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5 Key Steps to Becoming a Successful Blogger

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how to become a successful blogger
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Blogging…the great form of getting your thoughts onto the web while being informative or entertaining, or both! If you’re new to the whole blogging scene and want ideas before you start your blogging adventure, keep reading because there’s some simple, yet effective steps.

1. Consistency Is Key

The more consistent the better. Posting content at a minimum of once or twice a week is when Google and other search engines will start to notice your activity and start to rank you. If you are lazy and just publish whenever you want, Google won’t be so sure of that and won’t rank you anywhere near as much if you were to be consistent.

Quick note, to be consistent means to still have great content. Don’t get sloppy because not only will your readers notice but guess who will notice? Yes, Google. This is the first step and one of the most important steps to becoming a good blogger.

2. Links Don’t Always Mean You’ll Rank

Don’t just put in any links because it’s a “source” and fills out your blog more. Linking out can sometimes damage your rank, not improve it, even if it’s relevant, and here’s why! The reasoning is because you need to make sure the website your referring/sourcing back to looks established and professional.

Another reason is that if you go onto a blog and see links left, right, and center, it looks like spam and unprofessional, not to mention it looks like you haven’t put any effort into your own content and just found relevant content and spammed them into your content.

“If you want to continually grow your blog, you need to learn to blog on a consistent basis.” – Neil Patel

3. Spread the Word

In this day and age, with the greatness that is the internet, spreading the word about your blog hasn’t been easier! Pinterest is one of my favorites. Using Pinterest is one effective way to quickly gain a lot of attention, and here’s what I do to increase traffic looking for related blogs and content that I’m putting out.

As Pinterest is considered a search engine and not as much of a social media platform, it generates a lot of organic free traffic. Additionally, it’s super easy to use. The beauty of it is that you can link back to your website from posting great looking pictures/graphics to appeal to an audience searching for relevant content.

To put into perspective how great Pinterest is, I’ve had Pinterest up for around 1 month and have been posting pins back to my website here and there, not putting in as much as I should actually. Want to know how many people I reach organically? 2,600 organic people will see my own pins I have put on Pinterest that link back to the relevant blogs on my website and that’s just after 1 month of putting a few pins on here and there using Canva for the great looking pins. I would advise you to look into some YouTube videos on Pinterest too before it gets too saturated/competitive.

Quora is another one of my favorites. Quora is a Q&A type of website, where people will ask questions they want answered. As long as you have an account, you can answer those questions. So, how does this benefit you? As long as you provide a great answer to someone’s question, you can link back to your website/blog that will be relevant to your content.

For example, let’s say your blog is about photography and there’s a question about which is the best starter DSLR camera for a beginner. Great, you have a blog that is relevant to that question, go in and answer it, give your opinions on a few cameras and then you can mention, “hey, I’ve done a full-blown blog on this topic which would be more informative for you here”. Then, link it in as a hyperlink so it looks cleaner than just posting it as a full link.

Now that you’ve posted the link in your answer, anyone who searches for an answer on Quora about the best beginner DSLR cameras and comes across the original posters question will see your answer in the answers section. There’s a possibility they will click on your link over to your blog, and there you have it, more FREE organic traffic.

4. Guest Posting

By guest posting site is where you find a website similar to yours that has more authority and traffic than yours. Check to see if the website you’re interested in accepts guest posts (usually you will find a link in the header or footer for this). Once you know they accept guest posts, write an article that you haven’t already published and if they accept your guest post then you will get their traffic laying eyes on your post.

The beauty of this is that you can link back to your website through the article you submitted on their website or in the Author Bio section and once their traffic reads through your article, if they like it, they will click through to your site to check out the other content on there.

You will have traffic stumbling upon your post that links back to your website, which can lead to more traffic on your website and then you gain more authority through that, which means higher ranking in the long run. 

This means that the website you guest posted for gets good, relatable free content for their visitors and you get free traffic to your article and website. Everyone ends up happy.

“The process for finding, creating, and consuming information has fundamentally changed with the advent of the web and the rise of blogging.” – Ryan Holiday

5. Repeat

This is as important as all the above steps combined. To be consistent, you need to repeatedly keep posting your content. To get your website name and content out there, you need to link out. (although still be cautious as stated above).

You need to be active and repeat what you do on the above-mentioned Pinterest and Quora within your niche. Additionally, you need to get those guest posts out there, even if you get one a week because that’s going to add up to a lot of exposure in the long run. Repeat, repeat and repeat.

This is not a “short cut” guide to become a successful blogger, it is steps to continuously grow your content far and wide, so that all can find and enjoy your content you put out. 

Do you have a blog? If so, share it with us in the comments below! We’d love to look at it!

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Success Advice

Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)

The surprising truth about leadership styles that can make or break your team’s success.

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Why one-size-fits-all leadership doesn’t work
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Leadership has always been as much about people as it is about performance. Ken Blanchard, in his influential book, “The One Minute Manager”, put it simply: different strokes for different folks. (more…)

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Success Advice

What Every New CEO Must Do in Their First 100 Days (or Risk Failure)

Your first 100 days as CEO could define your entire legacy, here’s how to make every move count

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When Tim Cook took over from Steve Jobs at Apple, the world watched with bated breath. Jobs wasn’t just a CEO; he was a visionary, an icon, and a legend of innovative leadership. (more…)

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Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

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entrepreneurial leadership skills and traits
Image Credit: Midjourney

When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)

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