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Success Advice

3 Steps To Find Your Big Idea

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business success
Joel Brown

The first step to building a successful digital product business is to find your big idea — The idea for your product that you’ll use to build your online business around.

Coming up with an idea is actually simpler than you might think. It comes down to a combination of 3 things.

Let’s take a look at them one by one.

 

1. Identify What You’re Naturally Great At

The first step to finding your big idea is to identify what you’re naturally good at.

This requires some self-reflection and asking around. You might want to grab out a piece of paper and write down a big list of all the things that you enjoy or you’re good at or come naturally to you.

When you’re doing this, try not to filter out anything. Sometimes, you’ll want to disqualify certain ideas because they seem too easy to you and we often don’t believe that we could get paid to teach or talk about something that’s actually enjoyable or fun. Remember, just because something comes easy to you doesn’t mean it does for other people.

Ask yourself:  “What is it that you’re great at, that you actually wouldn’t have guessed that people would pay you to teach them, because it’s so natural and automatic to you?”

Write down all the answers you can think of.

 

2. Target And Narrow Your Niche

After you’ve compiled a list of what you’re good at, the next step is to determine the niche or audience that you’re going to be creating the product for.

A big mistake people make when deciding on their audience is going too broad and creating a product that tries to ‘appeal to everyone’.

Example: A fitness coach who creates a weightloss product for anyone who wants to lose weight.

The better way to do it is to narrow your niche down to a much more specific group of people. Example: A fitness coach who creates a weightloss product for brides.

It seems counter-intuitive to target a smaller group, but doing so will allow you to speak more directly to their wants and needs and ultimately sell more products as a result.

 

In addition to narrowing my niche, I always run any new niche through the following 3 Questions:

  1. Is your target customer motivated?
  2. Are they actively searching for a solution?
  3. Are they having a hard time finding the right answer?

If you get 3 “Yes’s” to these questions, then you owe it to yourself to test out the niche. If you don’t, then keep looking until you do.

 

3. Share Your Story And Key Learning Insights

The third step is to come up with the unique story behind what you’re teaching. In other words, how did you get good at whatever it is you plan to teach?

What is the big insight that allowed you to go from failure to success?

What is your ‘rags to riches’ story?

Coming up with you story and big insight will provide you with the foundation for your hook and marketing later on.

Tying it all together…

Big Idea Eben Pagan
 

The combination of identifying what you’re naturally great at, targeting your niche well, plus remembering your story and the big insight that allowed you to go from failure to success… is where you’ll find your BIG IDEA.

It’s the place where all 3 components overlap in the diagram above.

Once you identify it,  you’ll want to make it the core of your digital product.

Finding your big idea is just the first step to creating a successful digital products business. I’m going to be opening a brand new training next week that’s going to put together the rest of the puzzle.  

It’s called Digital Product Blueprint and it’s a 90 day training course, where you’ll get my complete set of proven templates, systems and blueprints for building your digital product and online business from scratch. 

Click the banner below to opt-in and watch my training videos for free:

 

Eben-Pagan-Digital-Product-Blueprint
 

Eben Pagan is the founder of over 10 different online brands and businesses that he's grown to over $1 million from scratch, 4 of them to over $10 million. Over the past 15 years, he's taught hundreds of thousands of students all over the world how to build and grow successful businesses online.

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Success Advice

11 Mark Manson Lessons That’ll Redefine Success in the Digital Age

Success in the digital age isn’t about hacks, it’s about the raw, real lessons Mark Manson actually lives by.

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Mark Manson life lessons on success
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In 2016, Mark Manson released The Subtle Art of Not Giving a F*ck, a brutally honest, thought-provoking book that redefined self-help for a new generation. (more…)

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Change Your Mindset

The Secret Daily Routines Behind History’s Most Brilliant Thinkers

Uncover the daily rituals and hidden habits that powered history’s most brilliant minds to success.

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productivity habits of great minds
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Why Daily Rituals Matter

Every great achiever has one thing in common: discipline. Behind the novels, inventions, discoveries, and masterpieces are small, consistent habits repeated daily. (more…)

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Did You Know

How to Turn a Simple Link-in-Bio Into a Powerful Brand Hub

Transform your forgotten bio link into a high-impact gateway that fuels engagement, clicks, and conversions across every social platform.

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link in bio best practices
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Social media is one of the greatest marketing tools in 2025. According to a recent study, some 86% of marketers globally use platforms like Facebook and Instagram for advertisements, while 94% use it for content distribution.  (more…)

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Personal Development

These 11 Habits Will Make You More Productive, Successful, and Confident

Boost your focus, confidence, and results with 11 powerful habits successful people use every day.

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how to build self-confidence through action
Image Credit: Midjourney

Successful people love to help beginners. They have an incredible work ethic and rarely complain. As a result, others naturally look up to them and want to follow in their footsteps.

But here’s the truth: there’s no success without sacrifice. You’ll need to give up comfort, excuses, and sometimes even social approval to accomplish your goals.

Value comes from solving problems, and these 11 powerful tips will help you become more productive, successful, and confident, starting today.

1. Take Short Breaks After Finishing a Task

Psychology shows it’s important to reward positive behaviour.

After completing a big task or finishing a book, take five minutes to walk, stretch, or simply breathe. This quick reset helps your brain recharge and strengthens focus.

Many great writers swear by morning walks, solitude, and reflection can unlock creativity.

But if you refuse to take breaks, don’t be surprised when burnout hits. Your brain needs recovery time just as much as your body does.

2. Schedule Your Most Important Tasks First

Multitasking kills productivity. If you want to get more done, try time blocking, a method where you dedicate set periods for specific tasks.

Productivity expert Caitlin Hughes explains, “Time blocking involves scheduling blocks of time for your tasks throughout the day.”

For example, if you’re a writer:

  • Research your topic at night.

  • Write your first draft in the morning (don’t worry if it’s rough).

  • Edit in the afternoon, great writing comes from rewriting.

You can’t buy more time. Use it intentionally and without regret.

3. Eliminate Distractions from Your Workspace

Focus is the foundation of success.

According to Inc. Magazine, it takes an average of 23 minutes to recover from a distraction. That’s nearly half an hour of lost productivity every time you check your phone.

Put your phone away. Close unnecessary tabs. And yes, limit your Netflix binges.

Meeting deadlines consistently is one of the fastest ways to stand out and earn respect.

4. Take Full Responsibility for Your Life

Entrepreneur Derek Sivers once said, “Everything is my fault.”

This mindset doesn’t mean self-blame; it means self-ownership. Stop pointing fingers, making excuses, or waiting for others to change.

If your habits (like smoking or drinking too much) hold you back, it’s time to make better choices. Your friends can’t live your dreams for you; only you can.

5. Invest an Hour a Day in Learning New Skills

Knowledge compounds over time.

Whether you read books, take online courses, or practise a craft, consistent learning gives you a competitive edge.

I used to struggle with academic writing, but I improved by studying the work of great authors and applying what I learned.

Your past doesn’t define you; your actions do. Every new skill adds another tool to your arsenal and makes you more unstoppable.

6. Develop a Growth Mindset

Psychologist Dr. Carol Dweck introduced the concept of fixed vs. growth mindset.

  • A fixed mindset believes success is based on natural talent.

  • A growth mindset believes success comes from effort and learning.

Choose the growth mindset. Embrace challenges. See failures as feedback. In today’s fast-moving digital world, adaptability is your biggest advantage.

7. Learn Marketing to Reach People Who Need You

I once believed marketing was manipulative, until I realised it’s about helping people solve problems.

If your work provides genuine value, marketing is how you let others know it exists. Even Apple spends billions on it.

Don’t be ashamed to promote your skills or business. Without visibility, your ideas will never reach the people who need them most.

Creative professionals who understand marketing and sales have an unfair advantage.

8. Ask Your Mentor the Right Questions

Good mentors can fast-track your growth.

While mentorship often costs money, it’s one of the best investments you can make. Great mentors don’t care about titles; they care about your progress.

If you don’t have access to a mentor yet, books are your silent mentors. Read the best in your field, take notes, and apply what resonates.

9. Build Confidence Through Action, Not Affirmations

Author Ryan Holiday once said, “I don’t believe in myself. I have evidence.”

Confidence doesn’t come from shouting affirmations into the mirror; it comes from proof. Doing hard things, keeping promises to yourself, and following through.

When you consistently take action, your brain gathers evidence that you can handle whatever comes next. That’s real confidence, grounded, earned, and unshakable.

10. Focus on Your Strengths

Your strengths reveal where your greatest impact lies.

If people compliment you on something often, it’s a clue. Lean into it.

A former professor once told me I was creative, and that simple comment gave me the confidence to go all in. I studied creativity, applied it daily, and turned it into my career advantage.

Double down on your strengths. That’s how you build momentum and mastery.

11. Identify and Challenge Your Limiting Beliefs

Your beliefs shape your reality.

For years, I believed I couldn’t be a great writer because of my chronic tinnitus and astigmatism, sensory challenges that made concentration difficult. But over time, I realised those struggles made me more disciplined, observant, and empathetic.

Your limitations can become your greatest motivators if you let them.

Avoid shortcuts. Growth takes time, but it’s always worth it.

Final Thoughts

Becoming productive, successful, and confident isn’t about working harder than everyone else. It’s about working smarter, consistently, and intentionally.

You don’t need to overhaul your life overnight. Start small: take a break after your next task, schedule your priorities, or spend one hour learning something new.

Every habit you change compounds into long-term success. Remember, true change comes from practising new behaviours.

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