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16 Things Your Successful Friends Have Given Up

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Successful Friends have Given Up On These Things

Sit down and think, for a moment, about what your successful friends do compared to your loser friends that complain. If you don’t have any successful friends, then you need these tips I’m about to share more than anyone.

Your successful friends think differently, speak differently, and work 10 times harder than your loser friends. Success is easier than you think it is, but you’ve got to model and learn from the right people. Your unsuccessful loser friends are the ones that are feeding your mind lies.

They’re telling you that you can’t do it, or it’s too hard, or there’s no meaning in it all anyway. What total crap! Listen to your successful friends. Divorce your unsuccessful friends once and for all. You’re destined for big things, young Skywalker.

Here are 16 things your successful friends have given up:

1. They’ve given up believing they can’t change the world

Elon Musk TeslaYour successful friends believe that it’s not where you are born, how much education you have, or how much money you start out with; success is about believing you can change the world. All of us have the power to do something incredible.

We don’t need anyone to tell us we are worthy, or deserve to be phenomenal. Your successful friends let the belief in themselves guide their vision for a better world. Your successful friends believe they can be part of the positive change that helps humanity rise to a higher level.

 

2. They’ve given up on luck

“Luck is a matter of preparation meeting opportunity” – Oprah Winfrey

Luck is a myth straight out. Your successful friends stopped believing in it a long time ago and have replaced luck with “hustle.”

Get out there and make stuff happen. Stop waiting for the right time because it’s never the right time to do anything. You’re in charge of your success, and you’ve got to grab it by the curly ones. The lottery is not going to make you have good luck and be rich; your mind is.

 

3. They’ve given up on numbing pain

Your successful friends are not trying to escape life by numbing the pain; they’re trying to discover the pain and then push through it like a bulldozer. Rather than sit at the pub and drink beer, indulge on carbs/salt and mingle with the other losers, they’re out there having meetings and making the stars align towards their vision.

They’re frustrated not at the world, but at how much harder they’ve got to work to make their dream come true. Instead of forgetting their failures by numbing the pain, they’re trying to etch their failures into their brain so they can ensure they learn from them, rather than be pushed into darkness by them.

 

4. They’ve given up on negative people

Battery-negative-positiveMore than anything, your successful friends have left their loser friends behind. They’re no longer going to sit down and listen to people who have no idea about anything. Your successful friends avoid losers and treat them like they’re infected with malaria.

The only time your successful friends are willing to hang out with a loser is when that person has committed to turning their life around, and they’re asking for help. Your successful friends believe in helping others and sharing their advice.

Don’t let negative people tell you how the world is supposed to be. Find out for your yourself. Grab a piece of the map that guides your life from each of your successful friends. Combine all of their knowledge, and then stop consuming content like this. Then go out and execute on it.

 

5. They’ve given up on time wasting

Procrastinating is something your successful friends are really bad at. They have faith in what they can achieve and just get started on the goal. They treat life like every moment is precious, and they don’t want to waste a second of it.

When your successful friends are old and have gray hair one day, they want to be proud of how they spent their time. Ideally, they want to have changed the world in some significant way, and for their legacy to last generations to come.

When they enter a room, they want to be given a standing ovation for the way they have lived their life. They are humbled by the gift of wisdom that they first saw, and then embraced with every cell in their body.

 

6. They’ve given up only consuming

Rather than consume YouTube videos all day long, your successful friends have given up consuming for creating. They spend as much time as possible doing the “doing” instead of sitting there watching others have the success they’ve always dreamt of.

As a rule of thumb, spend more than 50% of your time creating and leave the rest of the time for consuming.

 

7. They’ve given up selfishness

Your successful friends put their vision, family and goals before everything else. They also are insanely focused on giving and serving others. Put simply: life is not just all about them.

 

8. They’ve given up wasting their money

Money is one of the key differences. Successful people pay themselves first and invest a large amount of their income. They also never forget to make giving money a habit, even when they don’t have much money to give. How much you give will determine how rich you become.

 

9. They’ve given up on not believing in people

You can’t build Rome if you don’t have people to help with the workload. Your successful friends believe in other people, and pick their “A Team” wisely. They see raw talent, and love to polish certain people into beautifully shining diamonds. Your successful friends want to create more leaders rather than be the sole leader.

Your successful friends can see through all the imperfections someone might have, and notice the light that is desperately trying to shine through. They love to help people transform, and they believe anyone can be successful.

 

10. They’ve given up on negative thoughts

“World War 3 is not being fought on the battlefield like prior wars; it’s being fought in our own minds” – Tim Denning

Your successful friends have oodles of discipline when it comes to their minds. It’s the center of their universe, and they know that all success starts in this one place. They train their mind every single day to avoid the default response of the brain that tells us negative things.

Rather than embrace their negative thoughts, your successful friends do everything they can to let these thoughts pass by like clouds in the sky. They’re an observer of their thoughts, and they choose to focus on the rare positive thoughts that come into their consciousness.

 

11. They’ve given up on BS

Life is full of so much meaningless nonsense. Your successful friends have made a conscious choice to give up on bullsh*t. Things that don’t serve them, like the news, are eliminated from their schedule. Meetings for the sake of meetings are frowned upon.

People who only serve their own interest and have disgustingly ugly egos are forgotten about, like last year’s bottom-of-the-ladder football team. Being successful is centered around not letting BS get in your way. You’ve got to sort through the dirt to find the golden nugget tasks that make you fulfilled.

Your BS tolerance has to be at an all-time low for you to be successful. Don’t put up with your own BS and other people’s BS anymore. Make a change for the better and do what successful people do: make a habit of permanently escaping it for the dream island called “meaning.” Now that’s an island we should all want to live on for the rest of our human existence on this beautiful planet we take for granted.

 

12. They’ve given up on being stuck in failure

“Failure is a cheap lesson in what’s not going to make you successful” – Tim Denning

Your successful friends don’t let failure stop them; they use it to become more. Failure allows your successful friends to learn things they didn’t know. Failure equals education rather than a negative experience that stops them in their tracks.

 

13. They’ve given up on being single

Given Up On Being SingleNow to love: your successful friends have figured out that being single is a myth. Their partner is the one who supports them through all of the challenging times, and reinforces their successful nature. Your successful friends know that they need a good man or woman to come home to.

Your successful friends know that love is what makes all of the madness of life worthwhile. Rather than avoiding love or postponing it, they make it their life mission to stop at nothing until they find it while they work away at their vision.

Being single is cool for about thirty seconds until you’re an old wrinkly person sitting in your chair and watching all the happy couples dance at the charity ball. You’ll have that sinking feeling that somehow you missed out. Somehow you got so busy with achieving that you forgot what we were put on this planet to do: Love.

 

14. They’ve given up on wearing a mask

Unlike the corporate politicians, your successful friends have taken the mask away. They’re happy to be vulnerable, and they share even the most personal of stories. Being fake is the ultimate crime to them, and letting who they are shine through is the only way they will live their life.

 

15. They’ve given up on people’s opinions of them

Your successful friends couldn’t give a rats a$$ what anyone thinks about them. They’re not trying to impress anyone other than themselves. That’s why they’re not afraid to have a go and fail.

 

16. They’ve given up on giving up

You’ve come a long way so far. The final thing your successful friends have given up is giving up. They’ve figured out that you can’t work three months on something and then say, “I’m not getting enough traction and quit.”

meet-the-millennials-who-found-happiness-by-giving-up-on-dating-body-image-1484849832Your successful friends are not quitters. They push through all of the struggle and pain to earn the title of “successful.” It doesn’t come easy and what they do, more than any of the tips I’ve mentioned above, is NEVER GIVE UP!

Quitting is not an option, and they let their passion push through all the barriers. They’re insanely obsessed not to lose, and nothing is going to stop them. Could you adopt this mindset and then go on to join your successful friends on cloud nine where they all hang out after a day of winning at life? I believe you can. Do you?

What are you going to decide today to give up on so you can be successful?

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship.You can connect with Tim through his website www.timdenning.net

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8 Comments

8 Comments

  1. vuphongsolar.com

    Oct 28, 2018 at 1:58 pm

    Hmm it looks like your website ate my first
    comment (it was extremely long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog.
    I as well am an aspiring blog writer but I’m still new to the
    whole thing. Do you have any points for newbie blog writers?
    I’d certainly appreciate it.

  2. Celine White

    Jul 9, 2017 at 6:14 pm

    I disagree with the comments made about being single. I think relationships are great and I agree get someone who supports you. But all people are not the same and actually function better being single as the relationship can be distracting. Being single also pushes your limits as well.

  3. Zel

    May 19, 2017 at 5:50 pm

    I love this!

  4. Dr Joe

    Apr 27, 2017 at 5:18 pm

    Quite a collection of principles to live by, Tim.
    I particularly like the points about negative thoughts and giving up on negative people. Those two points are intertwined. Negative thoughts and negative people are energy suckers.

    Both drain all the positivity you had yesterday and today. Why bother with negative energy? Ditch it.
    I however, don’t agree with the coupling issue. Being single does not negatively impact on your chances of success. I know a lot of single people who have been successful. In fact, in a tenuous link to my first point, a partner with a negative mindset will be a drag on your ambitions. So, why bother? Having said that if you find a very supportive partner who is equally driven, then that’s another string to your ambitious bow.

  5. Jeanette Metz

    Apr 14, 2017 at 5:59 am

    Very truthful and straightforward post. All of these items are candid and real. #6 stands out to me as so many people are consuming what is on the internet while the truly successful people are the ones creating it. Great post!

    • Tim Denning

      Apr 15, 2017 at 11:02 am

      When someone says I have made things simple I take that as the ultimate compliment. Thank you so much Jeanette!

  6. Sanchita Pandey

    Apr 11, 2017 at 4:30 am

    Loved reading your articles. All valid points that can change our life for the better. Congratulations! You write simple yet truly informative articles..

    • Tim Denning

      Apr 15, 2017 at 11:02 am

      Sanchita thanks for always reading my stuff and been a supporter. Hope you can use a few of these tips in your own life. Best of luck.

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Success Advice

Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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Success Advice

5 Essential Skills to Drive Success in Every Niche

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There are many people who don’t have the courage to launch a business in a niche as they think they don’t have the right skills and experience to obtain success. While there are specific skills which determine the success in every niche, there are also some general skills which ensure success in any business you would try.

Below are 5 essential skills you need to drive success in every aspect of your life:

1. Ambition

When you launch a new business, you need to be prepared for difficult moments such as fighting the competition and winning your target audience. Moreover, if you follow some successful entrepreneurs, you should keep in mind that they also faced difficulties and continue to experience them. So, how does a successful entrepreneur get over all the difficulties?

The essential skill you need to possess is called ambition. Set small and clear milestones in your development plan and use your ambition to go over each difficulty and finalize what you had in your mind. It doesn’t matter how hard the path is going to be. Visualize your target and put in all the efforts to achieve it. Staying organized and scheduling each step to get things done are some of the techniques you can use to achieve success.

2. Listen to those around you

While listening to your instincts is necessary if you want to be a successful entrepreneur, this is not enough. As your business develops, you will have an entire team to manage and lead to success. Therefore, you cannot be a successful leader and have success in every niche unless you learn how to listen to the people around you.

You should listen to your employees and discover what they are expecting from you. This is the way to follow if you want to keep your team motivated and help them give the best of themselves.

On the other hand, you will need to listen to your customers to improve your products and services and provide excellent customer support. By listening carefully to the voice of your customers, you will be able to stand out of the competition and ensure their loyalty towards your brand.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

3. Courage

When you decided to become an entrepreneur and build your own business, it means you are a courageous person. Courage will help you harness the power of creativity. Don’t be afraid to take risks if you feel a specific action will bring more success to your business.

Apart from doing intensive research on your ideas and developing the exact steps you are going to follow, you will need the courage to implement them. Not all the ideas will turn out to be successful.

Regardless, you will have something to learn from each success or mistake and this will help you move your business even further. When you have the courage to follow a path which is not very familiar to you, this is going to be the moment when you will widen your horizons and exceed your limits to achieve success.

4. Creativity and imagination

If you already implemented your idea and you see that it works, you most probably think that you don’t need to change anything to achieve more success. You need to keep in mind that customers’ preferences change and your competition is waiting for your mistakes to “steal” your clients.

Therefore, you need to use your creativity and imagination to improve your products and services to meet your customers’ expectations. What is more, creativity can also mean that you are open to talk to new people and use their experience to improve something in your business.

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs

5. Continuous learning

If you want to drive success in every niche you will need to show a willingness to learn. You need to stay updated with what happens in your niche and what your customers expect from you.

Education is not only something for school. It is a lifelong process, and you should be open to seek knowledge and improve your skills with every opportunity. An efficient trick is to stay close to people who are already successful in your industry, ask their opinions on various subjects and learn from their experience.

The above five essential skills will help you build a successful business in every niche. A true leader is ambitious, knows to listen to the people around him, and is always open to learning from others.

No matter the size of your business, you will need to be creative and use your imagination to improve your products and services. These skills will help any leader develop new skills, stand out of the crowd, and strengthen his position on the market.

What skill do you think is most important to be successful in life? Let us know below!

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Success Advice

5 Key Investment Principles from Warren Buffett

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Warren Buffett is a mentor for a lot of traders. Why shouldn’t he be? After all, his investing principles have earned him the title of the world’s greatest investor. His way of working is a little contradictory to many others in the arena of online trading. He doesn’t invest the way it’s depicted in the popular media. He is the kind of investor who likes buying and holding.

Buffett has taught us that once you buy a stock, hold it no matter what. Forget that there is a recession in the economy or it is at its boom. Whether it’s good times or bad, you’re supposed to hold onto the stock.

Buffett doesn’t just buy stocks for the sake of holding them. He buys them for a specific reason. When those reasons no longer exist, he sells the stocks. He not only looks for good prices but sound management and a competitive advantage. He shared his opinion that companies such as IBM, Sears, and GM are great but they cannot stay competitive for long. Therefore, these companies shouldn’t be a part of your portfolio.

Why not learn from the pro himself and invest the right way? Here are 5 key principles to begin with:

1. Invest In What You Know

Before investing in a stock, it is very important to understand what a company does and how it makes its money. Ever wondered why Buffett has always avoided investing in tech stocks? It’s because he does not completely understand their business model. He sticks to what he knows.

This also explains why he prefers investing in Berkshire’s stocks. It represents a diverse mix of stocks such as utilities, banking, and insurance and consumer products. All of these are businesses that Buffett understands very well. No wonder he has invested a significant amount of money here.

“Beware the investment activity that produces applause; the great moves are usually greeted by yawns.”  – Warren Buffett

2. Before Buying a Stock, List the Criteria

It makes sense to buy stocks on the basis of criteria, right? After all, you’re ensuring that you don’t end up investing in something unfavorable. You could be searching for stocks in a certain industry with a set price to earnings ratio.

Buffett never makes the price of the stock the sole criteria of his buying decision. Sometimes, great companies end up taking a price dip because of the market situation. However, holding onto these stocks could still turn out to be favorable.

3. Be Aggressive During Tough Times

Generally, it’s not recommended to time the market. But if you’re a long-term investor, you’ll be fine no matter when you buy. This means that even during the tough economic times, you shouldn’t settle down. Keep on looking for opportunities. This is what Warren Buffett does because he knows that things will eventually turn around.

Buffett is known for capitalizing on opportunities during and after the great recession. Bank of America investment is one of the best examples of this. In his latest annual letter, Buffett said that “dark clouds will fill the sky almost after every decade. But it certainly will rain gold.” So don’t despair, keep on investing.

4. Don’t Worry About the Day to Day Market Movements

Along with other tips, Buffett also said that you must only buy a stock if you are comfortable holding on to it in case the stock market shuts down for a decade. Since you are holding onto the stocks for 10 or more years, there is no point in losing sleep over the minor swings.

Ignore the headlines about the trade wars, the government shutdown, and other chaotic news. Instead, you focus on learning the potential growth of your company over the course of time. The fact is, stock prices keep on changing, but it’s not significant if the company’s business still has a bright future.

“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.” – Warren Buffett

5. Buy Buffett’s Stocks

Buffett keeps everything simple when it comes to investing. If you don’t want to do the guesswork and research to figure out which stocks to buy, simply invest in the stocks Buffett already owns. But, make sure you understand the business. Buffett discloses his holdings publically each quarter. He has capital in companies such as Wells Fargo, Apple, and Bank of America. To keep things simple, you can buy the shares of Berkshire Hathaway itself.

Warren Buffett hasn’t been successful all by himself. He has a team of investors who help him do legal work and give him investment tips. He’s also a part of an advisor network because he understands that an investor needs all the help he can get. It’s amazing that a billionaire like him still listens to others.

Now that you know how to invest like Buffett, it’s time you prepare your investment strategy. These principles are not hard and fast criteria, they are simply a discipline strategy all investors should stick to. Along with these, you can use math, technical analysis, fundamental analysis, and even stock charts to make a decision. You may not end up a billionaire, but you will avoid losses and make more profits than your fellows.

Which one of the 5 key investment principles from above resonated with you most? Let us know below!

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Success Advice

How to Build a Website That Outranks the Competition

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Create a concrete presence within the niche you compete by employing an effective content strategy. Your strategy should:

  • Establish expertise, authority and trust through the content you produce on and off site.
  • Focus on the client. All of the content you produce should have the client in mind in order to maximize the value you’re offering.
  • Implement an editorial calendar for the content your company will produce

Enhance your websites SEO with long-form evergreen content

Long-form content is in-depth pieces of content in which the length is arguably an average of 1200 words or more. When visitors read long-form content it increases the time they spend on your website. Google pays close attention to dwell time because it is a direct indication of how useful a website is to a user.

When we refer to evergreen content we refer to articles that provide value to readers for an indefinite amount of time. These types of articles contain fully developed ideas, in depth analysis or teach a specific skill. They come in a variety of forms but most notably are checklists, how-to guides, interviews, infographics or case studies. If written and optimized correctly, an evergreen post to a company blog will generate positive signals to search engines and contribute to a website’s performance.

Web pages with data-driven, resourceful content can encourage visitors to return to the site. When visitors find value in your content, they’ll share your pages and even feature your content on their own websites.

Returning visitors, longer and dwell time are signs of authority, expertise, and trust which are very important ranking signals that will push your site upwards in the search results. Evergreen content contributes to all of the criteria above.

By producing content that stays current for the foreseeable future, you are investing in the growth of your company. Websites with evergreen content attribute a large percentage of their organic traffic to older blog posts that continue to provide value to readers for an indefinite period. The average return on an evergreen post is 30% on traffic approximately three or four months after the post is published.

“Good content is not storytelling. It’s telling your story well.” – Ann Handley

Here are 11 effective ways to structure evergreen content:

1. Lists & Checklists

Creating a top numbered list is an easy way for people to digest content. The titles are instant hooks if the topic is relatable to the reader because a person immediately understands what they’re getting before reading the article such as “Top 10 Ways To Lose 10 Pounds In 30 Days.”

Including numbers in your titles tend to catch a reader’s eye. It also opens the door to optimize articles to show up in position zero. Google has favoured numbered lists in their featured snippets (position zero) in an effort to make searching for answers easier and more efficient.

Give your list a captivating title to amp up the excitement and get a higher click-through rate such as “Top 5 Reasons Companies Succeed At Marketing.”

2. Best of Lists & Product Reviews

“Best of lists” is a timeless form of evergreen content because it can be updated to remain current. For example, the list “Best SEO Tools and Software” can be updated annually and the post maintains the traffic that has been built up from returning visitors by keeping the same URL intact.

3. Ultimate Guides & “How To” Guides

Ultimate guides serve as evergreen content because they are comprehensive, instructional manuals that teach the reader something actionable. Whether your guide is geared towards beginners or readers with advanced knowledge of a topic, the manual should provide a reader with something they can walk away with and apply immediately.

An ultimate guide should provide step by step, detail oriented advice or instruction on a specific topic. “How To” guides are one of the most popular types of evergreen content because they teach people a skill or give them a way to solve a problem.

4. Expert Opinions or Round Up Articles

Grouping a number of experts together that express similar ideas on a topic can make for a powerfully convincing argument. Using quotes and facts from different sources doesn’t leave much room for rebuttal when you are proving a theory.

5. Statistics & Infographics

Collect a number of statistics that will shock and awe your audience and title it “10 high octane statistics about evergreen content.” Statistics can be listed in point form, but combining your stats into an infographic is an enjoyable way to get readers to digest a piece of content that is primarily facts and figures.

Creating content in this format encourages a large number of shares that can equate to backlinks. Facts, figures, and percentages are always what writers look for to include in their content so attribution will amount to more websites linking to your page.

“What you do after you create your content is what truly counts.” – Gary Vaynerchuk

6. Historical Articles

Writing about the history of a specific person, place or event can be a large-scale effort that readers find interesting. Create a timeline of events and take your reader on a journey of any major developments in chronological order. Historical articles have a particular fan base that enjoys reading about real historical events.

7. Q & A Interviews

Developing an in-depth interview on a person of interest is another option for creating long-form content. Quotes or dialogue can be used to progress through the material covered in a single article. Incorporating video is also a great way to promote user engagement. Include the transcript so search engines can read the entire dialogue for SEO purposes.

When a person is an expert in a specific niche, the interview becomes evergreen since there’s no need to update the content when it is all related to the expert opinion of one person of interest at the time of the interview. Whether their opinion changes over time or not, the interview itself is a standalone event.

8. Frequently Asked Questions

Sometimes quick-fire questions and answers are a great way to bring up the understanding of any given topic. Structure the content with each question being a progressive stepping-stone from the last.

Frequently asked questions can get a lot of interest if the questions are phrased in an easy to read manner considering there will be a lot of consecutive questions. Make the article more engaging by researching forums and come up with the most common objections and concerns people have regarding a specific topic.

9. Case Studies

Case studies demonstrate your expertise and build authority. This type of content provides readers with first-hand experiences, a story, and hands-on data. Case studies can prove a theory or illustrate how you found a solution to a problem. The best part of case studies is you have first hand data with all the evidence to back it up.

10. Optimize your content and drive up your click-through rates

Long-form, evergreen content will rise to the top of the search results for multiple keywords if it is optimized correctly. Load your article with LSI keywords throughout to enhance the key phrases for which you want people to find on your website.

You can also structure your article to be more likely to show up for position zero by incorporating the tags and list formats. Ask questions most likely to be asked by your potential viewers and tag them as titles.

Tag the answers as titles as well or use a list format if its more suitable and easier to read for the user. There is no guarantee Google will select your snippet for position zero but employing the criteria to be eligible for the featured snippet will at least make your page a candidate for selection.

11. Maximize your audience through high authority websites

Producing evergreen articles is not limited to posting on your website. Market your ideas to well-known blogs that publish related content. There are high authority sites that have a large readership to which you gain access to if they agree to publish your article. The referral traffic you receive from these sites is made up of excellent candidates for your business.

Being published on an authority site gives your company credibility and in most cases a backlink. Guest posting builds the authority of your website allowing you to push your way to the top of the search results. The accumulation of quality backlinks from reputable sites will boost your search visibility to another level and drive more prospects to your website.

Long-form, evergreen content is a strategy that is working across the board to increase traffic and conversions. Implement this marketing strategy to influence key metrics on your website that result in positive ranking signals for the search engines.

The expertise you demonstrate through on site and off site content will give readers the confidence to invest in your services. The investment in creating quality, lead-generating content contributes to the long term growth of traffic and new clients.

Have you thought about building a website to sell products or a blog? What’s the best advice you can give to someone who wants to build a competitive website? Let us know your thoughts below!

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