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9 Prime Rules For Running A Successful Online Business

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Online-Business

Here’s the bad news: Thousands of people start an online business every day. However, only a small percentage of these online businesses actually succeed.

Here’s the good news: There are certain basic rules you can follow to turn your online business into a successful one. Here are the 9 prime rules for running a successful online business.

 

The 9 Golden Rules For Running An Online Business

 

1 – Keep Your Website Design Simple and Well-Organized

People have a tendency to want to over-design their website in an effort to make it stand out or look cool. They may add flash animation, sound in the background, and load the site up with large graphics. This is a huge mistake, especially for business-oriented websites. It is much more important to make sure your design is organized in a way that visitors can easily find what they are looking for at a glance. Music blaring out is actually a pet peeve of many internet shoppers, especially if they are surfing at work as many do. You also want to make sure that the text is easy to read. Dark text on a simple light background is the safest way to go.

Apple.com is the perfect example of a well designed website. Apple.com has some of the best web designers in the world who develop their website, check them out and also other big company sites for ideas if need be.

 

2 – Respond To Your Visitors Promptly

When a visitor, a potential customer, emails you or fills out your contact form, it is imperative that you get back to them as soon as possible. People always take mental note of how long it takes an online business to get back to them. Even if you are on vacation, you should either have an employee answering the emails in your absence or take your laptop along and answer the emails while your out-of-town.

There is way too much competition out there now for you to let potential clients slip through the cracks because you weren’t diligent enough to follow through.

 

3 – Engage Your Visitors

If you can turn your visitors into active participants on your website, you will increase loyalty and sales. The simplest way to do this is to add a blog and open it up for comments from your visitors. Advertise your posts in your newsletter and ask for comments. For larger sites, you may want to add a discussion board where your visitors can create their own topics.

Set yourself up on a number of Social Media platforms such as Twitter, Facebook, Pinterest or LinkedIn and conversate/share/inform your customers with high quality answers and content. Also make sure that you have a follow, Fan Page ‘Like” widget or a Pinterest badge on your website so that people can follow you through their favorite social media platform and stay in tune with your progress and updates.

Checkout Gary Vaynerchuk’s advice on growing your business using social media, Gary is an Ace! and definitely someone you should look up to in the Online Business world.

 

4 – Give Your Visitors a Reason To Come Back

Repeat visitors to your online business will increase sales for sure. You can give your visitors a reason to come back in many ways. For example, you can let them know that once a month you post a one-day only sale. Another example might be to write an article and let the readers know there will be a follow-up next month. Make the topic of the follow-up something that people really want to know.

Just adding quality content on a regular basis is a good way to get repeat visitors.

 

5 – Do Not Over-Sell To Your Visitors

No one likes a pushy salesperson in a brick and mortar business. Online business are no different in this aspect. People hate to feel like they are being overly pressured to buy something. You can point out the advantages of your product or service but try not to over-sell. Watch out for superlative spammy language too. It will usually backfire on you!

 

6 – Do Not Over Optimize Your Website

You have probably heard of the term, “search engine optimization” or SEO. This is where people design their webpages with the intent of ranking higher in the search engines, particularly Google. Many online businesses push this way too far. Their sites end up being demoted or even banned from the search results because the search engines view their efforts as spam. Over optimizing pages also makes them less likeable and readable by real human beings.

 

7 – Do Not List Your Website In Bad Neighbourhoods

For a long time, it has been well-known that Google and other search engines look at how many links there are to a website as one important factor in determining how to rank that website in the search engine results. This has prompted online business owners to want to get as many links as they can. Sometimes they even pay for links in directories and blogs. However, in most cases, these paid links are sites that are known as bad neighborhoods by the search engines. In other words, they are spammy sites and having your website listed in them can actually hurt you, not help you!

 

8 – Maintain a High Quality Mailing List

Ask your visitors to sign up for your newsletter when they come to your online business site. Give them an incentive to do so such as a free report or free e-course on a topic related to your business. Having said this, respect your visitors and their time. Be sure not to send out your newsletter too often, perhaps once a month and occasionally send a special announcement. Also, make sure to put quality content in your newsletter and give your subscribers an easy way to opt out.

 

9 – Remember At The End Of The Day Your Customers Are STILL Real People

A lot of people forget this, they are not treating their customers as real human beings and are not putting themselves in the customers shoes. Customer service will always be around, that’s why we need to stay good at looking after our clients. If you can’t help them with their request, get back to them and let them know that you have exhausted every avenue to find a way and maybe even refer them onto someone who can help them. Even though you may not be able to help them at that very point in time, they WILL remember you went the extra mile for them and will tell their friends via word of mouth or by social media (which would be great promotion for you), either way, you can rest your head at night knowing that you are doing everything you can to hold a good name for your business and that every one that deals with you is satisfied. Tony Hsieh has his staff at Zappos practice this commitment with their customers and he has managed to build his online retail store to a $1.2 Billion Dollar company.

This is how you secure yourself as the “go to guy in your industry”, and as time goes by and all these “short attention span, new comers” are so use to ONLY dealing with their customers over a keyboard and text conversation, they will be skimming over life long customers and potentially huge clients for the future.

No matter how digital the business world gets, you are and will always be DEALING WITH REAL PEOPLE. Reputation is everything, don’t forget that.

 

Article By Joel Brown | Addicted2Success.com

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 60 million lives in the last 4 and a half years.

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42 Comments

42 Comments

  1. alicia thibadeau

    May 1, 2014 at 6:10 am

    Great article, I especially like #4, and am thinking of new ways to do this with my blog, that one tip has opened my eyes, so thanks for that.

  2. john andrade

    Dec 30, 2013 at 12:47 pm

    Mobile friendly website is one of the most important feature a website needs tohave today

  3. ludovic baratier

    Nov 15, 2013 at 1:46 pm

    hello
    for me if you want to success, the best way is to put the customer at the center of your preocuppations : customer centric attitude. In this way, you will get success.

    Ludo

  4. Yusri Big

    Oct 28, 2013 at 12:25 pm

    The first and most important success strategy that we can adopt is to treat our home Internet business like a real business, not a hobby. There are basic proven success strategies that the highly successful online business owners put into practice on a daily basis and we can implement them too.

  5. This is great! I love how much you focus on the visitors/people. Many people forget that web traffic represents actual people, not just a number.

  6. BuildIndia Building Corp..

    Sep 23, 2013 at 2:35 am

    thanks for the wonderful post!

  7. Kids Toys (Malaysia)

    Jul 3, 2013 at 12:32 pm

    For online shops I would also recommend adding content that builds trust with your customers such as testimonials, contact numbers, shop locations, news articles, anything that can give the buyer a sense that your online shop is reputable.

  8. How To Make Money Online

    Jun 21, 2013 at 10:15 am

    Thanks for the excellent tips. I’ve been able to make a few valuable improvements to my site tanks to you!

    Keep the online money articles coming!

    Cheers

  9. Aditi

    May 8, 2013 at 12:09 am

    These are wonderful common sense rules we should never forget …

  10. tasha

    May 6, 2013 at 6:15 pm

    These are great tips but as an online retailer these tips seem more leaning towards people who deal with a service verse having a product such as clothing.

    I would also listed having a shopping cart that is mobile friendly and easy to use.

    Payment options that work for you and your consumer.

    Not just communicating with your customer there needs to be a means to communicate in the first place. So many websites dont have a contact page in the first place.

  11. Givi

    Mar 1, 2013 at 4:19 pm

    Great Points, thanks for the reminder! I quite enjoyed this article!

  12. houseofjoyfiji@gmail.com

    Feb 27, 2013 at 12:33 am

    Very interesting pointers

  13. Ravi Janardhan

    Jan 31, 2013 at 6:20 am

    awesome!
    And so is the closing lines:

    No matter how digital the business world gets, you are and will always be DEALING WITH REAL PEOPLE. Reputation is everything, don’t forget that.

  14. Ratu Epeli Roseruvakula

    Jan 28, 2013 at 5:07 am

    very helpful tips on how to start up a successful online business

    • Joel

      Jan 28, 2013 at 3:04 pm

      Glad you enjoyed it Ratu 🙂

  15. Keller Coleman

    Jan 22, 2013 at 1:20 pm

    Great points, these tools will definitely help my business. Thanks

  16. Kola

    Jan 20, 2013 at 4:42 pm

    This is so well said. Thank you for these great reminders!

  17. Tahir Mehmood

    Jan 19, 2013 at 10:46 pm

    Very good work and i have done some changes in my work since i had chance to read your 9 points.

    All looking good now thx

    Tahir

  18. Deji R Yusuf

    Jan 18, 2013 at 8:02 pm

    thank you addicted 2 success! These are salient points that can be useful for serious internet entrepreneur!

  19. Brandon Randall

    Jan 16, 2013 at 11:27 am

    Well done! I appreciate the pointers. These are simple action items that I will apply immediately. Thank you!

  20. Stephan L

    Jan 15, 2013 at 1:06 pm

    Great points here. what do people think are the chances of being able to create a successful online store like Amazon or Zappos? is this possible or should I look at starting a different type of store?

    • HowieW

      Jan 15, 2013 at 9:12 pm

      @Stephan L,

      If your website is promoting items that are in ‘high demand’, then I don’t see why you or anyone for that matter, can’t create a website that would do as well as the ones you’ve listed!

      Do the proper market research and simply find those things that solve a problem (Weight Loss, Money, Relationships, Etc., Etc.,) or provide an irresistible “want” or “need”…follow the advice in this article and I’m sure you’ll see success!

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Startups

5 Ways to Avoid Burning Out While Building Your Business

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how to avoid burnout

Isn’t it strange how mundane things can bring back really vivid memories? As the burnt toast hit the trash, I remembered how burn out meant my first online business ended up on the scrapheap (nearly taking me with it). 

Juggling a full-time job, family, volunteering and running an online business left me physically, emotionally and psychologically exhausted. Just like toast, the burn creeps in slowly and when complete, you’re left unable to nourish yourself or anything else.

You may have already heard run-of-the-mill advice like taking regular breaks to prevent burn out. But what’s the point of stepping away from work only to be stressed that things will fall apart?

Here are five not-so-obvious ways to become burn out proof:

1. Create the right systems

Having no systems (or the wrong systems) is a recipe for disaster. Unfortunately, systems get a bad rap because they can be seen as snooze fests. Who’s ever heard of a sexy system? I sure haven’t!

To make matters worse, traditional systems have a sterile and stuffy image that can make some entrepreneurs feel boxed into something that’s unsuitable for their needs.

The key to making systems work for your business is to design them with flexibility, so your creativity isn’t stifled. Systems that curb burn out are those that account for the ‘secret sauce’ of how you do business. This ensures authenticity, even when your business grows. I call these flexible and personalized systems ‘productivity recipes.’ Because, just like normal recipes, you have the core ingredients and you can make tweaks to suit your business taste.

We’re all different, so there’s no one-size-fits-all business system. Productivity recipes focus on the human side of systems. They bring order to repetitive tasks while taking into account the quirks that make your business unique.

Productivity recipes stop burn out by preventing you from biting off more than you can chew, especially when your business is growing.

2. Get apps ‘talking’ to each other

Automation is another way to hand over repetitive and stressful work. Services like IFTTT and Zapier connect the apps you use to automate your workflow. In other words, they get rid of the biggest time sucks in your business.

Part of creating productivity recipes is to spot tasks you can automate. This will help your business run like a well-oiled machine and save you money when outsourcing.

Start out automating everyday tasks, like social media and email management, by finding out how the apps can ‘talk’ to each other.

Do yourself (and your health) a favour and start to create productivity recipes to see what you can automate. The aim is to drop repetitive tasks like a hot potato to reduce the risk of burnt out. Get your apps communicating to free up time to chat with friends and family.

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” – Bill Gates

3. Outsource

Outsourcing should be done when you already have productivity recipes in place. It’s tempting to hand over parts of your business to a VA or freelancer and forget about it, but this approach could land you in hot water.

With productivity recipes, anyone you hire will have the blueprint of how you expect things to be done. You’ll also save time getting new hires up to speed. Most importantly, your clients won’t get any nasty surprises or unwelcome changes when you grow your team.

You’ll be able to take time out to recharge your batteries, having all the confidence that your business will continue to function properly in your absence.

4. Find some cheerleaders

Being part of a supportive group is crucial to making yourself burn out proof. Informal groups, like Facebook communities, are helpful networks that can prevent you going down the burn out road.

If you’ve been working non-stop and your brain feels as limp as the lettuce in the sandwich you’ve been too busy to eat, connect with people who can identify with where you are and encourage you to take a step back.

The best groups are those that aren’t strictly business. Look for a group with dedicated days for sharing things like inspirational quotes and jokes to lighten things up a little.

Feeling like you’re the only one who experiences overwhelm can be a lonely place. Being part of a community where people share their struggles helps to provide perspective that you can achieve your goals without compromising your health.

“Be strong, be fearless, be beautiful. And believe that anything is possible when you have the right people there to support you.” – Misty Copeland

5. Inject your personality into your passion

When you’re passionate about your work, it seems like you can work day and night without ever feeling tired. Of course, it’s advisable to make time for proper rest. I’ve found that, the more I enjoy work, the more I look after myself to reduce the risks of becoming ill. I’m passionate about helping entrepreneurs be more productive to avoid burn out. I’m also a huge foodie. That’s why I incorporate food and drink analogies in my work because being fed and watered is something we can all relate to.

Injecting your personality into your work makes everything easier. It’s very draining pretending to be someone you’re not. If you’re already pursuing your passion, add a splash of your personality to reduce the chance of burn out.

Suffering from burn out is a serious setback to your health and business. It’s a relief to know that, unlike the burnt toast that ends up in the trash, you can make a full recovery from burn out. But why take the risk in the first place? Put in place practical measures to avoid getting burnt when the heat is turned up in your business.

It’s good to share. What do you put in place to make sure you don’t burn out? Leave a comment below and share your thoughts.

How do you avoid burning out when things get tough? Let us know by commenting below!

Image courtesy of Twenty20.com

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3 Lessons I Learned From the Failure of My First Startup

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You’re exhausted. You’ve put countless of hours into an idea that you believed in so much. Literally almost blood, sweat and tears were sacrificed for this vision to be accomplished. You had hoped and expected for a lot of things, and was excited to have plans for the future.

A few months ago, I wrote an article here titled, “What I Learned After Opening My First Business at 21.” My restaurant was doing well that time, and writing that article made me feel on top of the world. I thought that it was going to be that way for a long time, yet not so long after that, sales started to become stagnant and then declined.

As I write this today, my restaurant has already stopped operations. It stopped a few days ago, but a couple months back, I knew it was bound to happen. We couldn’t keep up with the bills we needed to pay, and they kept accumulating day by day. With a heavy heart and chaotic mind, we knew we had to close it down.

I couldn’t believe this was happening barely one year after starting operations. But if you were to ask me that if I had the chance to start over, would I do it again? I would still say yes. Despite its failure, there were still very important (also expensive) lessons that I learned that I would never have acquired otherwise if I didn’t start the business.

Here are a few lessons I learned after failing my first startup:

1. Entrepreneurship requires resilience

You cannot ever be successful if you haven’t developed resilience. Whether you like it or not, something will turn out wrong in your business. Maybe sometimes not to the point that it needs to be shut down, but something that could make your decisions critical to your organization goals.

You could give yourself time to grieve, but it shouldn’t stop there. Life goes on. And you need to get back on your feet if you still want to make a difference. The biggest companies that are successful right now all experienced a massive amount of failure.

But they never stopped trying. Because with every failure comes a lesson. Anyone with common sense would learn from that failure, and start again with more knowledge on what to do and what not to do.

Whenever I thought about the accumulated debts of my restaurant, I would have this sinking feeling in my chest and stomach. I knew that I would have to liquidate the assets. So I continued to search for buyers of the assets.

Instead of grieving for a much longer period, I knew I’d have to pick myself back up again so I could pay the debt. It might be hard at first, but if you call yourself an entrepreneur, quitting is not an option. We fail, we learn, then get back up.

“Success is not final, failure is not fatal: it is the courage to continue that counts.” – Winston Churchill

2. Learn to listen

Being a first-time founder, I had a very idealistic attitude. I had no experience in the food industry and established the business with only the belief that my partners and I would make it. I was wrong.

Aside from not being able to make it with that business, I realized what the naysayers had been telling me all along. But you have to be careful here. There are naysayers who have no credibility to back up what they say and want to bring you down. But there are also ones who speak from experience and are genuinely concerned for you. You must learn to discern the right voices to listen to if you want to succeed.

Taking risks is good, but make sure those risks are calculated and not reckless. We took a risk that wasn’t entirely reckless, but not all aspects of them were calculated. We were unsure of some parts of the business, and just “winged” it. Look at what happened to winging it!

Know when you need to jump with both feet or just one, but also listen to the voices who tell you when to put your feet in the water. Trust me, you never know when you will value their input.

3. Your failures do not define you

I never thought this would take a toll on my self-esteem, even when I knew I had to get back up. On the outside I looked normal. Going to school, work, and social settings looking like nothing had happened. But inside I was a wreck and didn’t want to admit it.

I would feel guilty whenever people would praise me about how “successful” I was at such a young age but that wasn’t true. For a while I thought that I was the failure. My insecurities started haunting me again and my browser history was filled with questions on what to do.

That was when I discovered that successful people failed more often than they succeeded. Even the ones with smaller businesses had their fair share of failures before finding an idea that worked for them.

But their failures never got to their heart. They weren’t the failures. The business failed, not them. So they tried again until they got it right. Maybe this business didn’t work out for me, but that doesn’t mean I’ll never be successful. The sooner you believe your failures don’t define you, the more the weight will be lifted off your shoulders.

People fail every single day. The difference between the ones who succeed and those who don’t is persistence and the drive to continue even after failing. It’s much better to try and fail than never having to start and learn nothing.

“Success is not a good teacher, failure makes you humble.” – Shah Rukh Khan

Have you ever started a business that eventually failed? What did you learn from it? Please leave your experiences below!
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Want A Business Idea That’s Guaranteed To Make You Money? Here’s How You Should Start.

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business ideas

Let’s first start off with the “why”. When you know why you’re doing something, it can create clarity in your tasks, and direct your efforts. So, grab a sheet of paper, or a notebook and let’s get started.

Answer this question: Why do I want to start a business? Here are some common answers.

  • to do something I love
  • to create financial freedom so I can, “fill in the blank” (travel, pay off debts, buy expensive things, etc.)
  • to have the freedom to set my hours, choose when I work and what I work on
  • to help others, using my skills
  • I hate my job

Once you know why you’re doing it, you’ll have a better idea of what your goals are.

“The two most important days of your life are the day you were born and the day you discover why you were born.” – Mark Twain

Start With Your Skills

At the heart of every business, and profession is the solution to a problem. If you can identify a problem that a group of people are having and solve it for them, you have the makings of a successful business.

Start with your current skill set. Everyone has skills, passions and talents in one area or another. What we fail to sometimes see is the ability for those skills to solve a problem for others in a meaningful way.

You can also ask family and friends to help you identify your skills. They may point out strengths you never considered. Keep in mind you don’t need to have mastered that skill yet, you can continue to learn and develop it as you go along. Ray Higdon a successful business man says to “Invest, learn then teach”.

Invest in yourself and improving your skills, learn more about your niche, and creating solutions to their problems, then teach others what you’ve learned.

Once you’ve got that down, the next step is doing some research. What problems are people having that you could use your current skill set to help solve? This is where picking a niche comes in handy. A niche refers to a small specialized portion of the population.

Let’s say, you’re a stay at home parent, and one of your skills is cooking healthy family meals that your kids enjoy. Your niche will likely be stay at home parents. You can then narrow down your search by checking forums and website or magazines that target stay at home parents.

“If you do what you love, it is the best way to relax.” – Christian Louboutin

What To Look For in Your Research?

Look for pain points and problems, especially those that are recurring. You may find that cooking healthy meals is not necessarily where parents are struggling, maybe it’s with purchasing healthy foods or the cost (money and time) of healthy meals. You want to look at the questions people are asking, and take note of the language they use to describe their problems. Nutritious vs. healthy. Quick vs. easy.

Finally, take note of products that offer solutions to those problems. These offer ideas to you about ways in which you can present your solution; Youtube channels, specialized cookbooks, how-to guides, online courses, etc.

By the time you’ve followed all these steps, you would have established 3 things:

  1. A monetizable skill set — You know what your skills are and how you can use them
  2. Proof of a Need — People have a problem that you can solve, and now you know who they are.
  3. A Profitable Market — If people are buying said cookbooks, or paying for products, this shows you that they are willing to put their money where their mouth is.

This is the beginning of any business. Fast Food restaurants offer quick meals on the go, Walmart puts everything in one place so people don’t have to travel to different stores, books entertain or instruct, cars transport and save time. At the heart of every product and business is a need, and you are now on your way to creating a solution that people are already looking for!

What is a business you want to start? Share your thoughts below!

Image courtesy of Twenty20.com

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7 Essential Email Marketing Tips You Need to Implement Into Your Business Today

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While Email might seem like a fading beauty, this technological dinosaur continues to be the preferred method of communication for the digital age. The rise of smartphones and mobile devices has only added to emails popularity by putting constant communication right in the palm of our hands.

In fact, According to Custora, Email marketing was the biggest driver of Black Friday transactions last fall, with 25.1% of sales originating from email promotions.

With that in mind, here are some tips that are guaranteed to take your Email Marketing to a whole new level:

1. One Element, One Job

Most people try and do way too much with their emails, and you may be guilty of this as well. Follow the simple rule of making each element of your email do just one job, and your emails will become much more effective. The subject line of your email, for example, exists for one reason only: To get your email opened. Your subject line doesn’t need to explain what’s in the email. It doesn’t need to sell, or get clicks. It JUST needs to get your email opened.

That’s it’s job. The body copy of your email exists just for the purposes of getting clicks. That’s it. Each element has its proper place, and if you just make sure they do their job, you’ll see great results.

2. Keep It Short And Sweet

People are busy, and their attention span is limited…So always remember that you’re writing an email, not Homer’s Odyssey. Remember, the body of your email has one job: To get the reader to click. So say what you have to say, keep it short and sweet, and get them to click away from the inbox, and moving along the path towards where you want them.

“Good content is a commodity, great content is a scarcity.”

3. Train Your Subscribers To Click

Every email you write – Every single one – Should have a link in it that your readers can click on, and a call to action encouraging them to do so. If you’re selling something, obviously you would include a link, but if you are sharing content, or telling a story (which is fine, because people love stories) make sure to tell SOME of the story, then offer a link to read the conclusion on a web page or blog.

Link to videos, or other things the reader might find inspiring. Link to your help desk! Whatever it is, you want to train your readers to see your emails, open them, read them, and then CLICK.

4. Be Consistent

Consistency breeds familiarity, and familiarity breeds comfort and trust. And comfortable, trusting people buy stuff! Try opening and closing all your emails with the same introduction and the same sign off. Create a mailing calendar and try emailing the same days every week, or mailing at the same time everyday.

Much like bars offer a happy hour at the same time everyday, maybe you can send a “daily deal” email every afternoon or a weekly summary email. Whatever it is you decide to do, once you decide to do it, be CONSISTENT.

5. Personalize, {name}

Personalization fields are extremely powerful. Multiple studies have shown that the single most powerful word in any language is someone’s OWN name. And so of course, personalization fields that allow you to address your reader by name are incredibly effective. Campaign Monitor has reported that Marketers who use personalization in their subject lines see 26% more opens.

You can also use personalization fields to mention what time it is (no matter where someone is) what city or country someone is in. Even what they’ve bought in previous transactions!

“Email Acquisition is like cutting hair, must happen regularly, can be done well, but one bad experience can scar forever.” – David Baker

6. Segment Your Lists

Modern autoresponders are a miracle of analytical data and automation opportunities. You now have the ability to easily segment your lists, and you should. Separate your prospects from your buyers. Separate buyers by product or category, so you can follow up with smart emails that sell upgrades or related products! You can even separate people who opened and read previous emails from those who haven’t, so you can follow up with people who opened your emails, read them, and clicked, from those who didn’t.

7. Tell Stories

Storytelling is one of the oldest forms of communication known to man. Stories have been used throughout time to pass lore and culture down from generation to generation. And from a marketing standpoint, stories offer a glimpse into who you are, or what your business stands for and how it works.

This information might seem mundane to you, but an outsider will find it fascinating. And as a result, the ability to tell stories will dramatically improve your marketing. If you’re new to storytelling, start by finding friends or co-workers who are particularly fun or engaging. Pay attention to how they command a room through stories and anecdotes. Look for local storytelling events so you can attend, and listen in as master storytellers share their craft.

These 7 tips should drastically improve your email marketing. Start implementing them and be sure to share your results.

What other email marketing strategies would you add to this list? Leave your thoughts below!

Image courtesy of Twenty20.com

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The Ugly Truth About Success and Why You’re Not Achieving It

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As human beings, most of us have this tendency to overcomplicate things. Maybe you’ve had this experience of trying to find success, but for some reason, it keeps eluding you.  In our pursuit to win, hardly anyone tells us the ugly truth about why most of our dreams seem to evade us. (more…)

I used to be homeless and now run a six figure business with my partner and travel the world. My journey to help those in need has taken me from non-profit director to supporting holistic entrepreneurs have a life of freedom. I run the Thriving Launch Podcast, which features the most influential leaders in the areas of love, spirituality, business, and success. It's my mission to help heart-centered entrepreneurs get their message heard. Learn more on at my website ThrivingLaunch.com (http://www.thrivinglaunch.com/)

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42 Comments

42 Comments

  1. alicia thibadeau

    May 1, 2014 at 6:10 am

    Great article, I especially like #4, and am thinking of new ways to do this with my blog, that one tip has opened my eyes, so thanks for that.

  2. john andrade

    Dec 30, 2013 at 12:47 pm

    Mobile friendly website is one of the most important feature a website needs tohave today

  3. ludovic baratier

    Nov 15, 2013 at 1:46 pm

    hello
    for me if you want to success, the best way is to put the customer at the center of your preocuppations : customer centric attitude. In this way, you will get success.

    Ludo

  4. Yusri Big

    Oct 28, 2013 at 12:25 pm

    The first and most important success strategy that we can adopt is to treat our home Internet business like a real business, not a hobby. There are basic proven success strategies that the highly successful online business owners put into practice on a daily basis and we can implement them too.

  5. This is great! I love how much you focus on the visitors/people. Many people forget that web traffic represents actual people, not just a number.

  6. BuildIndia Building Corp..

    Sep 23, 2013 at 2:35 am

    thanks for the wonderful post!

  7. Kids Toys (Malaysia)

    Jul 3, 2013 at 12:32 pm

    For online shops I would also recommend adding content that builds trust with your customers such as testimonials, contact numbers, shop locations, news articles, anything that can give the buyer a sense that your online shop is reputable.

  8. How To Make Money Online

    Jun 21, 2013 at 10:15 am

    Thanks for the excellent tips. I’ve been able to make a few valuable improvements to my site tanks to you!

    Keep the online money articles coming!

    Cheers

  9. Aditi

    May 8, 2013 at 12:09 am

    These are wonderful common sense rules we should never forget …

  10. tasha

    May 6, 2013 at 6:15 pm

    These are great tips but as an online retailer these tips seem more leaning towards people who deal with a service verse having a product such as clothing.

    I would also listed having a shopping cart that is mobile friendly and easy to use.

    Payment options that work for you and your consumer.

    Not just communicating with your customer there needs to be a means to communicate in the first place. So many websites dont have a contact page in the first place.

  11. Givi

    Mar 1, 2013 at 4:19 pm

    Great Points, thanks for the reminder! I quite enjoyed this article!

  12. houseofjoyfiji@gmail.com

    Feb 27, 2013 at 12:33 am

    Very interesting pointers

  13. Ravi Janardhan

    Jan 31, 2013 at 6:20 am

    awesome!
    And so is the closing lines:

    No matter how digital the business world gets, you are and will always be DEALING WITH REAL PEOPLE. Reputation is everything, don’t forget that.

  14. Ratu Epeli Roseruvakula

    Jan 28, 2013 at 5:07 am

    very helpful tips on how to start up a successful online business

    • Joel

      Jan 28, 2013 at 3:04 pm

      Glad you enjoyed it Ratu 🙂

  15. Keller Coleman

    Jan 22, 2013 at 1:20 pm

    Great points, these tools will definitely help my business. Thanks

  16. Kola

    Jan 20, 2013 at 4:42 pm

    This is so well said. Thank you for these great reminders!

  17. Tahir Mehmood

    Jan 19, 2013 at 10:46 pm

    Very good work and i have done some changes in my work since i had chance to read your 9 points.

    All looking good now thx

    Tahir

  18. Deji R Yusuf

    Jan 18, 2013 at 8:02 pm

    thank you addicted 2 success! These are salient points that can be useful for serious internet entrepreneur!

  19. Brandon Randall

    Jan 16, 2013 at 11:27 am

    Well done! I appreciate the pointers. These are simple action items that I will apply immediately. Thank you!

  20. Stephan L

    Jan 15, 2013 at 1:06 pm

    Great points here. what do people think are the chances of being able to create a successful online store like Amazon or Zappos? is this possible or should I look at starting a different type of store?

    • HowieW

      Jan 15, 2013 at 9:12 pm

      @Stephan L,

      If your website is promoting items that are in ‘high demand’, then I don’t see why you or anyone for that matter, can’t create a website that would do as well as the ones you’ve listed!

      Do the proper market research and simply find those things that solve a problem (Weight Loss, Money, Relationships, Etc., Etc.,) or provide an irresistible “want” or “need”…follow the advice in this article and I’m sure you’ll see success!

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Startups

5 Ways to Avoid Burning Out While Building Your Business

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Isn’t it strange how mundane things can bring back really vivid memories? As the burnt toast hit the trash, I remembered how burn out meant my first online business ended up on the scrapheap (nearly taking me with it). 

Juggling a full-time job, family, volunteering and running an online business left me physically, emotionally and psychologically exhausted. Just like toast, the burn creeps in slowly and when complete, you’re left unable to nourish yourself or anything else.

You may have already heard run-of-the-mill advice like taking regular breaks to prevent burn out. But what’s the point of stepping away from work only to be stressed that things will fall apart?

Here are five not-so-obvious ways to become burn out proof:

1. Create the right systems

Having no systems (or the wrong systems) is a recipe for disaster. Unfortunately, systems get a bad rap because they can be seen as snooze fests. Who’s ever heard of a sexy system? I sure haven’t!

To make matters worse, traditional systems have a sterile and stuffy image that can make some entrepreneurs feel boxed into something that’s unsuitable for their needs.

The key to making systems work for your business is to design them with flexibility, so your creativity isn’t stifled. Systems that curb burn out are those that account for the ‘secret sauce’ of how you do business. This ensures authenticity, even when your business grows. I call these flexible and personalized systems ‘productivity recipes.’ Because, just like normal recipes, you have the core ingredients and you can make tweaks to suit your business taste.

We’re all different, so there’s no one-size-fits-all business system. Productivity recipes focus on the human side of systems. They bring order to repetitive tasks while taking into account the quirks that make your business unique.

Productivity recipes stop burn out by preventing you from biting off more than you can chew, especially when your business is growing.

2. Get apps ‘talking’ to each other

Automation is another way to hand over repetitive and stressful work. Services like IFTTT and Zapier connect the apps you use to automate your workflow. In other words, they get rid of the biggest time sucks in your business.

Part of creating productivity recipes is to spot tasks you can automate. This will help your business run like a well-oiled machine and save you money when outsourcing.

Start out automating everyday tasks, like social media and email management, by finding out how the apps can ‘talk’ to each other.

Do yourself (and your health) a favour and start to create productivity recipes to see what you can automate. The aim is to drop repetitive tasks like a hot potato to reduce the risk of burnt out. Get your apps communicating to free up time to chat with friends and family.

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” – Bill Gates

3. Outsource

Outsourcing should be done when you already have productivity recipes in place. It’s tempting to hand over parts of your business to a VA or freelancer and forget about it, but this approach could land you in hot water.

With productivity recipes, anyone you hire will have the blueprint of how you expect things to be done. You’ll also save time getting new hires up to speed. Most importantly, your clients won’t get any nasty surprises or unwelcome changes when you grow your team.

You’ll be able to take time out to recharge your batteries, having all the confidence that your business will continue to function properly in your absence.

4. Find some cheerleaders

Being part of a supportive group is crucial to making yourself burn out proof. Informal groups, like Facebook communities, are helpful networks that can prevent you going down the burn out road.

If you’ve been working non-stop and your brain feels as limp as the lettuce in the sandwich you’ve been too busy to eat, connect with people who can identify with where you are and encourage you to take a step back.

The best groups are those that aren’t strictly business. Look for a group with dedicated days for sharing things like inspirational quotes and jokes to lighten things up a little.

Feeling like you’re the only one who experiences overwhelm can be a lonely place. Being part of a community where people share their struggles helps to provide perspective that you can achieve your goals without compromising your health.

“Be strong, be fearless, be beautiful. And believe that anything is possible when you have the right people there to support you.” – Misty Copeland

5. Inject your personality into your passion

When you’re passionate about your work, it seems like you can work day and night without ever feeling tired. Of course, it’s advisable to make time for proper rest. I’ve found that, the more I enjoy work, the more I look after myself to reduce the risks of becoming ill. I’m passionate about helping entrepreneurs be more productive to avoid burn out. I’m also a huge foodie. That’s why I incorporate food and drink analogies in my work because being fed and watered is something we can all relate to.

Injecting your personality into your work makes everything easier. It’s very draining pretending to be someone you’re not. If you’re already pursuing your passion, add a splash of your personality to reduce the chance of burn out.

Suffering from burn out is a serious setback to your health and business. It’s a relief to know that, unlike the burnt toast that ends up in the trash, you can make a full recovery from burn out. But why take the risk in the first place? Put in place practical measures to avoid getting burnt when the heat is turned up in your business.

It’s good to share. What do you put in place to make sure you don’t burn out? Leave a comment below and share your thoughts.

How do you avoid burning out when things get tough? Let us know by commenting below!

Image courtesy of Twenty20.com

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3 Lessons I Learned From the Failure of My First Startup

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startup failure

You’re exhausted. You’ve put countless of hours into an idea that you believed in so much. Literally almost blood, sweat and tears were sacrificed for this vision to be accomplished. You had hoped and expected for a lot of things, and was excited to have plans for the future.

A few months ago, I wrote an article here titled, “What I Learned After Opening My First Business at 21.” My restaurant was doing well that time, and writing that article made me feel on top of the world. I thought that it was going to be that way for a long time, yet not so long after that, sales started to become stagnant and then declined.

As I write this today, my restaurant has already stopped operations. It stopped a few days ago, but a couple months back, I knew it was bound to happen. We couldn’t keep up with the bills we needed to pay, and they kept accumulating day by day. With a heavy heart and chaotic mind, we knew we had to close it down.

I couldn’t believe this was happening barely one year after starting operations. But if you were to ask me that if I had the chance to start over, would I do it again? I would still say yes. Despite its failure, there were still very important (also expensive) lessons that I learned that I would never have acquired otherwise if I didn’t start the business.

Here are a few lessons I learned after failing my first startup:

1. Entrepreneurship requires resilience

You cannot ever be successful if you haven’t developed resilience. Whether you like it or not, something will turn out wrong in your business. Maybe sometimes not to the point that it needs to be shut down, but something that could make your decisions critical to your organization goals.

You could give yourself time to grieve, but it shouldn’t stop there. Life goes on. And you need to get back on your feet if you still want to make a difference. The biggest companies that are successful right now all experienced a massive amount of failure.

But they never stopped trying. Because with every failure comes a lesson. Anyone with common sense would learn from that failure, and start again with more knowledge on what to do and what not to do.

Whenever I thought about the accumulated debts of my restaurant, I would have this sinking feeling in my chest and stomach. I knew that I would have to liquidate the assets. So I continued to search for buyers of the assets.

Instead of grieving for a much longer period, I knew I’d have to pick myself back up again so I could pay the debt. It might be hard at first, but if you call yourself an entrepreneur, quitting is not an option. We fail, we learn, then get back up.

“Success is not final, failure is not fatal: it is the courage to continue that counts.” – Winston Churchill

2. Learn to listen

Being a first-time founder, I had a very idealistic attitude. I had no experience in the food industry and established the business with only the belief that my partners and I would make it. I was wrong.

Aside from not being able to make it with that business, I realized what the naysayers had been telling me all along. But you have to be careful here. There are naysayers who have no credibility to back up what they say and want to bring you down. But there are also ones who speak from experience and are genuinely concerned for you. You must learn to discern the right voices to listen to if you want to succeed.

Taking risks is good, but make sure those risks are calculated and not reckless. We took a risk that wasn’t entirely reckless, but not all aspects of them were calculated. We were unsure of some parts of the business, and just “winged” it. Look at what happened to winging it!

Know when you need to jump with both feet or just one, but also listen to the voices who tell you when to put your feet in the water. Trust me, you never know when you will value their input.

3. Your failures do not define you

I never thought this would take a toll on my self-esteem, even when I knew I had to get back up. On the outside I looked normal. Going to school, work, and social settings looking like nothing had happened. But inside I was a wreck and didn’t want to admit it.

I would feel guilty whenever people would praise me about how “successful” I was at such a young age but that wasn’t true. For a while I thought that I was the failure. My insecurities started haunting me again and my browser history was filled with questions on what to do.

That was when I discovered that successful people failed more often than they succeeded. Even the ones with smaller businesses had their fair share of failures before finding an idea that worked for them.

But their failures never got to their heart. They weren’t the failures. The business failed, not them. So they tried again until they got it right. Maybe this business didn’t work out for me, but that doesn’t mean I’ll never be successful. The sooner you believe your failures don’t define you, the more the weight will be lifted off your shoulders.

People fail every single day. The difference between the ones who succeed and those who don’t is persistence and the drive to continue even after failing. It’s much better to try and fail than never having to start and learn nothing.

“Success is not a good teacher, failure makes you humble.” – Shah Rukh Khan

Have you ever started a business that eventually failed? What did you learn from it? Please leave your experiences below!
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Want A Business Idea That’s Guaranteed To Make You Money? Here’s How You Should Start.

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business ideas

Let’s first start off with the “why”. When you know why you’re doing something, it can create clarity in your tasks, and direct your efforts. So, grab a sheet of paper, or a notebook and let’s get started.

Answer this question: Why do I want to start a business? Here are some common answers.

  • to do something I love
  • to create financial freedom so I can, “fill in the blank” (travel, pay off debts, buy expensive things, etc.)
  • to have the freedom to set my hours, choose when I work and what I work on
  • to help others, using my skills
  • I hate my job

Once you know why you’re doing it, you’ll have a better idea of what your goals are.

“The two most important days of your life are the day you were born and the day you discover why you were born.” – Mark Twain

Start With Your Skills

At the heart of every business, and profession is the solution to a problem. If you can identify a problem that a group of people are having and solve it for them, you have the makings of a successful business.

Start with your current skill set. Everyone has skills, passions and talents in one area or another. What we fail to sometimes see is the ability for those skills to solve a problem for others in a meaningful way.

You can also ask family and friends to help you identify your skills. They may point out strengths you never considered. Keep in mind you don’t need to have mastered that skill yet, you can continue to learn and develop it as you go along. Ray Higdon a successful business man says to “Invest, learn then teach”.

Invest in yourself and improving your skills, learn more about your niche, and creating solutions to their problems, then teach others what you’ve learned.

Once you’ve got that down, the next step is doing some research. What problems are people having that you could use your current skill set to help solve? This is where picking a niche comes in handy. A niche refers to a small specialized portion of the population.

Let’s say, you’re a stay at home parent, and one of your skills is cooking healthy family meals that your kids enjoy. Your niche will likely be stay at home parents. You can then narrow down your search by checking forums and website or magazines that target stay at home parents.

“If you do what you love, it is the best way to relax.” – Christian Louboutin

What To Look For in Your Research?

Look for pain points and problems, especially those that are recurring. You may find that cooking healthy meals is not necessarily where parents are struggling, maybe it’s with purchasing healthy foods or the cost (money and time) of healthy meals. You want to look at the questions people are asking, and take note of the language they use to describe their problems. Nutritious vs. healthy. Quick vs. easy.

Finally, take note of products that offer solutions to those problems. These offer ideas to you about ways in which you can present your solution; Youtube channels, specialized cookbooks, how-to guides, online courses, etc.

By the time you’ve followed all these steps, you would have established 3 things:

  1. A monetizable skill set — You know what your skills are and how you can use them
  2. Proof of a Need — People have a problem that you can solve, and now you know who they are.
  3. A Profitable Market — If people are buying said cookbooks, or paying for products, this shows you that they are willing to put their money where their mouth is.

This is the beginning of any business. Fast Food restaurants offer quick meals on the go, Walmart puts everything in one place so people don’t have to travel to different stores, books entertain or instruct, cars transport and save time. At the heart of every product and business is a need, and you are now on your way to creating a solution that people are already looking for!

What is a business you want to start? Share your thoughts below!

Image courtesy of Twenty20.com

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7 Essential Email Marketing Tips You Need to Implement Into Your Business Today

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While Email might seem like a fading beauty, this technological dinosaur continues to be the preferred method of communication for the digital age. The rise of smartphones and mobile devices has only added to emails popularity by putting constant communication right in the palm of our hands.

In fact, According to Custora, Email marketing was the biggest driver of Black Friday transactions last fall, with 25.1% of sales originating from email promotions.

With that in mind, here are some tips that are guaranteed to take your Email Marketing to a whole new level:

1. One Element, One Job

Most people try and do way too much with their emails, and you may be guilty of this as well. Follow the simple rule of making each element of your email do just one job, and your emails will become much more effective. The subject line of your email, for example, exists for one reason only: To get your email opened. Your subject line doesn’t need to explain what’s in the email. It doesn’t need to sell, or get clicks. It JUST needs to get your email opened.

That’s it’s job. The body copy of your email exists just for the purposes of getting clicks. That’s it. Each element has its proper place, and if you just make sure they do their job, you’ll see great results.

2. Keep It Short And Sweet

People are busy, and their attention span is limited…So always remember that you’re writing an email, not Homer’s Odyssey. Remember, the body of your email has one job: To get the reader to click. So say what you have to say, keep it short and sweet, and get them to click away from the inbox, and moving along the path towards where you want them.

“Good content is a commodity, great content is a scarcity.”

3. Train Your Subscribers To Click

Every email you write – Every single one – Should have a link in it that your readers can click on, and a call to action encouraging them to do so. If you’re selling something, obviously you would include a link, but if you are sharing content, or telling a story (which is fine, because people love stories) make sure to tell SOME of the story, then offer a link to read the conclusion on a web page or blog.

Link to videos, or other things the reader might find inspiring. Link to your help desk! Whatever it is, you want to train your readers to see your emails, open them, read them, and then CLICK.

4. Be Consistent

Consistency breeds familiarity, and familiarity breeds comfort and trust. And comfortable, trusting people buy stuff! Try opening and closing all your emails with the same introduction and the same sign off. Create a mailing calendar and try emailing the same days every week, or mailing at the same time everyday.

Much like bars offer a happy hour at the same time everyday, maybe you can send a “daily deal” email every afternoon or a weekly summary email. Whatever it is you decide to do, once you decide to do it, be CONSISTENT.

5. Personalize, {name}

Personalization fields are extremely powerful. Multiple studies have shown that the single most powerful word in any language is someone’s OWN name. And so of course, personalization fields that allow you to address your reader by name are incredibly effective. Campaign Monitor has reported that Marketers who use personalization in their subject lines see 26% more opens.

You can also use personalization fields to mention what time it is (no matter where someone is) what city or country someone is in. Even what they’ve bought in previous transactions!

“Email Acquisition is like cutting hair, must happen regularly, can be done well, but one bad experience can scar forever.” – David Baker

6. Segment Your Lists

Modern autoresponders are a miracle of analytical data and automation opportunities. You now have the ability to easily segment your lists, and you should. Separate your prospects from your buyers. Separate buyers by product or category, so you can follow up with smart emails that sell upgrades or related products! You can even separate people who opened and read previous emails from those who haven’t, so you can follow up with people who opened your emails, read them, and clicked, from those who didn’t.

7. Tell Stories

Storytelling is one of the oldest forms of communication known to man. Stories have been used throughout time to pass lore and culture down from generation to generation. And from a marketing standpoint, stories offer a glimpse into who you are, or what your business stands for and how it works.

This information might seem mundane to you, but an outsider will find it fascinating. And as a result, the ability to tell stories will dramatically improve your marketing. If you’re new to storytelling, start by finding friends or co-workers who are particularly fun or engaging. Pay attention to how they command a room through stories and anecdotes. Look for local storytelling events so you can attend, and listen in as master storytellers share their craft.

These 7 tips should drastically improve your email marketing. Start implementing them and be sure to share your results.

What other email marketing strategies would you add to this list? Leave your thoughts below!

Image courtesy of Twenty20.com

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