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3 Tips on How to Keep Your Best People During a Crisis

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If you’d like to build yourself up so you can continue to perform at a high level no matter the circumstances that surround you at the moment, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown


I’ll admit it, I’m a little scared. I don’t know how this is going to pan out, let alone the short term and long term effect it will have on my business. As a business owner, this is the worst time to hide. It is your responsibility to address your staff and let them know how your organization is going to respond and survive.

I won’t tell you how to run your business. I know that some businesses have to furlough and lay off people. I get it. I also know that good people are hard to find. Especially leaders. I’m going to share with you 3 tips on how to keep your best people during a crisis.

1. Repeat your purpose

If you tell a brick layer to start laying down bricks with no specific purpose or vision of what is being done, the brick layer will eventually quit from fatigue or boredom. If you tell a brick layer that every brick they lay is for a wall that is going to insulate and protect their country, or to shelter their own family, the brick layer now has a sense of purpose.

What vision are you painting for your team right now? Doom and gloom? Or are you sharing your emergency response plan? People only care about food and shelter in moments of desperation, but with people being forced to stay at home, there has been a surge in the home fitness industry, food delivery services, and the need for in-home entertainment. TMZ even reported that there was a strip club using Instagram to live stream their dancers.

I’m confident that somewhere in all this craziness there is a demand for your product or service. Remind your team of that need. Right now you have to sell, sell, and resell your team on the current and future demand of what you have to offer.

2. Delegate

When things get tough and money gets tight is when business owners and managers pull the reins back by letting people go. Then to make matters better, they try to assume all the responsibilities of those they had to furlough or let go. Now is not the time for you to put more on your plate unless you absolutely have to. Now is the time for you to lead and find solutions.

Get your best people and delegate more responsibilities to them. This might sound counterintuitive but there’s a reason you’ve identified them as your leaders. I am often surprised by the results of giving my busiest people more work.

During this crisis I have assigned members of my own team new projects to work on. Ideally I’d recommend projects that can generate immediate revenue, but these projects might also include long term growth opportunities that the team hasn’t gotten to yet because of time constraints. Most people are going to have a lot more time on their hands right now.

3. Virtual Hugs

Zoom shares have skyrocketed in the midst of this crisis for obvious reasons. Microsoft Team users have risen by 40% in the last week. Face it, we’ve learned that we can do a lot of things remotely. The compound effect this will have on commercial office space is yet to be revealed.

Productivity aside, there is an additional benefit to these virtual meetings. Human interaction and connectivity. Human beings are social animals. Leave us alone too long in confinement and we’ll start talking to ourselves. The biggest plus to these virtual meetings is the ability to connect with people again. When one of your best team members feels like they are a one woman/man island, they are easier to pick off by other organizations who are willing to listen to them vent.

Take a couple extra minutes to connect with your team. Ask them how they are doing. Listen. You’d be surprised how important lending an ear is for the well being of your tribe.

May we all come out of this united, stronger, and wiser. I hope that these 3 quick tips help your business or organization weather this storm.

My name is Paul Argueta. I have been featured on the Inc 5000 list twice. I own a real estate brokerage and employ over 100 independent contractors as real estate agents. I am a huge sports nut and decided that I would find a way to combine sports with real estate. These days I assist Pro Athletes during their relocation process and even E-Sports gamers. I am happily married with 5 children. Balancing the pursuit of success while being a present husband and father is a challenge and my passion. You can reach me at https://www.facebook.com/talktopaulargueta.

Success Advice

11 Principles About Success From The Strangest Secret by Earl Nightingale

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Image Credit: Earl Nightingale

Over 60 years ago, an insurance agency owner named Earl Nightingale decided to record a motivational speech for his sales team. Although he didn’t know it at the time, this speech about success would grow so much in popularity that he would need to dedicate a significant amount of time to managing the demand. “The Strangest Secret” by Earl Nightingale sold over a million copies and earned the first Gold Record for Spoken Word.

The following principles about success from it still apply as much today as they did back then. (more…)

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Success Advice

7 Underrated Qualities Of Successful People

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Though many people attribute their success to “hard work,” it’s not that convincing. After all, a majority of people work hard enough at their jobs or endeavors without seeing any favorable returns. What helped to tips the scales in favor of the winners, the multi-millionaires, the masters? (more…)

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Success Advice

Turn Adversity Into Your Advantage

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If you’d like to learn how to turn adversity into your advantage so you can come out on top in life, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.


It’s becoming more and more understood that adversity is the foundation of your success. Let’s take that one step further, adversity can be the platform to propel you to your success if you learn how to use it. (more…)

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The Pandemic Helped Me Battle Test My Habits. These Are the Ones That Stood Out

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If you’d like to learn how to develop strong habits so you can improve all aspects of your life, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.


Our habits can destroy us. Habits are a big part of who you are. Do something enough times and that is who you become. Smoke frequently and you are a smoker. Drink often and you become known as an alcoholic. Pray daily and you are known as religious. Study a lot and they call you nerdy. (more…)

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