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18 Lessons We Can All Learn From The TV Show “Entourage”

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Entourage Business Lessons

Entourage, an HBO TV series that ran from 2004-2011, is an American show that focuses on the up-and-coming life of a movie star in Hollywood. Entourage gained popularity for featuring a new celebrity in each episode and for providing a detailed insight on the day-to-day lives of actors, their managers, and agents.

Among the main characters in the show are Ari, Vince, Turtle, Drama, and E. In each series, the characters face new challenges, are granted new opportunities, and have their friendships tested.  Based on the characters decisions and actions, viewers are able to take away many business lessons that they can apply to their daily lives while on the journey of reaching success.

After watching every episode numerous times, I have gained the following 18 business lessons that I feel we can all apply at some point in our lives.

 

1. The company you keep will make or break you in the end

Indirectly; this is what the show is all about. It’s called “Entourage” and is centered around one star and his closest group of friends. Although some work harder than others, they all have the same goal and never let Vince (the star) get off track. They split daily responsibilities, and ensure Vince’s confidence and image remains high.

In season 3, childhood friend Dom was released from prison in New York and immediately tracked down the boys in an attempt to join their Entourage. Although he tried his hardest to fit in, ultimately, he didn’t have the same goals and affected Vince’s career with negative light. It didn’t take long until they split.

 

2. Think big

Although Turtle didn’t show his entrepreneurial side until later in the show, he always thought big. Whether it was a party, or a new house for the boys – Turtle always looked at the big picture. This later translated into his business mindset. When he had a venture, he didn’t want to be a local company, he wanted to be worldwide. In countless scenes he would call celebrities for financial help and aid in getting the product in markets he had no connections to. He even used Vince’s likeness to negotiate his way into deals.

We all start somewhere with one goal in mind: grow! Never put limitations on your success, if you can dream it, you can achieve it.

 

3. Hire the right people

Vince was ‘rolling in the cash’ and had enough money to hire a variety of professionals. However, he hired the best of the best because he didn’t waste his money on employees he didn’t need. His 4 basics were an agent, an accountant, a publicist, and a manager. He had his friend Turtle do the driving, and Drama do the cooking.

The lesson here is to spend your money to control costs. All successful people watch their expenditures down to each dollar.

 

4. Don’t let materialistic pleasures get to your head

Early in the series, Vinny really wanted to pursue a movie against his agent’s recommendations. Ari was pushing a movie that was backed by a studio and a heavy pay cheque. Vince had enough and headed for the door; just before exiting he said

“I came from nothing, and as much as I love all the toys, I really don’t need them.”

The statement really portrays the difference between materialistic people and goal oriented. Vince knew what he wanted and he wasn’t going to get sidetracked by some extra cash.

 

5. Get back up after defeat

The success of Aquaman took Vince straight to the top of Hollywood. Feeling good, he pursued ‘Medellin’ which bombed at the film festival and didn’t even make it to theatres. His career hit an ultimate low. No directors wanted to work with him and no studios were interested in hiring him. The rejection was new for Vince, but he fought back. He battled his way onto his feet by taking second lead roles, something no star actors like to do due to their egos. Small sacrifices not only got him back on his feet, but had him standing tall once again ready to reach new heights.

In business, you will fall. In fact, you may fall several times. But it’s how you respond to the fall that will define you. If you can look adversity in the eye and get back up, you and your business will strive through any problems you encounter along the journey to success.

 

6. Remember your roots

Successful people typically hide, or never speak about where they came from. They’re too caught up with their current image that they think their past will define them.

Vince operates oppositely. He knows exactly where he came from, and he’s proud of it. He went from having little to having a lot, but still remains humble. Success is defined by how far you get from your starting point.

When you reach the top, appreciate your success by looking at the distance you traveled to get there. It will boost your confidence and give you a reason to reward yourself.

Entrourage Final Season

 

7. Dress well

If anyone dressed well on the show, it was Ari. Although it may be uncomfortable at times, it really does make a difference. Think about it, would you want to go into business with someone who thinks sharp but dresses like a teenager? When you look good, you feel good. People take you more seriously and it boosts your confidence.

Someone who adopted this change was Turtle. Early on he would wear clothes 3 sizes too big and due to that no one would really look at him, or take him seriously. However, when he later started to get his life together, he lost all his excess weight and began to dress presentable. By the very last episode, he too reached success.

 

8. Remind your family you love them

Ari, the super agent, is always on the go. From early on in the series it’s clear his wife doesn’t appreciate it. By the end of the 8 series, she’s had enough and is prepared to leave him – but it’s what Ari did throughout the series that sticks out. Literally every scene of Ari and his family included Ari telling one, or all of them, how much he loves them. It’s clear he didn’t get to spend as much time with them as he would like, but he always expressed his love.

Often when we’re working around the clock to build our dream, we neglect our loved ones. We get so caught up in reaching success, we fail with our relationships.

It’s important to put sweat, blood, and tears into your goals, but take time out for your loved ones. They’ll be happier with you and aid you with motivation.

 

9. Don’t stop the hustle – diversify

When Vince’s career picked up, he stepped outside of acting to diversify the Vincent Chase brand. He sang at birthday parties, became the face for an international energy drink, and even tried his luck in fashion. Most of these moves were for the money, but that’s what business is all about. Why make money from one industry, when you can create multiple incomes? At the end of the day, if one fails, you will always have the other(s).

This is common among both celebrities and athletes. They’re able to use their star power to sponsor companies and products, which usually leads into other neat ventures.

Always offer the public different products – give them choice and selection. When you only cater to one target market, there’s only so far you can get.

 

10. Fight until the end

Johnny Drama’s acting career was barely existent. Throughout all of the series, he received little to no interest from any directors, and even had a hard time finding an agent. However, there’s no doubt that Drama gave it 100% for each audition and fought for his life in every season. Ultimately, he got his own show and received other multiple deals.

In reality, most of us will have a career like Drama’s before we reach ‘Vince status’. We will have to fight until the end, even if it means getting knocked down over and over.

Determination is key; with it, there’s nothing that can knock you down and keep you down. If you want it bad enough, you will succeed.

 

11. Go with your instinct

It’s hard not to question your past judgments or actions, especially during adversity. A lot of characters in the show hung their heads after some sort of misfortune, but not Eric. E always went with his gut feeling. Now this isn’t to say your gut feeling is always right, but it’s important not to ignore it despite what others advise you to do. If it’s wrong (which it will be, here and there) don’t hang your head.

What separates leaders from followers is the ability to make decisions and move forward on them.

 

12. Have confidence in yourself

Although it didn’t always seem like it, Vincent Chase was always a confident character. He was confident in what he wore and everything he did. He would hear comments from time to time pressuring him to change the way he did things, but he believed in himself and stayed confident no matter what stage of life he was in.

In business, if you’re not willing to fight for yourself, don’t think anyone else will. Confidence is everything when you’re leading a team, or presenting your ideas. Believe in yourself, your dreams, and only then others will.

entourage lessons of success

 

13. It’s never too late

If you think it’s too late to get your life or business together – you’re wrong. Turtle and Drama are prime examples. For Drama, friends or acquaintances often told him to give up on his career due to his age – it would bother him, but he never stopped moving forward. Turtle on the other hand didn’t care about a career until he was at least 30. He found that everyone, including his girlfriend, would treat him like a baby. A lot of this was due to him getting things for free and not working for them. He could have continued to live like a prince, but he wanted respect and he set out to earn it. In the midst of a new venture later in the show, he declined Vince’s offer to take care of him even though he really needed financial help.

He didn’t care how long it took him to do what he needed; he was just focused on reaching his goals and adding accomplishments to his name. At the end of the day, there’s nothing that feels more rewarding.

 

14. Don’t hang out with the wrong crowd

At one point, Vince got caught up with the wrong crowd. He began dating a porn star and hanging out with Scott, someone who cared more about having fun than anything else. This led to Vince’s drug addiction, which eventually led to Eminem knocking him out and sending him straight into rehab.

It’s nice to go out and have a wild night with your party friends once every blue moon, but the second you go from seeing them a couple times a year to a couple times a day, you’re going to be in trouble.

Going back to lesson 1, you should surround yourself those that will push you to succeed. It might be slow, but they will eventually sink your ship.

 

15. RUN don’t walk

Time is money. In every season of the show, Ari was on the run. He understood what seconds and minutes added up to and if you weren’t using his time effectively, he would ask you to leave, or simply hang up on you. In other scenes, you’ve probably noticed he literally ran to get to where he needed to be. Ari made sure his days were as productive as possible and never left an opportunity hanging.

A lot of people assume that since they addressed 5/10 things in the day, everything would be fine. Truth is, successful people don’t eat or go home until they hit 10/10. If you don’t seize your opportunities, somebody else will. Vince was once quoted advising E:

“why hold off on something until tomorrow that you can accomplish today?”

 

16. Suck it up

Lloyd was continuously abused and overworked by Ari, but as he once said “I know it will be worth it in the end.” Lloyd knew it would be a lot of work for him to become a full-time agent, but never once did he back down from his responsibilities. He was verbally abused day in and day out but he remained professional and his work was second to none. During one episode when he took a leave from work for personal issues, Ari literally couldn’t function. Someone as hardworking as Lloyd can never be replaced, so they never are.

 

17. Reward your supporters

Every time Vince succeeded, he would share the wealth with his entourage, equally. By doing so, all of them felt apart of the success and were happier for Vince. When E got a big paycheck, he took the boys out shopping and let them buy anything they wanted. Now some may argue this is “buying support” but it’s not. All of the guys supported each other from small things like an audition, to landing big movie roles and killing it at the box office. They did it because they wanted each other to succeed; the materialistic things were just a bonus, a sweet bonus.

Choose your relationships wisely.

 

18. Have fun!

Outside all of the business meetings and negotiations, everyone was having fun. This had a lot to do with them following their passion. None of them were forcing themselves into industries or jobs that didn’t appeal to them, and due to that they had fun even when they were working.

Whether it’s lunch by the pool, or merging with a $100 million dollar company, smile and be happy knowing you’re doing what you love.

entourage lessons for success

 

Feature Image By HBO

Additional Images Originally Appeared on FilmAffinity

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2 Comments

2 Comments

  1. Koko

    Apr 8, 2014 at 3:11 pm

    It’s great to know that someone sees more than parties, booze and drugs in Entourage 🙂 It’s about the life of Mark Wahlberg, made by his real life complications and he is a producer too! Just to mention that, the other this are perfect.

    • Sean Bassi

      Apr 12, 2014 at 3:20 am

      Thanks Koko! It was great to see Wahlberg turn his reality into such a successful show. Looking forward to the movie!

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Success Advice

Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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Success Advice

5 Essential Skills to Drive Success in Every Niche

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There are many people who don’t have the courage to launch a business in a niche as they think they don’t have the right skills and experience to obtain success. While there are specific skills which determine the success in every niche, there are also some general skills which ensure success in any business you would try.

Below are 5 essential skills you need to drive success in every aspect of your life:

1. Ambition

When you launch a new business, you need to be prepared for difficult moments such as fighting the competition and winning your target audience. Moreover, if you follow some successful entrepreneurs, you should keep in mind that they also faced difficulties and continue to experience them. So, how does a successful entrepreneur get over all the difficulties?

The essential skill you need to possess is called ambition. Set small and clear milestones in your development plan and use your ambition to go over each difficulty and finalize what you had in your mind. It doesn’t matter how hard the path is going to be. Visualize your target and put in all the efforts to achieve it. Staying organized and scheduling each step to get things done are some of the techniques you can use to achieve success.

2. Listen to those around you

While listening to your instincts is necessary if you want to be a successful entrepreneur, this is not enough. As your business develops, you will have an entire team to manage and lead to success. Therefore, you cannot be a successful leader and have success in every niche unless you learn how to listen to the people around you.

You should listen to your employees and discover what they are expecting from you. This is the way to follow if you want to keep your team motivated and help them give the best of themselves.

On the other hand, you will need to listen to your customers to improve your products and services and provide excellent customer support. By listening carefully to the voice of your customers, you will be able to stand out of the competition and ensure their loyalty towards your brand.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

3. Courage

When you decided to become an entrepreneur and build your own business, it means you are a courageous person. Courage will help you harness the power of creativity. Don’t be afraid to take risks if you feel a specific action will bring more success to your business.

Apart from doing intensive research on your ideas and developing the exact steps you are going to follow, you will need the courage to implement them. Not all the ideas will turn out to be successful.

Regardless, you will have something to learn from each success or mistake and this will help you move your business even further. When you have the courage to follow a path which is not very familiar to you, this is going to be the moment when you will widen your horizons and exceed your limits to achieve success.

4. Creativity and imagination

If you already implemented your idea and you see that it works, you most probably think that you don’t need to change anything to achieve more success. You need to keep in mind that customers’ preferences change and your competition is waiting for your mistakes to “steal” your clients.

Therefore, you need to use your creativity and imagination to improve your products and services to meet your customers’ expectations. What is more, creativity can also mean that you are open to talk to new people and use their experience to improve something in your business.

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs

5. Continuous learning

If you want to drive success in every niche you will need to show a willingness to learn. You need to stay updated with what happens in your niche and what your customers expect from you.

Education is not only something for school. It is a lifelong process, and you should be open to seek knowledge and improve your skills with every opportunity. An efficient trick is to stay close to people who are already successful in your industry, ask their opinions on various subjects and learn from their experience.

The above five essential skills will help you build a successful business in every niche. A true leader is ambitious, knows to listen to the people around him, and is always open to learning from others.

No matter the size of your business, you will need to be creative and use your imagination to improve your products and services. These skills will help any leader develop new skills, stand out of the crowd, and strengthen his position on the market.

What skill do you think is most important to be successful in life? Let us know below!

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5 Key Investment Principles from Warren Buffett

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Warren Buffett is a mentor for a lot of traders. Why shouldn’t he be? After all, his investing principles have earned him the title of the world’s greatest investor. His way of working is a little contradictory to many others in the arena of online trading. He doesn’t invest the way it’s depicted in the popular media. He is the kind of investor who likes buying and holding.

Buffett has taught us that once you buy a stock, hold it no matter what. Forget that there is a recession in the economy or it is at its boom. Whether it’s good times or bad, you’re supposed to hold onto the stock.

Buffett doesn’t just buy stocks for the sake of holding them. He buys them for a specific reason. When those reasons no longer exist, he sells the stocks. He not only looks for good prices but sound management and a competitive advantage. He shared his opinion that companies such as IBM, Sears, and GM are great but they cannot stay competitive for long. Therefore, these companies shouldn’t be a part of your portfolio.

Why not learn from the pro himself and invest the right way? Here are 5 key principles to begin with:

1. Invest In What You Know

Before investing in a stock, it is very important to understand what a company does and how it makes its money. Ever wondered why Buffett has always avoided investing in tech stocks? It’s because he does not completely understand their business model. He sticks to what he knows.

This also explains why he prefers investing in Berkshire’s stocks. It represents a diverse mix of stocks such as utilities, banking, and insurance and consumer products. All of these are businesses that Buffett understands very well. No wonder he has invested a significant amount of money here.

“Beware the investment activity that produces applause; the great moves are usually greeted by yawns.”  – Warren Buffett

2. Before Buying a Stock, List the Criteria

It makes sense to buy stocks on the basis of criteria, right? After all, you’re ensuring that you don’t end up investing in something unfavorable. You could be searching for stocks in a certain industry with a set price to earnings ratio.

Buffett never makes the price of the stock the sole criteria of his buying decision. Sometimes, great companies end up taking a price dip because of the market situation. However, holding onto these stocks could still turn out to be favorable.

3. Be Aggressive During Tough Times

Generally, it’s not recommended to time the market. But if you’re a long-term investor, you’ll be fine no matter when you buy. This means that even during the tough economic times, you shouldn’t settle down. Keep on looking for opportunities. This is what Warren Buffett does because he knows that things will eventually turn around.

Buffett is known for capitalizing on opportunities during and after the great recession. Bank of America investment is one of the best examples of this. In his latest annual letter, Buffett said that “dark clouds will fill the sky almost after every decade. But it certainly will rain gold.” So don’t despair, keep on investing.

4. Don’t Worry About the Day to Day Market Movements

Along with other tips, Buffett also said that you must only buy a stock if you are comfortable holding on to it in case the stock market shuts down for a decade. Since you are holding onto the stocks for 10 or more years, there is no point in losing sleep over the minor swings.

Ignore the headlines about the trade wars, the government shutdown, and other chaotic news. Instead, you focus on learning the potential growth of your company over the course of time. The fact is, stock prices keep on changing, but it’s not significant if the company’s business still has a bright future.

“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.” – Warren Buffett

5. Buy Buffett’s Stocks

Buffett keeps everything simple when it comes to investing. If you don’t want to do the guesswork and research to figure out which stocks to buy, simply invest in the stocks Buffett already owns. But, make sure you understand the business. Buffett discloses his holdings publically each quarter. He has capital in companies such as Wells Fargo, Apple, and Bank of America. To keep things simple, you can buy the shares of Berkshire Hathaway itself.

Warren Buffett hasn’t been successful all by himself. He has a team of investors who help him do legal work and give him investment tips. He’s also a part of an advisor network because he understands that an investor needs all the help he can get. It’s amazing that a billionaire like him still listens to others.

Now that you know how to invest like Buffett, it’s time you prepare your investment strategy. These principles are not hard and fast criteria, they are simply a discipline strategy all investors should stick to. Along with these, you can use math, technical analysis, fundamental analysis, and even stock charts to make a decision. You may not end up a billionaire, but you will avoid losses and make more profits than your fellows.

Which one of the 5 key investment principles from above resonated with you most? Let us know below!

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Success Advice

How to Build a Website That Outranks the Competition

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Create a concrete presence within the niche you compete by employing an effective content strategy. Your strategy should:

  • Establish expertise, authority and trust through the content you produce on and off site.
  • Focus on the client. All of the content you produce should have the client in mind in order to maximize the value you’re offering.
  • Implement an editorial calendar for the content your company will produce

Enhance your websites SEO with long-form evergreen content

Long-form content is in-depth pieces of content in which the length is arguably an average of 1200 words or more. When visitors read long-form content it increases the time they spend on your website. Google pays close attention to dwell time because it is a direct indication of how useful a website is to a user.

When we refer to evergreen content we refer to articles that provide value to readers for an indefinite amount of time. These types of articles contain fully developed ideas, in depth analysis or teach a specific skill. They come in a variety of forms but most notably are checklists, how-to guides, interviews, infographics or case studies. If written and optimized correctly, an evergreen post to a company blog will generate positive signals to search engines and contribute to a website’s performance.

Web pages with data-driven, resourceful content can encourage visitors to return to the site. When visitors find value in your content, they’ll share your pages and even feature your content on their own websites.

Returning visitors, longer and dwell time are signs of authority, expertise, and trust which are very important ranking signals that will push your site upwards in the search results. Evergreen content contributes to all of the criteria above.

By producing content that stays current for the foreseeable future, you are investing in the growth of your company. Websites with evergreen content attribute a large percentage of their organic traffic to older blog posts that continue to provide value to readers for an indefinite period. The average return on an evergreen post is 30% on traffic approximately three or four months after the post is published.

“Good content is not storytelling. It’s telling your story well.” – Ann Handley

Here are 11 effective ways to structure evergreen content:

1. Lists & Checklists

Creating a top numbered list is an easy way for people to digest content. The titles are instant hooks if the topic is relatable to the reader because a person immediately understands what they’re getting before reading the article such as “Top 10 Ways To Lose 10 Pounds In 30 Days.”

Including numbers in your titles tend to catch a reader’s eye. It also opens the door to optimize articles to show up in position zero. Google has favoured numbered lists in their featured snippets (position zero) in an effort to make searching for answers easier and more efficient.

Give your list a captivating title to amp up the excitement and get a higher click-through rate such as “Top 5 Reasons Companies Succeed At Marketing.”

2. Best of Lists & Product Reviews

“Best of lists” is a timeless form of evergreen content because it can be updated to remain current. For example, the list “Best SEO Tools and Software” can be updated annually and the post maintains the traffic that has been built up from returning visitors by keeping the same URL intact.

3. Ultimate Guides & “How To” Guides

Ultimate guides serve as evergreen content because they are comprehensive, instructional manuals that teach the reader something actionable. Whether your guide is geared towards beginners or readers with advanced knowledge of a topic, the manual should provide a reader with something they can walk away with and apply immediately.

An ultimate guide should provide step by step, detail oriented advice or instruction on a specific topic. “How To” guides are one of the most popular types of evergreen content because they teach people a skill or give them a way to solve a problem.

4. Expert Opinions or Round Up Articles

Grouping a number of experts together that express similar ideas on a topic can make for a powerfully convincing argument. Using quotes and facts from different sources doesn’t leave much room for rebuttal when you are proving a theory.

5. Statistics & Infographics

Collect a number of statistics that will shock and awe your audience and title it “10 high octane statistics about evergreen content.” Statistics can be listed in point form, but combining your stats into an infographic is an enjoyable way to get readers to digest a piece of content that is primarily facts and figures.

Creating content in this format encourages a large number of shares that can equate to backlinks. Facts, figures, and percentages are always what writers look for to include in their content so attribution will amount to more websites linking to your page.

“What you do after you create your content is what truly counts.” – Gary Vaynerchuk

6. Historical Articles

Writing about the history of a specific person, place or event can be a large-scale effort that readers find interesting. Create a timeline of events and take your reader on a journey of any major developments in chronological order. Historical articles have a particular fan base that enjoys reading about real historical events.

7. Q & A Interviews

Developing an in-depth interview on a person of interest is another option for creating long-form content. Quotes or dialogue can be used to progress through the material covered in a single article. Incorporating video is also a great way to promote user engagement. Include the transcript so search engines can read the entire dialogue for SEO purposes.

When a person is an expert in a specific niche, the interview becomes evergreen since there’s no need to update the content when it is all related to the expert opinion of one person of interest at the time of the interview. Whether their opinion changes over time or not, the interview itself is a standalone event.

8. Frequently Asked Questions

Sometimes quick-fire questions and answers are a great way to bring up the understanding of any given topic. Structure the content with each question being a progressive stepping-stone from the last.

Frequently asked questions can get a lot of interest if the questions are phrased in an easy to read manner considering there will be a lot of consecutive questions. Make the article more engaging by researching forums and come up with the most common objections and concerns people have regarding a specific topic.

9. Case Studies

Case studies demonstrate your expertise and build authority. This type of content provides readers with first-hand experiences, a story, and hands-on data. Case studies can prove a theory or illustrate how you found a solution to a problem. The best part of case studies is you have first hand data with all the evidence to back it up.

10. Optimize your content and drive up your click-through rates

Long-form, evergreen content will rise to the top of the search results for multiple keywords if it is optimized correctly. Load your article with LSI keywords throughout to enhance the key phrases for which you want people to find on your website.

You can also structure your article to be more likely to show up for position zero by incorporating the tags and list formats. Ask questions most likely to be asked by your potential viewers and tag them as titles.

Tag the answers as titles as well or use a list format if its more suitable and easier to read for the user. There is no guarantee Google will select your snippet for position zero but employing the criteria to be eligible for the featured snippet will at least make your page a candidate for selection.

11. Maximize your audience through high authority websites

Producing evergreen articles is not limited to posting on your website. Market your ideas to well-known blogs that publish related content. There are high authority sites that have a large readership to which you gain access to if they agree to publish your article. The referral traffic you receive from these sites is made up of excellent candidates for your business.

Being published on an authority site gives your company credibility and in most cases a backlink. Guest posting builds the authority of your website allowing you to push your way to the top of the search results. The accumulation of quality backlinks from reputable sites will boost your search visibility to another level and drive more prospects to your website.

Long-form, evergreen content is a strategy that is working across the board to increase traffic and conversions. Implement this marketing strategy to influence key metrics on your website that result in positive ranking signals for the search engines.

The expertise you demonstrate through on site and off site content will give readers the confidence to invest in your services. The investment in creating quality, lead-generating content contributes to the long term growth of traffic and new clients.

Have you thought about building a website to sell products or a blog? What’s the best advice you can give to someone who wants to build a competitive website? Let us know your thoughts below!

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