Success Advice

3 Shifts Coaches Need to Make to Start Getting Paid What They’re Worth

Published

7 years ago

Mar 10, 2017

Sixteen months ago, I was staring into my computer screen with bloodshot eyes ready to give up. Between serving my clients, generating leads and managing my business, I was burnt out. That voice in my head started saying, “Just give up and go back to your corporate job.”

Taking a step back, I was in search of the “one thing” that would allow me to keep my doors open. Not charging enough for my services was the glaring issue. Some clients were only paying $75 dollars per session. While comical now, at the time I struggled valuing the services provided to my clients.

The industry saying is, “Take your rates and double it.” The way coaches are currently undervaluing themselves, most coaches need to increase their rates 3-7 times.

With my back against the wall, I decided to increase my fees by five times. It transformed my business. For that to occur, three shifts had to be made in how I was operating in my business.

Here are the three same shifts I see my clients needing to make as well:

1. Start believing

Coaches who don’t believe in their market and people willing to pay them what they’re worth, attract broke clients. Coaches that believe people are willing to pay for high ticket programs, start attracting clients willing to make big investments in their future.

The biggest struggle coaches have is believing in their own marketplace. The result is that they attract people that aren’t willing to invest in themselves. Without believing people will pay for their services, those people will never come into their lives.

“It was better to focus on the good and what we had than to focus on what we had lost and were losing.” – Paul McManus

2. Leveling up their network

Jim Rohn said, “You’re the average of the five people you spend the most time with.” The same goes for a coaching business. Who are the five clients you spend the most time with? Who are the five leads you are spending the most time with?

When telling coaches to raise their rates, I usually hear, “I know that I am undercharging for my work but no one will pay me what I’m worth.” The truth is that they are just spending time with the wrong people. A prosperous business is directly correlated with the people the coach is networking with. Most coaches aren’t spending enough time with the right people.

Often, coaches are waiting for permission to level up their network. That with enough hard work, someone will invite them into the club where the next tier of clients are waiting. That is never going to happen.

The coach needs to make the first move for those relationships to ever grow. Doing so will give them the opportunity to flourish and potentially result in long term working relationships. Which will allow the coaches to take their business to new levels—along with their rates.

3. Changing the sales conversation

It is ingrained in coaches to help fix the problems for others. Unfortunately, fixing problems rarely equates to getting paid what they’re worth. Prospects wanting to resolve their problems want it done quickly and at a bargain rate. They want the coach in and out so they can focus on more important things—like creating their vision.

Coaches need to spend more time focusing on the vision of the prospect instead of the problem. More questions should be asked to get a better understanding of what the client is seeking for their lives. The coach needs so to show how the program will help make that prospect’s vision a reality.

“Your life is controlled by what you focus on.” – Tony Robbins

The result will be the prospect viewing the coach’s services as an investment. When investing, the prospect won’t want to buy something cheap. They will want to get the best product because they are working on making their vision a reality.

These are the three shift coaches need to make to start getting paid what we’re worth. With the extra cash flow, coaches can start leveraging that money to free up their most important asset—time. They can spend more time prospecting high quality leads, create more momentum to continue to grow and build the business they set out to create when first starting.

If you are a coach, which shifts do you need to make in your business? Leave your thoughts below!

Image courtesy of Twenty20.com

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Benjamin Tyler

Benjamin Tyler is the founder of Client Enrollment Academy. Where he shows coaches and consultants how to attract quality leads and attract them into high ticket programs, so they can build the business they set out to create at the start.

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

Published

2 weeks ago

Apr 10, 2024

Addicted2Success Editor

how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky.

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for.

For more articles on this theme, please head over to this blog https://blog.partners1xbet.com/.

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works.

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it.

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

Affiliate networks like ShareASale, Commission Junction, and ClickBank.
Direct searches for “[Your Niche] affiliate programs” in search engines.
Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

The percentage of commission per sale.
Whether the program offers a flat rate per action (e.g., per sign-up).
The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

Read reviews from other affiliates.
Check the program’s history and background.
Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

Payment thresholds and methods.
Any restrictions on how you can promote their products.
The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

Creating valuable content that naturally incorporates affiliate links.
Disclosing your affiliate affairs transparently to maintain trust with your audience.
Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs.

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers.

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice.

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.