A few weeks ago I launched my startup. It took exactly 12 months from the initial idea until the moment I saw my app in the App Store. And these were some of the most challenging, fun and exciting 12 months of my whole life. (more…)

What’s the one thing that every business wants? Is it money, fame, or endless resources? The answer is quite simple—customers. Having customers is the sure-shot way of ensuring that your business stays afloat in the long run. No matter how good your product or services are, without people buying what you sell, you won’t reach anywhere. However, establishing a customer base is one of the most challenging things a business has to do, especially if you are just starting. (more…)

‘Learn from the mistakes of others, you cannot live long enough to make them all.’ These famous words from Eleanor Roosevelt stand more accurate than ever in the business world today. Starting a business is challenging, and making mistakes even before starting can sabotage your entire venture.  The best way to ensure your new business’s success is to plan each step carefully to prevent falling into obvious traps. (more…)

There are many female entrepreneurs in today’s world revolutionizing the tech industry and owning their own unique craft. Before, technology and business was seen as a more male-dominanted industry that women rarely crossed into. That’s no longer the case. (more…)