Connect with us

Success Advice

10 Signs You Are Addicted To Failure

Published

on

failure stop failing start becoming successful
Advertisement

If you’re searching for the secrets to success, they aren’t hard to find. There are thousands of books, seminars, podcasts, articles, interviews, videos, and courses all dedicated to teaching you how to succeed. And yet even with all of this incredible information available at little to no cost, so many of us continue to live in mediocrity and will never taste success.

The reality is that you can have all the right knowledge, but if you hold on to the wrong beliefs or behaviors, you are more likely to meet with failure than you are with success. Failure is not always a bad thing, as long as you are learning from the mistakes and are correcting your behaviors and actions to reach success. Fortunately there are signs that serve as warnings that you may be on the path to constant failure. By acknowledging these signs, and making changes when necessary, you increase your odds of success dramatically.

Listed below are 10 signs that you’re addicted to constant failure:

 

How To Stop Failing By Changing Your Behaviors

 

1. You’re addicted to the approval of others

When it’s time to make an important decision, instead of trusting your logic and intuition, you consult with the people around you first. You value the opinions of others more than you value your own. This emotional addiction to the approval of others stems from your lack of self-confidence, and your desire to please everyone.

Successful people are very particular about whose advice they ask for. They make sure to only consider the opinion of someone who has a track record of success with the issue at hand. They don’t concern themselves with the opinions of anyone and everyone, especially when it comes to issues that those people have little or no experience with. At the end of the day, they do what they feel is right – not what other people convince them to do.

 

2. You entertain yourself instead of educating yourself

You work a full time job and you might even have a decent career, but you haven’t opened a book since college, and the only extra training you’ve taken was required by your employer. The thought of going to networking events in your industry, reading books, listening to podcasts, or going to seminars to learn new skills and get new ideas is completely foreign to you.

Instead of spending your spare time investing in yourself and your ability to provide more value to the marketplace, you distract yourself with entertainment that adds no real value to your life or your productivity. You watch television often, you always know who won the game, and you can be found in nightclubs regularly.

 

3. You blame others for your circumstances

You’re not satisfied with where you are in life, but you have a perfect explanation for it. Essentially, none of it is your fault. You blame your boss, your coworkers, your parents, your educators, your childhood, even the economy for your lack of success.

You refuse to take 100% responsibility for your results. You refuse to acknowledge that YOU are in control of your life, and you get to steer yourself in whatever direction you choose.

 

4. You’re afraid of making mistakes

You’re afraid of failure, so you do whatever you can do avoid making mistakes. You forget that in the real world failure is not good or bad, it is simply feedback. But instead of learning from the valuable feedback that failure provides, you try to avoid it entirely. When you make a mistake, you cover it up and hope no one notices. You also put off making decisions because you’re afraid of making the wrong one. It takes you a long time to finally make a decision, and you change your mind often.

 

5. You stay in relationships that obviously aren’t working

You have a tendency to date people who bring you more problems than pleasure. You often tolerate behaviors that you know are unacceptable, and because you tolerate them they continue. Maybe you carry unresolved issues from previous relationships into your current one. Maybe you struggle with a low self-image so the standard you have for others isn’t very high. Whatever the case is, you must understand that your choice of spouse has a major impact on your life and success. If the person you’re with now is inhibiting your happiness and success, cut them lose and raise your standards.

 

6. You’re addicted to drama

Your life is a lot like an episode from a reality TV show. You are rarely on good terms with all of the people around you. You gossip about others often, and surprise surprise, they gossip about you too. The people you spend time with are known for arguing with each other, flirting with each other’s spouses, lying, and generally just causing problems between each other regularly. Instead of disassociating yourself from these types of people, you jump right in and add fuel to the fire. Heck, maybe you’re even the star of the show.

 

7. You spend time with people who are going nowhere

Jim Rohn, who was considered to be America’s Foremost Business Philosopher, once said that you become the average of the five people you spend the most time with. Unfortunately you spend most of your time with people who do not support or encourage your success. The people around you have no ambitions, no goals, and no concrete plans to improve their life. They seem to think that success is something that happens to other people, but not to them. You sometimes share an ambitious idea with these people, but they are quick to crush it.

Successful people know that the attitudes of the people around them are contagious, so they intentionally surround themselves with people who will encourage them and push them to higher levels. They know that they can’t afford to adopt the beliefs, thoughts, and habits of mediocre people if they are going to continue succeeding.

 

8. You’re careless with money

You often run out of money before you run out of month. You’re living paycheck to paycheck and you invest nothing for the future. You carry a balance on your credit cards, you take vacations you can’t afford, and you often buy expensive things impulsively. You spend money trying to look successful, but your balance sheet tells a different story. You hardly have any savings. You certainly don’t have a retirement plan. You don’t have any assets that make money for you, and your spending habits are your biggest liability.

You sometimes come close to acknowledging the truth about your situation, but instead of facing it and changing it, you let it continue. Thinking about your finances gives you a headache, and you prefer to avoid the subject entirely.

 

9. You have dreams (great) but no set goals (not so great)

You often imagine a more desirable version of your life, but instead of working towards making that vision a reality, you settle for your present circumstances. You complain often, but change little. You say you want certain things, but you do nothing to obtain them. You wish for your life to get better, but you make no commitment to improve yourself or your circumstances.

Successful people are driven by clear, specific goals. Their goals are what guide their decisions and their daily activities, and they rarely let a day pass by without doing something to bring them closer to achieving them. Their dreams aren’t something they sleep with at night; their dreams are something they wake up and chase.

 

10. You think successful people got lucky

The final sign that you’re addicted to failure is you believe that people who are successful got lucky – that they had some sort of advantage that you don’t have. You believe their parents helped them, or they went to the right school, or grew up in the right neighbourhood, or got in at the right time, or knew the right person, etc.

You think success is something that people stumble upon – a “right place at the right time” sort of situation. But the reality is people succeed by being the right person in the right place at the right time. In other words, they work relentlessly to prepare themselves for specific opportunities, and when those opportunities present themselves, they seize them. They don’t sit around waiting for the life they want to fall into their lap. They also typically don’t buy lottery tickets.

Change your actions

 

Tyler Basu is the Author of the #1 Amazon Bestselling book Lifestyle Business Blueprint, and the Publisher & Editor of Lifestyle Business Magazine, a digital magazine for lifestyle entrepreneurs. He also hosts the Lifestyle Business Magazine Podcast. To get in touch with Tyler visit www.tylerbasu.com.

Advertisement
27 Comments

27 Comments

  1. Honey

    Apr 23, 2017 at 10:51 am

    man you have written a nice post

  2. mazharoddin

    Mar 6, 2017 at 3:58 pm

    Excellent post and inspiring one, its true our surroundings and people have lot of impact on us, reading good books or articles like this one will definitely help to be in good company.

  3. Joseph Hotto

    Jul 4, 2015 at 9:43 pm

    Excellent Advice! I am 18 years old and I have Asperger’s Syndrome. Ever since my junior year of high school when college admissions and academic performance started, I was obsessed with getting into the “best” college in my state and not acknowledging my own strengths and weaknesses, and I crashed more than succeeded. This was also the case with my friends: I kept looking at the big picture than focusing on smaller steps that could lead me to where I want to go to. Also, I must say that indulging on how great your future will turn out is a WASTE of time: you are essentially doing nothing and you decrease your motivation. Nobody is perfect, and it is even hard for me to realize.

  4. fostergrowthdotbiz

    Aug 27, 2014 at 5:21 pm

    Great article. Many persons and their careers would benefit if more time was spent on this topic. Of course, the key challenge is that there are so many not very successful people. One needs to look hard and be disciplined to find achievers. And, sometimes those “average” persons are very enjoyable to be with. @fostergrowth

  5. Paul

    Apr 14, 2014 at 1:50 pm

    Good post!

  6. james simwanza

    Mar 14, 2014 at 3:19 pm

    You have truely made your point James,but hey this post was for those who feel they need a change in there life,no harm about it.Its take it or leave it,I Believe we all can make choices.The auther did a great job for those who will go by it.THANKYOU

  7. Naomi@business start ups

    Mar 6, 2014 at 10:44 pm

    Hi Tyler,

    Jonathan’s comment is great! You’re seeing your valuable advice being put into action already.

    All great points. Well done

    Naomi

  8. James

    Mar 6, 2014 at 10:19 pm

    In general I agree, many of the point you make are good general life advice, but you’re clearly successful and successful people tend to attribute their success to their own personal characteristics (hard work, intelligence, ingenuity etc) whereas the reality is that luck does play a role in many people’s success. Because of this I disagree with numbers 3 and 10, particularly the bold text in number 3. People are not in control of their lives and the worse off you are the less in control you are and the harder it is to take control.

    The way you write show that your frame of reference is already a relatively privileged subset of society. You talk about not reading books since college, going to networking events in your industry, listening to podcasts and making important decisions. You’re talking about university educated professionals not those in minimum wage jobs and on zero hour contracts. The points you put forward don’t really work for anyone but this subset.

    Obviously I’m not saying all successful people got lucky, just that points 3 and 10 are inaccurate. No one is 100% responsible for their results, that’s just something successful people like to claim. In reality other people have a huge effect on your success and failure and luck does play a part in the vast majority of people’s careers.

    • Jeremy

      Mar 7, 2014 at 12:44 pm

      I agree that no one is 100% responsible for their results, but you cannot take this at face value. What it means is that you have to take control of your life by not staying down when fallen and blaming others for your unfortunate setbacks. Even when it wasn’t your fault.

      Yes, luck sure plays a role. But successful people are too busy increasing the odds than bothering about whether or not they will ever hit the jackpot.

    • Ike Chidolue

      Mar 9, 2014 at 12:43 am

      Come off it, James, Tyler has written some most valuable suggestions on how anyone could reposition themselves positively and hopefully become more successful. If you truly define success, then you must add #3 & #10 back to it. Hard work & masterly intelligence is a must. Playing the blame game won’t cut it. Success is not like playing the lottery. I believe that successful were prepared, became equipped technical authority in tgeir field, and showed up always waiting for/ or anticipating the opportunity to showcase their expertise/skill/discipline to a larger audience or the game changer.

      Even in the unlikely event where anyone who applied themselves to all the 10 guides above but did not hit it big, such persons should walk away gladly with the fact that they are a lot better positively build person, with a new can – do attitude to life and that in itself is success.

      Thanks, Tyler for this write up, it jolted me up from bed, & got me taking stock of where I may have missed it & what changes I need to make. Time now is 1:41AM & I’m in Nigeria.

      • Jeremy

        Mar 10, 2014 at 3:35 am

        “Even in the unlikely event where anyone who applied themselves to all the 10 guides above but did not hit it big, such persons should walk away gladly with the fact that they are a lot better positively build person, with a new can – do attitude to life and that in itself is success.” ==> 100%.

        People are always thinking about whether they will hit the end result. But it’s not always about the end result. It’s hardly about it in fact. It’s more about the person you become as a result of going all out to achieve those goals.

        Well said, Ike.

    • tylerbasu

      Mar 9, 2014 at 4:48 am

      Hi James, thank you for the well thought out comment – you have brought up some interesting points. Respectfully, I would like to offer a few insights. I believe you are right in saying that no one is 100% responsible for their results. In reality there is an interdependence between all people who contribute to any specific result together.That being said, it is having the MENTALITY that you are responsible for your results that is important. That mentality will prevent you from placing blame on others when things don’t work out as you hope, which is what point #3 is about: not blaming others, and taking responsibility. I am just now reminded of a great quote: “great leaders share the credit for their successes, but take responsibility for their failures.”

      Secondly, as much as I appreciate you calling me “clearly successful” and of a “privileged subset of society” I would like to shed some light on some more facts. I did not start here. I got here by choice. Yes, I have spent some time in college, but all those things I mentioned (read books, attend networking events, listen to podcasts, etc.) are things that I did BEFORE I went to college and that I still do today. College or university alone is NOT the key to success, and there is plenty of evidence of this in the marketplace today. It was precisely by doing those things that I was able to rise above limiting circumstances, and ALL of those things didn’t cost much in time or money and are certainly not unavailable to all individuals regardless of their social or economic status.

      When you say that those points don’t work for certain people you are enabling them to allow their circumstances to define their opportunities, rather than encourage them to meet people and utilize resources that can help them to rise above those circumstances. If you believe yourself to be in some “subset” that prevents you from investing in yourself in this manner, I challenge you to not be defined by your environment, stop making excuses, and start creating the environment you want for your life.

      Respectfully,
      Tyler

      • James

        Mar 14, 2014 at 1:57 pm

        Well worth watching (if you’re in the UK) to challenge the idea that people are in control of their success and understand how much of a disadvantage some people are at.

        The best quote comes from Rachel Johnson (Boris Johnston’s sister):
        “In a sense I care a lot more about these people’s children because Jackie and Mick have made, and they would say it first, very poor choices and very bad decisions. Their choices are going to take away their children’s ability to make good choices and to have the opportunities my children have had.”
        Its a shame she doesn’t make the leap to realising that the parents (Jackie and Mick) have had their ability to make good choices taken away by their parents, and their parents by their grandparents and so on.

        Ike and Tyler, you talk about “coming prepared”, “equipped with technical authority”, “anticipating the opportunity to showcase their expertise/skill/discipline” and having “the MENTALITY that you are responsible for your results”. The point I’m making is that many people, through no fault of their own, simply do not have the mentality, skills, organisation and initiative to do these things. Growing up in certain areas, going to bad schools etc leaves people unequipped and unable to make good life choices, resulting of a vicious circle generation after generation after generation.

        Its not about passing the blame or people making excuses, its about realising that some people are not being prepared to compete in the environment where the 10 points Tyler lays out become relevant. These people don’t have the options not to be defined by their environment. They’re trapped in a cycle of poverty, desperation and necessity.

        • Jeremy

          Mar 14, 2014 at 2:35 pm

          You definitely have valid points here, James. But then again, don’t you think anyone who is able to read this article should be well educated and equipped to make good life choices?

          • James

            Mar 14, 2014 at 3:22 pm

            That was exactly the point I made in my first comment. By accepting that this article is only for people who are well educated equipped to make good life choices you’ve already limited the relevance of the points above to a very small, privileged, and in relative terms successful subset of the population.

            You’re not “addicted to failure” if you’re a well educated professional who perhaps isn’t getting promoted as fast as they want, in fact you’re already very successful. Obviously you can change your behaviours to optimise your chances of being where you want to be but that’s more about your own expectations and your perception of your own worth vs. reality than transforming yourself from a failure to a success.

            The points are not helpful or even relevant to people who are truly “failing” in our society and the article shows a lack of understanding of what it truly means to be failing and how difficult it can be for people to change their circumstances.

            • Jeremy

              Mar 14, 2014 at 3:39 pm

              “you’ve already limited the relevance of the points above to a very small, privileged, and in relative terms successful subset of the population.” ==> Even if that is so, that is probably 100% of all people reading this and that’s all that matters right?

              Also, don’t take things at face value!! I’m talking about being “addicted to failure”. In this article’s context, I would believe “failure” to be anyone desiring change in their life, but either not taking action, or not changing their mindset/mentality/attitude.

              You are right in saying that the article isn’t helpful for people who are truly “failing” in our society. That’s because, like you said, it’s directed at “a very small, privileged, and in relative terms successful subset of the population.” Which happens to be about 100% of the readers here!!

              I can totally understand where you’re coming from, James. But again, please don’t take things at face value. A lot of these articles have attention grabbing headlines like this one. And you can’t say the headline is irrelevant.

  9. Nick Giordano

    Mar 6, 2014 at 5:01 pm

    You really opened my eyes and my heart, with your quotes. The one that said: ” I have dreams but no set goals, was so true. God bless you for writing these quotes and inspiring others in looking at their lives. This was just the wake up call that I needed.

  10. ayushi parsheera

    Mar 6, 2014 at 9:50 am

    perfect mirror, introspected myself ,head to toe in last 5 minutes, wow!! thank you!! i got to be working on it

  11. Roderick

    Mar 6, 2014 at 5:34 am

    Didn’t know I was addicted to anything until now. True eye opener…ready to make changes!!!

  12. Jeremy

    Mar 5, 2014 at 1:47 pm

    Surrounding yourself with the people that will bring you up is so important.

    Just as you say, “Successful people know that the attitudes of the people around them are contagious, so they intentionally surround themselves with people who will encourage them and push them to higher levels.” Plus being around people who are doing the impossible and have the courage to pursue their dreams.

    Trouble is, a lot of people think otherwise. They think that they can rely on themselves which is not always the case.

    I think that this is one of the most powerful life hacks that will really get you ahead in life, as Scott Dinsmore says. You don’t even have to change your goals. You just need to get inspired by these people and many things will take care of itself.

  13. jonathan brantley

    Mar 4, 2014 at 11:27 pm

    This article was an eye-opening slap in the face. I knew I was committing many of these offenses, but instead of taking action I chose to play the victim. I love and hate you, Tyler Basu, for writing this article.

    No more excuses. Thank you, Tyler Basu, for the kick in the pants!

    • tylerbasu

      Mar 5, 2014 at 5:55 am

      Love your response! You’re probably not the only one who felt this way after reading this. Having the courage to accept the reality you’ve created is the first step to making positive changes. I wish you the best of luck =)

  14. james simwanza

    Mar 4, 2014 at 12:39 pm

    very very educative,thanx alot i hv learnt more than i needed

  15. Nikola Gjakovski

    Mar 4, 2014 at 11:38 am

    Great post Tyler. You got some great quotes such as “The final sign that you’re addicted to failure is you believe that people who are successful got lucky”. I find myself so much in the mistakes and I’m really glad I flew into this article !

    • tylerbasu

      Mar 4, 2014 at 10:18 pm

      Thank you Nikola! I wrote this article knowing that it would likely offend certain people, but at the same time hoping that it would give them a chance to truly reflect on any habits or beliefs they have that do not support their success. See you at the top champion!

      • Cristina R

        Mar 5, 2014 at 12:08 pm

        No offense taken here, great post, thank you!

  16. Dor

    Mar 3, 2014 at 2:59 pm

    Great article! The close friends and the environment effect us more than we think. One step towards leaving failure behind is choosing who we want to surround us and with whom we need to disconnect.

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

3 Practical Ways Successful People Attract Money

Published

on

successful men

It takes more than just hard work, grinding and strategies to become successful. Do you actually know what subtle changes to make in order to reach the level of success and financial wealth you desire?

In our constantly changing world, those who are getting ahead in the game are individuals who are learning to raise their standards both personally and professionally. The age of the Internet has certainly brought a new dawn for the average person dialing up that inner craving for more freedom and a higher quality of life.

The opportunities and technological advancements are here, but one thing seems to be lagging: Our ability to produce and maintain the money we actually need to enjoy all that is currently available.

Everywhere you turn there is a new, sleeker, more advanced version of your favorite gizmo. Whether it’s your dream phone, car, computer, or designer clothes, they keep getting better and who doesn’t enjoy having the best of the best?

However, how can we have the best of the best when increasing income continues to be a struggle? As traditional methods of working and doing business radically transform, certain confusion arises especially amongst entrepreneurs.

This is why a recent conversation with my friend and owner of Walletisland, Adrian Brown, challenged me to reassess how I am approaching some of the things we tend to consider unimportant in the entrepreneurial space. I realised there are simple everyday shifts that are often overlooked by entrepreneurs which could be the key to increasing success and income.

For the majority of aspiring and budding entrepreneurs, the backstory is pretty much the same. We all grew up in less than abundant conditions. Our approach is for the most part pretty old fashioned when it comes to personal grooming and our relationship with money. But if there’s one thing I have come to realize when it comes to producing extraordinary results, it is this: Success and attracting money is all about mindset and the attitude one carries.

“Your mindset matters. It affects everything – from the business and investment decisions you make, to the way you raise your children, to your stress levels and overall well-being.” – Peter Diamandis

This is a law based truth I am proving more and more as I interact, connect with and learn from other successful entrepreneurs. In my most recent mastermind with a like-minded individuals, we were able to uncover a few blind spots that continue to hinder many hard working entrepreneurs.

More specifically, we came to a consensus when it comes to attracting more wealth that most individuals hit these three blind spots which hopefully after today, you will no longer fall victim to.

  • Too many success seekers are neglecting their personal appearance and self-grooming. As entrepreneurs, we think only our skillsets should matter, but that’s never the case.
  • Most people are neglecting their everyday personal interaction with money. In other words, aside from the big general numbers they have to deal with in business, most men aren’t deliberately working on improving how they handle, carry and interact with money. Part of this might be old negative paradigms around money running the show.
  • Many business owners are struggling with unattractiveness and low confidence, which certainly hinders their ability to shine, stand out and magnetize success.

If any or all of these resonate, here’s what you can do about it today:

1. Polish your self-image and outer appearance

This doesn’t have to take up too much time. With a little more deliberate thought on the shoes you wear, the wallet you carry, the combination of your clothing, hair, body language and attitude you will not only raise your professional appearance but there is much research proving your earnings will increase too.  Keep it clean, simple, clutter free and corresponding to your business role.

2. Prep yourself for a “money shift”

Is there a psychological relationship between a someones’s wallet and their money? Absolutely. In fact when Adrian got into men’s fashion it was because he experienced firsthand “the money shift”. This happened when he stopped carrying around cheap, worn-out wallets and started carefully choosing the kind that made him feel most opulent.

I’m passionate about helping men strengthen their connection and interaction with money because I realize it’s not about fashion trends. A man’s wallet is something he interacts with daily. It should be a symbol of prosperity and help him de-clutter. It should also be a demonstration of his modern take on money because in our digital society, money is transforming and it’s in our best interest to catch up lest we suffer the consequences of holding on to limiting beliefs around money.”

I couldn’t agree more. Most of us will need to shed limiting beliefs, heal money wounds and learn to handle, carry and interact with money in ways that promote its presence. What money story is your wallet telling right now?

3. Work on your self-confidence and attractiveness

Those struggling with low self-confidence and feelings of unattractiveness need to make drastic changes. Why? According to research by Payscale, over the course of a lifetime, an “attractive person will end up making about 230,000 more than an unattractive person.”

That’s ridiculous especially since being attractive and confident isn’t just for the chosen few. Now that you are in business for yourself, you can’t afford to be bullied by invisible limiting beliefs that question how capable, attractive and confident you are.

If it naturally doesn’t come to you, there are various exercises you can do and small changes you can make in order to build yourself up and make up for any disadvantages you may have had in your upbringing.

“With realization of one’s own potential and self-confidence in one’s ability, one can build a better world.” – Dalai Lama

As entrepreneurs, we are inclined to focus more on strategies and tactics which will help us close the sale sometimes at the expense of our personal health and grooming. Let us refrain from assuming appearances do not count just because we are no longer climbing the corporate ladder.

If the vision is to enjoy a more opulent and enriching lifestyle, take time to align every aspect of your life with this new self-made, inspiring, influential leader you are aspiring to be. All successful people go into the game prepared for that win.

What personal changes will you make to prepare you for more wealth?

Continue Reading

Success Advice

5 Ways to Improve Your Audience Engagement

Published

on

audience engagement

When you first thought of your business idea and created your business, you were probably thinking about how much people needed what you had to offer and all of the people you were going to be able to help. Even though none of that has changed, it can be really discouraging to continue to post on social media, do Facebook lives, and try to make any kind of a call to action when all there is are crickets when you do.

Instead of banging your head against the wall, and trying to figure out what is wrong with your idea, let me give you 5 ways to improve your audience engagement:

1. Increase the amount of content you are putting out

Sometimes, the main reason why you are not seeing the engagement you are looking for is because people are not seeing your posts. Each social media platform has its own algorithm.

Even if you posted once or even twice that day, some of those algorithms can still make it possible for your people NOT to see even one of your posts. Posting a few to several times a day will increase the number of people seeing your posts which should, in turn, increase your engagement.

2. Ask the right questions

Remember when I said that posting a few to several times a day will increase the number of people seeing your posts which should, in turn, increase your engagement? The reason it should but may not increase your engagement is because you are not asking enough of the right questions.

You can post content that you like or are interested in, but you have to remember YOU are not the one buying your products and services. You need to learn what your target audience wants to see and talk about. Learn what gets them engaged and what keeps them engaged by asking the right questions.

“We thought that we had the answers, it was the questions we had wrong.” Bono

3. Switch it up a little

Have you ever had a routine that was so dry and bland it made you dread doing it? That is exactly what your audience feels like when you post the same kind of content all the time. Everyone doesn’t like meatloaf every day. No matter what you are selling, your audience craves interesting, informative, and encouraging content. If you can give this to them consistently, they will fall in love with you and keep on coming back for more.

4. Analyze your data

When you increase the content you put out, you will have a lot more data to analyze so you can understand the people who you are trying to reach. This will help you to understand which kind of content is consumed more by your audience, what platform has better engagement, and what your audience is trying to tell you they want and need.

“It’s difficult to imagine the power that you’re going to have when so many different sorts of data are available.”- Tim Berners-Lee

5. Calls to action are key

The last thing you want to do is to give your audience some amazing content and not have a place for them to go to learn or get more. Inviting yourself somewhere can be very awkward, so why would you want your audience to do that? They may want to connect with you but they don’t know where to go and how to connect. Invite them in and make them feel wanted and welcomed. This will cut out the awkwardness and also the confusion of how they can better connect with you.

Increasing your engagement can be done easily if you are willing to follow these 5 ways to improve your audience engagement. Once you have done that, the engagement will come and the sales are bound to follow.

How are you staying connected to your audience? Make sure to comment below and let us know!

Image courtesy of Twenty20.com

Continue Reading

Success Advice

A Tim Ferriss Like Japan Trip Rebuilt Me – Here’s Why

Published

on

“Art imitates life so you must experience life to create art” – Unknown (possibly Tim Ferriss)

This quote is the reason why I recently took a holiday to Japan and why from now on I will travel more. All of us have a dream, a vision, a goal, a business which is another word for our own “art.”

Anything worth doing has an element of creativity attached to it which in essence is art. While on the way to Japan listening to the Tim Ferriss podcast, I heard this quote above. I realized that my life’s work had fizzled out somewhat because I needed to experience life more.

This whole blogging thing only works when I experience life – travel is the best way to do that. Second to that, I have been listening to Tim Ferriss’s podcast for years, and he talks a lot about Japan and how the culture can really positively impact your life.

Hearing this advice second hand just wasn’t good enough for me. That’s why, in Timmy style, I booked an unplanned trip to Japan with only two days notice. It was what I called a Tim Ferriss like trip to Japan. I wanted to transcend my current circumstances and boy did I do that!

Things before Japan had become a bit stale. I wasn’t quite me and I needed rebuilding again. It was time to self-disrupt and grow more as a person. I’d stopped growing and that’s why I felt off. Japan changed all of that.

Here’s how this Japan trip rebuilt me:

 

We’re all the same: we’re all loved.

Sitting at the airport in Australia I saw everyone saying goodbye to their loved ones. I did the same and said goodbye to my family and girlfriend. I sat there for around ten minutes and realized that we’re all loved by someone.

We all have someone who would be sad or miss us if we didn’t return home. All of us want to come home safe and see our loved ones again. While tragedy can strike, these trips to places like Japan are a must – they’re part of our journey in life.

These journeys we take are how we find ourselves. Without travel, we become lost and can’t understand how we fit into this world.

Knowing I’m loved and knowing the importance of these journeys helped rebuild me.

 

Japan can show you what is wrong too.

So far I’ve made Japan sound like it’s all roses – it’s not. I saw people working ridiculous hours. I saw Japanese people who had become obsessed with meaningless westernized brands. I saw women who still appeared to be second class compared with men.

Japan didn’t show me perfection; it showed me reality and that means that there are always going to be things that need to change. Each of us can form part of that change.

 

Objectification of women has changed men in a bad way.

For some reason, Japan gave me immense clarity. I noticed that me (and all other men) have become hardwired to look at women’s bodies. Even the nicest most loyal men who treat women well have been affected. I noticed this unconscious behavior in myself while in Australia and began questioning it.

Do we need to look at women in such a physical way? Is it really necessary? Is this addiction taking up so much of our creative genius and potential?

The answer to all of these questions, after Japan, was that a problem exists and this addiction is not serving as well. I’m not proud of this fact and I for one plan on not only being aware of it but also changing it. This idea helped rebuild me.

 

The Samurai showed the benefits of discipline.

While being an Aussie tourist walking through the grounds of the Imperial Palace, I saw some of the emperors Samurai training. The facility was surrounded by fences but being a tall guy, I could still see over the fence.

I found these Samurai to be cool because they were laser-focused on what they were doing. The Samurai had purpose and precision accuracy. Their discipline taught them patience and you could see the courage in their actions. Everything was thought through and nothing was left to chance.

The Samurai helped me rebuild my life by reminding me of what discipline can do when we embrace it. A disorganized mind combined with actions that are all over the place results in a lot of nothingness. Start with being a master at one thing instead of trying to be mediocre at lots of things.

 

Concrete Jungle vs. Nature

Before Japan, I was obsessed with visiting places like San Fran and New York to see big concrete cities and skyscrapers. Now that I’ve been to Japan I’ve realized that I’m completely bored of that. Going to My Fuji and some of the mountains in Kyoto is far more impactful.

Concrete jungles are all the same once you’ve seen a few. They all have lots of box’s – some tall, some wide, some full of lights and some full of views. When you see enough of these, you no longer become impressed by them.

Nature is impossible to top though. No matter how many lakes, mountains, beaches or forests I visit, I never get sick of them. That’s because it’s in our human DNA to feel a connection with nature. Nature is a place we can relax and recharge the batteries.

Japan taught me that for the rest of my travel adventures I am going to focus on beautiful places that encompass nature instead of man-made structures and fake tourist attractions like theme parks. Knowing what nature means to me has helped me to rebuild myself.

 

See as many places as you can.

This trip to Japan made me see that I get bored after around five days in one country. I’ve discovered that it’s ideal to see as many places as you can. The more of this Earth you experience, the more your life changes.

 

Don’t forget attention to detail.

Japanese people, I learned, are obsessed with attention to detail. Everything from the signage at train stations to the way they present food has been thought of.

“It’s not about being perfect; it’s about being purposeful”

It’s the little things that the Japanese people do that make you fall in love with them by the end of your stay in their country.

 

Manners feel good.

I quickly saw that Japanese people are very kind and have amazing manners. They say thank you so many times. As you walk out of a restaurant, the whole team say thank you like a giant choir. Being grateful and acknowledging each other is at the heart of their culture.

You can’t help but smile when you witness this way of treating one another. Not every stranger you meet in a foreign country is trying to commit a terrorist attack.

All I can say is manners just feel good and it put’s you in a positive mood. Plus, you walk around with a big fat smile on your face and that feels refreshing.

 

Connection through transport.

Japanese culture feels very connected and that’s partly to do with their very efficient transport system. There’s a subway station on practically every corner that’s affordable. Trains run every few minutes, so there’s never any need to run to the subway station to catch a train.

The bullet trains allow you to skip between states or regions in a very short amount of time. No need to board a plane or go through the razzle-dazzle of airport bureaucracy gone mad (thanks to perceived terrorism and the news).

While sitting on the Shinkansen (bullet train) to Kyoto, I saw families that were on their way to visit one another. They looked so relaxed and sat there enjoying the countryside of Japan as I did. It was a regular occurrence made possible by a fantastic transport system that is orderly and well thought out.

 

Technology is exhausting.

The negative side of technology is prominent in Japan. There are cities that are littered with giant LED screens, bright lights and technology on every corner. In these places, I felt unable to think clearly and the bright lights made me feel like I suffered from Attention Deficit Disorder.

There was technology within the toilet seat, on the plane, at restaurants and ugly vending machines selling fat causing sugar water on every corner.

On the flip side, what I loved about Japan was that talking loudly on a not so smart phone was prohibited in most places and there were locations where phones were non-existent. Japanese people seem to know how to balance life between being “ON” and being “OFF” when it comes to their phone.

“Instead of wasting your life away on your phone, Japan teaches you to become present and appreciate the here and now”

You notice things that you normally wouldn’t where I’m from in the Western World. With so much empty space, Japan is a great place to rebuild yourself. The rebuilding process needs thinking time away from phones.

 

Minimalism and being space conscious is beautiful.

The Japanese people are obsessed with being space conscious. They have double-decker car spaces, cube-shaped cars, cars made for people who must be three-foot tall, hotel rooms where you can barely open the door and space-saving retail shops like you’ve never seen.

 

Time is money in Japan.

My plane was on time to the second. Every train was on time. The tour guide at Mt Fuji was on time. The hotel cleaning was to the minute and so was the checkout. Time is money and it’s one resource we should take more seriously. Time gives you the opportunity to rebuild and grow.

 

Low energy states can be healed by travel.

More than a year since my last break, my energy levels in my career were at an all-time low. I had headaches every day and felt uninspired to a degree. It turns out all I needed was a holiday to rebuild.

Your body guides you.
Your heart guides you.
Your mind guides you.

This Japan trip taught me to take time to relax and recharge. Don’t ignore your body ever!

 

Climbing Japanese mountains is a metaphor for life.

I climbed this mountain in Kyoto. Halfway up I wanted to quit. I thought to myself “I’ve seen enough. Why go to the summit?”

That’s the problem right there. When we’re working on our goals, we give up too soon. We settle for okay instead of amazing. If this mountain were your life, would you give up when it got a bit hard? I’m telling you not to.

All the growth and everything you ever wanted comes from pushing that extra 2% to reach the top of the mountain. The feeling at the top is indescribable. Only those who are prepared to go the extra mile will know what it feels like to look down from the top.

Two more things to remember:

1. Once you reach the top, there’s always another mountain.

2. You must also help someone else climb the mountain to reach your full potential. Living is giving.

This mountain I climbed in Japan taught me so much about rebuilding my life (and yes I love mountain analogies).

 

There’s no place like a hot spring to contemplate life and rebuild your life.

While lying in a hot spring (Onsen) in Northern Tokyo, I sat there and thought I was going to be enjoying a relaxing time in a hot spring. What no one told me is that my entire life would replay before me. The onsen became a place to contemplate everything that had transpired thus far.

The hot water from the springs has a certain effect on your mind. I often find that my best thinking and ideas come from a shower and I’ve heard other people talk about this same experience.

“The hot spring sent my mind into deep thinking that I’ll never forget”

 

To enter a Japanese hot spring, you must be fully naked. You can’t bring clothes, material possessions, technology or a corporate mask. There’s nowhere to hide and no phone to look at. You sit there naked and bare your soul. It’s the one time where people can see you for exactly who you are.

Before contemplating my own life, I observed the men around me. Many of them seemed to be contemplating their life. Some looked tired and worn out from years of slaving away and doing hard labor.

Many of them looked like they were wasting away from years of working too hard and not remembering what truly matters. It was as if they had finally discovered what matters but that it was now too late. Then I saw the exact opposite – young men who had their whole lives ahead of them.

They too would sit there and weigh up their options. Should they follow their dream or fall for the Western myth that is collecting useless objects of little value? There were times where I wanted to answer this question for them.

I realized after a lot of thought that these young men had to come to that realization themselves. When you discover these truths of life yourself, everything changes and the principles stick.

I saw these young men by the end of my time in the hot spring for who they were and what they could become (their potential). I finally understood that they too could change the world in some impactful way if they chose too. We all have that choice and it’s ours to make.

“This stark comparison between the older men and the younger men was one of the most profound lessons of my Japan trip”

Both generations of men also looked up at the sky while doing this deep thinking. I found that quite bizarre and all of them did it.

What’s strange is that I also looked up at the sky without consciously being aware. Once I’d finished observing the men in the hot spring, I turned my thinking over to my own life. I had truth bomb after truth bomb as I sat there. I found myself running to the change room every 30 minutes to write stuff down.

What I had achieved so far and what I needed to do next became so clear. I sat in the hot spring proud of who I’ve become. For the first time in my life, I got to sit there and appreciate everything I’d put out into the world. I hadn’t stopped to see how far I’d come before this moment.

I was so focused on the present and trying to gain future success that I didn’t even know how proud I could be of myself. This fact has become the foundation of me going through the rebuilding phase yet again after five years since my last major self-renovation.

 

In summary….

Everyone reading this blog post has the opportunity to rebuild their life and consistently self-disrupt themselves. Going to places like Japan gives you the opportunity to experience life and see how far you’ve come. You can’t be ON 24/7 like those picture quotes tell you to be.

Once in a while, you need to be proud of who you are and think about who you can become.

Japan is a perfect place to do this and rebuild your life. Stay true to yourself and inspire others.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Continue Reading

Success Advice

The Six Point Marketing Makeover That Will Score You An Endless Stream of Business

Published

on

Marketing

Every business has room to improve, but marketing is a habitually ignored facet. We spend so much time posting on social media and money on ad buys that we forget to evaluate the overall efficacy of our marketing efforts. Our efforts eventually become outdated, and we are left wondering why. With a little effort, you can transform your marketing to generate a consistent stream of ongoing business. It won’t break the bank, and it is doable – if you allow yourself to establish a game plan and stick to it.

Here are the six pieces of a true marketing makeover that will forever change the playing field for you:

1. Define Who You Are

If you polled your customers, who would they say you are? I’m not talking about what you do, but who you are. What do you stand for? What are your values? What are the (business) issues making you want to write a manifesto? While none of the answers completely define you, they all speak to some important aspect of your overall brand.

Customers need to know who you are. Thankfully, we’ve seen some great examples of this. Nordstrom is defined by how it handles returns. Zappos is renowned for its customer service. Toms (shoes) is the “One for One” company. Your product face may be public, but what about you? The better you define your brand and the people behind it, the more the right customers are attracted to it.

2. Explain What You Do

“We employ the highest levels of craftsmanship in our products,” or “your satisfaction is our highest value” – these are wasted space. If you want to establish a brand that attracts customers in like moths to a light, you need to run away from ambiguous, gratuitous statements and embrace specificity. “We teach people how to podcast using the latest low-cost technology,” or “we make shoes that will last ten times longer and are ten times more comfortable than any competitor in the space.” These are statements telling customers exactly what you do.

In communicating what you do, it’s important to reinforce the value system you claim to have (i.e., who you are). This gives your customers a framework to develop trust and see the authenticity of your brand. Explaining what you do, however, is about making it easy for customers to recognize why they need you. If you explain what you do well enough, your customers will often realize they have a problem they didn’t know they had – and you can fix it for them.

“Communication – the human connection – is the key to personal and career success.” – Paul J. Meyer

3. Identify Who You Help

You’ve probably heard that the “riches are in the niches,” and regardless of whether you agree with the statement, there’s a gold nugget hidden in it. A well-defined target market will help you structure custom-tailored messaging that will hit every time.

The most effective marketing efforts target identifiable characteristics of your customers that link a specific need with a specific solution. The characteristics may include gender, age, nationality, domicile, language, relationship status, or similar personal traits, but should also include past engagement behavior, third-party engagement behavior, and other market-driven information. You don’t help “people,” you help one person at a time.

4. Give First, Receive Later

It seems that everywhere you look, someone is trying to sell you something. What if instead of selling, you were giving? You can be a real estate agent who delivers free weekly reports on home sales in a region, or even a health coach who offers a free webinar on food choices and without selling anything specific during the presentation. Believe it or not, generosity is marketing.

When it comes to your marketing makeover, one of the easiest things you can do is give something to your customers. Maybe it’s a 10% discount or maybe it’s a free one-on-one session. Whatever it is, understand that when you approach your marketing with a mind to attract people, you should always begin by giving. There is also a very practical online reality to this component: The vast majority of people attempt to block ads served up to them. Giving, however, isn’t blocked; it’s embraced.

5. Have Something To Sell

This may shock the socks off a few of you, but many businesses forget to have something to sell. The marketing wheels are turning and consumers are being attracted, but once converted, they have nothing to purchase. This might seem so obvious you can’t think I’m serious, but I am. Time and time again, I’ve consulted for businesses that are devoid of meaningful products or services.

In the process of creating a new marketing paradigm, you can’t forget to connect the dots from a marketing effort to the product or service being marketed. If your marketing works, you’ll have hot customers ready to spend money. They need something to spend it on, so reverse-engineer the experience, identify the product or service, then ensure your campaign is appropriately linked to it.

“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.” – John Russell

6. Do it All Over

There’s no easier way to walk back towards irrelevancy than believing you can put your marketing on autopilot. To be sure, you can automate certain actions and triggers, but you can never automate the creativity that goes into designing a timely and meaningful connection with your customer. Once you walk through all the steps above, do it again six months later. You’ll be surprised at how things evolve.

Which one of these steps is most important to you in your career? Let us know by commenting below!

Image courtesy of Twenty20.com

Continue Reading

Trending

Success Advice

3 Practical Ways Successful People Attract Money

Published

on

successful men
Advertisement

It takes more than just hard work, grinding and strategies to become successful. Do you actually know what subtle changes to make in order to reach the level of success and financial wealth you desire? (more…)

Janette Getui is a mumpreneur and prosperity coach devoted to showing others how to produce more freedom and opulence in life. She is the co-founder of Bold Beautiful Blissful U and hosts transformational prosperity retreats and masterminds. Known to many as a powerful modern day mystic who has been able to prove through her own journey from the heart of poverty in an African slum to the abundant beach lifestyle that she gets to enjoy in Europe, that overcoming poverty consciousness, limiting beliefs and low self-worth is the fastest way to produce new beginnings and unfold a rich, blissful destiny. Her PH.D in overcoming harsh conditions and mind mastery make connecting with her worthwhile especially if spiritual and financial freedom matters to you. Get her free gift e-book that will enable you to unlock your version of heaven on earth.

Advertisement
27 Comments

27 Comments

  1. Honey

    Apr 23, 2017 at 10:51 am

    man you have written a nice post

  2. mazharoddin

    Mar 6, 2017 at 3:58 pm

    Excellent post and inspiring one, its true our surroundings and people have lot of impact on us, reading good books or articles like this one will definitely help to be in good company.

  3. Joseph Hotto

    Jul 4, 2015 at 9:43 pm

    Excellent Advice! I am 18 years old and I have Asperger’s Syndrome. Ever since my junior year of high school when college admissions and academic performance started, I was obsessed with getting into the “best” college in my state and not acknowledging my own strengths and weaknesses, and I crashed more than succeeded. This was also the case with my friends: I kept looking at the big picture than focusing on smaller steps that could lead me to where I want to go to. Also, I must say that indulging on how great your future will turn out is a WASTE of time: you are essentially doing nothing and you decrease your motivation. Nobody is perfect, and it is even hard for me to realize.

  4. fostergrowthdotbiz

    Aug 27, 2014 at 5:21 pm

    Great article. Many persons and their careers would benefit if more time was spent on this topic. Of course, the key challenge is that there are so many not very successful people. One needs to look hard and be disciplined to find achievers. And, sometimes those “average” persons are very enjoyable to be with. @fostergrowth

  5. Paul

    Apr 14, 2014 at 1:50 pm

    Good post!

  6. james simwanza

    Mar 14, 2014 at 3:19 pm

    You have truely made your point James,but hey this post was for those who feel they need a change in there life,no harm about it.Its take it or leave it,I Believe we all can make choices.The auther did a great job for those who will go by it.THANKYOU

  7. Naomi@business start ups

    Mar 6, 2014 at 10:44 pm

    Hi Tyler,

    Jonathan’s comment is great! You’re seeing your valuable advice being put into action already.

    All great points. Well done

    Naomi

  8. James

    Mar 6, 2014 at 10:19 pm

    In general I agree, many of the point you make are good general life advice, but you’re clearly successful and successful people tend to attribute their success to their own personal characteristics (hard work, intelligence, ingenuity etc) whereas the reality is that luck does play a role in many people’s success. Because of this I disagree with numbers 3 and 10, particularly the bold text in number 3. People are not in control of their lives and the worse off you are the less in control you are and the harder it is to take control.

    The way you write show that your frame of reference is already a relatively privileged subset of society. You talk about not reading books since college, going to networking events in your industry, listening to podcasts and making important decisions. You’re talking about university educated professionals not those in minimum wage jobs and on zero hour contracts. The points you put forward don’t really work for anyone but this subset.

    Obviously I’m not saying all successful people got lucky, just that points 3 and 10 are inaccurate. No one is 100% responsible for their results, that’s just something successful people like to claim. In reality other people have a huge effect on your success and failure and luck does play a part in the vast majority of people’s careers.

    • Jeremy

      Mar 7, 2014 at 12:44 pm

      I agree that no one is 100% responsible for their results, but you cannot take this at face value. What it means is that you have to take control of your life by not staying down when fallen and blaming others for your unfortunate setbacks. Even when it wasn’t your fault.

      Yes, luck sure plays a role. But successful people are too busy increasing the odds than bothering about whether or not they will ever hit the jackpot.

    • Ike Chidolue

      Mar 9, 2014 at 12:43 am

      Come off it, James, Tyler has written some most valuable suggestions on how anyone could reposition themselves positively and hopefully become more successful. If you truly define success, then you must add #3 & #10 back to it. Hard work & masterly intelligence is a must. Playing the blame game won’t cut it. Success is not like playing the lottery. I believe that successful were prepared, became equipped technical authority in tgeir field, and showed up always waiting for/ or anticipating the opportunity to showcase their expertise/skill/discipline to a larger audience or the game changer.

      Even in the unlikely event where anyone who applied themselves to all the 10 guides above but did not hit it big, such persons should walk away gladly with the fact that they are a lot better positively build person, with a new can – do attitude to life and that in itself is success.

      Thanks, Tyler for this write up, it jolted me up from bed, & got me taking stock of where I may have missed it & what changes I need to make. Time now is 1:41AM & I’m in Nigeria.

      • Jeremy

        Mar 10, 2014 at 3:35 am

        “Even in the unlikely event where anyone who applied themselves to all the 10 guides above but did not hit it big, such persons should walk away gladly with the fact that they are a lot better positively build person, with a new can – do attitude to life and that in itself is success.” ==> 100%.

        People are always thinking about whether they will hit the end result. But it’s not always about the end result. It’s hardly about it in fact. It’s more about the person you become as a result of going all out to achieve those goals.

        Well said, Ike.

    • tylerbasu

      Mar 9, 2014 at 4:48 am

      Hi James, thank you for the well thought out comment – you have brought up some interesting points. Respectfully, I would like to offer a few insights. I believe you are right in saying that no one is 100% responsible for their results. In reality there is an interdependence between all people who contribute to any specific result together.That being said, it is having the MENTALITY that you are responsible for your results that is important. That mentality will prevent you from placing blame on others when things don’t work out as you hope, which is what point #3 is about: not blaming others, and taking responsibility. I am just now reminded of a great quote: “great leaders share the credit for their successes, but take responsibility for their failures.”

      Secondly, as much as I appreciate you calling me “clearly successful” and of a “privileged subset of society” I would like to shed some light on some more facts. I did not start here. I got here by choice. Yes, I have spent some time in college, but all those things I mentioned (read books, attend networking events, listen to podcasts, etc.) are things that I did BEFORE I went to college and that I still do today. College or university alone is NOT the key to success, and there is plenty of evidence of this in the marketplace today. It was precisely by doing those things that I was able to rise above limiting circumstances, and ALL of those things didn’t cost much in time or money and are certainly not unavailable to all individuals regardless of their social or economic status.

      When you say that those points don’t work for certain people you are enabling them to allow their circumstances to define their opportunities, rather than encourage them to meet people and utilize resources that can help them to rise above those circumstances. If you believe yourself to be in some “subset” that prevents you from investing in yourself in this manner, I challenge you to not be defined by your environment, stop making excuses, and start creating the environment you want for your life.

      Respectfully,
      Tyler

      • James

        Mar 14, 2014 at 1:57 pm

        Well worth watching (if you’re in the UK) to challenge the idea that people are in control of their success and understand how much of a disadvantage some people are at.

        The best quote comes from Rachel Johnson (Boris Johnston’s sister):
        “In a sense I care a lot more about these people’s children because Jackie and Mick have made, and they would say it first, very poor choices and very bad decisions. Their choices are going to take away their children’s ability to make good choices and to have the opportunities my children have had.”
        Its a shame she doesn’t make the leap to realising that the parents (Jackie and Mick) have had their ability to make good choices taken away by their parents, and their parents by their grandparents and so on.

        Ike and Tyler, you talk about “coming prepared”, “equipped with technical authority”, “anticipating the opportunity to showcase their expertise/skill/discipline” and having “the MENTALITY that you are responsible for your results”. The point I’m making is that many people, through no fault of their own, simply do not have the mentality, skills, organisation and initiative to do these things. Growing up in certain areas, going to bad schools etc leaves people unequipped and unable to make good life choices, resulting of a vicious circle generation after generation after generation.

        Its not about passing the blame or people making excuses, its about realising that some people are not being prepared to compete in the environment where the 10 points Tyler lays out become relevant. These people don’t have the options not to be defined by their environment. They’re trapped in a cycle of poverty, desperation and necessity.

        • Jeremy

          Mar 14, 2014 at 2:35 pm

          You definitely have valid points here, James. But then again, don’t you think anyone who is able to read this article should be well educated and equipped to make good life choices?

          • James

            Mar 14, 2014 at 3:22 pm

            That was exactly the point I made in my first comment. By accepting that this article is only for people who are well educated equipped to make good life choices you’ve already limited the relevance of the points above to a very small, privileged, and in relative terms successful subset of the population.

            You’re not “addicted to failure” if you’re a well educated professional who perhaps isn’t getting promoted as fast as they want, in fact you’re already very successful. Obviously you can change your behaviours to optimise your chances of being where you want to be but that’s more about your own expectations and your perception of your own worth vs. reality than transforming yourself from a failure to a success.

            The points are not helpful or even relevant to people who are truly “failing” in our society and the article shows a lack of understanding of what it truly means to be failing and how difficult it can be for people to change their circumstances.

            • Jeremy

              Mar 14, 2014 at 3:39 pm

              “you’ve already limited the relevance of the points above to a very small, privileged, and in relative terms successful subset of the population.” ==> Even if that is so, that is probably 100% of all people reading this and that’s all that matters right?

              Also, don’t take things at face value!! I’m talking about being “addicted to failure”. In this article’s context, I would believe “failure” to be anyone desiring change in their life, but either not taking action, or not changing their mindset/mentality/attitude.

              You are right in saying that the article isn’t helpful for people who are truly “failing” in our society. That’s because, like you said, it’s directed at “a very small, privileged, and in relative terms successful subset of the population.” Which happens to be about 100% of the readers here!!

              I can totally understand where you’re coming from, James. But again, please don’t take things at face value. A lot of these articles have attention grabbing headlines like this one. And you can’t say the headline is irrelevant.

  9. Nick Giordano

    Mar 6, 2014 at 5:01 pm

    You really opened my eyes and my heart, with your quotes. The one that said: ” I have dreams but no set goals, was so true. God bless you for writing these quotes and inspiring others in looking at their lives. This was just the wake up call that I needed.

  10. ayushi parsheera

    Mar 6, 2014 at 9:50 am

    perfect mirror, introspected myself ,head to toe in last 5 minutes, wow!! thank you!! i got to be working on it

  11. Roderick

    Mar 6, 2014 at 5:34 am

    Didn’t know I was addicted to anything until now. True eye opener…ready to make changes!!!

  12. Jeremy

    Mar 5, 2014 at 1:47 pm

    Surrounding yourself with the people that will bring you up is so important.

    Just as you say, “Successful people know that the attitudes of the people around them are contagious, so they intentionally surround themselves with people who will encourage them and push them to higher levels.” Plus being around people who are doing the impossible and have the courage to pursue their dreams.

    Trouble is, a lot of people think otherwise. They think that they can rely on themselves which is not always the case.

    I think that this is one of the most powerful life hacks that will really get you ahead in life, as Scott Dinsmore says. You don’t even have to change your goals. You just need to get inspired by these people and many things will take care of itself.

  13. jonathan brantley

    Mar 4, 2014 at 11:27 pm

    This article was an eye-opening slap in the face. I knew I was committing many of these offenses, but instead of taking action I chose to play the victim. I love and hate you, Tyler Basu, for writing this article.

    No more excuses. Thank you, Tyler Basu, for the kick in the pants!

    • tylerbasu

      Mar 5, 2014 at 5:55 am

      Love your response! You’re probably not the only one who felt this way after reading this. Having the courage to accept the reality you’ve created is the first step to making positive changes. I wish you the best of luck =)

  14. james simwanza

    Mar 4, 2014 at 12:39 pm

    very very educative,thanx alot i hv learnt more than i needed

  15. Nikola Gjakovski

    Mar 4, 2014 at 11:38 am

    Great post Tyler. You got some great quotes such as “The final sign that you’re addicted to failure is you believe that people who are successful got lucky”. I find myself so much in the mistakes and I’m really glad I flew into this article !

    • tylerbasu

      Mar 4, 2014 at 10:18 pm

      Thank you Nikola! I wrote this article knowing that it would likely offend certain people, but at the same time hoping that it would give them a chance to truly reflect on any habits or beliefs they have that do not support their success. See you at the top champion!

      • Cristina R

        Mar 5, 2014 at 12:08 pm

        No offense taken here, great post, thank you!

  16. Dor

    Mar 3, 2014 at 2:59 pm

    Great article! The close friends and the environment effect us more than we think. One step towards leaving failure behind is choosing who we want to surround us and with whom we need to disconnect.

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

3 Practical Ways Successful People Attract Money

Published

on

successful men

It takes more than just hard work, grinding and strategies to become successful. Do you actually know what subtle changes to make in order to reach the level of success and financial wealth you desire?

In our constantly changing world, those who are getting ahead in the game are individuals who are learning to raise their standards both personally and professionally. The age of the Internet has certainly brought a new dawn for the average person dialing up that inner craving for more freedom and a higher quality of life.

The opportunities and technological advancements are here, but one thing seems to be lagging: Our ability to produce and maintain the money we actually need to enjoy all that is currently available.

Everywhere you turn there is a new, sleeker, more advanced version of your favorite gizmo. Whether it’s your dream phone, car, computer, or designer clothes, they keep getting better and who doesn’t enjoy having the best of the best?

However, how can we have the best of the best when increasing income continues to be a struggle? As traditional methods of working and doing business radically transform, certain confusion arises especially amongst entrepreneurs.

This is why a recent conversation with my friend and owner of Walletisland, Adrian Brown, challenged me to reassess how I am approaching some of the things we tend to consider unimportant in the entrepreneurial space. I realised there are simple everyday shifts that are often overlooked by entrepreneurs which could be the key to increasing success and income.

For the majority of aspiring and budding entrepreneurs, the backstory is pretty much the same. We all grew up in less than abundant conditions. Our approach is for the most part pretty old fashioned when it comes to personal grooming and our relationship with money. But if there’s one thing I have come to realize when it comes to producing extraordinary results, it is this: Success and attracting money is all about mindset and the attitude one carries.

“Your mindset matters. It affects everything – from the business and investment decisions you make, to the way you raise your children, to your stress levels and overall well-being.” – Peter Diamandis

This is a law based truth I am proving more and more as I interact, connect with and learn from other successful entrepreneurs. In my most recent mastermind with a like-minded individuals, we were able to uncover a few blind spots that continue to hinder many hard working entrepreneurs.

More specifically, we came to a consensus when it comes to attracting more wealth that most individuals hit these three blind spots which hopefully after today, you will no longer fall victim to.

  • Too many success seekers are neglecting their personal appearance and self-grooming. As entrepreneurs, we think only our skillsets should matter, but that’s never the case.
  • Most people are neglecting their everyday personal interaction with money. In other words, aside from the big general numbers they have to deal with in business, most men aren’t deliberately working on improving how they handle, carry and interact with money. Part of this might be old negative paradigms around money running the show.
  • Many business owners are struggling with unattractiveness and low confidence, which certainly hinders their ability to shine, stand out and magnetize success.

If any or all of these resonate, here’s what you can do about it today:

1. Polish your self-image and outer appearance

This doesn’t have to take up too much time. With a little more deliberate thought on the shoes you wear, the wallet you carry, the combination of your clothing, hair, body language and attitude you will not only raise your professional appearance but there is much research proving your earnings will increase too.  Keep it clean, simple, clutter free and corresponding to your business role.

2. Prep yourself for a “money shift”

Is there a psychological relationship between a someones’s wallet and their money? Absolutely. In fact when Adrian got into men’s fashion it was because he experienced firsthand “the money shift”. This happened when he stopped carrying around cheap, worn-out wallets and started carefully choosing the kind that made him feel most opulent.

I’m passionate about helping men strengthen their connection and interaction with money because I realize it’s not about fashion trends. A man’s wallet is something he interacts with daily. It should be a symbol of prosperity and help him de-clutter. It should also be a demonstration of his modern take on money because in our digital society, money is transforming and it’s in our best interest to catch up lest we suffer the consequences of holding on to limiting beliefs around money.”

I couldn’t agree more. Most of us will need to shed limiting beliefs, heal money wounds and learn to handle, carry and interact with money in ways that promote its presence. What money story is your wallet telling right now?

3. Work on your self-confidence and attractiveness

Those struggling with low self-confidence and feelings of unattractiveness need to make drastic changes. Why? According to research by Payscale, over the course of a lifetime, an “attractive person will end up making about 230,000 more than an unattractive person.”

That’s ridiculous especially since being attractive and confident isn’t just for the chosen few. Now that you are in business for yourself, you can’t afford to be bullied by invisible limiting beliefs that question how capable, attractive and confident you are.

If it naturally doesn’t come to you, there are various exercises you can do and small changes you can make in order to build yourself up and make up for any disadvantages you may have had in your upbringing.

“With realization of one’s own potential and self-confidence in one’s ability, one can build a better world.” – Dalai Lama

As entrepreneurs, we are inclined to focus more on strategies and tactics which will help us close the sale sometimes at the expense of our personal health and grooming. Let us refrain from assuming appearances do not count just because we are no longer climbing the corporate ladder.

If the vision is to enjoy a more opulent and enriching lifestyle, take time to align every aspect of your life with this new self-made, inspiring, influential leader you are aspiring to be. All successful people go into the game prepared for that win.

What personal changes will you make to prepare you for more wealth?

Continue Reading

Success Advice

5 Ways to Improve Your Audience Engagement

Published

on

audience engagement

When you first thought of your business idea and created your business, you were probably thinking about how much people needed what you had to offer and all of the people you were going to be able to help. Even though none of that has changed, it can be really discouraging to continue to post on social media, do Facebook lives, and try to make any kind of a call to action when all there is are crickets when you do.

Instead of banging your head against the wall, and trying to figure out what is wrong with your idea, let me give you 5 ways to improve your audience engagement:

1. Increase the amount of content you are putting out

Sometimes, the main reason why you are not seeing the engagement you are looking for is because people are not seeing your posts. Each social media platform has its own algorithm.

Even if you posted once or even twice that day, some of those algorithms can still make it possible for your people NOT to see even one of your posts. Posting a few to several times a day will increase the number of people seeing your posts which should, in turn, increase your engagement.

2. Ask the right questions

Remember when I said that posting a few to several times a day will increase the number of people seeing your posts which should, in turn, increase your engagement? The reason it should but may not increase your engagement is because you are not asking enough of the right questions.

You can post content that you like or are interested in, but you have to remember YOU are not the one buying your products and services. You need to learn what your target audience wants to see and talk about. Learn what gets them engaged and what keeps them engaged by asking the right questions.

“We thought that we had the answers, it was the questions we had wrong.” Bono

3. Switch it up a little

Have you ever had a routine that was so dry and bland it made you dread doing it? That is exactly what your audience feels like when you post the same kind of content all the time. Everyone doesn’t like meatloaf every day. No matter what you are selling, your audience craves interesting, informative, and encouraging content. If you can give this to them consistently, they will fall in love with you and keep on coming back for more.

4. Analyze your data

When you increase the content you put out, you will have a lot more data to analyze so you can understand the people who you are trying to reach. This will help you to understand which kind of content is consumed more by your audience, what platform has better engagement, and what your audience is trying to tell you they want and need.

“It’s difficult to imagine the power that you’re going to have when so many different sorts of data are available.”- Tim Berners-Lee

5. Calls to action are key

The last thing you want to do is to give your audience some amazing content and not have a place for them to go to learn or get more. Inviting yourself somewhere can be very awkward, so why would you want your audience to do that? They may want to connect with you but they don’t know where to go and how to connect. Invite them in and make them feel wanted and welcomed. This will cut out the awkwardness and also the confusion of how they can better connect with you.

Increasing your engagement can be done easily if you are willing to follow these 5 ways to improve your audience engagement. Once you have done that, the engagement will come and the sales are bound to follow.

How are you staying connected to your audience? Make sure to comment below and let us know!

Image courtesy of Twenty20.com

Continue Reading

Success Advice

A Tim Ferriss Like Japan Trip Rebuilt Me – Here’s Why

Published

on

“Art imitates life so you must experience life to create art” – Unknown (possibly Tim Ferriss)

This quote is the reason why I recently took a holiday to Japan and why from now on I will travel more. All of us have a dream, a vision, a goal, a business which is another word for our own “art.”

Anything worth doing has an element of creativity attached to it which in essence is art. While on the way to Japan listening to the Tim Ferriss podcast, I heard this quote above. I realized that my life’s work had fizzled out somewhat because I needed to experience life more.

This whole blogging thing only works when I experience life – travel is the best way to do that. Second to that, I have been listening to Tim Ferriss’s podcast for years, and he talks a lot about Japan and how the culture can really positively impact your life.

Hearing this advice second hand just wasn’t good enough for me. That’s why, in Timmy style, I booked an unplanned trip to Japan with only two days notice. It was what I called a Tim Ferriss like trip to Japan. I wanted to transcend my current circumstances and boy did I do that!

Things before Japan had become a bit stale. I wasn’t quite me and I needed rebuilding again. It was time to self-disrupt and grow more as a person. I’d stopped growing and that’s why I felt off. Japan changed all of that.

Here’s how this Japan trip rebuilt me:

 

We’re all the same: we’re all loved.

Sitting at the airport in Australia I saw everyone saying goodbye to their loved ones. I did the same and said goodbye to my family and girlfriend. I sat there for around ten minutes and realized that we’re all loved by someone.

We all have someone who would be sad or miss us if we didn’t return home. All of us want to come home safe and see our loved ones again. While tragedy can strike, these trips to places like Japan are a must – they’re part of our journey in life.

These journeys we take are how we find ourselves. Without travel, we become lost and can’t understand how we fit into this world.

Knowing I’m loved and knowing the importance of these journeys helped rebuild me.

 

Japan can show you what is wrong too.

So far I’ve made Japan sound like it’s all roses – it’s not. I saw people working ridiculous hours. I saw Japanese people who had become obsessed with meaningless westernized brands. I saw women who still appeared to be second class compared with men.

Japan didn’t show me perfection; it showed me reality and that means that there are always going to be things that need to change. Each of us can form part of that change.

 

Objectification of women has changed men in a bad way.

For some reason, Japan gave me immense clarity. I noticed that me (and all other men) have become hardwired to look at women’s bodies. Even the nicest most loyal men who treat women well have been affected. I noticed this unconscious behavior in myself while in Australia and began questioning it.

Do we need to look at women in such a physical way? Is it really necessary? Is this addiction taking up so much of our creative genius and potential?

The answer to all of these questions, after Japan, was that a problem exists and this addiction is not serving as well. I’m not proud of this fact and I for one plan on not only being aware of it but also changing it. This idea helped rebuild me.

 

The Samurai showed the benefits of discipline.

While being an Aussie tourist walking through the grounds of the Imperial Palace, I saw some of the emperors Samurai training. The facility was surrounded by fences but being a tall guy, I could still see over the fence.

I found these Samurai to be cool because they were laser-focused on what they were doing. The Samurai had purpose and precision accuracy. Their discipline taught them patience and you could see the courage in their actions. Everything was thought through and nothing was left to chance.

The Samurai helped me rebuild my life by reminding me of what discipline can do when we embrace it. A disorganized mind combined with actions that are all over the place results in a lot of nothingness. Start with being a master at one thing instead of trying to be mediocre at lots of things.

 

Concrete Jungle vs. Nature

Before Japan, I was obsessed with visiting places like San Fran and New York to see big concrete cities and skyscrapers. Now that I’ve been to Japan I’ve realized that I’m completely bored of that. Going to My Fuji and some of the mountains in Kyoto is far more impactful.

Concrete jungles are all the same once you’ve seen a few. They all have lots of box’s – some tall, some wide, some full of lights and some full of views. When you see enough of these, you no longer become impressed by them.

Nature is impossible to top though. No matter how many lakes, mountains, beaches or forests I visit, I never get sick of them. That’s because it’s in our human DNA to feel a connection with nature. Nature is a place we can relax and recharge the batteries.

Japan taught me that for the rest of my travel adventures I am going to focus on beautiful places that encompass nature instead of man-made structures and fake tourist attractions like theme parks. Knowing what nature means to me has helped me to rebuild myself.

 

See as many places as you can.

This trip to Japan made me see that I get bored after around five days in one country. I’ve discovered that it’s ideal to see as many places as you can. The more of this Earth you experience, the more your life changes.

 

Don’t forget attention to detail.

Japanese people, I learned, are obsessed with attention to detail. Everything from the signage at train stations to the way they present food has been thought of.

“It’s not about being perfect; it’s about being purposeful”

It’s the little things that the Japanese people do that make you fall in love with them by the end of your stay in their country.

 

Manners feel good.

I quickly saw that Japanese people are very kind and have amazing manners. They say thank you so many times. As you walk out of a restaurant, the whole team say thank you like a giant choir. Being grateful and acknowledging each other is at the heart of their culture.

You can’t help but smile when you witness this way of treating one another. Not every stranger you meet in a foreign country is trying to commit a terrorist attack.

All I can say is manners just feel good and it put’s you in a positive mood. Plus, you walk around with a big fat smile on your face and that feels refreshing.

 

Connection through transport.

Japanese culture feels very connected and that’s partly to do with their very efficient transport system. There’s a subway station on practically every corner that’s affordable. Trains run every few minutes, so there’s never any need to run to the subway station to catch a train.

The bullet trains allow you to skip between states or regions in a very short amount of time. No need to board a plane or go through the razzle-dazzle of airport bureaucracy gone mad (thanks to perceived terrorism and the news).

While sitting on the Shinkansen (bullet train) to Kyoto, I saw families that were on their way to visit one another. They looked so relaxed and sat there enjoying the countryside of Japan as I did. It was a regular occurrence made possible by a fantastic transport system that is orderly and well thought out.

 

Technology is exhausting.

The negative side of technology is prominent in Japan. There are cities that are littered with giant LED screens, bright lights and technology on every corner. In these places, I felt unable to think clearly and the bright lights made me feel like I suffered from Attention Deficit Disorder.

There was technology within the toilet seat, on the plane, at restaurants and ugly vending machines selling fat causing sugar water on every corner.

On the flip side, what I loved about Japan was that talking loudly on a not so smart phone was prohibited in most places and there were locations where phones were non-existent. Japanese people seem to know how to balance life between being “ON” and being “OFF” when it comes to their phone.

“Instead of wasting your life away on your phone, Japan teaches you to become present and appreciate the here and now”

You notice things that you normally wouldn’t where I’m from in the Western World. With so much empty space, Japan is a great place to rebuild yourself. The rebuilding process needs thinking time away from phones.

 

Minimalism and being space conscious is beautiful.

The Japanese people are obsessed with being space conscious. They have double-decker car spaces, cube-shaped cars, cars made for people who must be three-foot tall, hotel rooms where you can barely open the door and space-saving retail shops like you’ve never seen.

 

Time is money in Japan.

My plane was on time to the second. Every train was on time. The tour guide at Mt Fuji was on time. The hotel cleaning was to the minute and so was the checkout. Time is money and it’s one resource we should take more seriously. Time gives you the opportunity to rebuild and grow.

 

Low energy states can be healed by travel.

More than a year since my last break, my energy levels in my career were at an all-time low. I had headaches every day and felt uninspired to a degree. It turns out all I needed was a holiday to rebuild.

Your body guides you.
Your heart guides you.
Your mind guides you.

This Japan trip taught me to take time to relax and recharge. Don’t ignore your body ever!

 

Climbing Japanese mountains is a metaphor for life.

I climbed this mountain in Kyoto. Halfway up I wanted to quit. I thought to myself “I’ve seen enough. Why go to the summit?”

That’s the problem right there. When we’re working on our goals, we give up too soon. We settle for okay instead of amazing. If this mountain were your life, would you give up when it got a bit hard? I’m telling you not to.

All the growth and everything you ever wanted comes from pushing that extra 2% to reach the top of the mountain. The feeling at the top is indescribable. Only those who are prepared to go the extra mile will know what it feels like to look down from the top.

Two more things to remember:

1. Once you reach the top, there’s always another mountain.

2. You must also help someone else climb the mountain to reach your full potential. Living is giving.

This mountain I climbed in Japan taught me so much about rebuilding my life (and yes I love mountain analogies).

 

There’s no place like a hot spring to contemplate life and rebuild your life.

While lying in a hot spring (Onsen) in Northern Tokyo, I sat there and thought I was going to be enjoying a relaxing time in a hot spring. What no one told me is that my entire life would replay before me. The onsen became a place to contemplate everything that had transpired thus far.

The hot water from the springs has a certain effect on your mind. I often find that my best thinking and ideas come from a shower and I’ve heard other people talk about this same experience.

“The hot spring sent my mind into deep thinking that I’ll never forget”

 

To enter a Japanese hot spring, you must be fully naked. You can’t bring clothes, material possessions, technology or a corporate mask. There’s nowhere to hide and no phone to look at. You sit there naked and bare your soul. It’s the one time where people can see you for exactly who you are.

Before contemplating my own life, I observed the men around me. Many of them seemed to be contemplating their life. Some looked tired and worn out from years of slaving away and doing hard labor.

Many of them looked like they were wasting away from years of working too hard and not remembering what truly matters. It was as if they had finally discovered what matters but that it was now too late. Then I saw the exact opposite – young men who had their whole lives ahead of them.

They too would sit there and weigh up their options. Should they follow their dream or fall for the Western myth that is collecting useless objects of little value? There were times where I wanted to answer this question for them.

I realized after a lot of thought that these young men had to come to that realization themselves. When you discover these truths of life yourself, everything changes and the principles stick.

I saw these young men by the end of my time in the hot spring for who they were and what they could become (their potential). I finally understood that they too could change the world in some impactful way if they chose too. We all have that choice and it’s ours to make.

“This stark comparison between the older men and the younger men was one of the most profound lessons of my Japan trip”

Both generations of men also looked up at the sky while doing this deep thinking. I found that quite bizarre and all of them did it.

What’s strange is that I also looked up at the sky without consciously being aware. Once I’d finished observing the men in the hot spring, I turned my thinking over to my own life. I had truth bomb after truth bomb as I sat there. I found myself running to the change room every 30 minutes to write stuff down.

What I had achieved so far and what I needed to do next became so clear. I sat in the hot spring proud of who I’ve become. For the first time in my life, I got to sit there and appreciate everything I’d put out into the world. I hadn’t stopped to see how far I’d come before this moment.

I was so focused on the present and trying to gain future success that I didn’t even know how proud I could be of myself. This fact has become the foundation of me going through the rebuilding phase yet again after five years since my last major self-renovation.

 

In summary….

Everyone reading this blog post has the opportunity to rebuild their life and consistently self-disrupt themselves. Going to places like Japan gives you the opportunity to experience life and see how far you’ve come. You can’t be ON 24/7 like those picture quotes tell you to be.

Once in a while, you need to be proud of who you are and think about who you can become.

Japan is a perfect place to do this and rebuild your life. Stay true to yourself and inspire others.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Continue Reading

Success Advice

The Six Point Marketing Makeover That Will Score You An Endless Stream of Business

Published

on

Marketing

Every business has room to improve, but marketing is a habitually ignored facet. We spend so much time posting on social media and money on ad buys that we forget to evaluate the overall efficacy of our marketing efforts. Our efforts eventually become outdated, and we are left wondering why. With a little effort, you can transform your marketing to generate a consistent stream of ongoing business. It won’t break the bank, and it is doable – if you allow yourself to establish a game plan and stick to it.

Here are the six pieces of a true marketing makeover that will forever change the playing field for you:

1. Define Who You Are

If you polled your customers, who would they say you are? I’m not talking about what you do, but who you are. What do you stand for? What are your values? What are the (business) issues making you want to write a manifesto? While none of the answers completely define you, they all speak to some important aspect of your overall brand.

Customers need to know who you are. Thankfully, we’ve seen some great examples of this. Nordstrom is defined by how it handles returns. Zappos is renowned for its customer service. Toms (shoes) is the “One for One” company. Your product face may be public, but what about you? The better you define your brand and the people behind it, the more the right customers are attracted to it.

2. Explain What You Do

“We employ the highest levels of craftsmanship in our products,” or “your satisfaction is our highest value” – these are wasted space. If you want to establish a brand that attracts customers in like moths to a light, you need to run away from ambiguous, gratuitous statements and embrace specificity. “We teach people how to podcast using the latest low-cost technology,” or “we make shoes that will last ten times longer and are ten times more comfortable than any competitor in the space.” These are statements telling customers exactly what you do.

In communicating what you do, it’s important to reinforce the value system you claim to have (i.e., who you are). This gives your customers a framework to develop trust and see the authenticity of your brand. Explaining what you do, however, is about making it easy for customers to recognize why they need you. If you explain what you do well enough, your customers will often realize they have a problem they didn’t know they had – and you can fix it for them.

“Communication – the human connection – is the key to personal and career success.” – Paul J. Meyer

3. Identify Who You Help

You’ve probably heard that the “riches are in the niches,” and regardless of whether you agree with the statement, there’s a gold nugget hidden in it. A well-defined target market will help you structure custom-tailored messaging that will hit every time.

The most effective marketing efforts target identifiable characteristics of your customers that link a specific need with a specific solution. The characteristics may include gender, age, nationality, domicile, language, relationship status, or similar personal traits, but should also include past engagement behavior, third-party engagement behavior, and other market-driven information. You don’t help “people,” you help one person at a time.

4. Give First, Receive Later

It seems that everywhere you look, someone is trying to sell you something. What if instead of selling, you were giving? You can be a real estate agent who delivers free weekly reports on home sales in a region, or even a health coach who offers a free webinar on food choices and without selling anything specific during the presentation. Believe it or not, generosity is marketing.

When it comes to your marketing makeover, one of the easiest things you can do is give something to your customers. Maybe it’s a 10% discount or maybe it’s a free one-on-one session. Whatever it is, understand that when you approach your marketing with a mind to attract people, you should always begin by giving. There is also a very practical online reality to this component: The vast majority of people attempt to block ads served up to them. Giving, however, isn’t blocked; it’s embraced.

5. Have Something To Sell

This may shock the socks off a few of you, but many businesses forget to have something to sell. The marketing wheels are turning and consumers are being attracted, but once converted, they have nothing to purchase. This might seem so obvious you can’t think I’m serious, but I am. Time and time again, I’ve consulted for businesses that are devoid of meaningful products or services.

In the process of creating a new marketing paradigm, you can’t forget to connect the dots from a marketing effort to the product or service being marketed. If your marketing works, you’ll have hot customers ready to spend money. They need something to spend it on, so reverse-engineer the experience, identify the product or service, then ensure your campaign is appropriately linked to it.

“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.” – John Russell

6. Do it All Over

There’s no easier way to walk back towards irrelevancy than believing you can put your marketing on autopilot. To be sure, you can automate certain actions and triggers, but you can never automate the creativity that goes into designing a timely and meaningful connection with your customer. Once you walk through all the steps above, do it again six months later. You’ll be surprised at how things evolve.

Which one of these steps is most important to you in your career? Let us know by commenting below!

Image courtesy of Twenty20.com

Continue Reading

Trending