Success Advice
4 Steps to Creating Epic Content According to Stan Lee
content builds relationships, relationships are built on trust and trust drives revenue.
According to Andrew Davis (bestselling author), content marketing is important because “content builds relationships. Relationships are built on trust and trust drives revenue.”
In line with this, Disney’s documentary on Stan Lee (aptly named after him) is a masterclass on exactly what it takes to achieve those results in your business, as it relates to the following principles.
#1 Authenticity
In order to build relationships with others, we must first get to know ourselves. This is because “a healthy relationship only thrives when two people can show up as themselves” (Ibinye Olayide (Marriage and Family Therapist)).
We see this in action through Lee’s life in that he describes himself as being “miserable” before he eventually decided to write the kinds of comic books that he would want to read.
Not only did this cause him to fall in love with the comic book industry again, it attracted a like-minded readership that has gone on to span multiple generations which has led to adaptations to multiple mediums (including film and television).
This can be incorporated into your content marketing strategy by taking note of the kind of content that grabs your attention or that you enjoy and finding a way to put your own spin on it.
If you already have a preferred platform you can do that there or, like Stan Lee, don’t be afraid to create something new that is more true to who you are.
#2 Relatability
Another key piece to the puzzle of building know, like and trust with potential clientele is the ability to tell relatable stories.
This is because “neuroscientific research shows that narratives trigger the release of oxytocin, the neurochemical associated with empathy and connection [causing] our brains [to] sync up, or ‘neuro couple,’ with that of the storyteller” (Caitlin Bell (psychologist and copywriter)).
Not only did Lee achieve this by writing the kinds of stories that he would want read, he also did it by focusing on making his characters more relatable and representative of his audience.
With this example in mind, it becomes clear that it is important, not only to be authentic, but to weave your story into your content in order to build connections with your audience.
This relatability factor can also be taken a step further by highlighting audience members through testimonials and/or case studies so that they can see themselves in those stories and feel represented.
#3 Bucking trends
According to Steven Bartlett (entrepreneur, podcast host and author), “Habituation is a phenomenon in which the brain adjusts to repeated stimuli by ignoring or downgrading their significance [which] is the enemy of effective and successful storytelling and marketing”. The antidote? “Tell stories in an unrepetitive, unfiltered and unconventional way”.
In other words, buck trends. As previously mentioned, Lee did this by making his characters more relatable. For example, although they were superheroes, he gave them flaws and “real life problems”.
He also made them more representative of his audience by creating characters who were teenagers, female and from other ethnic backgrounds (e.g. Spiderman, Captain Marvel and Black Panther respectively).
In addition to this, he grounded them in the real world by setting them in places like New York, rather than fictional cities, like Gotham City, and “made their dialogues more sophisticated” instead of using the simplified language that was traditionally used in comic books.
What this demonstrates is that sometimes jumping on bandwagons does more harm than good. While it can be tempting to fall in line with algorithms, challenges and other types of trends that we may see pop up, it is important to innovate in order to set yourself apart and remain distinct from others within your industry.
#4 Impact
Another way that Stan Lee bucked trends was by tackling real life issues such as bigotry, drugs and war. This is because he believed “if you really want to change things and make them better, you’ve got to plunge in”.
Hence why Marvel always “tried to find some little moral besides [characters] running around and fighting”. This is in line with, mental and emotional advocate, Michelle Stinson Ross’ thoughts that “…your content has to be more than just brilliant– it has to give the people consuming that content the ability to become a better version of themselves”.
Such impact can also be made in your work by highlighting larger issues in your content. You could then take it a step further by showing your audience how partnering with your organisation can help to either alleviate or eradicate them in the long run.
Storytelling “helps create bonds with the reader and get complex information across,” making it “a powerful tool for content marketing” (Caitlin Bell). This can be achieved in a number of ways including being authentic, relatable, innovative and having a deeper why (mission/vision) that acts as the north star of your content.
It is my hope that this article will help you to implement this within your current content marketing strategy.
Life
9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World
Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.
Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.
Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”
But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.
Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.
Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.
1. Never Use Your Illness as an Excuse
As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.
Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.
Here are five key lessons I’ve learned from Dr. Peterson:
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Learn to write clearly; clarity of thought makes you dangerous.
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Read quality literature in your free time.
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Nurture a strong relationship with your family.
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Share your ideas publicly; your voice matters.
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Become a “monster”, powerful, but disciplined enough to control it.
The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.
2. You Can’t Please Everyone And That’s Okay
You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.
If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.
3. You Can Control the Process, Not the Outcome
Especially in creative work, writing, business, or content creation, you control effort, not results.
You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.
The best creators focus on storytelling, not applause.
4. Rejection Is Never Personal
Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.
Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.
5. Women Value Comfort and Security
Understanding women requires maturity and empathy.
Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.
Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.
6. There’s No Such Thing as Failure, Only Lessons
A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.
Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.
Be proud of your scars. They’re proof you were brave enough to try.
7. Public Speaking Is an Art Form
Public speaking is one of the most valuable and underrated skills a man can master.
It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.
If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.
8. Teaching Is Leadership in Disguise
Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.
Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.
Lifelong learners become lifelong leaders.
9. Study Human Nature to Achieve Your Dreams
One of the toughest lessons to accept: most people are self-interested.
That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.
Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.
Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.
Final Thoughts
The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.
Becoming a man today means embracing the hard truths most avoid.
Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.
Change Your Mindset
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The Four Types of Happiness: Which One Are You Living In?
Most people chase success only to find emptiness, this model reveals why true happiness lies somewhere else.
In a world driven by rapid technological growth and constant competition, many people unknowingly trade joy for achievement. (more…)
Success Advice
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Success in the digital age isn’t about hacks, it’s about the raw, real lessons Mark Manson actually lives by.
In 2016, Mark Manson released The Subtle Art of Not Giving a F*ck, a brutally honest, thought-provoking book that redefined self-help for a new generation. (more…)
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