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3 Important Principles Dreamworks Uses That You Can Apply to Your Business



Image Credit: Dreamworks

Let’s take a moment to explore the culture Dreamworks has created. Of their 2,200 employees, roughly 25 percent are millennials and they have an incredible 96 percent retention rate. They are a large and creative powerhouse that has produced some of the most popular family movies. Additionally, they also have some pretty unconventional approaches to how they treat their workforce.

For instance, employees can grab free food on campus and take classes like yoga, karate, sculpting and more during work hours. According to reviews online, you could walk up to just about any employee and hear about how great the people are that work there as well.

While it seems on the surface that campus perks are the reason for retention, when you dig down deeper, there’s a lot more going on than what meets the eye.

Here are 3 important principles that Dreamworks uses that you can apply to your business too:

1. Invest in others

It was Benjamin Franklin that said “An investment in knowledge pays the best interest.” That could not be more true when it comes to working with millennials and Dreamworks has figured this out. So while the perks are pretty nice, it’s more the overall investment of their people that is really keeping them there.

In fact, a Gallup study shows that 87 percent of millennials say that professional development and career growth are significant to them. Combine that with the statistic that proves companies with solid training and development programs have 218 percent higher productivity and 24 percent higher profit margins, and you have a dynamic duo on your hands.

Dreamworks may treat their employees well, but it’s for good reason. You can completely borrow this principle if you consider what you can do to invest in those around you. It could be employees or even just your clients, but one thing is for sure, investing in the growth of others will be a hit no matter what generation they are.

“For our own success to be real, it must contribute to the success of others.” – Eleanor Roosevelt

2. Plan for change

Dreamworks understands that people are what make the workplace, and if we love those we work with, we will be more productive, creative, and happier to go to work. This is where the millennials are thought of as being picky when it might just be something we could all embrace more of: change.

In fact, an article from Time Magazine points to this pretty clearly. It says “Tom Brokaw, champion of the Greatest Generation, loves millennials. He calls them the Wary Generation, and he thinks their cautiousness in life decisions is a smart response to their world. He continues by saying “Their great mantra has been: Challenge convention. Find new and better ways of doing things.”

So while some complain about millennials in the workplace, Dreamworks is embracing their thoughts and challenges. They are willing to accept new ideas and see where processes and products can be improved. Millennials aren’t necessarily wanting things their way, they are just recognizing the importance of innovation in a world where everything is moving so fast.

You might be tempted to leave well enough alone and not consider how things could be better. However, the new workforce is clearly pushing boundaries and it will help you if you prepare for it. Plan for change since it is, after all, the only constant in the world today.

Consider the things you have always done the same way and open yourself up to the possibility of doing something differently. Growth happens when we get outside our comfort zone and challenge ourselves.

3. Build your own culture

A great culture is something you will find at any “Best Place to Work” company these days. The best part for most entrepreneurs is that culture is actually far easier to build the smaller your company is. So while larger companies like Dreamworks can provide the campus perks, it’s the culture that people stick around for.

A recent study showed that a high-trust culture is important for millennials in the workplace. In fact, 95 percent of millennial employees report that work/life balance is important to them. This leads to more creativity, productivity and the slow building of a great culture.

The interesting thing is, companies that build great cultures tend to have employees that see the workplace more as a second family.

“Customers will never love a company until the employees love it first.” – Simon Sinek

“Perhaps the most important reason I’ve been happy at Vanderbloemen for five years is because I love the people I work with. We’ve been intentional about building a contagious culture where the company and its people thrive. We’ve become a “family” that loves and supports each other, both inside and outside of work,” says Holly Tate, a millennial with more than 5 years tenure.

No matter the size of your company, culture wins. It’s the calculated, yet simple act of being intentional with your hires, placement and even the clients you work with.

Borrow from this success as a reminder to develop trust with those around you as much as possible. Take clients and employees to lunch for no reason or host an event for them. Build a culture where the people around you matter and you’ll find yourself well on your way to building the culture that works for you.

The Takeaway

As an entrepreneur, you are a driving force of innovation in the world. Your ideas and passions are needed to create a better future and build a better workplace for those coming behind you. The most important thing you can learn from this is to consider new ideas as a way to improve on what has been done for so long.

Consider what Dreamworks has achieved so you learn from it, but also recognize that their culture will include things that yours will not. All the perks and high salary in the world can’t replace the overall great culture you have the opportunity to build.

Find creative ways to invest in people and they will invest in you. By adopting these 3 principles into your business, you’ll be able to slowly build your company the way you want it while still providing a great experience for employees and clients alike.

What makes a great work culture? Let us know your thoughts below!

Jared Latigo is a personal development consultant that helps people create more freedom in their life to make a positive difference in the world. He works with individuals and in corporate settings on topics like the entrepreneur mindset, financial freedom and goal setting. He’s written for Michael Hyatt, Lifehack, Problogger and more as well having a successful YouTube channel with his family. Find more at

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Success Advice

Mastering Self-Management for Success: Lessons From Peter F. Drucker

With careers no longer following a straight, predictable path, self-awareness and adaptability are essential for success.



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Success Advice

How to Break the Cycles of Mediocrity and Manifest Your Greatness

There is no greatness without becoming and there is no becoming with authenticity



Image Credit: Midjourney

In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be. 

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time. 

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

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