This Cambridge graduate is mostly known as a stand-up comedian and an actor who created and made four very distinct characters famous: Ali G, Borat, Bruno and Admiral General Aladeen. During his work, Sacha Baron Cohen met a lot of critique and controversy, calling him racist, politically incorrect and outrageous.
The public knows Sacha Baron Cohen as his alter egos. But away from the cameras, he is a husband and a father to two daughters and a wise entrepreneur. In fact, much can be learned from this man.
Sacha Baron Cohen’s Success
Sacha Baron Cohen is a truly honest man. He did create noise and controversy by being who he is, but there is much to be learned about the true power of honesty.
Many of the entrepreneurs today operate dishonestly, in an effort to mask the dirt that they have. A web of lies hold no place in a man’s success. If you want to be truly successful in business, you have to be straight and be true to yourself, and to the people you will be working with.
Many people viewed his work as inappropriate. When he took on roles, Sacha took the roles seriously, often confusing people and forgetting that he is Sacha Baron Cohen and not Ali G, not Bruno, not Borat and not the Admiral. In his awesome portrayals, Sacha channels a personality and with his work, he has touched lives. He did put himself in the spotlight and opened himself to be poked and blamed, but he did it in an effort to send a message.
Entrepreneurs are supposed to be inspiring. A good man in business is one who can be a good leader. He should be a man who can touch people’s lives and inspire them to make a difference.
If anyone knows how to be bold, it’s Sacha. He does not mind it if he is making noise. He does not mind it if he is making news. When he does something, he makes sure that he is noticed, because it is true: what point is it to make an effort when no one is able to see what you are doing? The same thing holds true in business. When you do something you should not do it just for the sake of having something to do; you do things because you want to show everyone that you are capable.
Great marketing and promotion plays an important key to your businesses success, in this day and age we have to be more bold to get the point across and stand out from the crowd.
Risks do not come with warranties and Baron Cohen knew that. He knew that when he made his statements in public; he knew that when he paraded himself for the world to see. He knew that his actions could have negative repercussions, but he believed in what he was doing, so he took the risk and saw things true.
Business is not exactly a safe trade. There are known dangers to taking risks and they could be very dangerous, but sometimes there risks that are worth taking. No one knows what will happen in the end. You have to open the door and jump out, to find out; and you have to take the risk and see what happens, to know if everything is going to be worth it. Sometimes, there are risks that are worth great things, but you will never find out about it, unless you take that step.
Be a Winner
Sacha Baron Cohen is a multi-awarded actor and writer. He may have made eyebrows rise with what he decided to do, with his career, but when he did something he committed to it; and his efforts were rewarded. He is multi-awarded because he never settles for second best. When he does something, he gives it his all — and he was recognized for it.
This is a very important character that entrepreneurs should learn from him. Everyone has the right and the opportunity to be great and you should aspire for greatness at all times. You should not be the type of person that settles for mediocre. You should not be the type of person that claims his victory — because he knows he deserves nothing less.
People do the same thing. People dress the same way, following fads and copying idols and icons. People find comfort in conforming to what is normal because it is easier that way. This never applied to Sacha Baron Cohen, who always went against the grain. He was never afraid to try new things; in fact, he always thought it best to challenge himself.
Innovation is a good trait in business, where there is much similarity around you. Everyone is offering the same thing; everyone is copying each other. How different are you from those who exist with you? What edge do you have with your competitors? Entrepreneurs should never be afraid to be innovative because brilliant ideas make great breakthroughs.
Many a times, when Sacha appeared in public, he was mistaken for the character he was portraying. When he was invited for an interview in television and radio, he dresses up and acts as the character he is currently playing. When Sacha puts his mind to something, he commits and he does not falter.
Every businessman should know and understand the power of commitment. It is the strongest force that you can have that will withstand all the dangers amidst you. If you are 100% committed, no failure can bring you down and no obstacle can make you fall.
Despite what he has ran against, in his long career, you will never hear any news of Sacha Baron Cohen ever running from controversies and criticisms. If he had to make confrontations, he would do it. If he had to speak in public, he would not cower.
Sacha takes responsibilities for his actions, and every entrepreneur should do the same, because there is no nobility to pointing fingers and laying blame.
Before Sacha portrayed any role, he takes time to study each person; the background, the culture, the history. He did this because he knows that he cannot be inconsistent, so he worked hard and he researched hard.
In business, you also have to be thorough. You cannot cut corners; you cannot settle with the little that you have. If you want to do things right, you will prepare for it because mistakes that come in the end, root from the beginning; and if you start it right, then you will have a prosperous ending.
Sacha Baron Cohen is a simple man, who lives and breathes his work, whether you are for or against his style you have to admit he has truly left a mark in society, today.