing budgets as well. And, why not? It is an astounding tool to generate brand awareness not only for well known, big-scale operations but also for local, small businesses.

Now, you might be thinking, “Where is the problem?” There are a couple of them. For example, companies tend to get on every social media bandwagon without researching if their target demographic is following suit. Growing your community on social media sites like Facebook, Twitter, LinkedIn, and Instagram can take up a lot of resources and time. If you keep adding on to it, you are inevitably going to end up wasting a lot of time.

It’s better to identify one engaging community and invest in it. For example, if you are a strictly corporate business, well-maintained Facebook and LinkedIn profiles will serve you well. If, however, you are a small business that makes furniture, growing your business via Instagram will be your best bet.

It is up to you to understand the habits of your target audience and focus your time and energy on the platforms that are creating the most impact for you. So if you’re mindlessly spending a lot of your time and energy on each and every social media platform, take a step back and breathe. Focus your efforts on platforms that are viable for you and your business.

2. Creating multiple accounts for a single social media

If you are not as large a brand as Apple, you don’t need 10 distinct social media accounts on the same network. Let’s say you have 3 different accounts for three departments each on 3 of the basic social networks. This means you have to maintain an engaging presence on 9 different accounts. At the end of the day, it’s not even worth it.

However, having one account each for every social media will not only be easier to pull off but it will also help you utilize your time on tried and tested tactics to grow your business. If need be, you can give administrative access to people from different departments, eliminating the need for multiple accounts.

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos

3. Going only after numbers when procuring backlinks

Inbound links are required if you want to feature anywhere near the top of the search engine result pages (SERPs). This is one of the aspects by which Google ranks websites. If that’s the case, shouldn’t every website try to rack up as many backlinks as they can? The answer is no.

It doesn’t matter how many inbound links your website enjoys if the websites that are linking to your website are irrelevant with a poor website ranking. The fact is that quality speaks over quantity which is determined by the Domain Authority (DA) of the site linking to you.

You can use Moz to check the DA of websites. Knowing the DA of websites would help you approach only those websites that are authoritative and relevant to your target industry and demographic.

For example, if you are running a business blog, a single backlink from a website like Forbes with an almost perfect DA will serve you far better than many backlinks from small, unknown websites. This means that rather than wasting time on increasing the number of backlinks, focus on getting fewer but higher quality backlinks. You can achieve this by using tactics like guest posting and creating quality shareable content.

4. Playing the number game with blogs

Seeing that content marketing has become extremely prominent, marketers have started putting out blogs at the speed of light. Statistically, more blogs have proven to get more traffic to websites. Does this mean that posting more content is rewarding? Not really! 

Companies have been spreading their resources thin and compromising on the quality of their content in hopes of higher traffic without realizing that Google might penalize their content. So, rather than writing posts stuffed with keywords that don’t actually resonate with the content you are posting about, focus on delivering quality content to the reader. Aim for the numbers only when you have the resources to maintain the quality.

In short, create quality content that delivers value. Doing this will help you enhance your website visibility and traffic organically over time and it will also help you build authority in your functional industry.

“Content Doesn’t Win. Optimized Content Wins.” – Liana Evans

5. Engaging with every message and comment

When you begin a blog or launch your website, traffic would trickle in slowly and the number of comments or messages would be minuscule. Engaging with everyone at this time will help build up your community and develop a core following. However, when you have achieved a good amount of followers, replying to everyone might prove to be counter-productive.

Find a balance between being actively engaging and wasting time. There’s a thin line between the two, and at times, it might get hard to distinguish between them. At the end of the day, marketing should not be too time-consuming if all it does is waste your time without giving you profitable dividends. If you engage with your audience, it should be worth it.

So here’s a word of advice: Find the interactions that will be worth your time and engage in those. 

Conclusion

Time is the most valuable currency for a marketer. It is important that you keep track of your activities, optimize processes, and eliminate those engagements which are yielding no results. You have to evolve and adapt to new trends.

Iterations to technologies and new marketing tactics land in the market every few days. To make it in the cut-throat world of digital media, you have to catch the momentum or you might be left behind. You can’t afford to waste time interacting with trolls or pushing out average content. Rather, keep your focus on effective strategies that will return your investment.

What’s the biggest key take away you got from this article? Share it with us below!

On a quest to help professionals across the world land their dream jobs, Aditya lives and breathes Hiration — an AI-powered online resume builder and platform to help job-seekers find their way in the treacherous job market — where he’s a Co-Founder and the unofficial CPO (Chief Problem-solving Officer). He likes to code away his days and nights when he’s not busy disrupting the career space.

Success Advice

10 Tips to Deal With Negativity While Starting a Business

Avatar

Published

on

Image Credit: Unsplash

There are ups and downs in business but fearing failures can stop you from taking your first step towards excellence. With pandemic on tow, aspiring entrepreneurs feel a little stuck when ideating a business prospect. Here, we give you some actionable tips to deal with negativity while starting a business, even during situations like a pandemic. We also took the liberty to throw in some amazing book recommendations that’ll help you enjoy the process of being positive and achieving your business goals.

10 Tips to deal with negativity while starting a business in a pandemic

1. Get a mentor

The first thing to do as a new business owner is to find the right kind of mentor. That person could be someone in your industry or in general who you look up to. The guidance must be apt for your business, and it should be a mutual responsibility of sharing knowledge. 

2. Two big R’s – Routine and Refresh

Made a mess of something? Try to reboot the situation and make it work. Take a break once in a while and refresh yourself if you feel stuck or your ideas feel mundane. Plan a routine and stick to them – both personal and professional. Having a routine can increase productivity and engage in more activities apart from your pre-planned schedule. 

3. Inculcate problem-solving mentality

Do not panic once you are thrown a problem. Arrange a meeting with the respective party, listen to both sides of the stories, and make a decision that is more realistic and feasible. 

4. Hire half and half

Whenever you hire someone for your business. Make sure that half of the people contradict your ideas, and the other half have the same mindset as yours. The people who contradict can bring in more valuable points and their perspective might take the discussion to a whole new level.  Don’t take too much time finding the perfect one. Hire an apt person who can have the right attitude. 

5. Network, Network, and Network

Find like-minded people and mingle with them. Be more sportive in the learning process. Listen more and talk less – if you are a beginner. You can only be a constructive person who gives input to someone if you have listened to everyone’s point of view. If you feel down, your network might have something to uplift your mood and change your perspective on something. 

“Negativity, in general, is one of the things that holds people back, and you have to see what’s holding you back to get away from it.” – Lucy Dacus

6. Tech-savvy personnel

Learn a thing or two about the latest technology that you implement in your organization. Since the world revolves around technology, make sure your administrative authority knows as well.  

7. Don’t schedule a meeting, that could have been an email

Yes! I said it. Having unnecessary meetings will weaken the purpose of having a constructive discussion. Having back-to-back meetings drains the team members and yourself too. Always have a 10 to 15 minutes break between each meeting to feel refreshed and give your 100%. 

8. Have a pros and cons list

Always, I mean always have a pros and cons list. Let’s say one of your team members pitch an idea to improve the marketing strategies starting next month. Jot down the pros and cons before approving or rejecting it point-blank. It’s a systematic way of making a decision. 

9. Track your finances

Even if you have a team of accountants and auditors, make sure that you are present (both mentally and physically) – learn if you are not aware of it. Trusting your employees is a must, but not overseeing the records is a mistake that should be avoided. 

10. Remember your “why?”

At some point in your hectic schedule or not having ME time can get to you. During those tough times – ask yourself – “Why am I doing this?”. If you can answer this question with a valid explanation, you’ll feel energized. Because “A purpose drives you”. 

5 Best books to read to be more positive as an entrepreneur

Reading always puts me into perspective. Therefore, I took some liberty to give a sample of positivity and determination through words. 

These are the 5 books that’ll guide you to be a more positive and successful entrepreneur. 

  1. Attitude is everything by Jeff Keller – The decisions you make, the routine you set for yourself, and the affirmations you say to yourself every day are going to make a huge difference. If you feel tired, hopeless, and quitting – then this book is for you to boost you up!
  2. Mindset: The new psychology of success by Carol Dweck – You do what you think. In this book, the author talks about two mindsets: The growth mindset and the fixed mindset and what they’ll do to you respectively. She helps you recognize your mindset and change it for the better. 
  3. Innovator’s Dilemma by Clayton Christensen – This book is about technology uprisings all over the world and businesses that adopted and implemented technology in their firm. The author teaches you that just because your competitors and others are adopting something into their businesses doesn’t mean that you have to as well. Make an informed decision. 
  4. As A Man Thinketh by James Allen – This book specifically is about the power of thought and how it shapes your life into a more meaningful and fulfilling one.
  5. The Power of Now by Eckhart Tolle – The author talks about how people always keep thinking about what the future holds but then forget to live and enjoy the present. And also helps us understand how to make decisions more efficiently based on the present. 

Working towards inner balance requires consistency and perseverance. So does hard and smart work. Being negative is a part of our lives. It’s important to channel it appropriately and make things happen despite the roller coaster ride that is our lives. Hope you overcome your fears and negativity to shine bigger and brighter. Cheers! 

Continue Reading

Success Advice

Defining Your Own Success: A Step by Step Guide

Avatar

Published

on

Image Credit: Unsplash

Everyone wants success in their lives, but success can be defined in so many different ways that it can sometimes seem daunting. In this blog post, you will learn how to make success easier for yourself by defining what success means to you. (more…)

Continue Reading

Success Advice

5 Characteristics of Athletes You Need for Business Success

Avatar

Published

on

Image Credit: Unsplash

Michigan State basketball coach, Tom Izzo, wrote “Players play. Tough players win.” I would add to that, “It’s tough to win.”I think if you, as a leader, are looking to build an organization that is successful – that wins – you first have to accept that it will be tough. There are no shortcuts to success. In my 44 years of coaching, I was fortunate to coach a lot of tough players. I believe the toughness I have seen in athletes corresponds well to any organization or business. (more…)

Continue Reading

Success Advice

5 Changes in Your Habits That Will Help You Thrive

Avatar

Published

on

Image Credit: Unsplash

We’ve all found ourselves at the bottom at least once in our lives. We thought that everything’s ruined and there’s no going back. The truth is – there’s always going back. Moreover, it takes one to fall many times and feel like everything’s ruined to succeed in life. (more…)

Continue Reading

Trending