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3 Important Principles Dreamworks Uses That You Can Apply to Your Business



Image Credit: Dreamworks

Let’s take a moment to explore the culture Dreamworks has created. Of their 2,200 employees, roughly 25 percent are millennials and they have an incredible 96 percent retention rate. They are a large and creative powerhouse that has produced some of the most popular family movies. Additionally, they also have some pretty unconventional approaches to how they treat their workforce.

For instance, employees can grab free food on campus and take classes like yoga, karate, sculpting and more during work hours. According to reviews online, you could walk up to just about any employee and hear about how great the people are that work there as well.

While it seems on the surface that campus perks are the reason for retention, when you dig down deeper, there’s a lot more going on than what meets the eye.

Here are 3 important principles that Dreamworks uses that you can apply to your business too:

1. Invest in others

It was Benjamin Franklin that said “An investment in knowledge pays the best interest.” That could not be more true when it comes to working with millennials and Dreamworks has figured this out. So while the perks are pretty nice, it’s more the overall investment of their people that is really keeping them there.

In fact, a Gallup study shows that 87 percent of millennials say that professional development and career growth are significant to them. Combine that with the statistic that proves companies with solid training and development programs have 218 percent higher productivity and 24 percent higher profit margins, and you have a dynamic duo on your hands.

Dreamworks may treat their employees well, but it’s for good reason. You can completely borrow this principle if you consider what you can do to invest in those around you. It could be employees or even just your clients, but one thing is for sure, investing in the growth of others will be a hit no matter what generation they are.

“For our own success to be real, it must contribute to the success of others.” – Eleanor Roosevelt

2. Plan for change

Dreamworks understands that people are what make the workplace, and if we love those we work with, we will be more productive, creative, and happier to go to work. This is where the millennials are thought of as being picky when it might just be something we could all embrace more of: change.

In fact, an article from Time Magazine points to this pretty clearly. It says “Tom Brokaw, champion of the Greatest Generation, loves millennials. He calls them the Wary Generation, and he thinks their cautiousness in life decisions is a smart response to their world. He continues by saying “Their great mantra has been: Challenge convention. Find new and better ways of doing things.”

So while some complain about millennials in the workplace, Dreamworks is embracing their thoughts and challenges. They are willing to accept new ideas and see where processes and products can be improved. Millennials aren’t necessarily wanting things their way, they are just recognizing the importance of innovation in a world where everything is moving so fast.

You might be tempted to leave well enough alone and not consider how things could be better. However, the new workforce is clearly pushing boundaries and it will help you if you prepare for it. Plan for change since it is, after all, the only constant in the world today.

Consider the things you have always done the same way and open yourself up to the possibility of doing something differently. Growth happens when we get outside our comfort zone and challenge ourselves.

3. Build your own culture

A great culture is something you will find at any “Best Place to Work” company these days. The best part for most entrepreneurs is that culture is actually far easier to build the smaller your company is. So while larger companies like Dreamworks can provide the campus perks, it’s the culture that people stick around for.

A recent study showed that a high-trust culture is important for millennials in the workplace. In fact, 95 percent of millennial employees report that work/life balance is important to them. This leads to more creativity, productivity and the slow building of a great culture.

The interesting thing is, companies that build great cultures tend to have employees that see the workplace more as a second family.

“Customers will never love a company until the employees love it first.” – Simon Sinek

“Perhaps the most important reason I’ve been happy at Vanderbloemen for five years is because I love the people I work with. We’ve been intentional about building a contagious culture where the company and its people thrive. We’ve become a “family” that loves and supports each other, both inside and outside of work,” says Holly Tate, a millennial with more than 5 years tenure.

No matter the size of your company, culture wins. It’s the calculated, yet simple act of being intentional with your hires, placement and even the clients you work with.

Borrow from this success as a reminder to develop trust with those around you as much as possible. Take clients and employees to lunch for no reason or host an event for them. Build a culture where the people around you matter and you’ll find yourself well on your way to building the culture that works for you.

The Takeaway

As an entrepreneur, you are a driving force of innovation in the world. Your ideas and passions are needed to create a better future and build a better workplace for those coming behind you. The most important thing you can learn from this is to consider new ideas as a way to improve on what has been done for so long.

Consider what Dreamworks has achieved so you learn from it, but also recognize that their culture will include things that yours will not. All the perks and high salary in the world can’t replace the overall great culture you have the opportunity to build.

Find creative ways to invest in people and they will invest in you. By adopting these 3 principles into your business, you’ll be able to slowly build your company the way you want it while still providing a great experience for employees and clients alike.

What makes a great work culture? Let us know your thoughts below!

Jared Latigo is a personal development consultant that helps people create more freedom in their life to make a positive difference in the world. He works with individuals and in corporate settings on topics like the entrepreneur mindset, financial freedom and goal setting. He’s written for Michael Hyatt, Lifehack, Problogger and more as well having a successful YouTube channel with his family. Find more at

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Success Advice

19 Common Characteristics All Visionary Leaders Have



visionary leadership qualities

When you look at business leaders like Bill Gates, Sam Walton, Sir Richard Branson, and philosophers like Bertrand Russell, Martin Heidegger, Ludwig Wittgenstein, David Bohm,  C. S. Peirce and inventors like Nikola Tesla, Paolo Soleri, Harvey W. Bailey, Thomas Edison, Alexander Graham Bell and Wright brothers and political leaders like Mahatma Gandhi, Martin Luther King, Jr. and Aung San Suu Kyi, it becomes very clear that they are all connected through one leadership—visionary leadership. (more…)

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Success Advice

Wealth Lessons Everyone Should Hear for Every Stage of Your Life

Do you have the courage to rewrite your story?



what i would tell my younger self

Do you see what I see? Likely not, as we each see ourselves through the lens of our own story. (more…)

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Success Advice

How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers



how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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Success Advice

The Power of Ethical Leadership: How Integrity Drives Success

By leading with integrity and ethics, leaders create an environment where employees feel excited to come to work



Ethical leadership

What differentiates a positive organizational culture that enjoys a clean reputation and long-term success from a toxic culture drowning in scandals, mistrust, and legal fines?  (more…)

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