Connect with us

Success Advice

3 Steps To Find Your Big Idea

Published

on

business success
Joel Brown

The first step to building a successful digital product business is to find your big idea — The idea for your product that you’ll use to build your online business around.

Coming up with an idea is actually simpler than you might think. It comes down to a combination of 3 things.

Let’s take a look at them one by one.

 

1. Identify What You’re Naturally Great At

The first step to finding your big idea is to identify what you’re naturally good at.

This requires some self-reflection and asking around. You might want to grab out a piece of paper and write down a big list of all the things that you enjoy or you’re good at or come naturally to you.

When you’re doing this, try not to filter out anything. Sometimes, you’ll want to disqualify certain ideas because they seem too easy to you and we often don’t believe that we could get paid to teach or talk about something that’s actually enjoyable or fun. Remember, just because something comes easy to you doesn’t mean it does for other people.

Ask yourself:  “What is it that you’re great at, that you actually wouldn’t have guessed that people would pay you to teach them, because it’s so natural and automatic to you?”

Write down all the answers you can think of.

 

2. Target And Narrow Your Niche

After you’ve compiled a list of what you’re good at, the next step is to determine the niche or audience that you’re going to be creating the product for.

A big mistake people make when deciding on their audience is going too broad and creating a product that tries to ‘appeal to everyone’.

Example: A fitness coach who creates a weightloss product for anyone who wants to lose weight.

The better way to do it is to narrow your niche down to a much more specific group of people. Example: A fitness coach who creates a weightloss product for brides.

It seems counter-intuitive to target a smaller group, but doing so will allow you to speak more directly to their wants and needs and ultimately sell more products as a result.

 

In addition to narrowing my niche, I always run any new niche through the following 3 Questions:

  1. Is your target customer motivated?
  2. Are they actively searching for a solution?
  3. Are they having a hard time finding the right answer?

If you get 3 “Yes’s” to these questions, then you owe it to yourself to test out the niche. If you don’t, then keep looking until you do.

 

3. Share Your Story And Key Learning Insights

The third step is to come up with the unique story behind what you’re teaching. In other words, how did you get good at whatever it is you plan to teach?

What is the big insight that allowed you to go from failure to success?

What is your ‘rags to riches’ story?

Coming up with you story and big insight will provide you with the foundation for your hook and marketing later on.

Tying it all together…

Big Idea Eben Pagan
 

The combination of identifying what you’re naturally great at, targeting your niche well, plus remembering your story and the big insight that allowed you to go from failure to success… is where you’ll find your BIG IDEA.

It’s the place where all 3 components overlap in the diagram above.

Once you identify it,  you’ll want to make it the core of your digital product.

Finding your big idea is just the first step to creating a successful digital products business. I’m going to be opening a brand new training next week that’s going to put together the rest of the puzzle.  

It’s called Digital Product Blueprint and it’s a 90 day training course, where you’ll get my complete set of proven templates, systems and blueprints for building your digital product and online business from scratch. 

Click the banner below to opt-in and watch my training videos for free:

 

Eben-Pagan-Digital-Product-Blueprint
 

Eben Pagan is the founder of over 10 different online brands and businesses that he's grown to over $1 million from scratch, 4 of them to over $10 million. Over the past 15 years, he's taught hundreds of thousands of students all over the world how to build and grow successful businesses online.

Advertisement
1 Comment

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)

The surprising truth about leadership styles that can make or break your team’s success.

Published

on

Why one-size-fits-all leadership doesn’t work
Image Credit: Midjourney

Leadership has always been as much about people as it is about performance. Ken Blanchard, in his influential book, “The One Minute Manager”, put it simply: different strokes for different folks. (more…)

Continue Reading

Success Advice

What Every New CEO Must Do in Their First 100 Days (or Risk Failure)

Your first 100 days as CEO could define your entire legacy, here’s how to make every move count

Published

on

leadership tips for new CEO
Image Credit: Midjourney

When Tim Cook took over from Steve Jobs at Apple, the world watched with bated breath. Jobs wasn’t just a CEO; he was a visionary, an icon, and a legend of innovative leadership. (more…)

Continue Reading

Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

Published

on

Bridging the gap between employees and employers
Image Credit: Midjourney

In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

Continue Reading

Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

Published

on

entrepreneurial leadership skills and traits
Image Credit: Midjourney

When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)

Continue Reading

Trending