Connect with us

Success Advice

10 Great Business Lessons From Steve Jobs, The Founder Of Apple

Joel Brown (Founder of Addicted2Success.com)

Published

on

Business Lessons Steve Jobs


The announcement of Steve Jobs’ decision to quit as CEO of Apple may, on reflection, not be entirely unexpected, but it draws to a close one of the finest chapters in entrepreneurial history.  The ailing Jobs, who took a medical leave of absence in 2009, said that the “day has come” where he can no longer carry out his duties as CEO. Steve Jobs leaves behind a company that recorded a thumping $7.31 billion profit in the last quarter. But his influence on business, technology and popular culture has been far beyond mere numbers.

Here are the 10 lessons that budding entrepreneurs can take from Steve Jobs’ stunning success.

10 Great Lessons to take from Apples Steve Jobs

 

1. Keep a strict focus

It’s clear that Jobs was always going to work in the tech space, from when he dropped out of college, started attending classes he wasn’t enrolled in and got a job at Atari.

But although he was working in a nascent industry when he started Apple in a garage in 1973, he always kept a tight focus on the products that would build the business, from the Apple I computer in 1973 to the iPad last year.

He once said: “Apple is a $30 billion company, yet we’ve got less than 30 major products. I don’t know if that’s ever been done before… it means saying no to the hundred other good ideas that there are. You have to pick carefully.”

 

2. Embody your brand

Apple has become a company that almost transcends business and tech – it is a popular culture icon and adored by its customers on a level that most other brands can only dream of.

Many of these things can also be said of Jobs himself. He embodies the innovative, cutting edge, design-savvy image of the business. Entrepreneurs can’t afford for there to be any jarring dis-connect between their own image and that of their company.

Above all, you need passion. “You’ve got to find what you love,” Jobs has said. “And that is as true for your work as it is for your lovers.”

 

3. Surround yourself with the best people

Jobs may be viewed as a technological genius, but if it wasn’t for some extremely talented allies, it’s unlikely that we would’ve ever heard of him.

He had few friends before meeting computer whizz-kid Steve Wozniak in the early 1970s, who proceeded to build products that no-one could match in terms of innovation.

Although his business skills have arguably never quite matched his design nous, Jobs has been savvy enough to bring in people who offer what he can’t. Hence, Tim Cook, very much a “numbers man” as COO, was in prime position to take over as CEO.

Jobs only took delegation so far, however, when it came to entrepreneurial instinct. “Don’t let the noise of others’ opinions drown out your own inner voice,” he advised.

 

4. Improve on what is currently offered

Apple is known as a highly innovative company that has completely transformed the way we think about entertainment and communication.

But in reality, the business has built its success on improving what went before. It made the MP3 player better with the iPod. The mobile phone was improved with the iPhone.

The story goes that the iPhone came about after Apple execs complained to each other about what irritated them about their mobiles. Jobs focused on what wasn’t working in current trends and overhauled it.

 

5. Keep the customer in mind

Famously, Apple under Jobs never hired consultants or conducted market research. He relied on his innate sense of what consumers wanted and, crucially, what they will want in the future.

While this approach won’t work for every business, there are several lessons you can take from Jobs when it comes to customers. One is to put yourself in their shoes.

“We figure out what we want. You can’t go out and ask people ‘what’s the next big thing?” he has said.

6. Learn from failure

The relationship between Jobs and Apple hasn’t always been a cosy, harmonious one.

In 1985, Jobs had a bust-up with then-CEO John Sculley, causing him to walk out of the company he co-founded. Rather than mope, he bought studio animation firm Pixar before returning to Apple in 1996.

He immediately binned a range of products that he felt were a waste of time and went about pointing Apple in a new direction, focusing on just four products, firstly with the brightly-coloured series of Macs and then onward to the iPod and beyond.

 

7. Think big

Whether it’s taking an axe to Apple’s product range or creating entirely new categories with devices such as the iPad, Jobs has never been afraid to think big.

Everything about Apple under his command has been geared towards the brave and genre-defining. Jobs’ product presentations, to packed crowds, added a sense of theatre and occasion to the Apple brand.

That doesn’t mean that ambition can be fulfilled without hard work. As Jobs put it: “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

 

8. Demand the best

Jobs may have a favourable image in the media, but those who have worked under him describe a man obsessed with perfection. As well as thinking big, Jobs liked to be across the detail too.

“My job is not to be easy on people,” he once stated. “My job is to make them better.”

 

9. Succession planning

Jobs’ exit may have shocked many observers, given that his long absences from Apple in the past two years have never been fully articulated, but it’s clear that a solid succession plan has been built behind the scenes.

Cook has already got runs on the board as acting CEO and will be tasked with driving the company forward, with help from Jobs as chairman.

If you fell under a bus, who would replace you? Hopefully, you will have an answer as Jobs did: “My job is to make the whole executive team good enough to be successors, so that’s what I try to do.”

 

10. Create a signature look

Jobs made the black skivvy look his own. He probably has a wardrobe stuffed with hundreds of them.

Maybe you should adopt a distinctive style. Bow tie perhaps? Or maybe a hat worn at a jaunty angle?

 

The Lost 1984 Video: young Steve Jobs introduces the Macintosh

 

Article By Oliver Milman from Startupsmart.com.au

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

Advertisement
4 Comments

4 Comments

  1. khaleel

    Jun 5, 2012 at 8:56 am

    It was very informative blog. Thank u

  2. chitarra elettrica ibanez

    Dec 27, 2011 at 8:56 pm

    Hi, very nice blog, thanks!

  3. sintetizzatori

    Dec 27, 2011 at 6:47 pm

    Fantastic blog! Great!

  4. scheda audio

    Oct 8, 2011 at 2:32 pm

    Hi, this is a great post! Thanks..

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

The Power of Keeping a Daily Business Journal

Published

on

why you should keep a daily business journal
Image Credit: Unsplash

When most of us think about keeping a journal or diary, our minds are often transported to the potentially embarrassing things we used to scribble before we went to bed back in our middle and high school days. However, nightly journaling is actually one of the best ways to organize our thoughts, catalog our experiences, and measure our progress. As strange as it sounds, when applied to our professional lives, the practice of keeping a brief but structured journal can actually be extremely valuable, and help us become more conscious decision makers. (more…)

Continue Reading

Success Advice

How to Deal With the Fears That Hold You Back From Happiness

Published

on

how to deal with your fears
Image Credit: Unsplash

Fear is an emotion that most of us experience in this lifetime. However, some of us live in a more heightened state of fear, and sometimes it can rule our lives. Of course, I’m not talking about instinctive fear that our organism provides in dangerous situations. In this case, it serves for our protection.  (more…)

Continue Reading

Success Advice

3 Signs You’re Helping Raise a Quitter

Published

on

3 signs you're raising a quitter
Image Credit: Unsplash

Quitting is a bad habit and one that is taught and learned. As parents, we have way more control over this than we think, or even want to take responsibility for. Our children emulate what they see. If you bounce from job to job, or hobby to hobby, your child is more likely to do the same. (more…)

Continue Reading

Success Advice

5 Multi-Tasking Tips for the on the Go Mogul

Published

on

multitasking for busy people
Image Credit: Unsplash

It’s no secret that the business world – actually, the world in general – is moving at a speed that wasn’t even possible just a short generation ago. Our new tech tools, most notably the emergence of the wireless Internet enabled device, have made communication, logistics, and management a quicker process than ever before. Combine that with the competitive nature of the business environment, and instead of being able to sit back and enjoy the productivity increases of these new tools, we’re often required to get more accomplished – in the same amount of time. (more…)

Continue Reading

Trending