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3 Tips on How to Keep Your Best People During a Crisis

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If you’d like to build yourself up so you can continue to perform at a high level no matter the circumstances that surround you at the moment, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown


I’ll admit it, I’m a little scared. I don’t know how this is going to pan out, let alone the short term and long term effect it will have on my business. As a business owner, this is the worst time to hide. It is your responsibility to address your staff and let them know how your organization is going to respond and survive.

I won’t tell you how to run your business. I know that some businesses have to furlough and lay off people. I get it. I also know that good people are hard to find. Especially leaders. I’m going to share with you 3 tips on how to keep your best people during a crisis.

1. Repeat your purpose

If you tell a brick layer to start laying down bricks with no specific purpose or vision of what is being done, the brick layer will eventually quit from fatigue or boredom. If you tell a brick layer that every brick they lay is for a wall that is going to insulate and protect their country, or to shelter their own family, the brick layer now has a sense of purpose.

What vision are you painting for your team right now? Doom and gloom? Or are you sharing your emergency response plan? People only care about food and shelter in moments of desperation, but with people being forced to stay at home, there has been a surge in the home fitness industry, food delivery services, and the need for in-home entertainment. TMZ even reported that there was a strip club using Instagram to live stream their dancers.

I’m confident that somewhere in all this craziness there is a demand for your product or service. Remind your team of that need. Right now you have to sell, sell, and resell your team on the current and future demand of what you have to offer.

2. Delegate

When things get tough and money gets tight is when business owners and managers pull the reins back by letting people go. Then to make matters better, they try to assume all the responsibilities of those they had to furlough or let go. Now is not the time for you to put more on your plate unless you absolutely have to. Now is the time for you to lead and find solutions.

Get your best people and delegate more responsibilities to them. This might sound counterintuitive but there’s a reason you’ve identified them as your leaders. I am often surprised by the results of giving my busiest people more work.

During this crisis I have assigned members of my own team new projects to work on. Ideally I’d recommend projects that can generate immediate revenue, but these projects might also include long term growth opportunities that the team hasn’t gotten to yet because of time constraints. Most people are going to have a lot more time on their hands right now.

3. Virtual Hugs

Zoom shares have skyrocketed in the midst of this crisis for obvious reasons. Microsoft Team users have risen by 40% in the last week. Face it, we’ve learned that we can do a lot of things remotely. The compound effect this will have on commercial office space is yet to be revealed.

Productivity aside, there is an additional benefit to these virtual meetings. Human interaction and connectivity. Human beings are social animals. Leave us alone too long in confinement and we’ll start talking to ourselves. The biggest plus to these virtual meetings is the ability to connect with people again. When one of your best team members feels like they are a one woman/man island, they are easier to pick off by other organizations who are willing to listen to them vent.

Take a couple extra minutes to connect with your team. Ask them how they are doing. Listen. You’d be surprised how important lending an ear is for the well being of your tribe.

May we all come out of this united, stronger, and wiser. I hope that these 3 quick tips help your business or organization weather this storm.

My name is Paul Argueta. I have been featured on the Inc 5000 list twice. I own a real estate brokerage and employ over 100 independent contractors as real estate agents. I am a huge sports nut and decided that I would find a way to combine sports with real estate. These days I assist Pro Athletes during their relocation process and even E-Sports gamers. I am happily married with 5 children. Balancing the pursuit of success while being a present husband and father is a challenge and my passion. You can reach me at https://www.facebook.com/talktopaulargueta.

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Success Advice

15 Essential Habits to a Stronger, Healthier, and Happier You

The journey towards transformation is not about perfection but about progress

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building positive habits

What habits can truly transform your life? That’s what you’re here to uncover. In our no-nonsense guide, we’ll introduce you to 15 habits to change your life, each with the power to improve your day-to-day existence.  (more…)

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Success Advice

19 Common Characteristics All Visionary Leaders Have

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visionary leadership qualities

When you look at business leaders like Bill Gates, Sam Walton, Sir Richard Branson, and philosophers like Bertrand Russell, Martin Heidegger, Ludwig Wittgenstein, David Bohm,  C. S. Peirce and inventors like Nikola Tesla, Paolo Soleri, Harvey W. Bailey, Thomas Edison, Alexander Graham Bell and Wright brothers and political leaders like Mahatma Gandhi, Martin Luther King, Jr. and Aung San Suu Kyi, it becomes very clear that they are all connected through one leadership—visionary leadership. (more…)

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Wealth Lessons Everyone Should Hear for Every Stage of Your Life

Do you have the courage to rewrite your story?

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what i would tell my younger self

Do you see what I see? Likely not, as we each see ourselves through the lens of our own story. (more…)

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

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how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

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Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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