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3 Tips on How to Keep Your Best People During a Crisis

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If you’d like to build yourself up so you can continue to perform at a high level no matter the circumstances that surround you at the moment, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown


I’ll admit it, I’m a little scared. I don’t know how this is going to pan out, let alone the short term and long term effect it will have on my business. As a business owner, this is the worst time to hide. It is your responsibility to address your staff and let them know how your organization is going to respond and survive.

I won’t tell you how to run your business. I know that some businesses have to furlough and lay off people. I get it. I also know that good people are hard to find. Especially leaders. I’m going to share with you 3 tips on how to keep your best people during a crisis.

1. Repeat your purpose

If you tell a brick layer to start laying down bricks with no specific purpose or vision of what is being done, the brick layer will eventually quit from fatigue or boredom. If you tell a brick layer that every brick they lay is for a wall that is going to insulate and protect their country, or to shelter their own family, the brick layer now has a sense of purpose.

What vision are you painting for your team right now? Doom and gloom? Or are you sharing your emergency response plan? People only care about food and shelter in moments of desperation, but with people being forced to stay at home, there has been a surge in the home fitness industry, food delivery services, and the need for in-home entertainment. TMZ even reported that there was a strip club using Instagram to live stream their dancers.

I’m confident that somewhere in all this craziness there is a demand for your product or service. Remind your team of that need. Right now you have to sell, sell, and resell your team on the current and future demand of what you have to offer.

2. Delegate

When things get tough and money gets tight is when business owners and managers pull the reins back by letting people go. Then to make matters better, they try to assume all the responsibilities of those they had to furlough or let go. Now is not the time for you to put more on your plate unless you absolutely have to. Now is the time for you to lead and find solutions.

Get your best people and delegate more responsibilities to them. This might sound counterintuitive but there’s a reason you’ve identified them as your leaders. I am often surprised by the results of giving my busiest people more work.

During this crisis I have assigned members of my own team new projects to work on. Ideally I’d recommend projects that can generate immediate revenue, but these projects might also include long term growth opportunities that the team hasn’t gotten to yet because of time constraints. Most people are going to have a lot more time on their hands right now.

3. Virtual Hugs

Zoom shares have skyrocketed in the midst of this crisis for obvious reasons. Microsoft Team users have risen by 40% in the last week. Face it, we’ve learned that we can do a lot of things remotely. The compound effect this will have on commercial office space is yet to be revealed.

Productivity aside, there is an additional benefit to these virtual meetings. Human interaction and connectivity. Human beings are social animals. Leave us alone too long in confinement and we’ll start talking to ourselves. The biggest plus to these virtual meetings is the ability to connect with people again. When one of your best team members feels like they are a one woman/man island, they are easier to pick off by other organizations who are willing to listen to them vent.

Take a couple extra minutes to connect with your team. Ask them how they are doing. Listen. You’d be surprised how important lending an ear is for the well being of your tribe.

May we all come out of this united, stronger, and wiser. I hope that these 3 quick tips help your business or organization weather this storm.

My name is Paul Argueta. I have been featured on the Inc 5000 list twice. I own a real estate brokerage and employ over 100 independent contractors as real estate agents. I am a huge sports nut and decided that I would find a way to combine sports with real estate. These days I assist Pro Athletes during their relocation process and even E-Sports gamers. I am happily married with 5 children. Balancing the pursuit of success while being a present husband and father is a challenge and my passion. You can reach me at https://www.facebook.com/talktopaulargueta.

Success Advice

3 Little Known Tips to Propel Your Best Business Relationships

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If you’d like to learn how to properly forge a relationship so you can expand your network, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.


We’ve all heard the classic saying, “your network is your net worth” but actually building that network can be challenging at times. How do you go about forging new relationships? What are the right and wrong ways to create new connections? Is it true that you should never ask someone if you can “pick their brain?” (more…)

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4 Effective Strategies You Can Use to Deal With Criticism

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If you’d like to learn how to handle criticism so you can improve yourself, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.


Back in the days when I held a job as a Banking Officer in a small bank, I had the task of packaging credit requests from small businesses and presenting them for management approval. After a year or so and several approvals under my belt, I felt a sort of guru at credit. So, I was lost for words when my boss took a less than complimentary opinion on a particularly tricky credit approval memo that I spent over three days writing. (more…)

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5 Life Changing Things You Miss Out on After Pressing the Snooze Button

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If you’d like to learn how to wake up ready energized to start your day so you can accomplish everything you need to do, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.


When was the last time you pressed the snooze button? If it was recent, you’re not alone. Snoozing is a modern-day epidemic. You must always remember the saying “If you snooze, you lose,” because it’s not far from the truth. (more…)

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Success Advice

Why You Need to Increase Your Mental Bandwidth Immediately

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If you’d like to learn how to increase your mental toughness so you can face your fears and get out of your comfort zone, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.


The bus driver told me in broken english to sit back down because the police were coming for me. This had to be a misunderstanding. I was on a night bus in Portugal when I noticed my ipad missing from my seat. Maybe it fell down the side and slid to the back of the bus? While the bus was moving, I got up and looked chair to chair hoping to locate it before everyone got off at the final stop. (more…)

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