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19 Harsh Truths You Don’t Want To Hear But Must (You’ll Be 10 Times Better For It)

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As a blogger, I cop a lot of heat for delivering the truth rather than sugar-coating it with Instagram selfies, perfect image filters and nice words. I’ve written about ditching your loser friends, giving up porn, being spat at by haters online and everything under the sun.

I’m not here to impress you; I’m here to give you the truth so you can grow. It’s not about me or some BS personal brand; it’s about how all of us can smash our goals using the truth and leave a legacy behind that will stop us from having regrets.

Here are the 19 harsh truths you must hear:

1. We all have the same problems.

My problems are the same as your problems. You might be dealing with some BS, but you’re not alone. That divorce, person that passed away, rejection letter you got or redundancy you were forced to take is happening to many other people, at exactly the same time.

Knowing your problems are all the same is how you stop yourself from getting stuck and feeling sorry for yourself. All your problems are simply a process that you have to deal with.

This process is part of the human experience and it’s what you were forced to sign up for when your parents decided to have sex and create you in the first place.

2. You don’t need experience – ever.

So many people in the workforce resist applying for their dream career because it says in the advertisement “5 years of X skill required with a proven track record.”

This line is part of every template for every job ad ever written. This line is in the ad to stop time wasters and people that don’t have the killer instinct to see past the obstacle that’s been laid in front of them. If you give up on your career dream just because of one line, in one job ad, you’re probably not cut out to work for most companies.

Experience often leads to a fixed mindset that makes you think you know everything when you don’t. Sometimes the best experience is no experience and a brilliant mindset.

3. We’re all going to have someone die on us – expect it.

I’ve lost many relatives in the last few years including my grandma who died at 104 because she stopped eating and decided she lived enough. On the day the doctors told me she didn’t have long to live, I was out of town.

I hurried back and went to see her. The doctors said to hurry up as she was close to death. I got there just in time to see her eyes still open. I held her hand and told her that I loved her very much. She squeezed my hand, closed her eyes and passed away shortly after. It’s like she was waiting for me the whole time.

All of us are going to lose someone, so enjoy the time you have with your family and friends. Don’t take a moment of it for granted and never leave people you care about on bad terms. The last thing you want is someone to die on you having the relationship tarnished because of something stupid like a disagreement over money or a difference in beliefs.

“Death is guaranteed for all of us. It’s the only certainty we have and it’s the only motivation you should ever need”

4. Complaining is a F*cking waste of time.

It achieves nothing and is for cry babies who don’t want to face the harsh truth: we’re in control of everything that happens to us. Meaning: we’re in control of how we interpret all events.

Complaining is a disease that carries an antidote called “Freaking stop it, now, please.”

No one likes a complainer and it’s only making you get stuck in your head instead of charging forward towards your goals and doing something cool.

5. No one gives a hoot about your personal brand.

All these personal brand courses and “building a brand on LinkedIn” are ridiculous. No one cares about your ego, how good you think you are or your company. All we care about is what’s in it for us. If you deliver something of value, then we will all like your stuff. There’s nothing else to it.

Your brand is just a perception based on the results you’ve proven in the past. Your brand is only as good as what you can teach us, give us or inspire us to do.

6. Other people’s opinions don’t matter.

Being bogged down by what other people think of you is crazy! Half the time, the people who are sharing these opinions are complete failures and are projecting their wants, needs, failures and desires onto you. They are hoping they can live vicariously through your life because their life sucks.

The only opinion that matters is yours. If you believe you can do the impossible, then you will.

7. You don’t need education or permission – they’re both optional.

A colleague asked me the other day if she should do a course in social media to get a job in the field. I told her “Screw that and build a presence online which will demonstrate your ability.”

I also told her “There’s a bunch of podcasts that you can listen to for free that don’t ever require you to do anything other than listening. Then all it comes down is picking the people who’ve already crushed it and following their strategies – seeing as they’re proven.”

You don’t need education to achieve your goals. You also don’t need anybody’s permission. If no one will hire you to build their website, then start your own company and generate business for yourself.

“Whatever you do, don’t waste time seeking approval. This habit comes out of overthinking, laziness or lack of execution”

8. You never want to have regrets.

There have been several studies conducted of what people dying think before they pass away. Uniformly, the vast majority have regrets about things they didn’t get to do.

When you realize that there are no barriers and you should just try everything that your heart desires (well maybe not drugs), you live a life of no regrets.

You experience life for the miracle that it is. If you like to travel then go do it. If you want a career in a certain field, then go do it. The strategies, resources, people, etc. will find their way into your life when you commit to taking action and not having regrets.

9. The human experience is full of suffering. Time to master it.

In some ways, you could describe our lives as torture. From day one, we’re going to suffer – guaranteed. On the other hand, suffering is only torture when you allow yourself to suffer.

When you see suffering as a necessity and you learn to use it to your advantage, that same suffering becomes fuel for your goals and dreams. All of a sudden, when suffering enters your life, you know what to do with it.

Suffering is part of the struggle which will help you do wonderful things in this world.

10. Quit wasting your time and throwing it down the toilet.

Pissing your time up against the wall doing useless activities rather than pursuing your passion(s) is the dumbest thing you can do. All of the things you want to achieve and haven’t yet can be done in the time you waste.

You think you don’t have time to write, make music, train for a sport but you do. You have just as much time as I do so why not use it to do the activities that will make you feel a sense of accomplishment?

11. Create value ahead of everything else.

That’s why I have no payment walls, masterminds or courses. When you create massive value for free, everything you need comes at you at 100 miles an hour. The question is whether you’ll help other people get what they need so you can get what you need.

You’ll never have to worry about money again when you focus on creating the most value you can and growing through personal development.

12. Gratitude is a bloody superpower!

Ever since I started keeping a gratitude journal, I’ve learned to see so much good in the world. Even on days when I hit a major crisis, on the outskirts of that crisis is still so much good.

Gratitude is how you turn the balance of thoughts in your mind from negative to positive. This will never happen by default, so you have to make it a habit to deliberately be grateful every single day.

13. Hate to break it to you; money won’t make you happy.

I know what it’s like to have more money than you can spend. It means nothing. Sorry.

Deep down you know money won’t make you happy, yet you chase it because everyone else on the hamster wheel is doing the same. The harsh truth is that meaning and purpose (which sound corny) are far more powerful than money will ever be.

We’re all chasing feelings, not money. You don’t want the money you want the feeling you get when you have it and buy stuff with it. Meaning and purpose give you even better feelings and they are free.

The most depressed I’ve ever been in my life is when I was rich in financial terms and poor in my own mind. Everything changed when I found a purpose bigger than myself.

The exact same opportunity is available to you. Will you take it? Will you accept this harsh truth?

14. Be you and stop being an actor.

The right people will be attracted into your life when you quit being a Hollywood actor and pretending you don’t have problems and that life is like spending every day in Willy Wonka’s Chocolate Factory licking lollipops and having Oompa Loompas serve you everything you could ever want.

The word “actor” is what I use to describe someone who’s not being vulnerable, authentic and real with everybody.

Telling people you’re not okay is fine. Asking for help is the greatest gift you can have in times of pain and suffering.

If you’re hiding the real you because you’re ashamed of who you are then know this: you can always become the person you’ve dreamt of being. It takes discipline, courage and a sense of fight to grow, adapt and admit when you’re wrong.

Accept where you are and move mountains to get where you know you can be in the future. We’re all capable of so much more than our current circumstances.

15. The only currency is time (Apologies crypto traders)

Quit trading time for money, distractions, toxic friends, bad habits and anything else you know is not serving what you stand for. Time is the one thing you can’t get more of. Time lets you work on those passions that send shivers down your spine.

Guard your time like you guard your life. Protect your time and spend it on things that will cause you to help others, live without regrets and be passionate.

16. Some people dream and others just execute. Do the later.

We’ve all got hopes and dreams but how many people do you know who actually do what they dream of. The answer is very few. That’s because dreaming is like an orgasm: it feels amazing.

“Dreaming has become a form of masturbation and it doesn’t lead to anything meaningful. Execution separates those people you deem to be successful from those people you deem to be mediocre, or worse yet, failures”

Execution is about not having all the answers and putting in the work. It’s spending five hours writing a blog post or doing a hundred laps of the running track to get your fitness level up.

We all want to become the best in our field but that will only happen if you experiment like crazy, learn, grow and continue executing.

You’ll gain the skills you need by executing and learning what doesn’t work. Please quit dreaming and start believing through executing.

17. Trying to meet society’s idea of success is a loser’s game.

What you see on the Internet as success is a lie. Success is whatever you make it and it varies to some degree for each and every person. Most of what society thinks is success is built on outdated ideas.

For us millennials, our idea of success stems from our parents who value home ownership, cars, university and stuff that doesn’t align with who we are.

We have this inner conflict because we want to chase our own version of success, but then we lose society’s acceptance because we don’t fit the criteria of the majority.

Screw the majority. Following the herd is not how you become extraordinary: being you is.

18. Perfection doesn’t exist and never will.

Perfection is the belief that there’s some Havana where nothing goes wrong. Perfection ignores failure, mistakes, a growth mindset and an unrealistic view of reality.

“We’re all incredibly imperfect and that’s what makes us human and truly beautiful beyond what the eye can see. Perfection is a joke and that’s the harsh truth”

19. We’re all going to die. The End.

The clock is ticking amigo. Stop reading this article and use the time you have left to create a legacy that’s bigger than you could ever dream of. Inspire the world through your gifts, take care of your family and come to terms with the fact you’ll have to say goodbye one day.

Death is guaranteed for all of us. It’s the only certainty we have and it’s the only motivation you will ever need.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship.You can connect with Tim through his website www.timdenning.net

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1 Comment

1 Comment

  1. isaac wechuli

    May 13, 2018 at 3:54 pm

    true tim – Screw the majority. Following the herd is not how you become extraordinary: being you is.

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Success Advice

10 Simple Yet Effective Ways to Bring Out the Successful YouTuber in You

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how to create a successful youtube channel
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YouTube is a social media platform that has turned many a normal person into a celebrity. With over 1.9 billion logged-in users visiting YouTube every month, it is a hugely popular platform that is being actively used by people who are leveraging its reach and popularity for reputation building, increasing visibility, creating and driving brand reach and last but not the least, earning money.

We keep hearing success stories of YouTube influencers who were nobodies when they started out and today run some of the most popular channels on YouTube and are considered reputed influencers in their niche.

There is absolutely no doubt that if done right, a presence on YouTube can be a massive boost for your brand (if you are a business) and ensure visibility of stratospheric proportions (if you are an individual).

But, at the end of it all, most people want to get onboard YouTube for the money. If your channel is popular enough, it can be a regular source of income for you. So, how do you become a successful YouTuber and establish a popular YouTube channel?

Here are ten great tips to help you on your way:

1. Identify your YouTube Goals

What do you want to achieve out of YouTube? Straight off the block, this is the question you must answer. YouTube can help build your brand, both business and personal, if that’s your goal. It will help improve your reputation and differentiate yourself from the competition. It could also become a revenue generation medium for you.

There are many reasons you might want to start a YouTube channel, and you need to zero in on the right one. Identifying your core goal or set of goals will help you plan your YouTube journey effectively.

2. Identify the Right Niche for Your Channel

Making videos is a resource-intensive activity. It also needs a rare degree of passion to make videos because you are going to put a truckload of effort into it. So, make sure to zero in on the right niche for your channel, meaning the kind of video content you are going to post. If you are an individual, the content must align with your interest, preferences, skill sets and knowledge.

If you are a business, it must align with your business’s services or domain. Think very carefully whether you will be able to keep making videos about a specific topic, subject or domain regularly. This will help you choose the right ‘content type’ for your channel.

3. Trust Yourself

There are some YouTubers who give up because they think they are not cut out to be successful YouTubers. There is absolutely no doubt, you will be wracked by self-doubt when you start, especially if your videos aren’t finding enough traction. The key here is to have confidence in your ability and pursuing your end goal indefatigably.

Don’t give up because of setbacks; some of the top YouTubers started off slowly and built their audience steadily. When it comes to YouTube, it is important to understand that success won’t come easily or quickly.

4. Be Prepared for Criticism

As a YouTuber, you have the ability to showcase your knowledge and skillsets to the world, but this also sets you up for criticism. There are people who are going to like your videos and there are those who won’t and will go a step further and criticize it through the comments section.

And very often, this criticism isn’t constructive and its only aim is to make fun of you and your video. Can you handle this criticism? You must if you want to be a successful YouTuber. Try developing a thick skin and don’t allow even the most virulent criticism to affect you.

5. Respond to Comments

Make it a habit to respond to comments, irrespective of whether these appreciate or criticize your video. Your response tells your viewer that you care and are prepared to listen to their views. This helps you build a relationship with your viewers who can then turn into channel subscribers. Don’t think YouTube videos are one-way traffic wherein you make a video, a viewer sees it and forgets about it. A video is a means of driving interaction and engagement.

6. Follow other YouTubers

You might have some great content ideas for your channel, but you must also keep track of what other YouTubers are doing. There is always a chance that you will get some inspiration from their videos as to how to make a video more interesting, get the lowdown on audience engagement tactics and find technical aspects as well including camera work, audio etc.

7. Attend Meetups

There are plenty of YouTube meetups, conventions and conferences happening all over the world; it is imperative that you attend YouTube events happening in your region. This way you will be able to meet fellow YouTubers in the region, and who knows, you might also meet YouTubers, you follow and want to emulate. If you get the opportunity to discuss notes or get tips, do so. This will help refine your channel content

8. Keep Measuring Your Performance

Start measuring your YouTube performance from the word go. You need to keep track of various performance metrics to know how well you have done. A metric like ‘views’ is super important but so is ‘watch time’. ouTube judges the performance of your channel on various metrics and uses these to rank your videos in search results. There are plenty of tools that can help you track and measure YouTube performance based on various parameters.

9. Don’t Judge Yourself Too Harshly

Don’t set impossible standards for yourself. You are going to make mistakes and learn from them. No video is perfect and don’t think you can start making amazingly successful videos from day one. So, judge yourself, but don’t go overboard. Don’t compare your work with people who have many years of YouTube experience behind them; this would be counterproductive and play havoc with your confidence levels.

10. Keep at It

If you want to bring out the successful YouTuber in you, you must keep at it. Plan a video publishing schedule and stick to it, irrespective of whether your videos are doing well or not. Remember, once you set cadence, you will get better at your videos, and this will drive more engagement.

A successful YouTuber is no different from a successful person. You need to work hard, learn from mistakes, and more importantly learn from others. And you must make use of all this learning to create better and more more engaging videos.

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Success Advice

Why You Should Prefer Emails to Phone Calls if You Want to Be More Productive

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“Email” and “productivity” rarely go together in a sentence. Emails have been declared as one of our largest time wasters. A McKinsey report stated that people spend around 2.6 hours each day responding to emails. That’s 13 hours a week, 52 hours a month and over 60 days a year! Imagine what you could’ve achieved in 60 days!

Emails also negatively affect our cognitive resources. When we think of responding to them while doing other important tasks, it takes up to 23 minutes and 15 seconds after being disrupted to return to full attention to a current task. Imagine how much our cognition and productivity gets fractured when we get distracted over and over again.

Constant emailing also drains us mentally. And at the end of a day, we realize that we’ve achieved nothing worth mentioning. With a phone call, you can sort issues and solve problems quickly, right? In theory, you’re right. But we live in a practical world where many variables come into play.

Below are three variables that make phone calls adversely affect our productivity, and why emails are a better alternative:

1. Wasting Time

Most “five-minute conversations” can quickly turn into 35-minute calls because people ramble about irrelevant aspects. This derailment, several times a day, severely limits the limited time and energy you have for important tasks.

Emails, on the other hand, force writers to streamline their thoughts and stick to the point. Emails can save you plenty of time and energy because you avoid lengthy phone calls. The constant strife to keep your own emails short and crisp also makes you a clearer thinker, which rewards you in other aspects of your life.

“It’s better to waste money, than it is to waste time. You can always get more money.” – Hal Sparks

2. Inaccurate Responses

An unexpected phone call can catch me caught off guard on a topic. I might respond emotionally or give an answer that doesn’t do justice to what I want to share. In a world dominated by panic buttons and fire-fighting, these don’t just stress me out but the caller as well.

Emails give me flexibility to prepare a coherent response and share it when I’m satisfied. If I feel a surge of emotion, I can sleep over the thought and share a better (more rational) response the next day. Many page-long email responses to emails that upset me have turned into a simple “thank you for your email” the next day.

3. Constant Back-and-Forth

Phone calls often are ineffective to solve business problems. Accounting for multiple people, their views, their timelines… One phone call can quickly turn into three.

Emails are quicker and more effective than even conference calls. They let you communicate with multiple people at the same time. You can share information, assign tasks and give status updates while being as specific as possible.

You must be wondering, “What about back-and-forth emails then? Why do we waste precious time on them?” Yes, email has earned a bad rap. But it’s not because of the medium; it’s because we handle it ineffectively.

A Better Approach to Emailing

For most people, constantly refreshing the inbox is part of the daily to-do list. It keeps them busy and gives them a kick of dopamine – the feel-good chemical.

Ironically, this quest to remain busy makes people compromise on taking action that can move them forward. Using emails prudently, rewards you with plenty of energy and mind space to focus on tasks that truly matter.

Here are three steps that benefited me without succumbing to the side effects of email:

1. Checking Them Less

I check emails just 3 times a day – at 9:30 AM, 12:00 PM, and 4:30 PM. If you don’t have the luxury to do the same, you can start by checking your emails for ten minutes at the end of each hour. Most senders expect a response in a little over an hour. So they won’t mind a slightly delayed response. This gives you 45 undisturbed minutes each hour to work on your core tasks.

2. Responding Quickly

People delay responding to emails at least 37% of the time, which turns finding emails and responding to them into additional tasks that cost time and lead to attention residue. Most emails take under two minutes to respond. When you can respond to an email, do so instead of putting it off. This won’t just put your mind at peace, it’ll also reduce the number of “did-you-see-this” follow-up emails in your inbox.

“I do love email. Wherever possible I try to communicate asynchronously. I’m really good at email.” – Elon Musk

3. The If-Then Technique

The If-Then technique helps you address multiple scenarios at once. For instance, an email that says, “Can we meet at 3:00 PM?” becomes, “Can we meet at 3:00 PM? If not, please advise three other times that work for you.”

This technique is also effective when you want to suggest ideas or provide instructions on alternative steps. For example, “Here’s Plan A. If it doesn’t work, connect with [name] and ask for [specific information]. If you don’t get what you need, inform me.”

I’ll admit. This sounds like more work in the current moment, but it drastically cuts down the number of trail mails, confused correspondences, and fire-fighting instances that occur due to miscommunication.

The If-Then formula is the single most effective technique I’ve learned from The 4-Hour Workweek. All of this doesn’t mean that you abandon phone calls, In fact, it’s better to use the phone for sensitive topics or if an email conversation gets dragged. But remain mindful to not let phone calls waste your time.

If you want to pursue a meaningful life, place a premium on your time. Do things that create time for you to pursue meaningful actions and avoid doing what pulls you away from them. In the knowledge economy, this is the key to success.

Do you prefer email or talking on the phone? Share your thoughts below!

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Success Advice

4 Questions You Need to Answer Before You Reach the Level of Success You So Desperately Crave

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It’s normal that every person in the world wants to reach success and happiness. Yet, everyone defines both of these things differently. For some, success is making a whole bunch of money while for others this can be to become a good parent. Happiness is defined differently as well. Some people need to own a jet, boat and 3 cars to be truly happy, while others are happy just to be able to wake up in the morning.

It doesn’t matter how you define success and happiness, the truth is, you want to achieve them both. But, to be able to reach success and happiness, you need to answer 4 questions for yourself.

Here are the 4 questions you need to answer before you can achieve success and happiness:

1. Where Are You?

No, not geographically. It doesn’t matter where you live. What matters is where are you in life. Where are you in your way to success and happiness. Let’s say you are lost in the woods. You know exactly where you want to go, but you don’t know where you are. Even a map doesn’t help you with that.

The same is true in life. You may have a goal, but until you truly define where you are in the moment, you can’t move toward this goal. So, step 1 on your way to success and happiness is to define where you are right now.

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” – Jim Rohn

2. Where Do You Want to Go?

When you define where you are in life, then you can think of where you want to be.

There’s this saying:  When you don´t know your final destination, you´ll end up somewhere you didn’t want to be. Until you don’t know clearly where you want to be in life and who you want to become, your life doesn’t have a true purpose.

Without purpose, there´s no motivation. Without motivation, there´s no energy. And without energy, you´re not living, you´re just existing. I am sure you know someone who looks like a walking corpse everytime you see them. Do you think this person lives a successful and happy life? Most likely not.

So, step 2 on your way to success and happiness is to clearly define your goal. What do you want to accomplish and who do you want to become?

3. Why Do You Want It?

Okay, you know the basics. You know where you are and where you want to be. But, as Rocky Balboa said, “The world ain’t all sunshine and rainbows.” And as you already know, life usually doesn’t go according to your plan. There will be hard times and to overcome those and not give up, you need to know WHY you do what you do.

You need to know WHY you want to accomplish your goals. When you answer this for yourself, you don’t struggle so much to motivate yourself. You will be motivated every minute of every day.

So, as a step 3, sit down and think of WHY you want to accomplish your goals. What’s the big purpose?

“We can change our lives. We can do, have, and be exactly what we wish.” – Tony Robbins

4. How Are You Going to Get There?

And finally, how are you going to get there? What’s your plan? You may know where you are, where you want to be and why you want to do it, but until you truly understand how you are going to get there, there won’t be much success and happiness in your life.

For example, you want to become a bodybuilder. You want to do it because you want to have big muscles and you want to look fit. But, you have no idea how to work out, how to build muscle and how to lose fat. Do you think, you´re going to be happy? No. As Tony Robbins says, “true happiness comes from progress.”

To make progress, you need to have a specific plan; how to get from point A (where you are) to point B (where you want to be). So, as a step 4, sit down and make a specific plan for how you’re going to get what you want in life.

In order to reach success and happiness, there are 4 questions you need to answer for yourself. Without answering them, you´re not going to  get ahead in life, you´re just bouncing around. Success and happiness never come from just bouncing around in life.

Good news is, that these questions are really simple. It won’t take much time to answer them. Just be aware of where you are and where you want to be. Don´t forget to understand why you are pursuing your dream and finally, how are you going to get what you want.

Answer these 4 simple questions today and you won’t struggle with finding success and happiness in life anymore.

Which one of the above 4 questions resonated most with you and why? Share your thoughts and ideas below!

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Success Advice

The Empathetic Heart: How The CHO of VaynerMedia Is Changing The Way We Work

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Claude Silver CHO of Vaynermedia
Image Credit: VaynerMedia

A month after I had joined LinkedIn back in July of 2018, I sent Claude Silver a connection request and began following her content. One day she made a post saying “Ask and you shall receive, what can I do to help you today?”. I commented on that post asking for a 5 minute interview and to my surprise she agreed by asking me to send her a message (I was given a full hour). This was the first example of pure kindness I witnessed from Claude.

The first message you see on Claude’s website is: People need people. People need people that listen and then do something. That message spoke to me on an emotional level, and I believe it will speak to you too. I wanted to know how she created such an amazing culture, what being a “culture carrier” meant, and how the employees at VaynerMedia have been changed by her work there.

A culture carrier in Claude’s own words is “someone who is aligned with our values, I can’t teach someone to be kind they have to already be kind. The process of developing a culture carrier takes about 6 months. It’s about bringing people together and having strong core values of kindness and empathy.”

Gary Vaynerchuk, co-founder of VaynerMedia, is often referred to as a combination of hustle and heart. With the hiring of Claude and the work she has accomplished within the company, it speaks to the level of empathy that can be felt throughout the entire operation.

Although business can be a challenging, tough, and often cut-throat terrain, by putting employees first and providing honest feedback the company has grown to include offices in New York, Chattanooga, Los Angeles and London, and continues to dominate the market.

Below we’ll see 3 different ways the CHO of VaynerMedia is changing the way people work:

1. By being unafraid to share her own story

Claude has been an influential part of breaking the stigma surrounding vulnerability in the business arena. Not only does she openly share her own story, but she sits down with employees to better understand their vulnerabilities and how to use characteristics that previously would have been considered weaknesses as strengths.

When asked what her biggest adventure to date was she replied “Having Shalom (her daughter). I have had an amazing life, I moved, worked hard, landed an amazing job and fell in love but it didn’t come without its challenges.”

Claude is openly gay and is living proof your sexual orientation doesn’t matter. Nothing matters but your character, your track record, and if you leave people a little better off than before you met them. From Claude, business leaders, employees and entrepreneurs can learn to be more open both on social media and in person, allowing them to build more meaningful relationships and connect on a deeper level. A deeper connection can mean more leverage but it also means a more lasting impact on the world.

“Everyone has something they can share. I’m not famous. I don’t have anything that would be newsworthy, but I have stories.” – Tafta Johnson Watson

2. Committing to a strong value system

VaynerMedia has some serious values for such a large company and those values are expected to be upheld by every employee and visitor. Values like kindness, empathy, honesty, hustle and the art of not complaining.

With Claude holding the title of Chief Heart Officer, she is the guiding light for others. When recruiting, she says she “takes the time to evaluate an individual’s talents but most importantly their own heart”.  

Gary Vaynerchuk is quoted as saying:”To me, there’s no debate that kindness is a strength. And it breaks my heart to know that so many people believe it’s a weakness. So many people are afraid that other people will take advantage of their kindness or make them feel “used.” But the truth is, those who take advantage of your kindness are weak on the inside. Feel bad for them, don’t let them make you feel bad about yourself“.

Both Claude and Gary teach aspiring entrepreneurs that it is okay to live with an open heart and that having the strength to commit to and live with a strong value system, will be a powerful tool during the hustle journey. It also allows you to go to bed at night actually liking the person that you are, nothing will kill a business faster than going to bed at night and hating yourself.

3. Listening with action

As mentioned above Claude’s slogan is: People need people. People need people that listen and then do something.  As a woman who wears many hats, she is also an Outward Bound Instructor, taking individuals on amazing adventures in the outdoors.

Taking action on any given day can mean a number of different things but it speaks to her own character and driving force that she is able to not only guide people through the world of office politics but also through the serene and sometimes challenging wilderness.

Claude cultivates an environment of trust by first offering individuals her own trust. It is a huge and vulnerable action that leads to a relationship of love – heart – and productivity. Listening as an action is something that has the power to change an entire organization from an unproductive, toxic environment to one that promotes creativity, passion, inclusion and positivity.

“Relationships are leverage. If you give value to someone else first, you have leverage.” – Gary Vaynerchuk

To get the truest sense of how Claude was changing the way people work, I asked her co-workers to tell me what working alongside Claude has done for them. Here is one of the answers I received:

“During my time working alongside Claude, I’ve really come to appreciate her example of being a good listener. As a society, we tend to praise the power of speaking. But Claude demonstrates on a daily basis that the most important thing everybody wants is to be heard.” – Steve Babcock, Chief Creative Officer VaynerMedia.

I tried looking for images of Claude on her website and I think it speaks to how focused she is on holding space for others, because I couldn’t find a single full sized image of her to use. I googled. Writing this piece has opened me up to evaluate my own values and the way I connect with people in my daily life.

From this article, it is my own hope that entrepreneurs come to the understanding that although tenacity and true grit are really important, the whole of what Claude represents is something to strive towards. The “soft” skills you develop are humongous strengths and to truly impact an entire organization.

What’s the last random act of kindness you did for someone? Share with us below!

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