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How I Started A Business And Defeated 5 Years Of Procrastination When It Came To Doing So.

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I finally started a business! So many people had asked me when I was going to start one again and for the last five years, I’ve procrastinated. There’s a whole bunch of statistics which I’m not going to recite that suggest that many people (including me) want to start their own business.

Before each of us leaves this world, there’s a very strong chance we will try to start our own business at least once.

I talk to so many wannabe entrepreneurs who have an idea or a passion that they want to turn into a business yet they never take action. It’s been five years since my last business venture. I know what this feeling of wanting to begin a business is like because it’s plagued my thoughts for so long.

I’ve always had that spark in my brain that says “Tim, you love this passion of yours. Go and start a business and earn a living from it!”

I have ignored this bright spark for so long. I’ve made excuses. I’ve procrastinated. I’ve told myself I wasn’t good enough.

Then finally, a couple of months ago, I said to myself “SCREW IT! I’M STARTING MY BUSINESS.”

If you’ve ever had similar thoughts, then I want you by the end of this article to take action once and for all. I am going to give you the exact steps and tips I used to defeat five years of procrastination, and finally start my coaching and social media consulting business.

Here’s what I did to start my business:

Make a loss if you have to in the beginning to get a free education.

The first client I brought on made a loss. At the end of the consulting, I figured out I didn’t charge enough. This is perfect because I basically bought my first client and got a free education at the same time. The lessons my first client taught me were what I used to base my entire business on.

Rather than overthink the idea of a business, I decided to experiment by actually creating one and attempting to find a business model. The truth is you don’t need to know anything to start a business. As long as you can charge money for what you’re going to do, you’ll learn the rest from experience.

If you have no ideas at all, then ask yourself “What can I coach people on?”

Not everyone has a business idea they want to pursue. Some people just know they want to start a business. This was the same for me. I knew I wanted a business, but I had no idea what it was going to do. Then I went to an event and the speaker said that all of us could coach somebody, on something.

So I asked myself the same question and the answer I got back was social media and life. They are the two things I can coach everybody on. They are also the two things I’m passionate about. For you, the seed to your business starts with this same question.

While you may not become a coach, knowing what you can teach people will lead to knowing what you’re passionate about and are motivated to do for free.

Float the idea of charging one person, for one product or service.

The way I got started once I knew what I wanted to focus my business on was to float the idea with people. One of the people I floated the idea with wanted to be a client except they wanted me to write very long blog articles for them.
While ghostwriting is a service I’m considering to add in the not too distant future, writing long blog posts about a topic I wasn’t passionate about was not something I was willing to do and I said no.

As I kept putting out into the universe what this business was (which didn’t exist yet), I had several people express interest in what I was doing. One of them turned into my first client without even realizing it. Telling people what you are thinking of doing is how you get those first few clients.

“Act as if the business exists already and you can offer your product or service right away. That’s been a key concept for me to take action and start a business again finally”

Your first client gives you the confidence.

Winning the first client gave me the confidence to pursue my business. Getting a client is the best way to back yourself and motivate yourself to avoid procrastination and keep going with your business venture.

“It’s harder to fail when you have a client depending on you”

Forget business cards and websites.

I meet so many entrepreneurs in the making who spend hours creating websites, designing logos and even printing business cards (maybe they haven’t heard of LinkedIn). None of these activities will get your business started or give you the motivation you need.

Having the skill to sell yourself and start charging for something, anything, is how you start a business. A business is only a business when it has money coming in the door.

Act as if you’ve been doing it for years.

I’ve never done consulting. I didn’t do any business degree. I’m no brainiac.

I read a few books and watched a few consultants that my current employer use. Then I just acted as if I had been consulting for years. In a way, I had. Blogging is kind of like consulting.

In fact, in almost any job, you consult to somebody about something. So, we can all do consulting if we choose too.

Acting as if your business has existed for years is how you give your early clients the confidence to try you out and see if your business can serve their needs.

Put together a rough plan on the back of an envelope.

Okay, don’t really use an envelope because that would make you a dinosaur. Jot your rough plan down on the notepad of your not so smartphone. My plan for my business was literally nine things I could teach a business about social media.

These nine things became the plan I was going to follow when I consulted to a business. It took fifteen minutes to write. I suggest having a rough plan, so you know where you are heading and what the business will look like. Please don’t overthink the plan or you’ll never get started!

Ask yourself, “What’s the worst that can happen?”

This question will help you mitigate the risks that are buzzing around in your head and preventing you from starting a business. When I asked this question during the startup of my business a few months back, I realized that the worst that could happen is I disappoint a few clients.

By asking this question, you figure out that there are no life-threatening consequences to giving a business a go.

Ask yourself, “What would this look like if it were insanely easy?”

The temptation with a new business idea is to make it complex and overthink it. This is what so many wannabe entrepreneurs do and it’s a disaster. Asking yourself “What would this look like if it were easy?” helps you to chunk down in your head what you want to do.

Making something easy by default makes it doable to get started. If something is really easy, then it’s pretty hard not to give it a go. With my new business, easy looked like this:

– No website
– One service
– One customer
– Using my existing services like Zoom to enable the business
– Only doing it part time for one hour a week

With these boundaries in place, there was no way I was not going to follow through. I knew that if I wouldn’t do one hour a week of my new business, then I’d never do it seriously, or even at all.

Making my business easy was the first test to see if I could ever do the run-my-own-business gig again. I use making things easy as my BS test for any new idea. Try it for yourself.

Add your business into conversations you have with everybody.

I get messages on social media and emails all the time asking how I’m doing and what I’m working on. In every conversation during the early weeks of my business, I added in one phrase: “I’ve started a business.”

I didn’t say what it was. It was only natural people would ask, and I’d politely answer them. By using this approach, you’re not selling and you get to test your idea with real people who could become customers. Some of these conversations ended up in them becoming clients.

Always do it as a side hustle to start with.

The reason we procrastinate on our business ideas is that we have heaps of fear about what we’re going to do. A lot of this fear comes from the misconception that you need to quit your job or primary income source to start. You don’t.

Giving up your primary income source is the worst thing you can do. You don’t even know if your business will work or whether you’ll like it. Plus 90% of businesses fail in the first five years. That’s why I committed to only one hour per week to put myself to the entrepreneur test yet again.

Starting your business as a side hustle lets you find your niche and learn what your business will become. In the early days, your business will change lots of times, so you don’t want to bet your life savings on it until you are solid in your approach.

Again, by making my business a side hustle to begin with, I removed the fear, gave myself room to explore and allowed myself to fail. I’d suggest this approach for anyone wanting to start a business.

It’s so much easier this way which means your chances of success are higher. The worst case is you end up with a part-time business which gives you a second income. That’s not a bad result either.

So why can’t you start a business and stop procrastinating again?

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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How to Build Your Dream Tech Startup Team

Are you starting a startup business? Look to build a tech team for your “newborn organization,” and check out this article for useful tips.

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building a startup team
Image Credit: Midjourney

Building a tech startup in today’s competitive market is a daunting task. While an innovative software business idea is considered a great foundation for success, it is not a guarantee. Instead, how you build your tech startup team plays a crucial role in determining the ultimate success of a venture. (more…)

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15 Business Lessons From Napoleon’s Playbook

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Business Lessons and strategies from Napoleon Bonaparte for Entrepreneurs and CEO's
Image Credit | Joel Brown

Unleash your business potential by harnessing Napoleon’s strategic genius.

From dreaming big and thinking bold to moving fast and staying agile, these time-tested tactics are your blueprint for success.

Learn how creative leadership, detailed planning, and relentless execution can transform your business landscape. Boost morale, lead with clarity, and embrace hard work to conquer your industry.

Don’t just survive—thrive with the power of Napoleon’s lessons.

Here are 15 Powerful Lessons You Can Learn From Napoleon Bonaparte

 

1. Dream Big, Think Bold

Napoleon wasn’t just playing small; he believed that “Imagination rules the world.” In the business world, boldness and creativity are game-changers. Don’t just aim to fit in—push boundaries and set ambitious goals that make you stand out.

Think of Steve Jobs, who didn’t just want to make computers; he wanted to revolutionize entire industries. Your vision should be so grand it almost feels unreachable. When you dream big, you inspire those around you to believe in the impossible and work together to achieve extraordinary outcomes.

2. Move Fast, Stay Agile

Napoleon’s quick and secretive moves gave him an edge. In business, you gotta be nimble. Adapt quickly, move fast, and you’ll often find yourself ahead of the game, capturing opportunities your competitors miss.

Companies like Amazon and Tesla thrive because they constantly innovate and pivot when needed. Speed is your friend; it allows you to react to market changes and customer demands faster than the competition, ensuring you remain relevant and ahead of the curve.

3. Creative Leadership

Napoleon thrived on chaos and wasn’t afraid to switch things up. Unlike rigid leaders, he was flexible and adaptive. In business, embrace change and let chaos work for you. Being adaptable can turn unpredictable situations into opportunities.

Think of how Netflix transitioned from DVD rentals to a streaming giant. Flexibility and creativity in leadership allow you to navigate through turmoil and emerge stronger, transforming challenges into stepping stones.

 

4. Organize Like a Pro

Napoleon’s mind was like a supercomputer, processing vast amounts of info to make smart moves. Businesses should do the same—stay organized, use real-time data, and adapt strategies based on fresh insights to keep that competitive edge.

Utilize modern tools like CRM systems, analytics software, and AI to manage information efficiently. Staying organized and informed means you can make better decisions, foresee potential issues, and react promptly.

 

5. Keep It Simple

Napoleon knew the power of simplicity. Overcomplicating things can bog you down. In business, streamline processes and focus on what truly matters to hit your goals efficiently.

Apple’s product design philosophy under Jobs was about simplicity and user-friendliness.When you remove unnecessary complexity, you reduce errors, speed up processes, and make it easier for your team to focus on what’s important, driving efficiency and effectiveness.

 

6. Execute Relentlessly

Once Napoleon decided on a course of action, he went all in. In business, once you pick a direction, pursue it with full commitment. Execution is where success is truly made.

Look at how Elon Musk commits to his vision for SpaceX and Tesla. Relentless execution means overcoming obstacles, staying focused on your goals, and not getting distracted by setbacks. It’s the determination and persistence in execution that ultimately leads to triumph.

 

7. Play to Your Strengths

Napoleon only fought battles he knew he could win. In business, focus on your strengths and avoid head-to-head fights in areas where you’re weak. Know your advantages and leverage them.

Microsoft leverages its strength in software development and cloud services rather than trying to compete directly in hardware. Understanding and maximizing your strengths ensures you play a game you can win, using your unique capabilities to outshine competitors.

 

8. Plan in Detail

Napoleon planned for every possible scenario. Businesses should do the same—conduct thorough planning and prepare for various outcomes.

Detailed planning helps you stay ready for anything. Scenario planning and SWOT analysis are tools that can help you foresee different futures and prepare accordingly. When you’re prepared for multiple scenarios, you can adapt smoothly and continue to drive forward, no matter what challenges arise.

 

9. Seize Opportunities

Napoleon saw luck as the ability to capitalize on accidents. In business, be prepared and ready to grab unexpected opportunities. Agility is key.

Companies like Uber and Airbnb seized gaps in the market by being ready to pounce on opportunities when they arose. Always be on the lookout for opportunities, and when they come, don’t hesitate. Preparation and readiness to act quickly can turn unexpected moments into major breakthroughs.

 

10. Learn from the Past

Napoleon studied the greats who came before him. Entrepreneurs should always be learning from the successes and failures of others. History is full of lessons waiting to be applied.

Warren Buffett is famous for studying businesses and market histories. By learning from the past, you can avoid repeating mistakes, understand what works, and build on proven strategies. Continuous learning from history helps refine your strategies and improve decision-making.

 

11. Boost Morale

Napoleon knew how to keep his troops motivated. Business leaders should do the same—keep your team inspired and engaged. High morale leads to high productivity.

Companies like Google and Salesforce invest heavily in employee well-being and motivation. When your team feels valued and motivated, they are more productive, innovative, and loyal. High morale fosters a positive work environment where people are excited to contribute and excel.

 

12. Lead with Clarity

Napoleon believed in the power of a strong, decisive leader. In business, clear direction and strong leadership are crucial. Ensure everyone knows the plan and follows it.

Leaders like Jeff Bezos provide a clear vision and direction, ensuring their teams know what they’re working towards. Clear, decisive leadership aligns your team, fosters trust, and drives coordinated efforts towards achieving your business goals.

 

13. Reflect on Failures

Napoleon analyzed both his wins and losses. Businesses should review their successes and failures to keep improving. Learn from mistakes to avoid repeating them.

Ray Dalio of Bridgewater Associates emphasizes the importance of learning from failure in his book Principles. By conducting post-mortems, you can understand what went wrong, make necessary adjustments, and continuously refine your strategies to avoid future pitfalls and drive success.

 

14. Action-Oriented

Napoleon was all about turning thoughts into actions. In business, decisiveness and execution are vital. Don’t just plan—act on those plans with energy and determination.

Entrepreneurs like Richard Branson embody this principle by constantly moving from ideas to actions. Action orientation ensures that you don’t get stuck in analysis paralysis but instead drive forward, making things happen and turning visions into reality.

 

15. Embrace Hard Work

Napoleon lived and breathed work, saying, “Work is my element; I am born and built for work.”

In business, a strong work ethic and relentless dedication are key to success. Think of how Howard Schultz rebuilt Starbucks through sheer hard work and determination. Embracing hard work means being willing to put in the necessary effort, staying dedicated to your mission, and continuously pushing towards your goals, no matter the challenges.

 

By implementing these lessons from Napoleon, businesses can sharpen their strategies, strengthen leadership, and execute with precision, driving sustained success.

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Startups

How to Manage Your Startup’s Finances More Efficiently

No matter how groundbreaking your product or service, your startup could quickly be on shaky ground without proper financial management

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Running a triumphant startup requires juggling numerous responsibilities. From managing operations and coordinating with team members to developing innovative marketing strategies and nurturing relationships with clients, the to-do list seems endless. (more…)

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5 Strategic Power Moves to Successfully Build Your Empire

Transitioning from idea to empire is a journey of strategic planning, execution, and constant evolution

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how to build your empire

The journey from a fledgling idea to a thriving empire is both exhilarating and daunting. The Startup Launchpad is not just a process but also a strategic framework that enables visionary entrepreneurs to become market leaders. This framework comprises five power moves, each a critical steppingstone in building a successful business.

These moves—Ideation, Business Plan, Online Presence, Strategic Marketing, and Launch and Growth—are the blueprint for turning aspirations into achievements. (more…)

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