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2 Secret Roads to Success – Why Some People Have It All and How You Can Too

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Have you wondered how some people seem to have it all – the 6-figure pay check, a healthy and fit body and amazing relationships? On the other hand, others are successful in one aspect of our lives (perhaps we are happy with our careers) but there’s always something that’s missing – that strong body, that perfect someone or living a meaningful life.

I’ve personally experienced having a successful career but failed at having a healthy and strong body. When I finally succeeded at getting and staying healthy, I realized that there are two completely different approaches, both of which need to be mastered to find success in life – the goal-driven approach and the process-driven approach.

The Goal-Driven Approach

A goal-driven approach is one in which our goals themselves, are sufficient to motivate us to act until we achieve them. This works well for:

  1. Short-term goals lasting a few days or a few weeks, where we can see the end in sight and push ourselves to get there.
  2. Goals that are usually within or just outside our comfort zone.
  3. Goals that have some certainty of success at the end. For example, working overnight and acing the client presentation the next morning makes us feel proud of our achievement and gets us recognition from our boss.

This approach inherently rewards speed, agility and short bursts of intense work. We end up relying on quick wins or successes which make the task worth it and help us feel motivated to achieve our goals.

Most of us are very adept at using this approach because we’ve grown up in environments, traditional education and companies, which operate this way. Schools and universities set exams and corporate jobs require us to complete tasks upon which we get good grades or promotions.

When the Goal-Driven Approach Doesn’t Work

What a goal-driven approach doesn’t teach us though is how to approach long-term goals like staying healthy, having meaningful relationships or building our careers around our purpose in life.

  1. These goals are usually so big and so long-term that we don’t fully understand all the steps to reach them.
  2. They don’t have any immediate reward associated with them so our motivation to chase them decreases after the initial burst of inspiration. For example, it’s impossible to lose weight and keep it off by just eating healthy for a week.
  3. Because they are so long-term, any future action of ours can completely wipe out the gains made in the beginning of the process which is even more de-motivating. For example, a week of eating healthy can be wiped out by one night of bingeing.
  4. There is also no artificial sense of urgency like deadlines -so we need to find the motivation internally to engage in the task every day. If we ever try to impose timelines on these tasks, it only stresses us out and we compensate by completely sabotaging ourselves like eating an entire pack of cookies one fine night exhausted from a week of eating too little.

“If you don’t know where you are going, you might wind up someplace else.” – Yogi Berra

The Process-Driven Approach

The process-driven approach breaks down our big goals into minute goals and creates a habit to execute these minute goals regularly.

Putting such a habit into place is simple. Just follow these four steps:

  1. Break down your big vision into multiple long-term goals all of which have to work together to make your big vision come true. For example, for your big goal of feeling healthy and fit, you may break it down into eating healthier, exercising regularly and sleeping more.
  2. Pick one of the goals to focus on, ideally the one you think will have the biggest payoff.
  3. Break this goal down into a series of simple activities that you can do without much effort. For example, let’s say you picked eating healthier as your priority goal. One of the activities that might be sabotaging you is your regular McDonald’s dinner on the way back from work. A simple activity that can replace this is to stop driving by McDonald’s if it’s triggering your craving and take a different route back home instead.  This might take a little bit of willpower on the first day but as you get used to the new route over a couple of weeks, it’ll become an automatic habit.
  4. Once the first activity feels like a normal part of your day, stack on the second activity and so on. Similarly, once you’ve achieved the first goal, stack on the second, third and remaining goals to reach your long-term vision.

How to Succeed with the Process-Driven Approach

Though this seems simple in theory, there are two emotional and mindset changes needed to succeed with this method.

The first is to be patient – instead of focusing on the big shiny dream, measure progress against the habit that you’re trying to cultivate. Accept that seeing the big vision come true takes months and sometimes years. Our biggest Achilles heel is impatience and while this works well in academia and work, it backfires in building health and relationships because we end up taking short cuts that harm us long term.

The second is to build rewards into your process – Having rewards is the best way to motivate ourselves and makes our mini-habits easier to stick to. For example, if you don’t eat at McDonald’s then your reward could be having a spa massage at the end of the week.

“Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.” – Thomas Jefferson

Find The Right Balance

At the end of the day, we need to master both goal-driven and process-driven approaches to succeed. Use the goal-driven approach for short-term goals or when you need a burst of energy to push you through a task. Use the process-driven approach for long-term lifestyle change journeys such as getting healthier, having more meaningful relationships or pursuing a career that resonates with your purpose in life. In this way, you too can soon be the person who seems to magically “have it all”.

What are you doing today to reach success later on? Let us know your tips in the comments below!

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Success Advice

How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

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how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

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Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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Success Advice

The Power of Ethical Leadership: How Integrity Drives Success

By leading with integrity and ethics, leaders create an environment where employees feel excited to come to work

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What differentiates a positive organizational culture that enjoys a clean reputation and long-term success from a toxic culture drowning in scandals, mistrust, and legal fines?  (more…)

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10 Landing Page Hacks Experts Are Using to Generate Leads

Crafting a landing page that converts is both an art and a science

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landing page hacks that generate leads

If you are in the online marketing world, you know the importance of a high-quality landing page. It’s like a secret sauce that can turn a casual user into a solid lead. I will walk you through ten great tips that have worked wonders for me and could do the same for you in creating landing pages that generate leads. (more…)

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Success Advice

An Easy to Follow 8 Step Strategy for Creative Problem Solving

A complete process of creative problem-solving encompasses finding problems, developing creative solutions, and implementing your solutions

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No matter where you look around the world today, entrepreneurs face a common challenge: The need to stand out from their competitors and win over customers. (more…)

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