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3 Important Principles Dreamworks Uses That You Can Apply to Your Business

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Image Credit: Dreamworks

Let’s take a moment to explore the culture Dreamworks has created. Of their 2,200 employees, roughly 25 percent are millennials and they have an incredible 96 percent retention rate. They are a large and creative powerhouse that has produced some of the most popular family movies. Additionally, they also have some pretty unconventional approaches to how they treat their workforce.

For instance, employees can grab free food on campus and take classes like yoga, karate, sculpting and more during work hours. According to reviews online, you could walk up to just about any employee and hear about how great the people are that work there as well.

While it seems on the surface that campus perks are the reason for retention, when you dig down deeper, there’s a lot more going on than what meets the eye.

Here are 3 important principles that Dreamworks uses that you can apply to your business too:

1. Invest in others

It was Benjamin Franklin that said “An investment in knowledge pays the best interest.” That could not be more true when it comes to working with millennials and Dreamworks has figured this out. So while the perks are pretty nice, it’s more the overall investment of their people that is really keeping them there.

In fact, a Gallup study shows that 87 percent of millennials say that professional development and career growth are significant to them. Combine that with the statistic that proves companies with solid training and development programs have 218 percent higher productivity and 24 percent higher profit margins, and you have a dynamic duo on your hands.

Dreamworks may treat their employees well, but it’s for good reason. You can completely borrow this principle if you consider what you can do to invest in those around you. It could be employees or even just your clients, but one thing is for sure, investing in the growth of others will be a hit no matter what generation they are.

“For our own success to be real, it must contribute to the success of others.” – Eleanor Roosevelt

2. Plan for change

Dreamworks understands that people are what make the workplace, and if we love those we work with, we will be more productive, creative, and happier to go to work. This is where the millennials are thought of as being picky when it might just be something we could all embrace more of: change.

In fact, an article from Time Magazine points to this pretty clearly. It says “Tom Brokaw, champion of the Greatest Generation, loves millennials. He calls them the Wary Generation, and he thinks their cautiousness in life decisions is a smart response to their world. He continues by saying “Their great mantra has been: Challenge convention. Find new and better ways of doing things.”

So while some complain about millennials in the workplace, Dreamworks is embracing their thoughts and challenges. They are willing to accept new ideas and see where processes and products can be improved. Millennials aren’t necessarily wanting things their way, they are just recognizing the importance of innovation in a world where everything is moving so fast.

You might be tempted to leave well enough alone and not consider how things could be better. However, the new workforce is clearly pushing boundaries and it will help you if you prepare for it. Plan for change since it is, after all, the only constant in the world today.

Consider the things you have always done the same way and open yourself up to the possibility of doing something differently. Growth happens when we get outside our comfort zone and challenge ourselves.

3. Build your own culture

A great culture is something you will find at any “Best Place to Work” company these days. The best part for most entrepreneurs is that culture is actually far easier to build the smaller your company is. So while larger companies like Dreamworks can provide the campus perks, it’s the culture that people stick around for.

A recent study showed that a high-trust culture is important for millennials in the workplace. In fact, 95 percent of millennial employees report that work/life balance is important to them. This leads to more creativity, productivity and the slow building of a great culture.

The interesting thing is, companies that build great cultures tend to have employees that see the workplace more as a second family.

“Customers will never love a company until the employees love it first.” – Simon Sinek

“Perhaps the most important reason I’ve been happy at Vanderbloemen for five years is because I love the people I work with. We’ve been intentional about building a contagious culture where the company and its people thrive. We’ve become a “family” that loves and supports each other, both inside and outside of work,” says Holly Tate, a millennial with more than 5 years tenure.

No matter the size of your company, culture wins. It’s the calculated, yet simple act of being intentional with your hires, placement and even the clients you work with.

Borrow from this success as a reminder to develop trust with those around you as much as possible. Take clients and employees to lunch for no reason or host an event for them. Build a culture where the people around you matter and you’ll find yourself well on your way to building the culture that works for you.

The Takeaway

As an entrepreneur, you are a driving force of innovation in the world. Your ideas and passions are needed to create a better future and build a better workplace for those coming behind you. The most important thing you can learn from this is to consider new ideas as a way to improve on what has been done for so long.

Consider what Dreamworks has achieved so you learn from it, but also recognize that their culture will include things that yours will not. All the perks and high salary in the world can’t replace the overall great culture you have the opportunity to build.

Find creative ways to invest in people and they will invest in you. By adopting these 3 principles into your business, you’ll be able to slowly build your company the way you want it while still providing a great experience for employees and clients alike.

What makes a great work culture? Let us know your thoughts below!

Jared Latigo is a personal development consultant that helps people create more freedom in their life to make a positive difference in the world. He works with individuals and in corporate settings on topics like the entrepreneur mindset, financial freedom and goal setting. He’s written for Michael Hyatt, Lifehack, Problogger and more as well having a successful YouTube channel with his family. Find more at jaredlatigo.com

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Setting goals at the start of the year means you will know exactly what you need to do throughout the year to be successful. By setting goals, it forces you to build a plan about how you intend to achieve those goals. By having a plan in place, you will wake up every morning with a clear idea of what it is you need to do each day. Just by writing down your goals, there is a 42% greater chance you will achieve those goals than if they just stayed in your head. It may seem like a small thing but actually creating goals every year and then writing them down significantly improves your chances of success. (more…)

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5 Things You Can Learn From The 5am Club by Robin Sharma

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It has been said by Robin Sharma, “5 AM is the time of least distraction, highest human glory, and greatest peace.” This also happens to be the central idea or the core value he has discussed in his book, ‘The 5 Am Club.’ Speaking of early mornings, at what time do you wake up? Are you annoyed by the fact that you wake up on the edge of time and then rush to work in haste? 

The life lessons put forth by The 5 AM Club are exactly the learning and motivation you need to challenge your complacency. In your race against time, you may not have the time to read this fabulous book. So, we have summed up the key book’s takeaways for your convenience.

1. The vigor of waking up early

This is what the book’s most fundamental advice to everyone is. Waking up at 5 am every day can work wonders to avert failures and make success a natural habit. When we wake up at 5 am, we have more time on our hands than others. Besides, this is when we have minimum interruptions and maximum powerfulness of the mind. 

To add, the early morning peace is priceless! You can schedule your most important tasks of the day between 5am, and 8am. This book teaches us in the simplest way, how we can train our mind and strengthen it to deliver the highest productivity by waking up early. This energy that you have when you wake up in the morning and the few additional hours in your day are what serve as perfect ingredients for success.

“The secret to productivity is simplicity.” – Robin Sharma

2. The power of finding the right balance in life

The book talks about a precious lesson of finding the right balance within. We often talk about the need for mindfulness and achieving the right mindset to perceive things. But this book goes a few steps ahead of our usual approach to life. It highlights the vitality of mindset and introduces the concepts of heartset, healthset, and soulset.

These terms may seem new, but they are self-explanatory. The idea of heartset endorses the essentialness of emotional stability and well-being. Next, the perspective of healthset indicates the need to look after physical health. At last, soulset is an attribute of spirituality. As explained in this book, success prospects can be enhanced big time by achieving the right balance between these internal virtues.

3. The iconic 20/20/20 modus operandi

What is the first thing you will do if you start waking up at 5 am every day? Did you ever spare a thought about it? This book has the answer to this question, and you will be convinced that it is a great way to begin your day!. The author suggests that you should split the first hour of the day into three equal parts of 20 minutes each.

In the first 20 minutes of the day, you should prioritize your physical fitness and exercise. In the next 20 minutes, you should energize your soul and spirit via self-reflection and soulful meditation. This will prepare you for the rest of the day and will enable you to bolster your commitment and focus. In the last 20 minutes of the first hour, you should read and learn. But what are you going to read about in those 20 minutes? Read about successful people and their inspiring journeys to the pinnacle of success.

4. The significance of a proper sleep schedule

In this book, there is a mention of ‘a ferocious global sleep recession’, which is intriguing and enlightening. It hints at the state of sleep deprivation that this world is sinking into gradually. We often associate success and hard work with the notion of staying up all night and testing our endurance beyond limits. But that is not the right approach to accomplishing success, or rather, it is a flawed methodology.

Sometimes even if we do not have any critical work, we keep whiling our night time on social media or television. What are we gaining from it is the real question, and I am afraid the answer is nothing! We learn from this book that it is critical to look after your sleep cycle and start your day at 5 am afresh. Sleep and rest are indispensable for mental and physical well-being, or your productivity will decline.

“If you want to have the results only 5% have, you must be willing to do and think like only 5% do and think.” – Robin Sharma

5. The art of evolving

The book sheds light on the need to be spiritual and master self-reflection. However, do you realize the purpose that the routine of reflection each morning serves? The idea is to keep learning, keep reflecting on the mistakes and keep evolution an ongoing process. You should evolve every day and strive to be a better version of yourself every day. So, one of your primary goals after waking up should be to reflect on your actions and missed opportunities of the previous day.

To recapitulate, The 5 AM Club is a must-read book if you are a passionate reader. It has the prowess and charm to refurbish your perception of life altogether. Even if you cannot read the book for some reason, make sure you incorporate the above key takeaways into your life. By starting your day at 5 am, you can rediscover your lost soul and enthusiasm, and you would not have complaints to make about the lack of time. If you can own your mornings, you can go places on the ladder of success, for excuses are only for those who are not committed to their goals.

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