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The Number 1 Reason Why Women Don’t Start Their Own Businesses

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female entrepreneurs

If you were to ask women who work full-time and want to start a business, why they haven’t done so yet, what do you think their reason would be? Is it lack of money? Contrary to popular belief, the number one reason I am given is NOT money. Instead, they mention a 4 letter word over and over again. That 4 letter word is…FEAR.

When I speak to these women about why they haven’t started the businesses they desire, they ask me questions such as:

  • What if I fail and have to go back to my 9-5? (fear of failure)
  • What if my business takes off faster than I can keep up with it? (fear of success)
  • What if I can’t balance working full-time, my family, and starting a new business? (fear of the unknown)
  • What if my family and friends don’t support my new business? (fear of not being supported)
  • What if I can’t make a consistent income?  What about benefits and a retirement fund? (fear of the unknown)

All of these questions are wrapped in fear. Have you asked any of them yourself? Have any of them kept you locked in a job in which you are not happy? If you answered “yes” to ANY of these questions, you are not alone. Unfortunately for many women, they never get to experience the incredible feeling of being their own boss.

However, this does not have to be the case! So, how do you eliminate these fears, so that you can begin the journey of owning your own business?  

Below, are 4 simple steps you can take today to kick fear to the curb for good:

1. Create a success mindset

Your mindset is the number one asset you need to have in order to have a successful business. Your thoughts determine your level of success, and therefore they must be positive and encouraging. One strategy you can use to create a success mindset is visualization. It involves you creating a mental account of a major milestone in your business (i.e. getting your first paying client, achieving your first 5 figure month, etc.).

Write out this account in very vivid detail. Include such things as what you are wearing, what you are saying, what you are doing, etc. when you experience that milestone. Play this picture over and over in your mind every single day.

“The mind is just like a muscle – the more you exercise it, the stronger it gets and the more it can expand.”- Idowu Koyenikan

2. Set 3-5 business goals at the beginning of each week

This helps you set the tone for the week, and it keeps you focused on growing your business. SMART Goals are a very effective method to use to ensure you set meaningful goals. SMART Goals are Specific, Measurable, Attainable, Realistic, and Timely. An example of a SMART Goal may be: by the end of the week, I will apply for my business license. Halfway through the week, check on how you are progressing toward reaching your goals. At the end of the week, reflect on how well you did in achieving those weekly goals.

 

3. Schedule time to work on your business daily

Scheduling at least 30 minutes per day to work on your business helps you with time management. It can be extremely difficult starting a business while working full-time and balancing a family. This is why time management is extremely important to the growth and success of your business. If all you are able to do that day is post on social media about your business, that counts.

By letting even one day go by without working, can lead to multiple days going by. Before you know it, a whole week has passed.  It then becomes more difficult to work it back into your daily schedule. After a while, your business is no longer a priority. This could then lead to you giving up on it.

“This is the key to time management – to see the value of every moment.” – Menachem Mendel Schneerson

4. Create a strong support system

Surrounding yourself with people who are also on the same journey to entrepreneurship, can be very beneficial to the success of your business. They can add that extra support and motivation you may need to help you grow. Having an accountability partner, business coach, and/or mentor can also help you avoid making costly business mistakes.

Set up a plan to check in with your support system at least once a week. During that time, discuss what has gone well for you that week and also the challenges you faced. Having a sounding board can help you find solutions to those challenges.

Do not allow fear to keep you from starting your business any longer. Instead, implement these strategies so that you can be well on your way to having your own successful and profitable business.

What is a reason you have for not starting your own business? Leave your thoughts below!

Beverly Walthour, a Business Strategist & Success Coach for professional women who work full-time and want to start an online business. She empowers them with the strategies, resources, clarity and support needed to plan, launch, and grow their business. For more information, check out her website: beverlywalthour.com. Grab her FREE guide to Eliminate the Fear of Starting Your Online Business: http://bit.ly/eliminatefear.

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11 Comments

11 Comments

  1. Tadeusz

    Jan 18, 2017 at 1:41 pm

    Because for many women, own business is not as important as other activities (including family).
    Also for many others, there are too few privileges to have own business on real market.

  2. Karen McGowan

    Dec 8, 2016 at 5:01 pm

    Hi Beverly – Appreciate your supporting women in business! I have been dabbling at this sort of thing for years as a sideline. Been doing some of your suggestions here – but intermittently. Now I’m retired from my job, and trying to decide how to pursue it. First year of retirement was very discombobulated! Selling home – buying a fixer-upper – moving etc. Now getting settled & trying to determine where to go with my home business. I’ve had this website for over a year, but only a little monetization. Now I’m thinking of going in a new direction, but still working on which direction. I’ll be checking in to your FB group for sure!

  3. Randy Hough

    Dec 4, 2016 at 11:58 pm

    From my experience, which is manufacturing, the reason few women start that type of business is simply because they are generally too considerate of others. That’s not a cliche, just an observation.
    They seem to care more about the group, relationships, fairness, etc. My wife, who has been in non-profits her entire career, and I have this sort of discussion all the time.
    When I used to describe what went on at work she could scarcely believe me. In my opinion, the ideal would be to have teams of men and women managing things.

  4. Shirley Chevalier

    Aug 30, 2016 at 12:32 am

    Great article, Beverly, and very timely for me. I am so happy to see you making such great strides. Can’t wait to read your next article! I am making progress towards establishing my business and am feeling good about my progress. The key, as you said, is to make goals and keep moving.

  5. Jessica

    Aug 29, 2016 at 5:05 am

    This was wonderful ! I just started my online business and hope to have a physical store one day !

    • Beverly Walthour

      Aug 30, 2016 at 12:25 am

      Congratulations on your new business Jessica! What kind of business do you have?

  6. Beverly Walthour

    Aug 28, 2016 at 11:08 am

    I am so happy you are enjoying my article. If you ever have any questions about starting and growing your business, please feel free to contact me!

  7. Angie

    Aug 27, 2016 at 11:16 am

    Thanks for sharing Beverly! This is very inspiring to us all.

    • Beverly

      Aug 28, 2016 at 2:34 am

      You’re welcome Angie! I’m glad you found it inspiring!

  8. Silvia Turonova

    Aug 26, 2016 at 6:17 pm

    Beverly this was a great article. I am a young woman, and my biggest desire is to have my own business, something that I can create so others can benefit from it. 9-5 schedule is scary for me, and I can’t see myself there for a long run. Your article had some insightful thoughts, and I believe it will inspire every woman who gets across. Thank you for sharing.

    • Beverly Walthour

      Aug 28, 2016 at 2:37 am

      Thank you Silvia! I definitely wish I would have started my businesses earlier in life, but I know I’m here at this point for a reason. If you ever have a question about getting started with your business, please do not hesitate to reach out to me at: beverly@beverlywalthour.com. Much success in your future endeavors!

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